Southern Company (The) ($SO) Stock Forecast: Down 0.9% Today

What is Southern Company (The)?

Southern Company (SO) is a utility company known for its consistent dividend payments and stable performance in the market. Despite recent analyst downgrades, the company continues to offer a reliable investment option with a focus on income generation.

Why is Southern Company (The) going down?

SO stock is down 0.9% on Feb 6, 2026 15:56

• The bearish movement in Southern Company's stock today can be attributed to a significant reduction in stock holdings by a notable institutional investor during Q3, reflecting decreased confidence in the company.
• Despite a new position taken by another financial institution in Southern Company, the overall sentiment seems to have been influenced by the aforementioned reduction in stock holdings.
• The market's emphasis on high dividend-yielding stocks may have redirected investor interest towards other high-yield stocks, resulting in a slight decline in Southern Company's shares.
• The overall market trends could be affected by various economic factors and investor attitudes towards utility stocks in the prevailing market conditions.

SO Price Chart

SO Technical Analysis

SO News

ABN AMRO Bank N.V. Takes $1.97 Million Position in Southern Company (The) $SO

ABN AMRO Bank N.V. has acquired a new position of 20,965 shares in Southern Company, valued at approximately $1.97 million during Q3. Despite several analyst downgrades, the consensus rating for Southern Company is "Hold" with an average price target of $94.91, and a recent Weiss Ratings reaffirming a "buy". The company also announced a quarterly dividend of $0.74 per share, offering an annualized yield of around 3.3%.

https://www.marketbeat.com/instant-alerts/filing-abn-amro-bank-nv-takes-197-million-position-in-southern-company-the-so-2026-02-06/

Envestnet Asset Management Inc. Trims Stock Holdings in Southern Company (The) $SO

Envestnet Asset Management Inc. significantly reduced its stake in Southern Company by 17.4% during Q3, selling over 431,000 shares to hold 2.04 million shares valued at approximately $193.75 million. This divestment comes as several analysts have lowered their ratings and price targets for Southern, contributing to a consensus "Hold" rating with an average price target of $94.91. Despite the reduced institutional confidence, Southern Company has declared a quarterly dividend of $0.74 per share, offering an annualized yield of around 3.3%.

https://www.marketbeat.com/instant-alerts/filing-envestnet-asset-management-inc-trims-stock-holdings-in-southern-company-the-so-2026-02-06/

Looking for Reliable Income? These Two Stocks Yield Over 3% and Have Raised Dividends for Decades

This article highlights Chevron (CVX) and Southern Company (SO) as ideal investment choices for income-seeking investors due to their attractive dividend yields and long histories of consistent dividend growth. Both companies boast strong financial stability, low stock volatility, and have raised their dividends for decades, making them reliable options for long-term portfolios. Chevron offers a 4.1% yield with 39 years of dividend increases, while Southern Company yields 3.3% with 24 years of growth.

https://nai500.com/blog/2026/02/looking-for-reliable-income-these-two-stocks-yield-over-3-and-have-raised-dividends-for-decades/

A Look At Eversource Energy (ES) Valuation After Q3 Charge And Dividend Increase

Eversource Energy (ES) has approved a quarterly dividend of $0.7875 per share, re-focusing investor attention on its income potential amid clean energy risks. With a share price currently below the average analyst target of $73.33, the company is seen as undervalued due to positive legislative and regulatory developments enhancing cost recovery and cash flow stability. However, regulatory challenges and asset sale hiccups pose key risks to its earnings and valuation narrative.

https://simplywall.st/stocks/us/utilities/nyse-es/eversource-energy/news/a-look-at-eversource-energy-es-valuation-after-q3-charge-and

2 High-Yielding Stocks That Retirees Will Love

The article highlights Chevron (CVX) and Southern Company (SO) as ideal high-yielding stocks for retirees due to their strong fundamentals, consistent dividend growth, and low volatility. Chevron, an oil and gas giant, offers a 4.1% yield and has increased dividends for 39 consecutive years, while Southern Company, a utility, provides a 3.3% yield and has a 24-year dividend growth streak. Both companies are presented as safe, long-term investments for reliable income.

https://www.theglobeandmail.com/investing/markets/stocks/SO-N/pressreleases/60320/2-high-yielding-stocks-that-retirees-will-love/

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Southern Company (The) Price History

31.06.2025 - SO Stock was down 1.5%

• Southern Co. (SO) witnessed a decline in its stock price, potentially tied to the approaching Q2 earnings.
• Concerns among investors may stem from the company's performance relative to analyst projections, particularly in earnings and revenues.
• Increasing costs and regional market conditions could be impacting SO's bottom line, resulting in a pessimistic investor sentiment.
• Market fluctuations may be influenced by uncertainties about SO's financial stability and operational effectiveness, prompting a selloff of the stock.

30.09.2025 - SO Stock was up 0.2%

• Southern Company (SO) reported third-quarter earnings that beat forecasts, showcasing strong segment performance and operating revenue growth of 7.5% year over year.
• The company's Q3 earnings and revenues surpassed estimates, indicating a positive outlook for the stock.
• Investors seem optimistic about Southern Company's future performance, as evidenced by the stock's bullish movement despite a decline in the broader market.
• The market movement can be attributed to the company's impressive financial results, which exceeded expectations and instilled confidence in investors regarding its growth prospects.

03.08.2024 - SO Stock was up 1.4%

• Southern Company partnered with PGA TOUR to provide 100% renewable energy for TOUR Championship, demonstrating its dedication to sustainability and innovation.
• By receiving GEO Certification for the first time in tournament history, Southern Company affirms its position as an environmental steward among companies.
• The stock's upward trend is likely linked to positive sentiment about the company's renewable energy initiatives, reflecting a growing investor interest in firms with robust ESG practices.

06.01.2026 - SO Stock was down 0.9%

• The bearish movement in Southern Company's stock today can be attributed to a significant reduction in stock holdings by a notable institutional investor during Q3, reflecting decreased confidence in the company.
• Despite a new position taken by another financial institution in Southern Company, the overall sentiment seems to have been influenced by the aforementioned reduction in stock holdings.
• The market's emphasis on high dividend-yielding stocks may have redirected investor interest towards other high-yield stocks, resulting in a slight decline in Southern Company's shares.
• The overall market trends could be affected by various economic factors and investor attitudes towards utility stocks in the prevailing market conditions.

02.06.2025 - SO Stock was down 1.9%

• Southern Co. (SO), despite previously outperforming the stock market, saw a notable bearish movement.
• Concerns arose regarding SO's competitiveness compared to Vistra, particularly in clean energy generation expansion.
• Negative investor reactions to potential growth strategy challenges for SO likely influenced the bearish movement.
• The general positive market sentiment may have accentuated any perceived weaknesses in SO's performance, contributing to the downward trend.

30.07.2023 - SO Stock was up 1.2%

• Southern Company announced that it is delivering 100% renewable energy for the TOUR Championship for the second consecutive year. This partnership with the PGA TOUR showcases the company's commitment to sustainable energy solutions.
• The news of Southern Company's renewable energy initiative may have attracted investors looking for environmentally conscious investments, contributing to the bullish movement in the stock.
• The steady performance and reliability of utility stocks, combined with the allure of gradual appreciation and dividend cash flows, may have also contributed to the bullish market movement.
• The positive analyst upgrades and downgrades for Southern Company mentioned in the article could have further boosted investor confidence in the stock.

15.01.2024 - SO Stock was down 1.5%

• Today, Southern Company's stock (SO) experienced a bearish movement, which can be attributed to the following factors:
• 1. Revenue Setback: The company reported a decline in operating revenue for the fourth quarter of fiscal 2023, primarily due to lower fuel costs. This may have disappointed investors and contributed to a negative sentiment towards the stock.
• 2. Earnings Comparison: Despite reporting positive earnings of $855 million in Q4 2023, compared to a loss in the same period last year, the company's earnings per share (EPS) of $0.78 fell short of expectations. This could have influenced the bearish market movement.
• 3. Adjusted Earnings Drivers: Southern Company's fourth-quarter and full-year 2023 earnings were supported by higher utility revenues and lower costs. However, increased depreciation and interest expenses offset these positive factors. The market may have responded negatively to these drivers, leading to the bearish movement.
• Overall, the bearish market movement in Southern Company's stock today can be attributed to a revenue setback, earnings comparison, and adjusted earnings drivers.

12.05.2025 - SO Stock was up 0.2%

• Southern Company's stock experienced a robust bullish trend following EQT's securing of significant 10-year gas supply agreements with Duke and Southern, which could potentially benefit Southern's revenue and market standing in the Southeast.
• The optimistic view on Southern Company's stock may also be influenced by prominent Wall Street analysts turning positive on other firms like Glacier Bancorp and Dollar Tree, suggesting a wider market positivity that might have impacted Southern Company as well.

20.01.2025 - SO Stock was up 2.3%

• SO stock had a strong bullish movement today.
• Despite a slight miss in EPS estimates, SO reported a 4.9% year-over-year revenue growth in Q4, surpassing expectations.
• Kilowatt-hour sales showed a positive increase, attributed to growth in commercial, industrial, and residential sectors.
• The market appeared to react positively to the revenue growth and sales rise, overshadowing the EPS estimate miss. This reflects investor confidence in the company's revenue-driving capabilities despite increasing costs.

01.07.2024 - SO Stock was up 0.7%

• Southern Company (SO) reported a significant increase in operating revenue in the second quarter, surpassing market expectations. This positive financial performance likely contributed to the bullish movement in the stock.
• The company's ability to deliver earnings that beat Street estimates showcases its operational efficiency and resilience in a potentially challenging economic environment.
• The bullish sentiment towards Southern Company (SO) is further supported by its status as a utility stock, known for its defensive positioning and reliable dividends, making it an attractive choice for income-oriented investors.
• Peconic Partners' bullish stance on The Southern Company (SO) also adds to the positive market sentiment, indicating confidence in the company's long-term growth prospects and financial stability.

02.01.2026 - SO Stock was down 1.5%

• The bearish movement in SO's stock today could be attributed to a reduction in stake by an investment management company in the third quarter of 2025, selling 38,200 shares. This sell-off might have signaled a lack of confidence in SO's future performance, leading to a negative market sentiment.
• Additionally, concerns about increased energy demand and power grid strain due to extreme cold in the Carolinas may have negatively impacted SO's stock. This could have raised worries about utility companies facing operational challenges.
• While SO is known for its stability and consistent dividends, market uncertainties in the energy sector, particularly with extreme weather conditions affecting power consumption, could have contributed to the bearish movement in SO's stock today.