Ulta Beauty Inc. ($ULTA) Stock Forecast: Up 5.1% Today

What is Ulta Beauty Inc.?

Ulta Beauty (ULTA) provides a diverse selection of cosmetic and skincare products. Market sentiment was positive today.

Why is Ulta Beauty Inc. going up?

ULTA stock is up 5.1% on Nov 21, 2025 17:51

• ULTA stock demonstrated a robust upward trend, even with a minor decline in the most recent trading session.
• Comparative value analysis of ULTA and TSCO may have attracted investor attention to ULTA, resulting in the positive market trend.
• Investors could perceive ULTA as a more appealing choice than TSCO, fueling the increase in ULTA's stock price.
• Overall market growth likely contributed to the upward movement in ULTA's stock performance for the day.

ULTA Price Chart

ULTA Technical Analysis

ULTA News

Ulta Beauty ( ULTA ) Stock Sinks As Market Gains: What You Should Know

In the latest trading session, Ulta Beauty (ULTA) closed at $497.72, marking a -1.9% move from the previous day.

https://www.zacks.com/stock/news/2793316/ulta-beauty-ulta-stock-sinks-as-market-gains-what-you-should-know

ULTA or TSCO: Which Is the Better Value Stock Right Now?

ULTA vs. TSCO: Which Stock Is the Better Value Option?

https://www.zacks.com/stock/news/2792652/ulta-or-tsco-which-is-the-better-value-stock-right-now

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Ulta Beauty Inc. Price History

30.04.2025 - ULTA Stock was up 12.1%

• Ulta Beauty reported better-than-expected first-quarter earnings and raised guidance, leading to a surge in its stock price.
• The company's earnings of $6.70 per share exceeded the consensus estimate of $5.77, and quarterly revenue of $2.85 billion beat expectations.
• The bullish options activity on Ulta Beauty indicates a positive sentiment among financial giants, with a majority of traders showing bullish tendencies, further supporting the stock's upward movement.
• Overall, Ulta Beauty's strong financial performance and positive market sentiment have driven its stock price higher today.

30.04.2025 - ULTA Stock was up 16.6%

• Ulta Beauty saw a rise in its stock value today after surpassing Q1 earnings projections and revising its fiscal 2025 forecast upwards.
• The active trading of bullish options for Ulta Beauty reflects a favorable outlook from major financial institutions, with most traders displaying optimism.
• An increase in Ulta's price target by JPMorgan ahead of Q1 earnings suggests analyst anticipation of improved earnings, likely influenced by the company's product mix.
• In summary, Ulta Beauty's impressive Q1 performance, coupled with positive sentiment from analysts and traders, probably influenced the uptrend in its stock price today.

17.10.2025 - ULTA Stock was down 2.1%

• Despite Ulta Beauty outperforming the broader market recently with a 2.4% increase, today's bearish movement indicates a shift in investor sentiment.
• The bearish movement could be attributed to profit-taking by investors after a period of gains.
• It's possible that market conditions or sector-specific news negatively impacted ULTA's stock price today.
• Investors may be reevaluating their positions in ULTA amidst changing market dynamics or company-specific developments.

21.10.2025 - ULTA Stock was up 5.1%

• ULTA stock demonstrated a robust upward trend, even with a minor decline in the most recent trading session.
• Comparative value analysis of ULTA and TSCO may have attracted investor attention to ULTA, resulting in the positive market trend.
• Investors could perceive ULTA as a more appealing choice than TSCO, fueling the increase in ULTA's stock price.
• Overall market growth likely contributed to the upward movement in ULTA's stock performance for the day.

07.07.2025 - ULTA Stock was down 2.0%

• The bearish movement in ULTA stock today can be attributed to:
• Despite a slight rise in ULTA stock price, it trailed behind the overall market performance, leading to profit-taking by investors.
• Concerns among investors about the company's future growth prospects or recent developments impacting its business operations.
• The modest increase in ULTA's stock price may not have met investors' high expectations, prompting some to sell off their positions, causing the bearish movement.

22.03.2025 - ULTA Stock was up 6.1%

• ULTA stock demonstrated significant bullish activity today.
• Retailers directing attention towards the unused FSA/HSA funds valued in billions may have positively impacted ULTA's sales, with consumers showing increased interest in health, wellness, and beauty items.
• An underlying comparison involving BBWI hinted at ULTA's competitive edge and growth prospects, consequently boosting investor trust.
• Recognition as one of the premier beauty and cosmetics stocks suitable for portfolio enhancement likely drew additional investors to ULTA, contributing to its current bullish market performance.

16.05.2025 - ULTA Stock was up 2.2%

• ULTA stock experienced a strong bullish movement today.
• Comparisons between ODP and ULTA may have sparked investor interest in ULTA, implying that ULTA is considered a better value stock.
• ULTA's market outperformance over the past 5 years and its impressive average annual return could have further bolstered investor confidence, contributing to today's bullish movement.
• Investors appear optimistic about ULTA's market capitalization of $20.54 billion, pointing to the company's strong position in the beauty industry and growth potential.

02.08.2025 - ULTA Stock was up 4.8%

• Ulta Beauty reported strong second-quarter revenue of $2.79 billion, surpassing the consensus estimate of $2.67 billion, indicating robust sales performance.
• The positive earnings beat of $5.78 per share, compared to analyst estimates of $4.97 per share, further contributed to the bullish movement of the stock.
• Analysts, including Goldman Sachs, reiterated a Buy rating on ULTA, reflecting confidence in the company's growth prospects and financial performance.
• The upbeat outlook for fiscal 2025 and the overall positive sentiment surrounding Ulta Beauty's performance likely fueled investor optimism and drove the bullish market movement.

13.09.2025 - ULTA Stock was down 2.9%

• ULTA stock witnessed a -2.15% decline, potentially driven by profit-taking following a recent increase.
• The introduction of Sabrina Carpenter's fragrance collection at Ulta Beauty may not have had a notable impact on today's stock price movement.
• Investors' reactions could be linked to general market conditions or specific company-related factors affecting ULTA's performance.
• It is crucial to stay informed about any upcoming announcements or financial updates from Ulta Beauty to assess the stock's future path.

10.03.2025 - ULTA Stock was up 5.2%

• ULTA's strong bullish movement today could be attributed to investors' optimism surrounding the company's strategic initiatives in skincare, loyalty programs, and digital expansion.
• Despite a recent 17% drop in ULTA's stock price due to category softness and rising costs, the company's focus on these key areas may have instilled confidence in the market, leading to today's positive movement.
• Investors may view ULTA's efforts to drive long-term recovery positively, especially in a competitive market where innovation and adaptability are crucial for sustained growth.
• The market's reaction indicates that ULTA's proactive approach to addressing challenges and capitalizing on opportunities is resonating well with investors, potentially setting the stage for a turnaround in its stock performance.

29.07.2025 - ULTA Stock was down 5.3%

• Ulta Beauty exceeded revenue and earnings estimates in Q2, driven by growth across all categories.
• Analysts had anticipated lower earnings for the quarter, despite the strong performance reported.
• The discrepancy between the positive earnings and the revised forecasts likely caused investor concerns, leading to a decrease in ULTA stock price today.
• The market's reaction may reflect concerns about Ulta Beauty's future outlook, despite its strong quarterly performance.

29.07.2025 - ULTA Stock was down 6.5%

• Ulta Beauty posted strong Q2 earnings and sales figures, surpassing expectations and raising its fiscal 2025 projections, which could have boosted the stock price.
• However, discussions about a potential decline in Q2 earnings and revised analyst predictions before the earnings call may have introduced uncertainty among investors, resulting in a downward trend in the stock value.
• It is essential to take into account the prevailing market sentiment and the influence of broader economic conditions on consumer discretionary stocks. This is particularly pertinent given cautionary reports about other companies within the sector, indicating a possible downturn in Q3.
• Despite Ulta Beauty's favorable financial results and outlook, market instability and investor sentiment impacted by analyst forecasts and sector trends likely played a role in the stock's decline today.