Booking Holdings Inc. ($BKNG) Stock Forecast: Up 5.0% Today

What is Booking Holdings Inc.?

Booking Holdings Inc. (BKNG) is a leading online travel agency offering booking services for accommodations, flights, rental cars, and more. The company operates globally under various brands such as Booking.com, Priceline, and Kayak. Today, BKNG experienced a strong bullish movement in the stock market.

Why is Booking Holdings Inc. going up?

BKNG stock is up 5.0% on Dec 2, 2025 19:16

• Booking Holdings Inc. (BKNG) saw a bullish market movement today, driven by multiple factors:
• Strong quarterly earnings report with EPS of $99.50 and revenue of $9.01 billion, surpassing analyst expectations, indicating robust financial performance.
• Increased stake by institutional investors like Shelton Capital Management, Panagora Asset Management Inc., and Fisher Asset Management LLC, reflecting confidence in the company's future growth prospects.
• Positive market sentiment due to the company's strategic focus on AI initiatives in holiday shopping, showcasing potential for enhanced customer experience and operational efficiency.
• Overall, the combination of strong financial results, increased institutional investments, and promising AI-driven strategies contributed to the bullish movement in BKNG's stock price.

BKNG Price Chart

BKNG Technical Analysis

BKNG News

The Zacks Analyst Blog Highlights Amazon.com, Expedia, Etsy, Booking and 1stdibs.Com

This Zacks Analyst Blog highlights five e-commerce stocks, Amazon.com Inc. (AMZN), Expedia Group Inc. (EXPE), Etsy Inc. (ETSY), Booking Holdings Inc. (BKNG), and 1stdibs.Com Inc. (DIBS), that are poised to benefit from the increasing integration of AI in holiday shopping. The article details how AI is driving online sales to record highs and the specific AI initiatives each company is undertaking to enhance customer experience and operational efficiency. It provides financial outlooks and Zacks Ranks for each featured stock.

https://sg.finance.yahoo.com/news/zacks-analyst-blog-highlights-amazon-151800398.html

Fisher Asset Management LLC Grows Position in Booking Holdings Inc. $BKNG

Fisher Asset Management LLC increased its stake in Booking Holdings Inc. (NASDAQ:BKNG) by 38.5% during the second quarter of 2025. Other hedge funds also adjusted their positions, and analysts have issued various price targets and ratings, resulting in a consensus "Moderate Buy". The article also details recent financial performance, dividend announcements, and insider transactions for Booking Holdings.

https://www.marketbeat.com/instant-alerts/filing-fisher-asset-management-llc-grows-position-in-booking-holdings-inc-bkng-2025-12-02/

Panagora Asset Management Inc. Acquires 12,148 Shares of Booking Holdings Inc. $BKNG

Panagora Asset Management Inc. increased its stake in Booking Holdings Inc. by 67.3% in Q2, acquiring an additional 12,148 shares, bringing their total to 30,210 shares valued at approximately $174.9 million. This move comes as Booking reported strong quarterly earnings, beating analyst estimates with $99.50 EPS and $9.01 billion in revenue, and announced a quarterly dividend of $9.60. The article also details other institutional investor activities, analyst ratings, stock performance, and recent insider transactions.

https://www.marketbeat.com/instant-alerts/filing-panagora-asset-management-inc-acquires-12148-shares-of-booking-holdings-inc-bkng-2025-12-01/

Solidarity Wealth LLC Has $9.83 Million Stake in Booking Holdings Inc. $BKNG

Solidarity Wealth LLC slightly reduced its stake in Booking Holdings Inc. ($BKNG) by 3.9%, now holding 1,698 shares valued at approximately $9.83 million, making it the fund's 15th largest holding. Booking reported strong quarterly earnings with EPS of $99.50 and revenue of $9.01 billion, exceeding analyst expectations. The article also details recent insider transactions, stock performance metrics, and analyst ratings for BKNG.

https://www.marketbeat.com/instant-alerts/filing-solidarity-wealth-llc-has-983-million-stake-in-booking-holdings-inc-bkng-2025-12-01/

Shelton Capital Management Grows Stock Holdings in Booking Holdings Inc. $BKNG

Shelton Capital Management increased its stake in Booking Holdings Inc. by 10.1% during the second quarter, bringing its total holdings to 4,957 shares valued at $28.7 million. Booking Holdings represents 0.7% of Shelton Capital Management's investment portfolio, making it the 23rd largest position. Analysts generally rate Booking as a "Moderate Buy" with an average price target of $6,141.52, while corporate insiders have been net sellers of the stock.

https://www.marketbeat.com/instant-alerts/filing-shelton-capital-management-grows-stock-holdings-in-booking-holdings-inc-bkng-2025-12-01/

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Booking Holdings Inc. Price History

30.06.2025 - BKNG Stock was down 0.8%

• Despite surpassing Q2 earnings and revenue expectations, BKNG witnessed a decrease in its stock price today.
• It is likely that the negative market movement was influenced by investors with substantial financial resources.
• Despite optimistic predictions from analysts on Wall Street, this positivity did not reflect in the market sentiment towards BKNG.
• Elevated anticipations for robust Q2 performance, alongside factors like market unpredictability and unforeseen obstacles, could have contributed to the downward trend in BKNG's stock value today.

03.03.2025 - BKNG Stock was down 5.9%

• BKNG's stock showed a noticeable decrease today, despite its recent strong performance compared to the market.
• The stock's drop could be linked to investors choosing to take profits following a period of price increases.
• Speculation surrounding a newly formed partnership between OpenTable and Uber could have added uncertainty for investors, contributing to the downward movement in BKNG's stock price.
• Although BKNG had a Power Inflow earlier in the day, boosting its value, this was not sufficient to maintain a positive trend given the overall market conditions.

23.03.2025 - BKNG Stock was up 5.3%

• The BKNG stock displayed a robust bullish trend today.
• Market sentiment seemed to be impacted by notable market whales showing a strong bullish position on BKNG options, leading to a significant number of investors engaging in trades with a positive outlook.
• Despite a slight -1.52% movement in the recent trading session, the general sentiment appears favorable, potentially influenced by the optimistic investments in Booking Holdings.

21.01.2025 - BKNG Stock was up 3.6%

• Booking Holdings (BKNG) exceeded Q4 earnings and revenue expectations, demonstrating robust financial performance and surpassing market forecasts.
• The company's better-than-expected earnings likely increased investor confidence in its growth potential and future prospects, leading to a positive movement in the stock.
• Booking Holdings has consistently outperformed for the past 15 years, boasting an average annual return of 23.04%, indicating steady growth and value creation for shareholders.
• Today's significant bullish movement in BKNG can mainly be attributed to its strong financial results and promising prospects in the online travel sector.

02.11.2025 - BKNG Stock was up 5.0%

• Booking Holdings Inc. (BKNG) saw a bullish market movement today, driven by multiple factors:
• Strong quarterly earnings report with EPS of $99.50 and revenue of $9.01 billion, surpassing analyst expectations, indicating robust financial performance.
• Increased stake by institutional investors like Shelton Capital Management, Panagora Asset Management Inc., and Fisher Asset Management LLC, reflecting confidence in the company's future growth prospects.
• Positive market sentiment due to the company's strategic focus on AI initiatives in holiday shopping, showcasing potential for enhanced customer experience and operational efficiency.
• Overall, the combination of strong financial results, increased institutional investments, and promising AI-driven strategies contributed to the bullish movement in BKNG's stock price.

02.11.2025 - BKNG Stock was up 3.0%

• Solidarity Wealth LLC reduced its stake in BKNG but still holds a significant position, indicating some profit-taking behavior.
• Shelton Capital Management increased its holdings, showing confidence in the company's future growth prospects.
• Panagora Asset Management significantly boosted its stake after strong quarterly earnings and dividend announcement, reflecting a bullish outlook.
• Fisher Asset Management also grew its position, aligning with the consensus "Moderate Buy" rating from analysts and positive financial performance.
• Overall, the bullish movement in BKNG can be attributed to:
• Strong quarterly earnings exceeding analyst expectations.
• Positive investor sentiment and confidence in the company's growth trajectory.
• Dividend announcement signaling financial strength and commitment to shareholders.

09.03.2025 - BKNG Stock was down 5.5%

• The recent decline in BKNG's stock price could be linked to investors engaging in profit-taking following a previous upward trajectory.
• Despite this setback, BKNG has a robust earnings track record and is anticipated to exceed expectations in its upcoming earnings announcement, potentially reversing the present downward trend.
• BKNG has notably outperformed the market over the last two decades, indicating promising long-term growth prospects despite short-term fluctuations.
• While BKNG saw slight gains in a recent trading session, its performance lagged behind the broader market, suggesting a temporary shift in investor interest away from travel-related stocks.

06.09.2025 - BKNG Stock was up 2.9%

• Booking Holdings has significantly outperformed the market over the past 5 years, showcasing strong growth and investor confidence.
• Despite a slight dip in the stock price recently, today's bullish movement indicates a positive sentiment among investors.
• The options frenzy could have caused some volatility, but overall, the bullish trend seems to have prevailed due to the company's solid performance and market position.

01.04.2025 - BKNG Stock was up 5.1%

• BKNG experienced a strong bullish movement today.
• The bullish trend can be attributed to Booking Holdings' impressive Q1 earnings report, where they beat estimates and saw a rise in revenues year over year.
• Despite the positive earnings, there was some uncertainty in the market as indicated by the slip in BKNG's shares, possibly due to concerns raised by investors taking a bearish stance on the stock.
• Overall, the market sentiment towards BKNG remains positive, driven by strong financial performance, but caution may be warranted due to conflicting signals from investors.

23.06.2025 - BKNG Stock was down 0.7%

• Despite expected earnings growth and a history of beating estimates, Booking Holdings' stock experienced a strong bearish movement today.
• Financial giants' bullish sentiment in BKNG options did not result in a positive market movement today.
• Broad market trends or macroeconomic events may have contributed to the bearish movement in Booking Holdings, despite the positive company outlook.
• Investors should monitor any developments in the travel industry or global economic conditions that could impact Booking Holdings' stock performance in the near future.

07.03.2025 - BKNG Stock was up 5.5%

• BKNG stock closed at $4,685.75 today, showcasing a +1.71% increase from the previous trading day.
• Over the last 20 years, BKNG's performance has been exceptional, surpassing the market by 21.74% annually and yielding an average yearly return of 29.25%.
• The Power Inflow experienced by BKNG today, where the stock rose over 130 points at its peak, likely contributed to the bullish momentum, suggesting considerable interest from savvy investors.
• Positive market sentiment towards Booking Holdings, along with notable signals and market outperformance, may have driven today's bullish movement in the stock.

29.09.2025 - BKNG Stock was down 5.5%

• Despite surpassing Q3 earnings and revenue estimates, BKNG saw a bearish movement, suggesting that market expectations may have been higher.
• Analysts' optimistic projections and the expected positive earnings report may have already been factored into the stock price, leading to a sell-off post-announcement.
• Concerns may arise among investors regarding the sustainability of BKNG's growth, particularly given challenging Q3 comparisons and the necessity to fulfill strategic partnerships for future expansion.
• The market's response could stem from uncertainties surrounding BKNG's key performance indicators, prompting a downward trajectory in the stock price despite favorable developments.