Hims & Hers Health Inc. ($HIMS) Stock Forecast: Up 6.1% Today

What is Hims & Hers Health Inc.?

Hims & Hers Health Inc. (HIMS) has recently launched a compounded oral semaglutide treatment plan, directly challenging Novo Nordisk's Wegovy pill in the market.

Why is Hims & Hers Health Inc. going up?

HIMS stock is up 6.1% on Feb 9, 2026 14:50

• HIMS stock saw a bullish movement following the strategic launch of a lower-priced compounded oral semaglutide treatment plan, disrupting market dynamics.
• The competition with Novo Nordisk's Wegovy pill has raised legal concerns and triggered potential regulatory scrutiny, indicating a bold market entry by Hims & Hers.
• Analysts predict potential legal and regulatory challenges due to the perceived grey area of legality surrounding the compounded drug, introducing risk and uncertainty to HIMS's market position.
• Overall sentiment analysis and institutional trading strategies indicate a short bias, yet the market has positively responded to the company's move, leading to a bullish movement in HIMS stock.

HIMS Price Chart

HIMS Technical Analysis

HIMS News

Hims and Novo Nordisk: Compounded Oral Semaglutide Launch Challenges Legal Framework

Hims & Hers has launched a compounded oral semaglutide treatment plan at a significantly lower price, directly competing with Novo Nordisk’s recently launched Wegovy pill. This move could complicate Novo Nordisk's market trajectory and its efforts to maximize sales before a potential rival drug from Eli Lilly. Analysts expect Hims' launch to trigger legal action from Novo Nordisk and regulatory scrutiny, given that oral semaglutide has not been on a shortage list, raising questions about the legality of the compounded drug.

https://www.morningstar.com/stocks/hims-novo-nordisk-compounded-oral-semaglutide-launch-challenges-legal-framework

Hims and Novo Nordisk: Compounded Oral Semaglutide Launch Challenges Legal Framework

Hims & Hers has launched a compounded oral semaglutide directly competing with Novo Nordisk's newly released Wegovy pill. This move raises legal concerns for Hims, as oral semaglutide has not been on a shortage list, operating in a "grey area of legality" that Morningstar judges to be moving closer to a "red line." This launch jeopardizes Novo Nordisk's key focus of maximizing Wegovy's launch ahead of a competing drug from Lilly and is likely to trigger legal action from Novo Nordisk and government agencies.

https://global.morningstar.com/en-nd/stocks/hims-novo-nordisk-compounded-oral-semaglutide-launch-challenges-legal-framework

(HIMS) Movement Within Algorithmic Entry Frameworks

The article analyzes Hims & Hers Health Inc. Class A (NASDAQ: HIMS) based on algorithmic entry frameworks. It highlights weak sentiment across all time horizons, suggesting a short bias, and details institutional trading strategies including position trading, momentum breakout, and risk hedging strategies. The analysis also covers multi-timeframe signal analysis indicating weak signals across near-term, mid-term, and long-term horizons, along with respective support and resistance levels.

https://news.stocktradersdaily.com/news_release/23/HIMS_Movement_Within_Algorithmic_Entry_Frameworks_020326044001_1770111601.html

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Hims & Hers Health Inc. Price History

03.01.2026 - HIMS Stock was down 5.4%

• Examination of HIMS using algorithmic techniques signals a prevailing negative sentiment and institutional trading approaches displaying a preference towards short positions. This alignment likely fuelled the downward trajectory, as market participants may have responded to the indications of subdued sentiment.
• The recent addition of Jack Abraham to the oversight committee of Cold Spring Harbor Laboratory holds promise as a strategic maneuver for HIMS, establishing ties with forefront scientific research endeavors. Nonetheless, market focus seemed to gravitate towards the prevalent negative sentiment and trading patterns, contributing to the downtrend.
• Today's market performance possibly reflects a confluence of adverse sentiment analysis and the absence of an immediate discernible positive outcome from the board appointment in the short term, prompting a bearish investor response.

21.00.2026 - HIMS Stock was down 5.4%

• The decline in HIMS stock today might be linked to investors taking profits following a period of growth, resulting in a temporary drop in the stock price.
• Despite the company's ambitious expansion strategies and revenue forecasts, investor apprehension about potential regulatory scrutiny and competition in the GLP-1 weight-loss sector may have adversely affected the stock price.
• The uncertainties surrounding HIMS' ability to effectively address these challenges and meet its revenue and earnings targets by 2028 could have contributed to investors' pessimistic outlook, causing a decrease in the stock price.

12.00.2026 - HIMS Stock was up 6.5%

• The bullish movement in HIMS stock today could be attributed to:
• Positive long-term outlook despite weak nearand mid-term sentiment.
• Trading systems reacting to the stock's volatility, potentially driving increased buying interest.
• The AI models generating multiple trading strategies to manage the current breakdown and downside risk.
• Investors might be optimistic about the company's future growth prospects and the potential of its telehealth and wellness products, leading to increased buying pressure and driving the stock price higher.

06.01.2026 - HIMS Stock was down 10.3%

• Launching a new product in competition with Novo Nordisk's Wegovy pill may have raised legal issues for HIMS, potentially prompting legal repercussions and causing concerns for investors.
• Algorithmic analysis of HIMS signals a lack of positive sentiment and weak indicators across various time frames, suggesting a pessimistic forecast for the company's stock.
• The uncertain legal ramifications of HIMS' recent product introduction, alongside negative algorithmic trading signals, likely influenced the bearish trend observed in the stock price today.

23.11.2025 - HIMS Stock was down 5.0%

• The stock analysis for HIMS suggests weak near and mid-term sentiment despite a positive long-term outlook.
• AI-generated trading strategies indicate elevated downside risk, particularly due to a lack of additional long-term support signals.
• The market movement could be attributed to investors reacting to the increased risk levels and lack of near-term positive catalysts for the company.
• Overall, the bearish movement in HIMS today may be a result of the cautious sentiment surrounding the stock's short to mid-term prospects, as highlighted in the analysis.

27.00.2026 - HIMS Stock was down 5.2%

• Short interest rose by 3.52% to 67.10 million shares, indicating a growing bearish sentiment among investors and putting downward pressure on the stock price.
• The termination of the partnership with Novo Nordisk, loss of access to branded drugs, and transition to compounded alternatives have raised concerns about future growth prospects, leading investors to reassess the company's potential.
• The CFO's sale of $275k in HIMS stock, amid worries about revenue growth and competition from Amazon Pharmacy, may have intensified negative sentiment among investors.
• In summary, regulatory hurdles, strategic changes, and competitive challenges likely contributed to the decline in Hims & Hers Health's stock today.

21.10.2025 - HIMS Stock was down 6.9%

• The optimism from significant investors towards Hims & Hers Health did not result in a rise in the stock's value, with noticeable selling pressure impacting its performance.
• Despite launching new health testing services through Labs with annual plans, HIMS shares declined, potentially due to external competitive factors influencing investor confidence.
• The market shift may be linked to increased selling activity, signaling a change in market dynamics despite favorable company updates.
• A comparison with another company's stock (OMCL vs. HIMS) implies that investors could be reconsidering their positions in HIMS, contributing to the bearish trend witnessed today.

22.00.2026 - HIMS Stock was up 5.7%

• The recent sale of $275k in HIMS stock by the company's CFO, Oluyemi Okupe, initially sparked concerns among investors.
• Despite worries regarding revenue growth and competition from Amazon Pharmacy, the market sentiment turned positive, potentially influenced by undisclosed positive factors.
• It is possible that the market interpreted the CFO's stock sale as a routine aspect of financial management rather than a signal of internal company issues.
• Investors may be placing emphasis on potential growth opportunities and strategic decisions by Hims & Hers Health, contributing to the bullish market performance.

22.00.2026 - HIMS Stock was up 5.5%

• The bullish movement in HIMS stock today could be attributed to the confidence shown by the CFO, Oluyemi Okupe, who sold a significant amount of stock but also exercised options to acquire shares, indicating a belief in the company's future performance.
• The concerns raised by analysts about revenue growth and competition from Amazon Pharmacy might have initially caused some uncertainty in the market, but Okupe's actions could have reassured investors about the company's prospects.
• Overall, Okupe's strategic move of selling and acquiring shares, coupled with the ongoing competition in the telehealth industry, likely contributed to the positive market sentiment and bullish movement in HIMS stock today.

30.00.2026 - HIMS Stock was down 5.6%

• Unusual options activity reflecting a bearish sentiment and a wide price range target may suggest investor uncertainty and potential downward pressure on the stock.
• The recent decline in share price, combined with concerns over valuation, potentially influenced the bearish movement as investors reevaluate the stock's intrinsic value and relative overvaluation.
• The termination of a partnership with Novo Nordisk affecting drug access, the shift towards compounded alternatives, and other growth challenges could have prompted investor concerns about the company's future prospects, contributing to the bearish trend.
• An increase in short interest, indicating a more bearish sentiment and higher than average short positions, likely intensified selling pressure on the stock and exacerbated the downward trend.

10.11.2025 - HIMS Stock was down 5.4%

• The bearish movement in HIMS stock today could be attributed to the securities fraud class action lawsuit filed against the company. The allegations of deceptive promotion of illegitimate versions of Wegovy, jeopardizing its collaboration with Novo Nordisk, have raised concerns among investors.
• The negative news about the lawsuit may have led to a loss of investor confidence in Hims & Hers Health Inc., resulting in a significant downward pressure on the stock price.
• Investors are likely reacting to the potential risks associated with the allegations, causing a sell-off of HIMS shares as they reassess the company's credibility and future prospects in the telehealth industry.

09.01.2026 - HIMS Stock was up 6.1%

• HIMS stock saw a bullish movement following the strategic launch of a lower-priced compounded oral semaglutide treatment plan, disrupting market dynamics.
• The competition with Novo Nordisk's Wegovy pill has raised legal concerns and triggered potential regulatory scrutiny, indicating a bold market entry by Hims & Hers.
• Analysts predict potential legal and regulatory challenges due to the perceived grey area of legality surrounding the compounded drug, introducing risk and uncertainty to HIMS's market position.
• Overall sentiment analysis and institutional trading strategies indicate a short bias, yet the market has positively responded to the company's move, leading to a bullish movement in HIMS stock.