eBay Inc. ($EBAY) Stock Forecast: Down 6.3% Today

What is eBay Inc.?

eBay (EBAY) operates as a prominent e-commerce company facilitating consumer-to-consumer and business-to-consumer transactions. The stock witnessed a significant downturn today in light of recent developments within the company and the market.

Why is eBay Inc. going down?

EBAY stock is down 6.3% on Feb 4, 2026 18:11

• The exit of Ryan Jones from eBay's Risk & Compliance leadership has sparked concerns regarding the company's continuity and governance, potentially causing uncertainty among investors and stakeholders.
• The sale of 17,076 shares by eBay's SVP may have indicated skepticism about the company's future performance, contributing to the prevailing pessimism surrounding the stock.
• Strengthening Families & Communities LLC increasing its stake in eBay could suggest a favorable long-term outlook. However, the varied analyst ratings and the average price target reflect a sense of caution among market experts.
• The emergence of AI commerce as a competitive threat to conventional marketplaces, including eBay, may have further exacerbated the negative sentiment as the company grapples with adapting to the changing retail landscape.

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How AI commerce threatens eBay, Amazon

Agentic AI shopping robots pose a significant threat to traditional retail marketplaces like Amazon and eBay by enabling fully autonomous transactions without human involvement. eBay has updated its user agreement to block unauthorized agentic commerce tools, while concurrently developing its own in-house AI capabilities. Amazon has sued Perplexity AI for unauthorized access and is promoting its own AI shopping assistant, Rufus, highlighting a tension between controlling AI agents and embracing their potential benefits for customer experience.

https://www.paymentsdive.com/news/how-ai-commerce-threatens-ebay-amazon-retail-sales-merchants/811297/

eBay Risk & Compliance Leadership Back in Flux Following Ryan Jones’ Departure

eBay is facing renewed uncertainty in its Risk & Compliance leadership after Ryan Jones departed for ByteDance, raising questions about continuity and governance. Jones' LinkedIn profile was surprisingly backdated to October 2025, and no successor has been publicly named, leaving a potential gap in a critical role. This comes as eBay confronts several ongoing challenges, including the upcoming cyberstalking civil trial, compliance issues in Europe, and potential changes to Section 230 protections.

https://www.valueaddedresource.net/ebay-chief-risk-compliance-officer-ryan-jones-departs/

Insider Sale: SVP of $EBAY Sells 17,076 Shares

Jordan Douglas Bradley Sweetnam, the SVP of eBay, sold 17,076 shares of EBAY stock for an estimated value of $1,579,359 on January 30, 2026, representing about 76.9% of his holdings in this class of stock. This transaction is part of a broader trend of insider sales at eBay, with 44 sales and zero purchases by insiders in the last six months. The article also provides details on hedge fund activity, Q3 2025 revenue, analyst ratings, and price targets for EBAY.

https://www.quiverquant.com/news/Insider+Sale%3A+SVP+of+%24EBAY+Sells+17%2C076+Shares

eBay hosting omnichannel Super Bowl celebration

eBay is celebrating Super Bowl LX, held near its San Jose headquarters, with a multi-channel approach. The online giant will host an "eBay End Zone" pop-up in San Francisco featuring NFL stars and unique merchandise, alongside a community watch party in San Jose. These events combine live shopping, celebrity appearances, and charitable auctions to engage fans both online and in person.

https://chainstoreage.com/ebay-hosting-omnichannel-super-bowl-celebration

Strengthening Families & Communities LLC Increases Position in eBay Inc. $EBAY

Strengthening Families & Communities LLC significantly increased its stake in eBay Inc. (NASDAQ:EBAY) by 21,386.5%, now owning 15,900 shares valued at $1,444,000. Other institutional investors also adjusted their positions in eBay, while company insiders like SVP Julie A. Loeger and CEO Jamie Iannone sold shares totaling over $800,000. Analyst ratings for eBay are mixed, with a consensus "Hold" rating and an average price target of $95.66.

https://www.marketbeat.com/instant-alerts/filing-strengthening-families-communities-llc-increases-position-in-ebay-inc-ebay-2026-02-03/

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eBay Inc. Price History

04.01.2026 - EBAY Stock was down 11.1%

• The significant insider sale by the SVP of eBay, selling a large number of shares, may have signaled a lack of confidence in the company's future prospects, contributing to the bearish market movement.
• Despite positive events like hosting a multi-channel Super Bowl celebration, the insider selling trend and mixed analyst ratings may have overshadowed any potential positive sentiment among investors.
• The increase in institutional ownership by some firms like Strengthening Families & Communities LLC and Independent Advisor Alliance could not offset the impact of insider selling, leading to a net negative sentiment towards EBAY in the market.
• While the exclusive deal with CarParts.com for the Evan Fischer brand was a positive development, the overall market sentiment driven by insider selling and mixed analyst ratings likely played a more significant role in the bearish movement of EBAY today.

31.06.2025 - EBAY Stock was up 14.5%

• eBay (EBAY) outperformed earnings and revenue expectations in the second quarter, demonstrating robust financial performance.
• The company's emphasis on luxury items, AI technology, and shipping solutions played a key role in driving these positive outcomes.
• Upbeat guidance for the third quarter further reinforced investor confidence in eBay's future trajectory.
• The market's response to eBay's strong financial results signals increasing investor optimism regarding the company's ability to tackle potential headwinds like tariffs and trade uncertainties.

11.03.2025 - EBAY Stock was up 5.5%

• Despite concerns about lagging performance in the retail-wholesale sector, eBay (EBAY) showed a strong bullish movement today.
• The comparison with another e-commerce company suggests that investors may be favoring eBay's growth potential and market position.
• The positive momentum in a different e-commerce company may have contributed to overall optimism in the e-commerce sector, benefiting eBay's stock price.
• The bullish movement in eBay could also be attributed to positive market sentiment and increased investor confidence in the company's strategic direction.

04.01.2026 - EBAY Stock was down 6.3%

• The exit of Ryan Jones from eBay's Risk & Compliance leadership has sparked concerns regarding the company's continuity and governance, potentially causing uncertainty among investors and stakeholders.
• The sale of 17,076 shares by eBay's SVP may have indicated skepticism about the company's future performance, contributing to the prevailing pessimism surrounding the stock.
• Strengthening Families & Communities LLC increasing its stake in eBay could suggest a favorable long-term outlook. However, the varied analyst ratings and the average price target reflect a sense of caution among market experts.
• The emergence of AI commerce as a competitive threat to conventional marketplaces, including eBay, may have further exacerbated the negative sentiment as the company grapples with adapting to the changing retail landscape.

09.03.2025 - EBAY Stock was up 5.7%

• The bullish movement in EBAY could be linked to upbeat market sentiment and growth prospects in the e-commerce industry.
• The strong performance of MYT Netherlands Parent (MYTE) may have bolstered investor confidence in the e-commerce sector, indirectly benefiting EBAY.
• Despite worries about earnings estimate revisions for MYTE, the positive outlook in the industry could have overshadowed any potential adverse effects on EBAY's stock.
• Investors might be favorably considering e-commerce firms, leading to heightened demand for stocks such as EBAY.

30.09.2025 - EBAY Stock was down 14.4%

• Despite surpassing Q3 earnings and revenue estimates, eBay's stock saw strong bearish movement.
• The CEO change at Etsy and downbeat earnings could have impacted investor sentiment in the e-commerce industry, including eBay.
• The discussion on eBay's long-term investment potential may have been overshadowed by industry developments.
• Concerns about European market softness may have contributed to investor caution regarding eBay's Q3 performance and the subsequent bearish movement.

10.02.2025 - EBAY Stock was down 5.0%

• The bearish movement in EBAY could be attributed to heightened competition from platforms like Facebook Marketplace. These platforms provide free listings, local pickups, and are witnessing growth in resale activities.
• The increasing popularity of platforms like Facebook Marketplace among the younger demographic might be affecting EBAY's user base and sales.
• The changing consumer preference towards social media-integrated marketplaces could be a worrisome trend for traditional e-commerce platforms like EBAY, contributing to the bearish market movement observed today.

31.06.2025 - EBAY Stock was up 17.2%

• eBay's stock surged after reporting strong second-quarter earnings, with revenue up 6% year-over-year, surpassing both earnings and revenue estimates.
• Analysts upgraded eBay's outlook, citing positive factors such as gains from luxury goods, AI tools, and shipping, which offset concerns about tariffs and trade frictions.
• The market reacted positively to eBay's performance, indicating investor confidence in the company's ability to navigate challenges and deliver solid financial results.
• Overall, eBay's strong earnings and optimistic guidance for the third quarter propelled the stock to a bullish trajectory, showcasing resilience and growth potential in the e-commerce sector.

02.09.2025 - EBAY Stock was down 5.0%

• The downward trend in EBAY's stock today could be linked to worries about the outcome of its move into social commerce with the Tise purchase.
• Investors seem wary of the hurdles and competitive landscape EBAY might encounter in the social commerce sector.
• There appears to be market uncertainty regarding EBAY's speed in revitalizing growth through this fresh approach, prompting a sell-off of its shares.

30.09.2025 - EBAY Stock was down 13.9%

• Strong Q3 earnings and revenue exceeding expectations were reported by eBay, with double-digit profit and GMV growth attributed to increasing ad revenues and strong U.S. performance.
• Despite this positive performance, external factors like Etsy's disappointing earnings and change in leadership causing a decline in their stock price, might have negatively influenced sentiment within the e-commerce sector, impacting eBay's stock price as well.
• Market uncertainty and cautiousness amongst investors may have led to profit-taking and a bearish trend in eBay's stock, despite its robust performance.
• Investors' reactions to the anticipated Q3 earnings report from eBay could have resulted in stock price volatility, potentially reacting to perceived weaknesses or concerns in the results, contributing to the bearish movement.

29.09.2025 - EBAY Stock was down 2.8%

• The stock of eBay showed a bearish movement today, reflecting a broader market trend.
• Recent developments, such as changes in Etsy's leadership and disappointing earnings reports, could have influenced negative investor sentiment in the e-commerce industry, potentially affecting eBay as well.
• Concerns about eBay's Q3 earnings and potential market softness in Europe may have contributed to the downward movement as investors assess the company's growth prospects.
• An analysis of eBay's long-term investment potential contrasts with the short-term market reaction, suggesting that investors may be reconsidering their positions in light of current events.

04.03.2025 - EBAY Stock was down 6.1%

• A comparison between JD and EBAY might have highlighted some weaknesses or concerns specific to eBay, leading investors to sell off their positions in the stock.
• Investors might have perceived JD as a better value option compared to eBay, causing a shift in capital from eBay to JD and resulting in the bearish movement for eBay.
• The analysis could have pointed out certain fundamental or financial factors that are currently unfavorable for eBay, prompting a negative market reaction and a decline in the stock price.