Newell Brands Inc. ($NWL) Stock Forecast: Up 12.0% Today

What is Newell Brands Inc.?

Newell Brands is a consumer goods company renowned for its popular brands, including Sharpie markers and Yankee Candle. The company recently shared its first-quarter 2026 financial results, revealing a slight decline in net sales but surpassing expectations on key metrics. Despite the sales decrease, Newell Brands raised its full-year sales outlook, anticipating a return to growth.

Why is Newell Brands Inc. going up?

NWL stock is up 12.0% on May 1, 2026 14:16

• Newell Brands experienced a decrease in first-quarter sales but outperformed expectations on key metrics, resulting in a positive market response.
• The company's upgraded forecast and increased full-year sales outlook, bolstered by stronger-than-projected demand for products like Sharpie markers and Yankee Candle, influenced the favorable market sentiment.
• Notable factors such as strategic investments and robust consumer demand were mentioned in relation to the company's performance, indicating an effective turnaround strategy.
• The substantial stake held by Vanguard in Newell Brands reflects investor confidence in the company's future prospects, further enhancing market sentiment.

NWL Price Chart

NWL Technical Analysis

NWL News

Newell Brands Raises Sales Outlook

Newell Brands reported lower first-quarter sales but increased its full-year sales outlook, anticipating that its turnaround strategy will lead to topline growth. This improved forecast is attributed to better-than-expected demand for its products, including Yankee Candle and Sharpie markers, with six of its top ten brands gaining market share in the U.S. Shares of Newell Brands rose in premarket trading following this announcement.

https://www.wsj.com/business/retail/newell-brands-raises-sales-outlook-7e3fd8a3

(NWL) Newell Brands Inc. Expects Q2 Adjusted EPS Range $0.16 - $0.19

Newell Brands Inc. (NWL) announced its expectations for Q2 adjusted EPS to be in the range of $0.16 to $0.19. This news comes shortly after the company reported its Q1 2026 earnings, where it posted an adjusted loss of $0.05 per share and reported revenue of $1.55 billion, exceeding FactSet estimates. The company also updated its 2026 normalized EPS outlook to a range of $0.56 to $0.60.

https://www.marketscreener.com/news/nwl-newell-brands-inc-expects-q2-adjusted-eps-range-0-16-0-19-ce7f58d9db8cf62c

Sharpie owner lifts 2026 forecast even as quarterly sales dip

Newell Brands (NASDAQ: NWL), owner of Sharpie, announced its first-quarter 2026 financial results, revealing a slight dip in net sales by 1.1% to $1.5 billion compared to the prior year. Despite this, the company exceeded its own expectations across key metrics, with all three segments delivering core sales above forecasts due to strong consumer demand and strategic investments. Consequently, Newell Brands raised its full-year 2026 outlook for net sales, core sales, and normalized earnings per share, anticipating a return to top-line growth in the second quarter.

https://www.stocktitan.net/news/NWL/newell-brands-announces-first-quarter-2026-39c2nip6kz19.html

Newell Brands: Q1 Earnings Snapshot

Newell Brands Inc. (NWL) reported a first-quarter loss of $33 million, or 8 cents per share, which was better than Wall Street's expectation of a 9-cent per share loss. The company's revenue of $1.55 billion also surpassed forecasts. For the current quarter, Newell Brands anticipates earnings between 16 and 19 cents per share, and full-year earnings of 56 to 60 cents per share.

https://www.10tv.com/article/syndication/associatedpress/newell-brands-q1-earnings-snapshot/616-8dbd3f2d-20f2-4cab-b5bf-d850554bce5d

Vanguard holds 22.09M Newell shares — Newell Brands (NWL) shows 5.19% stake

Vanguard Capital Management has reported a beneficial ownership of 22,088,750 shares of Newell Brands Inc. (NWL) common stock, representing a 5.19% stake in the company as of March 31, 2026. This disclosure was made via a Schedule 13G SEC filing, indicating Vanguard possesses sole voting power over 3,192,451 shares and sole dispositive power over the entire 22,088,750 shares. Ashley Grim, Head of Global Fund Administration, signed the filing on April 30, 2026.

https://www.stocktitan.net/sec-filings/NWL/schedule-13g-newell-brands-inc-passive-investment-disclosure-5-75b10d771775.html

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Newell Brands Inc. Price History

07.03.2026 - NWL Stock was up 6.0%

• A positive outlook from J.P. Morgan, maintaining a Buy rating and setting a price target of $7.00, likely increased investor confidence in NWL.
• The stock outperformed its competitors on a strong trading day, breaking a recent losing streak, which further lifted its upward momentum.
• Although concerns exist about it being a potential value trap due to deteriorating fundamentals and macro uncertainties, NWL's resilience in the market today indicates investor optimism and potential short-term gains.

05.02.2026 - NWL Stock was down 5.3%

• Concerns have emerged among investors regarding the allocation of a significant number of Restricted Stock Units (RSUs) to top executives at Newell Brands. These concerns relate to potential share dilution and the company's financial well-being, which could be influencing the current market downturn.
• The CFO, Mark J. Erceg, engaged in insider trading activities, including the acquisition of a considerable amount of common shares through RSU conversion and the subsequent sale of shares to address tax obligations. This behavior may have introduced conflicting signals to the market, eroding investor confidence.
• Despite Newell Brands' stock outperforming its competitors on a day marked by losses, a persistent downward trajectory over three consecutive days, coupled with broader market declines, might be heightening negative sentiment and fueling selling pressure on NWL shares.
• The company's emphasis on granting RSUs to executives as part of long-term, performance-based compensation strategies, although potentially advantageous for talent retention and motivation, could be hinting at forthcoming challenges or uncertainties for Newell Brands. This cautious interpretation by investors is influencing their reactions to the company's stock.

19.02.2026 - NWL Stock was down 5.6%

• NWL shares dropped for the fifth consecutive day, demonstrating stronger downward movement compared to the overall market, hinting at company-specific influences.
• Despite introducing inventive products like the Snap 'N Go collapsible hard cooler by Coleman, a brand owned by Newell Brands, the stock encountered difficulties resulting from reduced consumer demand affecting net and core sales.
• The company's cost-saving endeavors through a global productivity strategy that integrates automation and AI might not have been adequate to counterbalance the current sluggish consumer demand, contributing to the stock's downward trend.
• Investors eyeing NWL as a potentially undervalued prospect should keep a close watch on how the company's cost-cutting initiatives and product innovations impact its financial performance in the upcoming quarters.

08.03.2026 - NWL Stock was up 8.8%

• Newell Brands announced its first-quarter 2026 earnings release, creating positive anticipation among investors.
• Despite a price target reduction by UBS, other firms like Morgan Stanley, Citigroup, and Canaccord Genuity have raised theirs, indicating varying opinions in the market.
• The stock outperformed competitors on a strong trading day, showcasing resilience and potential investor confidence.
• The overall bullish movement could be attributed to a combination of positive market sentiment, upcoming earnings release, and the stock's recent consecutive gains despite a mixed trading session.

01.03.2026 - NWL Stock was up 5.3%

• The reintroduction of the yellow dry-erase marker by Newell Brands' EXPO, with enhanced visibility and a creative marketing campaign, likely generated positive sentiment among investors and consumers, contributing to the bullish movement.
• Despite a recent price target downgrade by Deutsche Bank Aktiengesellschaft, the market responded positively to the innovative efforts and product relaunch by Newell Brands, overshadowing short-term concerns.
• The stock's outperformance compared to competitors and the broader market today indicates that investors are optimistic about the company's strategic initiatives and product developments, driving the bullish momentum.
• Analysts' average "Hold" recommendation and varying price targets reflect a mixed sentiment, but the market's reaction suggests that recent positive developments have outweighed previous concerns, leading to today's strong performance.

30.03.2026 - NWL Stock was up 5.3%

• M&T Bank Corp significantly increased its stake in Newell Brands Inc., signaling confidence in the company's future prospects and potentially influencing positive market sentiment.
• Despite facing challenges such as destocking and adverse foreign exchange rates, RBC Capital Markets' reiterated "Outperform" rating on Newell Brands' stock could have boosted investor confidence.
• The stock's outperformance compared to competitors and the broader market, despite recent losses, indicates resilience and potential long-term value in Newell Brands Inc.
• Vanguard's substantial ownership of Newell Brands shares further solidifies investor interest and could have contributed to the bullish movement in the stock today.

16.03.2026 - NWL Stock was up 6.4%

• Price target reduction and mixed analyst ratings may have initially caused some uncertainty, but the market responded positively to other factors.
• The anticipation of slower category growth and consumer spending due to tariffs could have been offset by the company's strategic global sourcing efforts.
• The stock's outperformance compared to competitors and the broader market suggests that investors may be optimistic about Newell Brands' ability to navigate challenges and maintain growth.
• The lawsuit from Manitowoc seeking $6 million for cleanup costs may have initially raised concerns, but the market focused more on the company's overall performance and potential resilience.

28.03.2026 - NWL Stock was down 5.0%

• NWL's stock demonstrated weaker performance compared to its industry peers, indicating possible vulnerabilities in its financial standing.
• Expectations surrounding the first-quarter financial results point towards a decrease in revenue and a larger loss, attributing these challenges to macroeconomic conditions and rising inflation.
• The ongoing product liability legal case related to the CrockPot multicooker may be impacting investor sentiment and prompting worries about the firm's product safety standards, potentially contributing to the downward market shift.
• It is recommended for investors to keep a close watch on developments in the lawsuit, as it could have significant repercussions on NWL's reputation, legal expenses, and overall market worth.

14.03.2026 - NWL Stock was up 6.3%

• NWL stock had a bullish movement despite facing a lawsuit seeking $6 million for cleanup costs at a former industrial site. This unexpected legal challenge did not seem to significantly impact investor sentiment.
• The stock's recent underperformance compared to competitors and a four-day winning streak coming to an end might have contributed to a short-term dip in share price. However, investors may be optimistic about the company's turnaround plan and new product innovations.
• The appointment of Brian Rice as vice president of global design strategy could signal a strategic shift towards enhancing product design and innovation, potentially boosting investor confidence in the company's future growth prospects.
• Despite challenges like weak core sales and tariffs impacting the company's financial performance, Newell Brands seems to be focusing on cost-saving initiatives and brand performance to drive a gradual recovery, which could be a positive factor influencing the bullish movement in the stock today.

23.02.2026 - NWL Stock was up 5.3%

• Despite the recent downward trend in Newell Brands Inc. (NWL) stock, today's strong bullish movement indicates a potential shift in investor sentiment.
• The stock's underperformance in the past days compared to both its competitors and the broader market might have created a buying opportunity for investors, especially considering the company's undervaluation according to some analysts.
• The positive stock movement could be attributed to investors reassessing the company's fundamentals and growth prospects, as highlighted by the forecasted significant earnings and revenue growth.
• It's possible that investors are reacting positively to the operational updates and quarterly dividends announced by Newell Brands Inc., signaling confidence in the company's future performance despite the recent challenges in the market.

10.02.2026 - NWL Stock was up 5.2%

• The bullish movement in NWL today can be attributed to positive investor sentiment and confidence in the company's future, supported by increased stake by a major capital management firm and significant equity transactions by top executives. The news of strategic investments and leadership's commitment likely boosted market optimism, leading to the strong bullish movement in NWL.

01.04.2026 - NWL Stock was up 12.0%

• Newell Brands experienced a decrease in first-quarter sales but outperformed expectations on key metrics, resulting in a positive market response.
• The company's upgraded forecast and increased full-year sales outlook, bolstered by stronger-than-projected demand for products like Sharpie markers and Yankee Candle, influenced the favorable market sentiment.
• Notable factors such as strategic investments and robust consumer demand were mentioned in relation to the company's performance, indicating an effective turnaround strategy.
• The substantial stake held by Vanguard in Newell Brands reflects investor confidence in the company's future prospects, further enhancing market sentiment.