Southern Company (The) ($SO) Stock Forecast: Up 2.8% Today

What is Southern Company (The)?

Southern Company (SO) is a leading energy provider in the United States, serving millions of customers across several states. The company is known for its consistent delivery of reliable energy services.

Why is Southern Company (The) going up?

SO stock is up 2.8% on Mar 12, 2026 14:42

• The bullish movement in Southern Company's stock (SO) is believed to stem from positive institutional investor sentiment and an increased stake from Mackenzie Financial Corp, reflecting confidence in the company's future performance.
• Southern Company's receipt of the largest loan from the U.S. Department of Energy may have also contributed to boosting investor confidence, signaling growth prospects and operational support.
• Despite a mixture of financial results, failing to meet EPS estimates but surpassing revenue expectations, the company's recent dividend announcement of $0.74 per share likely played a role in attracting income-focused investors.
• Overall favorable market sentiment towards Southern Company, alongside strategic investments and financial backing, is thought to have driven today's strong bullish movement in the stock.

SO Price Chart

SO Technical Analysis

SO News

Magnetar Financial Reduces Stake in Coca-Cola

Magnetar Financial LLC has reduced its stake in The Coca-Cola Company (NYSE:KO) by 23.0% in the third quarter of 2026, selling over 22,000 shares. The institutional investor now holds 75,990 shares valued at $5.04 million, a move that could signal shifts in market sentiment despite Coca-Cola's strong long-term fundamentals. This reduction occurs amidst increased volatility in Coca-Cola's stock price.

https://nationaltoday.com/us/ga/atlanta/news/2026/03/12/magnetar-financial-reduces-stake-in-coca-cola/

Mackenzie Financial Corp Boosts Stock Position in Southern Company (The) $SO

Mackenzie Financial Corp increased its stake in Southern Company (NYSE:SO) by 15.3% in the third quarter, now owning 907,116 shares valued at $85.97 million. Other institutional investors also adjusted their positions, with 64.10% of the stock held by institutions and hedge funds. Southern Company reported mixed financial results, missing EPS estimates but exceeding revenue expectations, and recently declared a quarterly dividend of $0.74 per share.

https://www.marketbeat.com/instant-alerts/filing-mackenzie-financial-corp-boosts-stock-position-in-southern-company-the-so-2026-03-12/

Magnetar Financial LLC Purchases Shares of 42,140 Public Service Enterprise Group Incorporated $PEG

Magnetar Financial LLC has acquired a new position in Public Service Enterprise Group (NYSE: PEG) during the third quarter, purchasing 42,140 shares valued at approximately $3.52 million. This move is part of a broader trend of institutional investors adjusting their stakes in the utilities provider, with several hedge funds increasing their holdings. Analysts have a "Moderate Buy" consensus rating for PEG, with a target price of $92.73, and the company recently increased its quarterly dividend.

https://www.marketbeat.com/instant-alerts/filing-magnetar-financial-llc-purchases-shares-of-42140-public-service-enterprise-group-incorporated-peg-2026-03-12/

Assessing Evergy (EVRG) Valuation After A Steady Multi‑Year Total Return Run

Evergy (EVRG) has shown a steady performance with a 26.81% one-year and 52.54% three-year total shareholder return. Despite its current price of $81.02 being below the average analyst target of $87.50, suggesting a 6.7% undervaluation with a fair value of $86.86, its P/E ratio of 21.8x is higher than peers and the US Electric Utilities average. Investors are advised to consider both the growth potential from grid modernization and clean energy initiatives, as well as the valuation risk indicated by its P/E ratio.

https://simplywall.st/stocks/us/utilities/nasdaq-evrg/evergy/news/assessing-evergy-evrg-valuation-after-a-steady-multiyear-tot

The Southern Company gets the largest ever loan from the US Department of Energy

This article reports that The Southern Company has received the largest loan ever from the U.S. Department of Energy. The specific amount or purpose of the loan is not detailed in the provided content.

https://www.msn.com/en-us/money/savingandinvesting/the-southern-company-gets-the-largest-ever-loan-from-the-us-department-of-energy/ar-AA1YqXy8?ocid=finance-verthp-feeds

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Southern Company (The) Price History

06.01.2026 - SO Stock was down 0.9%

• The bearish movement in Southern Company's stock today can be attributed to a significant reduction in stock holdings by a notable institutional investor during Q3, reflecting decreased confidence in the company.
• Despite a new position taken by another financial institution in Southern Company, the overall sentiment seems to have been influenced by the aforementioned reduction in stock holdings.
• The market's emphasis on high dividend-yielding stocks may have redirected investor interest towards other high-yield stocks, resulting in a slight decline in Southern Company's shares.
• The overall market trends could be affected by various economic factors and investor attitudes towards utility stocks in the prevailing market conditions.

02.01.2026 - SO Stock was down 1.5%

• The bearish movement in SO's stock today could be attributed to a reduction in stake by an investment management company in the third quarter of 2025, selling 38,200 shares. This sell-off might have signaled a lack of confidence in SO's future performance, leading to a negative market sentiment.
• Additionally, concerns about increased energy demand and power grid strain due to extreme cold in the Carolinas may have negatively impacted SO's stock. This could have raised worries about utility companies facing operational challenges.
• While SO is known for its stability and consistent dividends, market uncertainties in the energy sector, particularly with extreme weather conditions affecting power consumption, could have contributed to the bearish movement in SO's stock today.

12.02.2026 - SO Stock was up 2.8%

• The bullish movement in Southern Company's stock (SO) is believed to stem from positive institutional investor sentiment and an increased stake from Mackenzie Financial Corp, reflecting confidence in the company's future performance.
• Southern Company's receipt of the largest loan from the U.S. Department of Energy may have also contributed to boosting investor confidence, signaling growth prospects and operational support.
• Despite a mixture of financial results, failing to meet EPS estimates but surpassing revenue expectations, the company's recent dividend announcement of $0.74 per share likely played a role in attracting income-focused investors.
• Overall favorable market sentiment towards Southern Company, alongside strategic investments and financial backing, is thought to have driven today's strong bullish movement in the stock.