Newell Brands Inc. ($NWL) Stock Forecast: Up 6.3% Today

What is Newell Brands Inc.?

Newell Brands Inc. (NWL) is a consumer goods company known for its diverse portfolio of brands including Rubbermaid, Sharpie, Graco, and Yankee Candle. Today, NWL experienced a strong bullish movement in the stock market.

Why is Newell Brands Inc. going up?

NWL stock is up 6.3% on Apr 14, 2026 15:01

• NWL stock had a bullish movement despite facing a lawsuit seeking $6 million for cleanup costs at a former industrial site. This unexpected legal challenge did not seem to significantly impact investor sentiment.
• The stock's recent underperformance compared to competitors and a four-day winning streak coming to an end might have contributed to a short-term dip in share price. However, investors may be optimistic about the company's turnaround plan and new product innovations.
• The appointment of Brian Rice as vice president of global design strategy could signal a strategic shift towards enhancing product design and innovation, potentially boosting investor confidence in the company's future growth prospects.
• Despite challenges like weak core sales and tariffs impacting the company's financial performance, Newell Brands seems to be focusing on cost-saving initiatives and brand performance to drive a gradual recovery, which could be a positive factor influencing the bullish movement in the stock today.

NWL Price Chart

NWL Technical Analysis

NWL News

Manitowoc sues Newell Brands for $6 million in Mirro site cleanup

The city of Manitowoc is suing Newell Brands for $6 million to cover the costs associated with the cleanup of the former Mirro Co. industrial site. The lawsuit alleges that Newell Brands, as the successor to Mirro, is responsible for environmental contamination at the site. The city is seeking reimbursement for expenses it has incurred and expects to incur for remediation efforts.

https://www.nbc26.com/videos/manitowoc/manitowoc-sues-newell-brands-for-6-million-in-mirro-site-cleanup

Manitowoc sues Newell Brands for nearly $6 million over former Mirro site cleanup

The city of Manitowoc has filed a lawsuit against Newell Brands, seeking $5.9 million for contamination and cleanup costs at the former Mirro Aluminum Company site. The lawsuit alleges that Newell Brands is responsible for hazardous substances left from over a century of aluminum manufacturing, arguing that taxpayers should not bear the financial burden. The city plans to redevelop the blighted property into a 59-unit apartment complex, with construction slated to begin in late summer or fall.

https://www.wbay.com/2026/04/10/manitowoc-sues-newell-brands-nearly-6-million-over-former-mirro-site-cleanup/

Newell Brands Inc. stock underperforms Friday when compared to competitors

Newell Brands Inc. (NWL) shares fell 1.77% on Friday, closing at $3.89, underperforming the broader market as the S&P 500 Index and Dow Jones Industrial Average also experienced declines. This drop ended a four-day winning streak for the stock.

https://www.marketwatch.com/data-news/newell-brands-inc-stock-underperforms-friday-when-compared-to-competitors-552d05a9-32c1c11694f3?mod=mw_quote_news

Newell Brands Experiences Weak Core Sales: Should Investors Remain Careful?

Newell Brands faced unexpected challenges in 2025, including tariffs that led to core sales declines and price adjustments, despite anticipating a turnaround. While the company projects a weak first quarter for 2026, it expects improvement later in the year due to new product innovations and expanded distribution, alongside global productivity initiatives to achieve annual savings. Despite a 4.6% stock decline over three months and a low forward P/E ratio, Newell is banking on its comprehensive turnaround plan and strong performance from brands like Graco and Yankee Candle to drive a gradual recovery.

https://www.bitget.com/amp/news/detail/12560605356793

Newell Brands Appoints Rice To Lead Intergrated Global Design Strategy

Newell Brands has appointed Brian Rice as vice president, global head of design, based at its Design Center in Atlanta. Rice, formerly of 3M, will be responsible for integrating design capabilities across Newell's portfolio, including brands like Rubbermaid and Sharpie. His role will involve modernizing the design center for industrial design, brand design, digital visualization, prototyping, and AI-enabled innovation, leveraging AI to amplify creativity and accelerate idea exploration.

https://www.homepagenews.com/home-housewares/newell-brands-appoints-rice-to-lead-intergrated-global-design-strategy/

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Newell Brands Inc. Price History

07.03.2026 - NWL Stock was up 6.0%

• A positive outlook from J.P. Morgan, maintaining a Buy rating and setting a price target of $7.00, likely increased investor confidence in NWL.
• The stock outperformed its competitors on a strong trading day, breaking a recent losing streak, which further lifted its upward momentum.
• Although concerns exist about it being a potential value trap due to deteriorating fundamentals and macro uncertainties, NWL's resilience in the market today indicates investor optimism and potential short-term gains.

03.02.2026 - NWL Stock was down 5.1%

• The decrease in stake by Vanguard Group Inc. during Q3 may have contributed to the bearish movement in Newell Brands Inc. ($NWL) stock.
• Despite surpassing revenue estimates, the company's negative Q1 2026 EPS guidance indicates ongoing operational difficulties that are impacting the stock price.
• Anticipated gross cash tariff impact of $130 million for 2026 and efforts to counter this through sourcing strategies and productivity enhancements have raised concerns among investors about profitability and future growth prospects.
• The combination of varied analyst ratings, stake reductions by key investors, and challenges related to tariffs and operational performance collectively influenced the bearish market movement in Newell Brands Inc. ($NWL) today.

05.02.2026 - NWL Stock was down 5.3%

• Concerns have emerged among investors regarding the allocation of a significant number of Restricted Stock Units (RSUs) to top executives at Newell Brands. These concerns relate to potential share dilution and the company's financial well-being, which could be influencing the current market downturn.
• The CFO, Mark J. Erceg, engaged in insider trading activities, including the acquisition of a considerable amount of common shares through RSU conversion and the subsequent sale of shares to address tax obligations. This behavior may have introduced conflicting signals to the market, eroding investor confidence.
• Despite Newell Brands' stock outperforming its competitors on a day marked by losses, a persistent downward trajectory over three consecutive days, coupled with broader market declines, might be heightening negative sentiment and fueling selling pressure on NWL shares.
• The company's emphasis on granting RSUs to executives as part of long-term, performance-based compensation strategies, although potentially advantageous for talent retention and motivation, could be hinting at forthcoming challenges or uncertainties for Newell Brands. This cautious interpretation by investors is influencing their reactions to the company's stock.

19.02.2026 - NWL Stock was down 5.6%

• NWL shares dropped for the fifth consecutive day, demonstrating stronger downward movement compared to the overall market, hinting at company-specific influences.
• Despite introducing inventive products like the Snap 'N Go collapsible hard cooler by Coleman, a brand owned by Newell Brands, the stock encountered difficulties resulting from reduced consumer demand affecting net and core sales.
• The company's cost-saving endeavors through a global productivity strategy that integrates automation and AI might not have been adequate to counterbalance the current sluggish consumer demand, contributing to the stock's downward trend.
• Investors eyeing NWL as a potentially undervalued prospect should keep a close watch on how the company's cost-cutting initiatives and product innovations impact its financial performance in the upcoming quarters.

08.03.2026 - NWL Stock was up 8.8%

• Newell Brands announced its first-quarter 2026 earnings release, creating positive anticipation among investors.
• Despite a price target reduction by UBS, other firms like Morgan Stanley, Citigroup, and Canaccord Genuity have raised theirs, indicating varying opinions in the market.
• The stock outperformed competitors on a strong trading day, showcasing resilience and potential investor confidence.
• The overall bullish movement could be attributed to a combination of positive market sentiment, upcoming earnings release, and the stock's recent consecutive gains despite a mixed trading session.

01.03.2026 - NWL Stock was up 5.3%

• The reintroduction of the yellow dry-erase marker by Newell Brands' EXPO, with enhanced visibility and a creative marketing campaign, likely generated positive sentiment among investors and consumers, contributing to the bullish movement.
• Despite a recent price target downgrade by Deutsche Bank Aktiengesellschaft, the market responded positively to the innovative efforts and product relaunch by Newell Brands, overshadowing short-term concerns.
• The stock's outperformance compared to competitors and the broader market today indicates that investors are optimistic about the company's strategic initiatives and product developments, driving the bullish momentum.
• Analysts' average "Hold" recommendation and varying price targets reflect a mixed sentiment, but the market's reaction suggests that recent positive developments have outweighed previous concerns, leading to today's strong performance.

06.01.2026 - NWL Stock was up 5.4%

• The upcoming Q4 earnings release for Newell Brands, expected to show a 12.5% increase in EPS despite a 3.6% decrease in revenue, may have positively influenced investor confidence.
• The successful relaunch of the Chesapeake Bay Fragrance line and optimistic analyst projections for a turnaround in 2026 might have added to the positive sentiment surrounding Newell Brands.
• The collaboration with college running back Jeremiyah Love for Sharpie's S-Gel pens could have increased brand exposure and consumer interest, potentially impacting the stock price.
• Despite revenue challenges and a cautious market outlook, Newell Brands' cost-cutting efforts, strong brand performance, and appealing valuation may have boosted investor confidence, leading to the bullish market movement.

04.02.2026 - NWL Stock was up 7.2%

• The bullish movement in NWL stock is likely linked to the positive response to Graco's new car seat, highlighting the company's focus on product innovation and brand loyalty.
• Notable equity transactions by Newell Brands' executives, notably the acquisition of restricted stock units, may have inspired confidence in investors about the company's leadership and future trajectory.
• Despite recent performance challenges relative to peers, the market's favorable reception today indicates a shift in investor focus towards the company's strategic initiatives like the "Quantum Leap" AI program and innovation-led growth, rather than short-term stock movements.
• In summary, factors such as executive stock grants, new product introductions, and a strategic emphasis on efficiency and innovation likely underpinned the recent bullish movement in NWL stock.

14.03.2026 - NWL Stock was up 6.3%

• NWL stock had a bullish movement despite facing a lawsuit seeking $6 million for cleanup costs at a former industrial site. This unexpected legal challenge did not seem to significantly impact investor sentiment.
• The stock's recent underperformance compared to competitors and a four-day winning streak coming to an end might have contributed to a short-term dip in share price. However, investors may be optimistic about the company's turnaround plan and new product innovations.
• The appointment of Brian Rice as vice president of global design strategy could signal a strategic shift towards enhancing product design and innovation, potentially boosting investor confidence in the company's future growth prospects.
• Despite challenges like weak core sales and tariffs impacting the company's financial performance, Newell Brands seems to be focusing on cost-saving initiatives and brand performance to drive a gradual recovery, which could be a positive factor influencing the bullish movement in the stock today.

13.01.2026 - NWL Stock was up 5.1%

• The bullish trend in Newell Brands' stock was triggered by its announcement of participation in the 2026 CAGNY Conference, attracting investors' attention and boosting confidence in the company's future.
• Positive assessments and increased price target projections from analysts, including an elevated target set by Morgan Stanley, influenced the stock's upward trajectory, reflecting growing optimism regarding Newell Brands' outlook.
• Multiple Buy recommendations and raised price targets indicate a widespread belief among market analysts in the company's potential for expansion and increased value, thus propelling the stock price upwards.
• In summary, a mix of positive developments, analyst support, and higher price targets likely drove the bullish movement observed in Newell Brands' stock recently.

23.02.2026 - NWL Stock was up 5.3%

• Despite the recent downward trend in Newell Brands Inc. (NWL) stock, today's strong bullish movement indicates a potential shift in investor sentiment.
• The stock's underperformance in the past days compared to both its competitors and the broader market might have created a buying opportunity for investors, especially considering the company's undervaluation according to some analysts.
• The positive stock movement could be attributed to investors reassessing the company's fundamentals and growth prospects, as highlighted by the forecasted significant earnings and revenue growth.
• It's possible that investors are reacting positively to the operational updates and quarterly dividends announced by Newell Brands Inc., signaling confidence in the company's future performance despite the recent challenges in the market.

10.02.2026 - NWL Stock was up 5.2%

• The bullish movement in NWL today can be attributed to positive investor sentiment and confidence in the company's future, supported by increased stake by a major capital management firm and significant equity transactions by top executives. The news of strategic investments and leadership's commitment likely boosted market optimism, leading to the strong bullish movement in NWL.