Alaska Air Group Inc. ($ALK) Stock Forecast: Up 8.3% Today

What is Alaska Air Group Inc.?

Alaska Air Group, Inc. (NYSE: ALK) is a prominent airline company in the United States known for prioritizing customer service and operational excellence. The stock showed a notable uptrend in trading today.

Why is Alaska Air Group Inc. going up?

ALK stock is up 8.3% on Feb 3, 2026 16:57

• A decline in the stake held by AGF Management Ltd. in Alaska Air Group initially raised some market uncertainty. However, the company's impressive Q4 2025 earnings report, exceeding EPS expectations, likely bolstered investor confidence.
• The inauguration of a new cutting-edge Global Training Center by Alaska Airlines reflects a significant investment in improving employee skills and customer experience, potentially boosting investor sentiment and contributing to the stock's upward movement.
• Despite pessimistic predictions for ALK stock price from TD Cowen, the generally positive outlook from other analysts and the company's dedication to training quality and strategic growth initiatives may have overshadowed these apprehensions, driving the bullish market movement.
• A combination of robust financial performance, strategic investments in training infrastructure, and analyst consensus on the stock's growth potential may have fueled investor positivity and played a role in the upward trajectory of Alaska Air Group's stock today.

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ALK Technical Analysis

ALK News

Alaska Air Group, Inc. $ALK Stake Lessened by AGF Management Ltd.

AGF Management Ltd. has reduced its stake in Alaska Air Group, Inc. by 40.2% in the third quarter of 2025, selling 100,009 shares and owning a remaining 0.13% of the company worth $7.42 million. Alaska Air Group (NYSE:ALK) exceeded Q4 2025 EPS estimates with $0.43 versus $0.11, though revenue was slightly below expectations at $3.63 billion. The company has a "Moderate Buy" consensus rating from analysts with an average target price of $71.40.

https://www.marketbeat.com/instant-alerts/filing-alaska-air-group-inc-alk-stake-lessened-by-agf-management-ltd-2026-02-03/

A new home for training excellence: Alaska Airlines unveils state-of-the-art Global Training Center

Alaska Airlines has officially opened its new 660,000-square-foot Global Training Center in Renton, Wash., a $200 million investment to centralize training for thousands of Alaska Airlines and Hawaiian Airlines employees. The facility offers advanced training technologies, including flight simulators and mock aircraft environments, along with amenities like a cafeteria, fitness center, and walking trail. This center is crucial for supporting the Alaska Accelerate strategic plan and enhancing frontline employee skills and guest experience.

https://www.prnewswire.com/news-releases/a-new-home-for-training-excellence-alaska-airlines-unveils-state-of-the-art-global-training-center-302674586.html

A new home for training excellence: Alaska Airlines unveils state-of-the-art Global Training Center

Alaska Airlines has opened a new 660,000-square-foot Global Training Center in Renton, Washington, representing a $200 million investment. This state-of-the-art facility will centralize training for thousands of Alaska Airlines and Hawaiian Airlines employees, including pilots, flight attendants, and customer service agents. It features advanced training technologies like emergency mock bays, full-motion flight simulators, and virtual reality rooms, aiming to enhance safety, performance, and the premium guest experience.

https://news.alaskaair.com/company/a-new-home-for-training-excellence-alaska-airlines-unveils-state-of-the-art-global-training-center/

TD Cowen Issues Pessimistic Forecast for Alaska Air Group (NYSE:ALK) Stock Price

TD Cowen has lowered its price target for Alaska Air Group (NYSE:ALK) from $64 to $63, though it maintains a "buy" rating, indicating an 18.24% upside. Despite beating Q4 earnings estimates, the airline provided a pessimistic Q1 2026 and full-year 2026 EPS guidance. The consensus among other analysts remains a "Moderate Buy" with an average price target of $71.60.

https://www.marketbeat.com/instant-alerts/td-cowen-issues-pessimistic-forecast-for-alaska-air-group-nysealk-stock-price-2026-01-30/

Press Release: Alaska Airlines unveils Global Training Center

Alaska Airlines has opened a new 660,000 square foot Global Training Center in Renton, Washington, to centralize training for thousands of Alaska Airlines and Hawaiian Airlines employees. This facility, a key part of the Alaska Accelerate strategic plan, enhances training with advanced technologies like mock aircraft bays, virtual reality rooms, and flight simulators. The center also offers extensive amenities for employee well-being, reflecting a significant investment of over $200 million in training and employee support.

https://runwaygirlnetwork.com/2026/01/alaska-airlines-unveils-global-training-center/

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Alaska Air Group Inc. Price History

16.08.2025 - ALK Stock was down 5.9%

• Alaska Air Group (ALK) stock declined by -6.69% due to lower-than-expected Q3 earnings per share, attributed to increased fuel costs and operational outages.
• Despite the successful launch of Atmos Rewards, which led to a surge in new sign-ups and demonstrated growth potential beyond its core markets, the stock failed to maintain its upward momentum.
• The bearish trend in ALK stock can be linked to investor concerns over the company's ability to manage rising operational costs and maintain profitability in a competitive airline industry.

05.10.2025 - ALK Stock was up 5.9%

• Alaska Air (ALK) reported third-quarter earnings that missed estimates but showed an increase in revenues year-over-year, which could have signaled growth potential to investors.
• The optimistic outlook from Wall Street analysts on ALK being a buy could have contributed to the bullish movement as investors may have been encouraged by the positive sentiment.
• The surge in implied volatility for ALK stock options indicates increased interest and activity in the options market, potentially leading to higher demand for the stock and driving up its price.
• Overall, despite the earnings miss, the positive revenue growth, optimistic analyst recommendations, and heightened options market activity likely fueled the strong bullish movement in Alaska Air's stock today.

03.01.2026 - ALK Stock was up 8.3%

• A decline in the stake held by AGF Management Ltd. in Alaska Air Group initially raised some market uncertainty. However, the company's impressive Q4 2025 earnings report, exceeding EPS expectations, likely bolstered investor confidence.
• The inauguration of a new cutting-edge Global Training Center by Alaska Airlines reflects a significant investment in improving employee skills and customer experience, potentially boosting investor sentiment and contributing to the stock's upward movement.
• Despite pessimistic predictions for ALK stock price from TD Cowen, the generally positive outlook from other analysts and the company's dedication to training quality and strategic growth initiatives may have overshadowed these apprehensions, driving the bullish market movement.
• A combination of robust financial performance, strategic investments in training infrastructure, and analyst consensus on the stock's growth potential may have fueled investor positivity and played a role in the upward trajectory of Alaska Air Group's stock today.

15.08.2025 - ALK Stock was down 5.1%

• Alaska Air stock experienced a bearish movement as the company expected its Q3 earnings per share to be at the low end of guidance, primarily due to rising fuel costs and operational outages.
• Despite the successful launch of the Atmos Rewards program, which attracted a record number of sign-ups and showed growth potential beyond the West Coast and Hawai'i markets, the stock faced downward pressure.
• The overall market might have influenced the stock's decline, with Alaska Air Group (ALK) stock falling while the broader market was making gains, suggesting specific company-related issues impacting its performance.
• Investors could be cautious about the company's near-term financial outlook, especially with concerns about fuel costs and operational disruptions affecting its bottom line, leading to a sell-off in the stock.

30.00.2026 - ALK Stock was down 5.6%

• The decline in Alaska Air Group's stock today may be linked to various reasons:
• Despite receiving recognition for its Atmos™ Rewards program and Summit Visa Infinite® card, concerns over the company's Amazon cargo contract inherited from Hawaiian Airlines have emerged, potentially affecting profitability and operational effectiveness.
• The interest of options traders in the company's high implied volatility suggests uncertainty or speculation about its future performance, particularly as analysts have revised down earnings estimates for the ongoing quarter.
• The notable decrease in ownership by Strs Ohio, a significant institutional investor, could have influenced market sentiment, leading to a downtrend in the stock price.
• Though the positive development of the SEA Gateway Project at Seattle-Tacoma International Airport is a step forward for enhancing customer experience, its impact on the stock's movement today may be limited.

24.09.2025 - ALK Stock was down 5.4%

• Alaska Airlines (ALK) experienced a strong bearish movement today.
• The grounding of all flights nationwide due to a major technology outage likely impacted investor confidence in the stock.
• The disappointing Q3 earnings results, falling short of estimates, may have contributed to the bearish sentiment.
• Investors might be cautious about the future performance of ALK, especially with uncertainties surrounding the airline's operational challenges and financial outlook.

09.09.2025 - ALK Stock was up 5.5%

• Despite the broader market downturn, ALK stock exhibited a strong bullish trend, suggesting favorable investor confidence in the company.
• The extended partnership between Alaska Airlines and STARLUX aimed at improving connectivity and access to Asia is believed to have bolstered ALK's global presence and revenue prospects, influencing the positive market performance.
• The announcement of enhanced connectivity and seamless travel integration with STARLUX might have appealed to investors seeking long-term growth potential within the airline sector, thereby contributing to ALK's stock momentum.

15.00.2026 - ALK Stock was up 5.1%

• The bullish movement in ALK stock today can be attributed to the positive news of receiving a large order from Boeing, which is set to expand Alaska Airlines' fleet with more fuel-efficient aircraft, indicating growth and modernization within the company.
• Despite the stock drop in the latest trading session, investors may be optimistic about ALK's future outlook, especially with the upcoming webcast to discuss fourth-quarter financial results, hinting at potential positive developments that could boost investor confidence.
• The decision to upgrade technology systems after costly outages, including exploring cloud-based platforms and partnering with Accenture for IT overhaul, demonstrates ALK's commitment to enhancing operational efficiency and customer service, which could be perceived positively by investors and stakeholders.
• Overall, the combination of strategic partnerships, fleet expansion, financial transparency, and technological advancements could be driving the bullish sentiment around ALK, positioning the company for long-term success in a competitive aviation industry.

22.07.2025 - ALK Stock was up 6.6%

• ALK stock has exhibited a noticeable bullish trend, possibly driven by upbeat earnings projections and investor enthusiasm subsequent to the latest earnings release.
• With an 8.1% rise post the recent earnings announcement, investors seem confident in ALK's capacity to navigate industry challenges.
• Market dynamics might also reflect positive sentiment towards the travel segment as vaccination rates climb and travel constraints relax.
• Investors are likely monitoring ALK's future performance closely and its ability to respond to the changing market landscape.

21.10.2025 - ALK Stock was up 5.5%

• Analysts have an average brokerage recommendation equivalent to a Buy for ALK.
• The optimistic views from analysts may have contributed to the bullish movement in the stock.
• Investors may find the positive sentiment from analysts as a signal to consider buying ALK shares.
• The bullish movement could be a reflection of increasing confidence in ALK's future performance based on analysts' views.

23.00.2026 - ALK Stock was up 4.1%

• Alaska Air Group (ALK) reported Q4 earnings of $0.43 per share, surpassing expectations, despite a slight revenue miss, demonstrating resilience in a challenging operating environment.
• The company's strong performance was driven by robust corporate travel demand, diverse revenue streams, and share repurchases, reflecting a sound business strategy.
• Alaska Air's cautious profit outlook for fiscal 2026, alongside predicting strong demand and unit revenues for Q1 FY26, may have caused some uncertainty among investors, leading to mixed stock movement.
• The significant fleet order with Boeing and ongoing integration efforts with Hawaiian Airlines are potential factors influencing investor sentiment and the stock's positive trajectory.

12.07.2025 - ALK Stock was up 5.4%

• Representative Adam Smith's sale of ABB stock might have led investors to shift their focus towards ALK, viewing it as a more favorable option.
• The green light given to the Boeing-Spirit AeroSystems merger could have positively impacted ALK, as it indicates a potential boost in the aerospace industry, benefiting airline companies like Alaska Air Group.
• Overall positive sentiment in the aviation sector, driven by the merger approval and shifting investments, likely contributed to the bullish movement of ALK stock today.