Booking Holdings Inc. ($BKNG) Stock Forecast: Up 5.1% Today

What is Booking Holdings Inc.?

Booking Holdings (BKNG) is a prominent provider of online travel and related services worldwide, with well-known brands like Booking.com and Priceline. The stock demonstrated a significant upward movement today.

Why is Booking Holdings Inc. going up?

BKNG stock is up 5.1% on Feb 18, 2026 15:21

• Booking Holdings (BKNG) observed a positive market shift today, potentially linked to the market's anticipation of its upcoming fourth quarter and full-year 2025 earnings report.
• Investors seem to hold a positive outlook on the company's performance and strategic decisions, particularly given a recent 17% stock correction and its focus on integrating AI into travel through the "Connected Trip" concept.
• The favorable market sentiment might also be influenced by the perceived undervaluation of the U.S. market, with identified undervalued stocks such as IBM and Arista Networks according to an analysis by Morningstar.
• The focus leading up to the earnings call on February 18 is on how Booking Holdings will demonstrate its resilience in the global leisure travel industry and the success of its strategic initiatives.

BKNG Price Chart

BKNG Technical Analysis

BKNG News

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https://www.tradingview.com/news/stockstory:221d9933c094b:0-live-nation-lyv-q4-earnings-report-preview-what-to-look-for/

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Booking Holdings to Make Fourth Quarter and Full Year 2025 Earnings Press Release Available on Company's Investor Relations Website on February 18

Booking Holdings (NASDAQ: BKNG) announced it will release its fourth quarter and full year 2025 financial results on February 18 at approximately 4:00 p.m. ET via a press release on its Investor Relations website. The company will also hold a conference call to discuss these results on the same day at 4:30 p.m. ET, which will be webcast live. Booking Holdings is a leading provider of online travel and related services globally, operating major brands like Booking.com and Priceline.

https://news.futunn.com/en/post/68976873/booking-holdings-to-make-fourth-quarter-and-full-year-2025

The Empire of the Connected Trip: A Deep Dive into Booking Holdings (BKNG) Ahead of 2026 Earnings

Booking Holdings (BKNG) is at a critical juncture before its Q4 2025 and full-year 2025 earnings release on February 18, 2026. The company, a titan in the online travel agency space, is navigating a recent 17% stock correction while pushing its "Connected Trip" vision integrating AI into travel. The upcoming earnings call will provide insights into global leisure travel's resilience and the effectiveness of Booking's strategic pivots.

https://markets.financialcontent.com/stocks/article/finterra-2026-2-17-the-empire-of-the-connected-trip-a-deep-dive-into-booking-holdings-bkng-ahead-of-2026-earnings

Booking Holdings to Make Fourth Quarter and Full Year 2025 Earnings Press Release Available on Company's Investor Relations Website on February 18

Booking Holdings (NASDAQ: BKNG) announced that its fourth quarter and full year 2025 financial results will be released via press release on February 18 at approximately 4:00 p.m. ET. The press release will be available on the company's Investor Relations website. A conference call to discuss these results will follow at 4:30 p.m. ET on the same day, accessible via webcast.

https://www.marketscreener.com/news/booking-holdings-to-make-fourth-quarter-and-full-year-2025-earnings-press-release-available-on-compa-ce7e5dd9d88df320

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Booking Holdings Inc. Price History

30.06.2025 - BKNG Stock was down 0.8%

• Despite surpassing Q2 earnings and revenue expectations, BKNG witnessed a decrease in its stock price today.
• It is likely that the negative market movement was influenced by investors with substantial financial resources.
• Despite optimistic predictions from analysts on Wall Street, this positivity did not reflect in the market sentiment towards BKNG.
• Elevated anticipations for robust Q2 performance, alongside factors like market unpredictability and unforeseen obstacles, could have contributed to the downward trend in BKNG's stock value today.

02.11.2025 - BKNG Stock was up 5.0%

• Booking Holdings Inc. (BKNG) saw a bullish market movement today, driven by multiple factors:
• Strong quarterly earnings report with EPS of $99.50 and revenue of $9.01 billion, surpassing analyst expectations, indicating robust financial performance.
• Increased stake by institutional investors like Shelton Capital Management, Panagora Asset Management Inc., and Fisher Asset Management LLC, reflecting confidence in the company's future growth prospects.
• Positive market sentiment due to the company's strategic focus on AI initiatives in holiday shopping, showcasing potential for enhanced customer experience and operational efficiency.
• Overall, the combination of strong financial results, increased institutional investments, and promising AI-driven strategies contributed to the bullish movement in BKNG's stock price.

02.11.2025 - BKNG Stock was up 3.0%

• Solidarity Wealth LLC reduced its stake in BKNG but still holds a significant position, indicating some profit-taking behavior.
• Shelton Capital Management increased its holdings, showing confidence in the company's future growth prospects.
• Panagora Asset Management significantly boosted its stake after strong quarterly earnings and dividend announcement, reflecting a bullish outlook.
• Fisher Asset Management also grew its position, aligning with the consensus "Moderate Buy" rating from analysts and positive financial performance.
• Overall, the bullish movement in BKNG can be attributed to:
• Strong quarterly earnings exceeding analyst expectations.
• Positive investor sentiment and confidence in the company's growth trajectory.
• Dividend announcement signaling financial strength and commitment to shareholders.

06.09.2025 - BKNG Stock was up 2.9%

• Booking Holdings has significantly outperformed the market over the past 5 years, showcasing strong growth and investor confidence.
• Despite a slight dip in the stock price recently, today's bullish movement indicates a positive sentiment among investors.
• The options frenzy could have caused some volatility, but overall, the bullish trend seems to have prevailed due to the company's solid performance and market position.

04.01.2026 - BKNG Stock was down 11.1%

• An upgrade by Mizuho to Outperform with a $6,000 target hints at a positive future for Booking Holdings, yet investor unease persists due to a recent 16% stock decline and concerns surrounding AI technology.
• The change in Kayak's CEO and a price target reduction by a UBS analyst likely exacerbated the negative atmosphere around Booking Holdings, resulting in a 9.3% drop in the stock price.
• Despite optimistic expectations for Q4 earnings in terms of EPS and revenue growth, uncertainties arising from leadership alterations and market conditions appear to have dampened investor confidence in BKNG.
• Varied analyst viewpoints on consumer cyclical companies, like Booking Holdings, may have further augmented the prevailing bearish sentiment in the market, impacting the stock's performance.

06.00.2026 - BKNG Stock was down 0.3%

• The bearish movement in Booking Holdings' stock today could be attributed to significant unusual options activity observed, with a mix of both bullish and bearish sentiment. The high volume of puts totaling over $4.8 million might have signaled some negative sentiment among investors.
• Despite the recent price target upgrade to $6,400 and the positive outlook on travel demand and Booking's strong position, investors might be cautious due to the recent short-term share price softness and potential risks such as geopolitical uncertainties and rising customer acquisition costs.
• The increase in institutional holdings could indicate long-term confidence in Booking Holdings, but the market might be reacting to the short-term fluctuations and uncertainties in the travel industry.
• Overall, the bearish movement in BKNG's stock today could be a result of investors reevaluating the company's valuation amidst a backdrop of mixed market sentiment and potential risks in the travel sector.

18.01.2026 - BKNG Stock was up 5.1%

• Booking Holdings (BKNG) observed a positive market shift today, potentially linked to the market's anticipation of its upcoming fourth quarter and full-year 2025 earnings report.
• Investors seem to hold a positive outlook on the company's performance and strategic decisions, particularly given a recent 17% stock correction and its focus on integrating AI into travel through the "Connected Trip" concept.
• The favorable market sentiment might also be influenced by the perceived undervaluation of the U.S. market, with identified undervalued stocks such as IBM and Arista Networks according to an analysis by Morningstar.
• The focus leading up to the earnings call on February 18 is on how Booking Holdings will demonstrate its resilience in the global leisure travel industry and the success of its strategic initiatives.

18.01.2026 - BKNG Stock was up 5.5%

• BKNG's bullish movement could be attributed to positive market sentiment and investor optimism in the travel industry.
• The decline in Expedia Group's (EXPE) stock due to market anxiety and concerns about AI disruption may have indirectly benefited BKNG, as investors might be shifting their focus towards companies with more stable growth prospects.
• As the travel industry continues to recover from the impact of the pandemic, investors may be viewing BKNG as a favorable investment option given its established presence and diverse portfolio of travel services.
• Overall, BKNG's bullish movement today may be a reflection of renewed confidence in the travel sector and positive expectations for the company's future performance.

03.01.2026 - BKNG Stock was down 8.5%

• The sudden departure of Kayak's CEO and co-founder, Steve Hafner, and the appointment of Peer Bueller as the new CEO may have caused uncertainty and concerns among investors, leading to a bearish trend in BKNG stock.
• Hafner's shift to an AI innovation role within Booking Holdings could indicate a strategic focus on technology and future growth, but the immediate leadership change might have created short-term volatility in the market.
• The challenges faced by the travel metasearch industry, particularly from Google's dominance and generative AI, could have also contributed to the negative sentiment surrounding BKNG stock.
• The adjustment of price targets by UBS and other analysts might have further influenced investor confidence, potentially amplifying the bearish movement in Booking Holdings' stock price.

03.01.2026 - BKNG Stock was down 9.7%

• Today's negative movement in BKNG stock can be linked to the following factors:
• The recent change in leadership at Kayak, with CEO Steve Hafner stepping down and Peer Bueller assuming the CEO role, may have sparked uncertainty and investor apprehension regarding the company's future management and strategic path.
• The company's increased focus on AI innovation, with Hafner transitioning to an executive chair position, hints at potential alterations in the business model and technological ventures of Booking Holdings.
• The prevalent bearish tone in BKNG options trading, characterized by a higher proportion of bearish trades compared to bullish ones, suggests that institutional investors and major market players are treading cautiously concerning the stock's short-term prospects.
• Market dynamics and investor sentiments towards the travel sector at large may have also played a part in the downward trend of BKNG stock, reflecting ongoing worries about travel limitations and uncertainties related to the pandemic.

03.01.2026 - BKNG Stock was down 5.2%

• The bearish movement in BKNG stock today could be attributed to the leadership change at Kayak, one of Booking Holdings' subsidiaries, with the CEO stepping down after 22 years. This transition, coupled with challenges in the travel metasearch industry, may have raised concerns among investors about the company's future direction and competitiveness.
• The news of insiders selling off shares of Booking Holdings Inc. despite an increase in stake by Jones Financial Companies Lllp could have also contributed to the negative sentiment surrounding the stock, indicating a lack of confidence from within the company.
• Additionally, the overall uncertainty in the travel industry due to factors like Google's dominance and generative AI might have further pressured BKNG stock, reflecting broader concerns about the sector's outlook and competitive landscape.
• While TripAdvisor Inc.'s relevance as a travel research tool was highlighted positively, the focus on its strength as a review platform rather than a booking platform could have indirectly underscored challenges faced by companies like Booking Holdings in attracting and retaining customers in the evolving travel market.

29.09.2025 - BKNG Stock was down 5.5%

• Despite surpassing Q3 earnings and revenue estimates, BKNG saw a bearish movement, suggesting that market expectations may have been higher.
• Analysts' optimistic projections and the expected positive earnings report may have already been factored into the stock price, leading to a sell-off post-announcement.
• Concerns may arise among investors regarding the sustainability of BKNG's growth, particularly given challenging Q3 comparisons and the necessity to fulfill strategic partnerships for future expansion.
• The market's response could stem from uncertainties surrounding BKNG's key performance indicators, prompting a downward trajectory in the stock price despite favorable developments.