SoFi Technologies Inc. ($SOFI) Stock Forecast: Down 6.1% Today

What is SoFi Technologies Inc.?

SoFi Technologies (SOFI) is a digital financial services company that provides lending, investing, and financial management solutions. The company has recently seen significant stock volatility.

Why is SoFi Technologies Inc. going down?

SOFI stock is down 6.1% on Jun 25, 2026 13:51

• Acquiring AI startup Composer and launching Composer by SoFi, an AI-driven trading platform for retail investors, were positive steps for SoFi.
• Jim Cramer's endorsement of buying SoFi stock, driven by expectations of benefits from low inflation and interest rates amidst ongoing Iran peace negotiations, bolstered investor confidence.
• Despite being part of a scheduled trading plan, EVP Kelli Keough's sale of shares may have influenced some selling pressure on the stock.
• The introduction of the new AI trading tool, Composer by SoFi, further established the company's market position, although today's bearish momentum could be attributed to profit-taking or shifts in market sentiment.

SOFI Price Chart

SOFI Technical Analysis

SOFI News

Why SoFi (SOFI) Stock Is Trading Up Today

SoFi Technologies (SOFI) shares rose 5.5% after the company acquired AI startup Composer and launched a new platform, Composer by SoFi, designed to help retail investors create and automatically execute trading strategies using AI. This acquisition aims to enhance SoFi's competitive edge in the retail investment space and align with its goal of offering comprehensive financial tools. The market reacted positively, seeing the news as significant for the digital financial services company, which has experienced high stock volatility.

https://www.tradingview.com/news/stockstory:c62186517094b:0-why-sofi-sofi-stock-is-trading-up-today/

Jim Cramer on SoFi: “I Continue to Believe It’s Time to Buy”

Jim Cramer reiterated his positive stance on SoFi (NASDAQ: SOFI), stating that he continues to believe it's time to buy the stock. He linked his renewed optimism to ongoing Iran peace negotiations potentially leading to lower inflation and interest rates, which could benefit companies like SoFi. Cramer recalled his previous buy recommendations for SoFi at lower price points and his recent re-endorsement when the stock dipped to $18, despite a recent disappointing guidance announcement.

https://finance.yahoo.com/markets/stocks/articles/jim-cramer-sofi-continue-believe-144118728.html

Kelli Keough Sells 10,954 Shares of SoFi Technologies (NASDAQ:SOFI) Stock

SoFi Technologies EVP Kelli Keough sold 10,954 shares of SOFI stock on June 22nd at an average price of $17.35, totaling over $190,000. This transaction was part of a pre-arranged trading plan, reducing her ownership by 2.81% to 378,682 shares. The company recently reported strong Q1 earnings, with revenue up 42.6% year-over-year, and launched an AI-powered investing platform, Composer by SoFi.

https://www.marketbeat.com/instant-alerts/kelli-keough-sells-10954-shares-of-sofi-technologies-nasdaqsofi-stock-2026-06-23/

SoFi (SOFI) EVP Kelli Keough sells 10,954 shares in planned trade

SoFi Technologies, Inc. EVP Kelli Keough sold 10,954 shares of Common Stock in an open-market transaction under a pre-arranged Rule 10b5-1 Trading Plan. The shares were sold at a weighted average price of $17.3506 per share, with individual trades ranging from $17.1200 to $18.0412. Following this sale, Keough directly holds 378,682 shares of SoFi Common Stock.

https://www.stocktitan.net/sec-filings/SOFI/form-4-so-fi-technologies-inc-insider-trading-activity-65f0c00f12b0.html

SoFi Announces New AI Trading Tool for Individual Investors

SoFi Technologies Inc. has launched "Composer by SoFi," an AI-powered tool designed to help individual investors create bespoke trading strategies. Users can describe their market views in a sentence, backtest the strategy, and automate trades. This move places SoFi among a growing number of financial firms integrating AI for retail investors.

https://www.advisorhub.com/sofi-announces-new-ai-trading-tool-for-individual-investors/

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SoFi Technologies Inc. Price History

24.05.2026 - SOFI Stock was up 5.3%

• SOFI stock showed bullish movement today.
• An EVP's sale of 10,954 shares, part of a pre-arranged trading plan, did not greatly impact overall market sentiment despite potential initial concerns.
• The launch of "Composer by SoFi," an AI-powered trading tool, is likely stimulating positive investor interest and confidence in the company's future growth prospects.
• SoFi's strategic acquisition of Composer, allowing retail investors access to advanced trading strategies, aligns with the company's aim to democratize advanced investment tools, contributing to the bullish market movement.

03.05.2026 - SOFI Stock was down 5.3%

• Traders have responded to decreased excitement around its recent crypto-product launch and a general risk adjustment in the fintech sector, leading to a decline in SoFi Technologies stock.
• Factors such as rising interest rates, recent inflation figures, and market sentiment are also influencing the stock's downward trajectory, despite the positive launch of SoFiUSD and potential retail involvement in a SpaceX IPO.
• Ongoing legal issues, accusations of aggressive financial practices, and a class-action investigation into potential securities law breaches are intensifying volatility and negative sentiment around the stock.
• The significant activity in options trading for SoFi Technologies suggests a heightened interest from options traders, which could further impact the stock's movement.

18.05.2026 - SOFI Stock was down 5.2%

• Despite positive institutional interest and strong Q1 earnings, SoFi Technologies (SOFI) experienced a bearish movement, falling more steeply than the broader market.
• The gifting of a significant number of shares by a director for estate planning purposes and the routine compensation events involving the CEO and CTO may have led to increased selling pressure on the stock.
• The upcoming earnings report, with forecasts of significant EPS and revenue increases, could be driving anticipation and volatility in the stock price.
• Investors should closely monitor how the company navigates through these equity movements and the market sentiment leading up to the earnings report to make informed decisions regarding SOFI stock.

05.05.2026 - SOFI Stock was down 5.3%

• SOFI stock saw a significant decline today, attributed to legal challenges and pressure from short-sellers.
• The company faced criticism regarding its financial practices in a recent report, raising concerns about compliance with securities regulations.
• Despite some favorable events like the introduction of SoFiUSD and strong Q1 earnings, the stock's performance is affected by technical factors, trading below important moving averages.
• Various factors like interest rate hikes, inflation levels, and overall market sentiment are influencing the negative trend of SOFI stock, effectively overshadowing its AI initiatives.

05.05.2026 - SOFI Stock was down 6.6%

• SOFI stock dropped over 7% today amid concerns about its lending profitability and growth prospects.
• Increased legal scrutiny and pressure from short-sellers, along with investigations into possible securities law violations and negative reports from firms, have influenced the bearish sentiment towards SOFI.
• Despite recent positive earnings and revenue growth, profit-taking and potential short interest have caused a cautious approach from traders, who are closely monitoring the stock's performance.
• Traders are adjusting risk in fintech stocks and downplaying recent positive news like the launch of SoFiUSD, contributing to the ongoing bearish trend in SOFI stock as it struggles to surpass important moving averages for a more optimistic long-term outlook.

11.05.2026 - SOFI Stock was up 5.3%

• The bullish movement in SOFI stock today could be attributed to the positive market reception of the launch of "SoFi Coach," an AI-powered chat tool aimed at providing personalized financial insights to users. This new product offering demonstrates SoFi's commitment to enhancing its services and attracting new customers.
• The SEC filing indicating an insider's proposed sale of common stock may have initially caused some uncertainty among investors, leading to a slight pullback in the stock price. However, the market seems to have quickly regained confidence in the company's growth prospects, resulting in the bullish movement.
• The high trading volume and open interest in SOFI options suggest that investors are actively positioning themselves for potential price movements, indicating a growing interest in the stock and potential positive sentiment among traders.
• Despite facing regulatory scrutiny and negative operating cash flow, the stock's consolidation around a key support level of $16 presents a crucial decision point for its next price movement. The mixed ratings from Wall Street analysts and the average target price of $22.56 indicate varying opinions on the stock's future performance.

12.05.2026 - SOFI Stock was up 5.2%

• The optimistic movement in SOFI stock is linked to the company director's substantial share acquisition through RSU conversions, showcasing confidence in the company's future.
• The unveiling of SoFiUSD stablecoin and SoFi Coach, an AI-powered financial coaching tool, has excited investors and highlighted SoFi's advancements in the crypto and AI sectors.
• Despite concerns about the forthcoming earnings report and a recent stock price decline, the company's focus on blockchain and financial coaching has overshadowed negative sentiment, driving today's positive stock movement.
• SoFi's efforts to combine regulated banking with blockchain payments and improve member engagement have potentially boosted market sentiment, positioning it as a progressive payments platform amid growing fintech competition.

09.05.2026 - SOFI Stock was down 5.2%

• On June 8th, there was substantial options trading activity, potentially contributing to increased volatility and downward pressure on the stock price.
• Analysts and traders had mixed views, citing concerns over recent equity offerings and institutional selling as factors in the market's bearish movement.
• Despite strong operational performance and revenue growth, the stock received a consensus "Hold" rating from analysts. Insider selling by the CTO may have influenced investor sentiment and the negative market trend.
• BI Asset Management Fondsmaeglerselskab A S increased its institutional holdings, but this was insufficient to counterbalance the overall bearish sentiment in the market today.

02.05.2026 - SOFI Stock was down 5.4%

• The decline in SoFi's stock value today might be due to investors taking profits following a period of significant growth and positive developments surrounding the company.
• Despite recent investments from Norges Bank and Florida Financial Advisors LLC and the introduction of SoFi Coach, heightened options trading on June 1st could have stirred uncertainty among investors, resulting in selling pressure on the stock.
• Although SoFi has released strong financial results and attracted substantial institutional interest, market reactions may be influenced by broader economic uncertainties or challenges specific to the sector affecting the stock price.
• Investors should stay vigilant regarding any updates on SoFi's business activities, possible partnerships, and overall market sentiment to gain more insights into the reasons behind the current bearish trend and to make informed decisions going forward.

17.05.2026 - SOFI Stock was up 6.3%

• The positive movement in SoFi's stock today can be attributed to several factors:
• Diker Management LLC reducing its position in SoFi by 60% could be viewed positively by the market, potentially indicating confidence from other institutions like Vanguard Group Inc. and State Street Corp who increased their holdings.
• CEO Anthony Noto's purchase of 13,888 shares in an open-market buy suggests confidence in the company's future prospects, which may have bolstered investor sentiment.
• The introduction of SoFiUSD stablecoin and AI-driven financial coaching tools, along with the recovery in debit spending reported by its tech arm Galileo, likely played a role in the stock's upward trend, highlighting the company's diversification and growth potential in the fintech sector.

29.04.2026 - SOFI Stock was up 9.0%

• SoFi's stock surged nearly 12% in pre-market trading, with bulls defending a crucial support zone and eyeing a breakout above $19.6. This indicates renewed investor confidence in the company's growth prospects.
• The announcement of SoFiUSD, a stablecoin backed by U.S. dollars, running on Ethereum and Solana, contributed to a 6% stock gain. This move towards digital payments aligns with the growing trend in the financial technology sector.
• Allstate Corp significantly increased its stake in SoFi Technologies, Inc., amidst positive market sentiment following the launch of SoFiUSD. This vote of confidence from a major investor could have further boosted the stock's performance.
• The significant options trading activity for SoFi on May 28th, with a high implied volatility of 69.83%, suggests increased investor speculation and strategic positioning around the stock. This heightened interest in options trading could have also contributed to the bullish movement in the stock price.

25.05.2026 - SOFI Stock was down 6.1%

• Acquiring AI startup Composer and launching Composer by SoFi, an AI-driven trading platform for retail investors, were positive steps for SoFi.
• Jim Cramer's endorsement of buying SoFi stock, driven by expectations of benefits from low inflation and interest rates amidst ongoing Iran peace negotiations, bolstered investor confidence.
• Despite being part of a scheduled trading plan, EVP Kelli Keough's sale of shares may have influenced some selling pressure on the stock.
• The introduction of the new AI trading tool, Composer by SoFi, further established the company's market position, although today's bearish momentum could be attributed to profit-taking or shifts in market sentiment.