Whirlpool Corporation ($WHR) Stock Forecast: Down 5.7% Today

What is Whirlpool Corporation?

Whirlpool Corporation (WHR) is a well-known home appliance manufacturer with a significant presence in the American market. Today, the stock experienced a strong bearish movement.

Why is Whirlpool Corporation going down?

WHR stock is down 5.7% on Feb 20, 2026 15:50

• The recognition as one of "America's Most Iconic Companies" may have initially boosted investor sentiment, but the subsequent news of layoffs at the Iowa plant likely caused concerns about the company's future profitability and operational efficiency.
• The layoffs at the Amana, Iowa plant, coupled with the ongoing modernization drive, could be interpreted by investors as a cost-cutting measure that may impact Whirlpool's production capacity and workforce morale.
• The investigation regarding potential violations of the federal WARN Act adds a layer of legal uncertainty, which could further dampen investor confidence in Whirlpool's management practices and compliance standards.
• The criticism from the union about shifting jobs to Mexico while laying off American workers may have raised ethical concerns among investors, potentially leading to a negative outlook on Whirlpool's corporate social responsibility and labor practices.

WHR Price Chart

WHR Technical Analysis

WHR News

Whirlpool Corporation Named One of America's Most Iconic Companies by Time

Whirlpool Corporation has been recognized by TIME as one of "America's Most Iconic Companies" for its enduring influence on American culture and its commitment to domestic manufacturing. The company, which celebrates America's 250th birthday, was the only home appliance manufacturer on the list, credited for its strong brand portfolio and significant investment in U.S. operations and employees. Whirlpool's chairman and CEO, Marc Bitzer, emphasized the company's long legacy of improving life at home and its pride in growing alongside American communities.

https://www.accessnewswire.com/newsroom/en/industrial-and-manufacturing/whirlpool-corporation-named-one-of-americas-most-iconic-companies-by-t-1139253

Whirlpool Layoffs 2026: Company to cut 341 jobs at Iowa Refrigerator plant amid modernization drive

Whirlpool Corporation will lay off 341 workers at its Amana, Iowa refrigerator manufacturing plant, representing over a quarter of its workforce, as part of a multi-year modernization strategy. The job cuts, effective March 9, are linked to phasing out older refrigerator lines and shifting the plant's focus towards warehousing, parts production, and sub-assembly. While workers will have recall rights, the company indicates these are unlikely, raising concerns about the economic impact on the local community.

https://www.storyboard18.com/how-it-works/whirlpool-layoffs-2026-company-to-cut-341-jobs-at-iowa-refrigerator-plant-amid-modernization-drive-90093.htm

Whirlpool Corporation (Amana, Iowa) WARN Act Investigation

Strauss Borrelli PLLC is investigating Whirlpool Corporation regarding a potential mass layoff of 341 employees in Amana, Iowa. The firm believes Whirlpool may have violated the federal WARN Act by failing to provide the required 60-day notice before the layoff. Employees affected by this layoff may be entitled to 60 days of severance pay and benefits.

https://straussborrelli.com/2026/02/18/whirlpool-corporation-amana-iowa-warn-act-investigation/

Union says Whirlpool expands Mexico production as Amana cuts follow last year's layoffs

The International Association of Machinists and Aerospace Workers (IAM) is criticizing Whirlpool Corp.'s decision to lay off nearly 350 union members at its Amana manufacturing facility, viewing it as a pattern of shifting jobs out of the United States. This follows previous layoffs less than a year ago, while Whirlpool simultaneously expands operations in Mexico for refrigerator production, including items exported to the US and Canada. The union calls on local officials to intervene, advocating for American manufacturing and the affected workers.

https://cbs2iowa.com/news/local/union-says-whirlpool-expands-mexico-production-as-amana-cuts-follow-last-years-layoffs

Whirlpool Announces Nearly 350 Layoffs at Amana Iowa Plant

Whirlpool Corporation is laying off nearly 350 employees at its refrigerator manufacturing plant in Amana, Iowa, as part of a multi-year modernization effort. The layoffs, effective March 9, will affect 341 workers, representing over a quarter of the plant's workforce. While the plant will continue some refrigerator production, it will expand into warehousing, parts production, and sub-assembly work, with Whirlpool committing to future investments in the facility.

https://www.moodyonthemarket.com/whirlpool-announces-nearly-350-layoffs-at-amana-iowa-plant/

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Whirlpool Corporation Price History

10.01.2026 - WHR Stock was up 5.9%

• Whirlpool's stock (WHR) experienced a significant bullish movement of 7.1% today following the release of better-than-expected fourth-quarter 2025 earnings and an optimistic outlook for 2026.
• The positive forecast, including projected revenue growth and strong free cash flow, overshadowed a slight revenue miss for the quarter, indicating investor confidence in the company's future performance.
• Recognition by TIME magazine as one of "America's Most Iconic Companies" further boosted Whirlpool's reputation and investor sentiment, underlining its cultural impact, resilience, and dedication to U.S. manufacturing.
• Despite challenges in the North American market, such as tariff costs and a weak housing sector, Whirlpool's strategic focus on new product launches, cost reductions, and maintaining a less promotional environment bodes well for its continued success and market growth.

03.01.2026 - WHR Stock was up 9.2%

• Despite surpassing EPS forecasts, Whirlpool's stock initially underwent a 7.8% drop in after-hours trading due to missing revenue projections, demonstrating a varied response from investors.
• A major financial institution's downward adjustment of Whirlpool's price target to $76.00 reflects a cautious sentiment towards the stock, alongside other analyst rating changes indicating a modest upside potential.
• The acquisition of a significant number of Whirlpool shares by RWWM Inc. could indicate confidence in the company's long-term prospects despite the recent earnings miss and lower guidance.
• The discussion regarding undervalued stocks like Whirlpool serving as investment opportunities or pitfalls underscores the significance of evaluating fundamental strength and earnings growth for well-informed decision-making in a volatile market landscape.

29.00.2026 - WHR Stock was down 11.9%

• Whirlpool Corporation's stock encountered a significant downward trend today, potentially influenced by:
• Missing earnings projections in 2025, with a decline in net sales and a considerable drop in earnings per share.
• A surge in short interest by 11.82%, signaling a more pessimistic sentiment from investors and doubts in the market about the company.
• Downgrades from analysts at BofA, RBC Capital, and Stifel, highlighting apprehensions regarding reduced EBIT guidance and weaker gross margin forecasts.
• Even though CEO Marc Bitzer expressed confidence for 2026 based on upcoming product launches and a recovering housing market, market sentiment appears cautiously uncertain about the company's short-term performance.

28.09.2025 - WHR Stock was up 3.7%

• Whirlpool (WHR) exceeded Q3 earnings and revenue estimates by a significant margin, reflecting strong financial performance and potentially boosting investor confidence.
• Despite facing challenges such as margin pressure from weak global demand and higher costs, Whirlpool's strategic cost-cutting measures and new product initiatives seem to have paid off, contributing to the positive market sentiment.
• The stock's upward movement could also be influenced by overall positive market trends, as indicated by higher U.S. stock futures trading, which may have created a favorable environment for investor interest in WHR.
• Investors and analysts are closely monitoring Whirlpool's upcoming earnings report and key metrics, looking for further insights into the company's financial health and future prospects, which could continue to impact the stock's performance in the near term.

08.00.2026 - WHR Stock was up 5.1%

• WHR stock displayed a notable bullish movement recently, defying previous downward trends and investor concerns.
• The stock's uptick could be attributed to investor appreciation of Whirlpool's emphasis on reliability and enduring value in the home appliance industry.
• Despite industry challenges like subdued appliance demand and a vulnerable housing market, Whirlpool's stock is gaining traction as a dependable investment option.
• The attractiveness of Whirlpool's no-frills approach compared to competitors' more extravagant designs might be drawing investors seeking stability and long-term growth prospects in the home appliance sector.

30.00.2026 - WHR Stock was up 5.4%

• Whirlpool (WHR) saw a strong bullish movement despite challenges in its recent earnings and 2026 forecast.
• Market responded positively, potentially influenced by CEO Marc Bitzer's optimistic 2026 outlook, highlighting product launches, reduced promotional efforts, and gradual housing market recovery.
• Initially, increased short interest and concerns of a possible dividend reduction led to bearish sentiment, but investor focus shifted to the company's strategic plans and growth prospects.
• RBC Capital's Underperform rating and revised price target indicate ongoing financial performance concerns for Whirlpool, reflecting a cautious outlook by some analysts amidst market volatility.

13.01.2026 - WHR Stock was down 7.2%

• Despite being recognized as one of America's Most Iconic Companies and Most Innovative Companies, WHR's stock faced a bearish trend, possibly due to profit-taking by investors after recent positive news.
• The celebration of 25 years of partnership with Habitat for Humanity, while commendable, may not have directly impacted the stock's performance in the short term.
• The unveiling of new kitchen designs and induction innovations at KBIS 2026 demonstrates WHR's commitment to product development, but this news might not have been enough to sway investor sentiment positively.
• Continuous recognition as one of Fortune's Most Admired Companies for the sixteenth consecutive year showcases WHR's strong leadership and community commitment, but market dynamics could have influenced the bearish movement despite these accolades.

05.01.2026 - WHR Stock was down 5.0%

• The bearish movement in WHR stock today can be attributed to a combination of factors:
• Despite its iconic status, recent struggles in Whirlpool's North American business, including tariff costs and a weak housing market, have raised concerns among investors.
• Mixed reactions from analysts during the Q4 earnings call, with results falling below expectations and questions surrounding demand, margins, and cost-cutting plans, may have contributed to the negative sentiment towards the stock.
• The ongoing decline in WHR stock reflects broader market skepticism towards the company's ability to navigate a challenging cyclical environment in the home appliance market, with investors questioning the effectiveness of restructuring efforts and cost-cutting measures.
• While the company managed to beat EPS forecasts through cost management and new product launches, the revenue miss and market reaction of a 7.8% drop in after-hours trading indicate lingering uncertainties about Whirlpool's growth prospects and operational performance in the near term.

23.00.2026 - WHR Stock was down 5.0%

• The bearish movement in WHR stock today could be attributed to concerns raised by analysts regarding weak sales volumes, declining ROIC, and high debt levels.
• Despite being recognized as a top-performing company, the overvaluation of Whirlpool stock at 13.8x forward P/E may have deterred investors, leading to the downward trend.
• The upcoming announcement of fourth-quarter and full-year results may have also sparked caution among investors, prompting some to sell off their positions in anticipation of potentially disappointing financial performance.
• Overall, the combination of financial concerns, overvaluation, and upcoming earnings announcement likely contributed to the bearish movement in WHR stock today.

20.01.2026 - WHR Stock was down 5.6%

• The bearish movement in Whirlpool's stock today could be attributed to the company's revenue falling short in the Q4 2025 earnings report, despite beating EPS estimates.
• Truffle Hound Capital LLC's significant increase in stake in Whirlpool, despite the company missing earnings and revenue expectations, might have raised concerns among investors about the company's near-term challenges.
• The cautious "Hold" consensus rating from analysts, along with the average price target of $85.43, could have also contributed to the negative sentiment surrounding Whirlpool's stock today.
• Investors may be wary of Whirlpool's financial performance and future guidance, leading to a bearish outlook on the stock in the short term.

20.01.2026 - WHR Stock was down 5.7%

• The recognition as one of "America's Most Iconic Companies" may have initially boosted investor sentiment, but the subsequent news of layoffs at the Iowa plant likely caused concerns about the company's future profitability and operational efficiency.
• The layoffs at the Amana, Iowa plant, coupled with the ongoing modernization drive, could be interpreted by investors as a cost-cutting measure that may impact Whirlpool's production capacity and workforce morale.
• The investigation regarding potential violations of the federal WARN Act adds a layer of legal uncertainty, which could further dampen investor confidence in Whirlpool's management practices and compliance standards.
• The criticism from the union about shifting jobs to Mexico while laying off American workers may have raised ethical concerns among investors, potentially leading to a negative outlook on Whirlpool's corporate social responsibility and labor practices.

11.11.2025 - WHR Stock was up 5.5%

• The collapse of the stake sale talks has resulted in an uptick in investor confidence, leading to a significant bullish movement in WHR stock.
• The valuation disputes underscore the critical role of comprehensive due diligence and effective negotiation in high-value transactions, especially amidst market uncertainties.
• The failed deal highlights how market conditions and regulations can impact acquisition discussions, emphasizing the need for companies to adjust their strategies to changing environments for successful transactions.