Booking Holdings Inc. ($BKNG) Stock Forecast: Up 2.9% Today

What is Booking Holdings Inc.?

Booking Holdings (NASDAQ: BKNG) is a leading online travel company, providing travel and related services. Today, the stock had a strong bullish movement in the market.

Why is Booking Holdings Inc. going up?

BKNG stock is up 2.9% on Oct 6, 2025 17:35

• Booking Holdings has significantly outperformed the market over the past 5 years, showcasing strong growth and investor confidence.
• Despite a slight dip in the stock price recently, today's bullish movement indicates a positive sentiment among investors.
• The options frenzy could have caused some volatility, but overall, the bullish trend seems to have prevailed due to the company's solid performance and market position.

BKNG Price Chart

BKNG Technical Analysis

BKNG News

If You Invested $1000 In Booking Holdings Stock 5 Years Ago, You Would Have This Much Today - Booking Holdings ( NASDAQ:BKNG )

Booking Holdings ( NASDAQ:BKNG ) has outperformed the market over the past 5 years by 11.11% on an annualized basis producing an average annual return of 26.05%. Currently, Booking Holdings has a market capitalization of $176.35 billion.

https://www.benzinga.com/insights/news/25/10/48019582/if-you-invested-1000-in-booking-holdings-stock-5-years-ago-you-would-have-this-much-today

Booking Holdings's Options Frenzy: What You Need to Know - Booking Holdings ( NASDAQ:BKNG )

Investors with a lot of money to spend have taken a bearish stance on Booking Holdings ( NASDAQ:BKNG ) . We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga. Whether these are institutions or just wealthy individuals, we don't ...

https://www.benzinga.com/insights/options/25/09/47949876/booking-holdingss-options-frenzy-what-you-need-to-know

Booking Holdings ( BKNG ) Stock Dips While Market Gains: Key Facts

The latest trading day saw Booking Holdings (BKNG) settling at $5, representing a -1.8% change from its previous close.

https://www.zacks.com/stock/news/2759287/booking-holdings-bkng-stock-dips-while-market-gains-key-facts

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Booking Holdings Inc. Price History

30.06.2025 - BKNG Stock was down 0.8%

• Despite surpassing Q2 earnings and revenue expectations, BKNG witnessed a decrease in its stock price today.
• It is likely that the negative market movement was influenced by investors with substantial financial resources.
• Despite optimistic predictions from analysts on Wall Street, this positivity did not reflect in the market sentiment towards BKNG.
• Elevated anticipations for robust Q2 performance, alongside factors like market unpredictability and unforeseen obstacles, could have contributed to the downward trend in BKNG's stock value today.

03.03.2025 - BKNG Stock was down 5.9%

• BKNG's stock showed a noticeable decrease today, despite its recent strong performance compared to the market.
• The stock's drop could be linked to investors choosing to take profits following a period of price increases.
• Speculation surrounding a newly formed partnership between OpenTable and Uber could have added uncertainty for investors, contributing to the downward movement in BKNG's stock price.
• Although BKNG had a Power Inflow earlier in the day, boosting its value, this was not sufficient to maintain a positive trend given the overall market conditions.

23.03.2025 - BKNG Stock was up 5.3%

• The BKNG stock displayed a robust bullish trend today.
• Market sentiment seemed to be impacted by notable market whales showing a strong bullish position on BKNG options, leading to a significant number of investors engaging in trades with a positive outlook.
• Despite a slight -1.52% movement in the recent trading session, the general sentiment appears favorable, potentially influenced by the optimistic investments in Booking Holdings.

31.09.2024 - BKNG Stock was up 7.8%

• BKNG stock experienced a strong bullish movement today.
• The company reported better-than-expected Q3 earnings and revenue, surpassing estimates by 7.63% and 4.76% respectively.
• The positive results were driven by continued momentum in gross bookings, hotel room nights sold, and airline ticket units sold, indicating strong performance across its core business segments.
• Investors likely reacted positively to the robust financial performance and optimistic outlook for Booking Holdings, leading to the bullish market movement.

31.09.2024 - BKNG Stock was up 5.1%

• BKNG stock showed a strong upward trend today.
• Positive Q3 earnings performance and a strong future outlook from Booking Holdings influenced the market's upward movement.
• Factors such as increased merchant revenues, robust gross bookings, and surpassing earnings and revenue expectations have boosted investor confidence in BKNG.
• The market is responding favorably to the sustained growth in gross bookings, hotel room nights sold, and airline ticket units sold, suggesting a promising future for Booking Holdings.

21.01.2025 - BKNG Stock was up 3.6%

• Booking Holdings (BKNG) exceeded Q4 earnings and revenue expectations, demonstrating robust financial performance and surpassing market forecasts.
• The company's better-than-expected earnings likely increased investor confidence in its growth potential and future prospects, leading to a positive movement in the stock.
• Booking Holdings has consistently outperformed for the past 15 years, boasting an average annual return of 23.04%, indicating steady growth and value creation for shareholders.
• Today's significant bullish movement in BKNG can mainly be attributed to its strong financial results and promising prospects in the online travel sector.

09.03.2025 - BKNG Stock was down 5.5%

• The recent decline in BKNG's stock price could be linked to investors engaging in profit-taking following a previous upward trajectory.
• Despite this setback, BKNG has a robust earnings track record and is anticipated to exceed expectations in its upcoming earnings announcement, potentially reversing the present downward trend.
• BKNG has notably outperformed the market over the last two decades, indicating promising long-term growth prospects despite short-term fluctuations.
• While BKNG saw slight gains in a recent trading session, its performance lagged behind the broader market, suggesting a temporary shift in investor interest away from travel-related stocks.

06.09.2025 - BKNG Stock was up 2.9%

• Booking Holdings has significantly outperformed the market over the past 5 years, showcasing strong growth and investor confidence.
• Despite a slight dip in the stock price recently, today's bullish movement indicates a positive sentiment among investors.
• The options frenzy could have caused some volatility, but overall, the bullish trend seems to have prevailed due to the company's solid performance and market position.

01.04.2025 - BKNG Stock was up 5.1%

• BKNG experienced a strong bullish movement today.
• The bullish trend can be attributed to Booking Holdings' impressive Q1 earnings report, where they beat estimates and saw a rise in revenues year over year.
• Despite the positive earnings, there was some uncertainty in the market as indicated by the slip in BKNG's shares, possibly due to concerns raised by investors taking a bearish stance on the stock.
• Overall, the market sentiment towards BKNG remains positive, driven by strong financial performance, but caution may be warranted due to conflicting signals from investors.

23.06.2025 - BKNG Stock was down 0.7%

• Despite expected earnings growth and a history of beating estimates, Booking Holdings' stock experienced a strong bearish movement today.
• Financial giants' bullish sentiment in BKNG options did not result in a positive market movement today.
• Broad market trends or macroeconomic events may have contributed to the bearish movement in Booking Holdings, despite the positive company outlook.
• Investors should monitor any developments in the travel industry or global economic conditions that could impact Booking Holdings' stock performance in the near future.

07.01.2025 - BKNG Stock was up 5.0%

• BKNG stock experienced a strong bullish movement, closing the trading day at $4,699.39 with a +0.44% change.
• Over the past 20 years, Booking Holdings has significantly outperformed the market, boasting an impressive average annual return of 30.9%.
• The positive market movement could be attributed to the company's consistent growth and strong performance in the online travel booking sector, as evidenced by its market capitalization of $154.58 billion.
• Investor confidence in BKNG may have been further bolstered by the overall optimism in the travel industry's recovery as vaccination efforts continue and travel restrictions ease globally.

07.03.2025 - BKNG Stock was up 5.5%

• BKNG stock closed at $4,685.75 today, showcasing a +1.71% increase from the previous trading day.
• Over the last 20 years, BKNG's performance has been exceptional, surpassing the market by 21.74% annually and yielding an average yearly return of 29.25%.
• The Power Inflow experienced by BKNG today, where the stock rose over 130 points at its peak, likely contributed to the bullish momentum, suggesting considerable interest from savvy investors.
• Positive market sentiment towards Booking Holdings, along with notable signals and market outperformance, may have driven today's bullish movement in the stock.