Alaska Air Group Inc. ($ALK) Stock Forecast: Down 5.6% Today

What is Alaska Air Group Inc.?

Alaska Air Group (ALK) is a major American airline based in Seattle, Washington. The airline focuses on connecting Alaska with various key US cities through its domestic route network.

Why is Alaska Air Group Inc. going down?

ALK stock is down 5.6% on Jan 30, 2026 19:00

• The decline in Alaska Air Group's stock today may be linked to various reasons:
• Despite receiving recognition for its Atmos™ Rewards program and Summit Visa Infinite® card, concerns over the company's Amazon cargo contract inherited from Hawaiian Airlines have emerged, potentially affecting profitability and operational effectiveness.
• The interest of options traders in the company's high implied volatility suggests uncertainty or speculation about its future performance, particularly as analysts have revised down earnings estimates for the ongoing quarter.
• The notable decrease in ownership by Strs Ohio, a significant institutional investor, could have influenced market sentiment, leading to a downtrend in the stock price.
• Though the positive development of the SEA Gateway Project at Seattle-Tacoma International Airport is a step forward for enhancing customer experience, its impact on the stock's movement today may be limited.

ALK Price Chart

ALK Technical Analysis

ALK News

Atmos™ Rewards earns The Points Guy’s top honors for innovation and credit card excellence

Atmos™ Rewards, the joint loyalty program of Alaska Airlines and Hawaiian Airlines, has been honored with two top awards by The Points Guy: "Best Innovation in Airline Loyalty" and "Best New Personal Credit Card" for its Summit Visa Infinite® card. These awards acknowledge Atmos Rewards for its exceptional flexibility, value, and benefits, consistently earning high ranks since its August 2025 debut. The program and its associated credit card provide expanded earning opportunities, premium travel perks, and enhanced global access for members.

https://news.alaskaair.com/loyalty/atmos-rewards-earns-the-points-guys-top-honors-for-innovation-and-credit-card-excellence/

Do Options Traders Know Something About Alaska Air Stock We Don't?

Options traders are showing heightened interest in Alaska Air Group (ALK) with high implied volatility for June 2026 $27.50 Call options, suggesting expectations of a significant price movement. Despite this options market activity, analysts have recently downgraded earnings estimates for Alaska Air, shifting the consensus from a profit to a loss for the current quarter. This divergence could indicate a potential trading opportunity for options traders to sell premium, betting against a large move.

https://www.tradingview.com/news/zacks:ba63db752094b:0-do-options-traders-know-something-about-alaska-air-stock-we-don-t/

SEA Airport and Alaska Airlines Celebrate Completion of SEA Gateway Project

The Port of Seattle and Alaska Airlines have announced the completion of the SEA Gateway Project, a $546 million renovation transforming the north end of Seattle-Tacoma International Airport's main terminal. This project introduces new technology like automated bag drops, a redesigned security checkpoint, and upgraded facilities to enhance the customer experience. Its completion is one of several "Upgrade SEA" initiatives set to finish ahead of the summer's international soccer tournament, promising a more efficient and modern airport environment.

https://www.portseattle.org/news/sea-airport-and-alaska-airlines-celebrate-completion-sea-gateway-project

Strs Ohio Decreases Holdings in Alaska Air Group, Inc. $ALK

Strs Ohio significantly reduced its stake in Alaska Air Group, Inc. by 37.8% in the third quarter, now holding 75,557 shares valued at $3,761,000. Despite this, other institutional investors made minor adjustments to their positions, mostly increasing holdings. Alaska Air Group currently holds a "Moderate Buy" rating from analysts with a consensus target price of $71.80, and recently outperformed earnings per share estimates for its latest quarter.

https://www.marketbeat.com/instant-alerts/filing-strs-ohio-decreases-holdings-in-alaska-air-group-inc-alk-2026-01-27/

Alaska Airlines dissatisfied with Amazon cargo contract, executive says

Alaska Airlines is reportedly dissatisfied with the cargo flying contract it inherited from Hawaiian Airlines with Amazon, an executive hinted. The venture is considered uneconomical due to alignment difficulties between passenger and cargo pilot schedules and thin profit margins. Alaska views optimizing this contract as crucial for long-term success and integrating its new acquisitions effectively.

https://www.freightwaves.com/news/alaska-airlines-dissatisfied-with-amazon-cargo-contract-executive-says

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Alaska Air Group Inc. Price History

16.08.2025 - ALK Stock was down 5.9%

• Alaska Air Group (ALK) stock declined by -6.69% due to lower-than-expected Q3 earnings per share, attributed to increased fuel costs and operational outages.
• Despite the successful launch of Atmos Rewards, which led to a surge in new sign-ups and demonstrated growth potential beyond its core markets, the stock failed to maintain its upward momentum.
• The bearish trend in ALK stock can be linked to investor concerns over the company's ability to manage rising operational costs and maintain profitability in a competitive airline industry.

05.10.2025 - ALK Stock was up 5.9%

• Alaska Air (ALK) reported third-quarter earnings that missed estimates but showed an increase in revenues year-over-year, which could have signaled growth potential to investors.
• The optimistic outlook from Wall Street analysts on ALK being a buy could have contributed to the bullish movement as investors may have been encouraged by the positive sentiment.
• The surge in implied volatility for ALK stock options indicates increased interest and activity in the options market, potentially leading to higher demand for the stock and driving up its price.
• Overall, despite the earnings miss, the positive revenue growth, optimistic analyst recommendations, and heightened options market activity likely fueled the strong bullish movement in Alaska Air's stock today.

15.08.2025 - ALK Stock was down 5.1%

• Alaska Air stock experienced a bearish movement as the company expected its Q3 earnings per share to be at the low end of guidance, primarily due to rising fuel costs and operational outages.
• Despite the successful launch of the Atmos Rewards program, which attracted a record number of sign-ups and showed growth potential beyond the West Coast and Hawai'i markets, the stock faced downward pressure.
• The overall market might have influenced the stock's decline, with Alaska Air Group (ALK) stock falling while the broader market was making gains, suggesting specific company-related issues impacting its performance.
• Investors could be cautious about the company's near-term financial outlook, especially with concerns about fuel costs and operational disruptions affecting its bottom line, leading to a sell-off in the stock.

30.00.2026 - ALK Stock was down 5.6%

• The decline in Alaska Air Group's stock today may be linked to various reasons:
• Despite receiving recognition for its Atmos™ Rewards program and Summit Visa Infinite® card, concerns over the company's Amazon cargo contract inherited from Hawaiian Airlines have emerged, potentially affecting profitability and operational effectiveness.
• The interest of options traders in the company's high implied volatility suggests uncertainty or speculation about its future performance, particularly as analysts have revised down earnings estimates for the ongoing quarter.
• The notable decrease in ownership by Strs Ohio, a significant institutional investor, could have influenced market sentiment, leading to a downtrend in the stock price.
• Though the positive development of the SEA Gateway Project at Seattle-Tacoma International Airport is a step forward for enhancing customer experience, its impact on the stock's movement today may be limited.

24.09.2025 - ALK Stock was down 5.4%

• Alaska Airlines (ALK) experienced a strong bearish movement today.
• The grounding of all flights nationwide due to a major technology outage likely impacted investor confidence in the stock.
• The disappointing Q3 earnings results, falling short of estimates, may have contributed to the bearish sentiment.
• Investors might be cautious about the future performance of ALK, especially with uncertainties surrounding the airline's operational challenges and financial outlook.

09.09.2025 - ALK Stock was up 5.5%

• Despite the broader market downturn, ALK stock exhibited a strong bullish trend, suggesting favorable investor confidence in the company.
• The extended partnership between Alaska Airlines and STARLUX aimed at improving connectivity and access to Asia is believed to have bolstered ALK's global presence and revenue prospects, influencing the positive market performance.
• The announcement of enhanced connectivity and seamless travel integration with STARLUX might have appealed to investors seeking long-term growth potential within the airline sector, thereby contributing to ALK's stock momentum.

15.00.2026 - ALK Stock was up 5.1%

• The bullish movement in ALK stock today can be attributed to the positive news of receiving a large order from Boeing, which is set to expand Alaska Airlines' fleet with more fuel-efficient aircraft, indicating growth and modernization within the company.
• Despite the stock drop in the latest trading session, investors may be optimistic about ALK's future outlook, especially with the upcoming webcast to discuss fourth-quarter financial results, hinting at potential positive developments that could boost investor confidence.
• The decision to upgrade technology systems after costly outages, including exploring cloud-based platforms and partnering with Accenture for IT overhaul, demonstrates ALK's commitment to enhancing operational efficiency and customer service, which could be perceived positively by investors and stakeholders.
• Overall, the combination of strategic partnerships, fleet expansion, financial transparency, and technological advancements could be driving the bullish sentiment around ALK, positioning the company for long-term success in a competitive aviation industry.

22.07.2025 - ALK Stock was up 6.6%

• ALK stock has exhibited a noticeable bullish trend, possibly driven by upbeat earnings projections and investor enthusiasm subsequent to the latest earnings release.
• With an 8.1% rise post the recent earnings announcement, investors seem confident in ALK's capacity to navigate industry challenges.
• Market dynamics might also reflect positive sentiment towards the travel segment as vaccination rates climb and travel constraints relax.
• Investors are likely monitoring ALK's future performance closely and its ability to respond to the changing market landscape.

21.10.2025 - ALK Stock was up 5.5%

• Analysts have an average brokerage recommendation equivalent to a Buy for ALK.
• The optimistic views from analysts may have contributed to the bullish movement in the stock.
• Investors may find the positive sentiment from analysts as a signal to consider buying ALK shares.
• The bullish movement could be a reflection of increasing confidence in ALK's future performance based on analysts' views.

23.00.2026 - ALK Stock was up 4.1%

• Alaska Air Group (ALK) reported Q4 earnings of $0.43 per share, surpassing expectations, despite a slight revenue miss, demonstrating resilience in a challenging operating environment.
• The company's strong performance was driven by robust corporate travel demand, diverse revenue streams, and share repurchases, reflecting a sound business strategy.
• Alaska Air's cautious profit outlook for fiscal 2026, alongside predicting strong demand and unit revenues for Q1 FY26, may have caused some uncertainty among investors, leading to mixed stock movement.
• The significant fleet order with Boeing and ongoing integration efforts with Hawaiian Airlines are potential factors influencing investor sentiment and the stock's positive trajectory.

01.07.2025 - ALK Stock was down 5.1%

• Wall Street analysts maintain a Buy recommendation for ALK.
• Despite this, the stock saw significant bearish movement today.
• The variance in analyst sentiment and market performance may stem from broader market trends, sector-specific obstacles, or unforeseen company-specific developments affecting ALK negatively.
• It is advised that investors proceed with caution and conduct comprehensive research before making any investment choices related to ALK.

12.07.2025 - ALK Stock was up 5.4%

• Representative Adam Smith's sale of ABB stock might have led investors to shift their focus towards ALK, viewing it as a more favorable option.
• The green light given to the Boeing-Spirit AeroSystems merger could have positively impacted ALK, as it indicates a potential boost in the aerospace industry, benefiting airline companies like Alaska Air Group.
• Overall positive sentiment in the aviation sector, driven by the merger approval and shifting investments, likely contributed to the bullish movement of ALK stock today.