Wix.com Ltd. ($WIX) Stock Forecast: Down 5.2% Today

What is Wix.com Ltd.?

Wix.com Ltd (WIX) is a cloud-based web development platform that allows users to create websites using drag-and-drop tools. The company has been facing a bearish market movement today.

Why is Wix.com Ltd. going down?

WIX stock is down 5.2% on Feb 5, 2026 18:52

• Wix's stock hits a 52-week low at 74.99 USD, indicating a significant 65.94% decrease over the past year. Despite potential undervaluation highlighted by InvestingPro analysis, concerns about the company's future profitability and competitive landscape are impacting investor confidence.
• The 16.4% drop in Wix's shares is attributed to fears of AI disruption in its business model. With AI tools posing a threat to customer retention and profit margins, analysts have lowered price targets, reflecting uncertainties in the AI website building space.
• Weak billings, slow GAAP operating margin growth, and projected decline in cash flow margin are reasons cited for investors to avoid Wix. The company's strategic initiatives like a $2 billion share repurchase program and partnership with Stripe aim to enhance its market position and operational efficiency.
• Despite the current challenges, Wix's long-term position may still hold promise, with factors like its business model, market position, growth prospects, and financial health potentially supporting a strong investment thesis in the future.

WIX Price Chart

WIX Technical Analysis

WIX News

Wix Shares Drop 16.4% Amid AI Disruption Fears

Wix's shares plummeted 16.4% in January due to market fears that AI could severely disrupt its business model, despite a buyback plan offering little support. While the company's revenue increased, concerns are growing about future profitability as AI tools become more prevalent, potentially impacting customer retention and profit margins. Analysts have lowered price targets for Wix, emphasizing the uncertain competitive landscape in the AI website building space.

https://intellectia.ai/news/stock/wix-shares-drop-164-amid-ai-disruption-fears

Wix stock hits 52-week low at 74.99 USD By Investing.com

Wix.com Ltd's stock has dropped to a new 52-week low of 74.99 USD, marking a significant 65.94% decrease over the past year. Despite this downturn, InvestingPro analysis suggests potential undervaluation, with the company maintaining healthy revenue growth and a favorable PEG ratio. Wix is implementing strategies like a $2 billion share repurchase program and investing in marketing to regain investor confidence and market position.

https://au.investing.com/news/company-news/wix-stock-hits-52week-low-at-7499-usd-93CH-4240886

3 Reasons to Avoid WIX and 1 Stock to Buy Instead

This article explains three main reasons why investors should consider avoiding Wix (WIX), despite a recent drop in its stock price. The author points to weak billings indicating soft demand, a GAAP operating margin rising slower than desired, and a projected decline in cash flow margin. Instead of WIX, the article suggests investing in high-quality semiconductor stocks for better returns.

https://finviz.com/news/298725/3-reasons-to-avoid-wix-and-1-stock-to-buy-instead

Wix teams up with Stripe to deliver agentic commerce suite to merchants

Wix has partnered with Stripe to offer an agentic commerce suite to merchants, aiming to enhance their online business operations. This collaboration will likely integrate Stripe's payment processing and financial infrastructure with Wix's e-commerce platform, providing advanced tools for automation and efficiency. The initiative seeks to empower businesses with more sophisticated solutions for managing transactions and growing their digital presence.

https://www.msn.com/en-us/technology/ecommerce/wix-teams-up-with-stripe-to-deliver-agentic-commerce-suite-to-merchants/ar-AA1SeA2P?ocid=BingNewsVerp

What makes Wix.com (WIX) a strong long-term position?

This article analyzes Wix.com (WIX) as a strong long-term investment. It likely discusses factors such as the company's business model, market position, growth prospects, and financial health to support its investment thesis.

https://www.msn.com/en-us/money/savingandinvesting/what-makes-wix-com-wix-a-strong-long-term-position/ar-AA1VzMvW?ocid=finance-verthp-feeds

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Wix.com Ltd. Price History

03.01.2026 - WIX Stock was down 7.6%

• The company posted strong Q3 results and made strategic moves such as acquiring BASE44 and introducing Wix Harmony. However, the stock saw a significant drop, highlighting a gap between company performance and market sentiment.
• Institutional investors like Mediolanum International Funds Ltd and Principal Financial Group Inc. increased their stakes, while a $2 billion stock buyback was announced, indicating confidence in Wix's future.
• Analysts raised their ratings on Wix following the share buyback news, suggesting a favorable outlook. Nevertheless, market reactions could be influenced by macroeconomic factors or short-term trading behaviors.
• Varying market sentiments and challenges related to increased AI expenditures or competitive pricing may have played a role in the stock's bearish movement today.

22.00.2026 - WIX Stock was up 7.6%

• The launch of Wix Harmony, an AI-powered website builder, has generated significant excitement and investor interest, leading to a surge in the stock price.
• The introduction of Wix Harmony, with its innovative features like natural language commands and visual editing, showcases the company's commitment to enhancing user experience and accessibility in website creation.
• Positive sentiment and analyst ratings, along with institutional investments in Wix.com, have contributed to the bullish outlook for the stock.
• Price target adjustments by analysts, including Barclays, have been noted; however, the overall outlook for Wix remains optimistic, with potential for further upside as investors assess the adoption and impact of Wix Harmony on the company's growth trajectory.

09.11.2025 - WIX Stock was up 5.7%

• Wix's share price rise can be attributed to its optimistic future outlook, with expected earnings growth of 95% over the next few years, signaling further potential for growth.
• The company's impressive Q3 results, including a revenue increase of 13.6% to $505.2M and an enhanced revenue forecast for 2025, have boosted investor confidence and led to a recalibration of price targets by analysts.
• Capital Fund Management S.A.'s significant increase in its holding in Wix, along with positive sentiment around the company's share buyback program, has contributed to today's stock jump.
• Despite today's positive movement, Wix stock has experienced high volatility, being down 53.2% since the beginning of the year and trading below its 52-week high, indicating market challenges and fluctuations.

13.00.2026 - WIX Stock was down 5.1%

• Wix.com (WIX) recently saw a significant bearish movement, hitting a new 52-week low. The downturn may have been influenced by several factors:
• Price target downgrades and conflicting analyst signals from various firms, such as Needham and Barclays, could have shaken investor confidence in the stock's growth potential.
• A general tech sector shift in the market might have prompted a sell-off of Wix.com shares as investors redirected their attention elsewhere.
• While the company has shown continued revenue growth and platform reliability improvements, concerns about near-term earnings and increased R&D expenditure could have impacted the stock's performance.
• The decrease in ownership stakes by institutional investors like Robeco Institutional Asset Management B.V. and SG Americas Securities LLC may have indicated a lack of faith in Wix.com's future, contributing to the overall negative sentiment surrounding the stock.

17.11.2025 - WIX Stock was up 5.1%

• Wix Payments expanding its coverage in Europe through a partnership with Stripe, offering more local payment options, indicates a strategic move to enhance its services and attract more merchants, potentially leading to increased revenue streams.
• The significant increase in institutional investments from firms like Texas Permanent School Fund Corp, Liontrust Investment Partners LLP, and Lazard Asset Management LLC, despite recent analyst price target adjustments, reflects growing confidence in Wix's long-term growth prospects and financial performance.
• Lone Pine Capital LLC's substantial acquisition of over 2.1 million shares further reinforces positive sentiment towards Wix, positioning the company as a lucrative investment opportunity despite market fluctuations and analyst opinions.
• Overall, the bullish market movement of Wix today can be attributed to the company's strategic partnerships, continuous expansion efforts, and increasing institutional investments, signaling a positive outlook for its future growth potential.

08.00.2026 - WIX Stock was down 5.4%

• Wix's stock experienced a bearish movement due to a combination of factors:
• The mandate for employees to return to the office full-time might have raised concerns about potential disruptions in workflow and productivity, impacting investor sentiment negatively.
• The reduction in stake by RV Capital AG could have signaled a lack of confidence in Wix's future prospects, leading to selling pressure on the stock.
• The downgrade to a "Strong Sell" rating by Zacks Research likely added to the selling pressure, as investors may have reacted to the negative outlook on the company's performance.
• Overall, the market movement can be attributed to a mix of internal operational changes, investor actions, and analyst sentiments, contributing to the bearish sentiment surrounding Wix.com Ltd.

05.01.2026 - WIX Stock was down 5.2%

• Wix's stock hits a 52-week low at 74.99 USD, indicating a significant 65.94% decrease over the past year. Despite potential undervaluation highlighted by InvestingPro analysis, concerns about the company's future profitability and competitive landscape are impacting investor confidence.
• The 16.4% drop in Wix's shares is attributed to fears of AI disruption in its business model. With AI tools posing a threat to customer retention and profit margins, analysts have lowered price targets, reflecting uncertainties in the AI website building space.
• Weak billings, slow GAAP operating margin growth, and projected decline in cash flow margin are reasons cited for investors to avoid Wix. The company's strategic initiatives like a $2 billion share repurchase program and partnership with Stripe aim to enhance its market position and operational efficiency.
• Despite the current challenges, Wix's long-term position may still hold promise, with factors like its business model, market position, growth prospects, and financial health potentially supporting a strong investment thesis in the future.

16.11.2025 - WIX Stock was up 5.1%

• Positive movement in Wix.com Ltd. ($WIX) stock today.
• Notable institutional investors such as Liontrust Investment Partners LLP, Lazard Asset Management LLC, and Lone Pine Capital LLC have been increasing their stakes in Wix.com, indicating optimism regarding the company's future.
• Although some brokerages have lowered their price targets for Wix.com, analysts collectively view the stock as a "Moderate Buy," with an average target price of $180.05.
• The collaboration between Wix and Stripe's Agentic Commerce Suite to enhance AI-driven shopping for merchants is seen as a potential driver for the positive stock movement. This integration positions Wix as a key player in AI-driven e-commerce, leading to improved customer engagement and conversion rates.

28.00.2026 - WIX Stock was up 10.5%

• Following the launch of Wix Harmony, the company's stock saw a notable 15% increase over the past three trading sessions, reflecting positive investor sentiment towards this new AI website builder.
• Despite recent divestments from institutional investors like Pier 88 Investment Partners LLC and Strs Ohio, the market's reaction to Wix's AI strategy remains encouraging. Analysts uphold a "Moderate Buy" consensus rating and forecast price targets suggesting substantial upside potential.
• Despite a recent decline in the stock's performance over the past year, some investors view it as an attractive investment opportunity, with analysts predicting a potential 41% upside. This underscores the market's confidence in Wix's future growth prospects.
• Wix's ongoing success in implementing its AI strategy through Wix Harmony will be critical for sustaining the current upward trend and reinforcing its position as a leading all-in-one business platform in the competitive web development sector.

23.00.2026 - WIX Stock was up 5.9%

• The launch of Wix Harmony, an AI-powered website creation platform, has received positive attention, showcasing Wix's focus on innovation and user experience.
• Wix's integration of AI technology, particularly through the AI agent Aria, positions the company as a leader in blending human creativity with advanced automation, appealing to users in search of efficient web development solutions.
• The announcement of a TV commercial during the upcoming Super Bowl LX to promote Wix Harmony underlines the company's marketing strategy to broaden its audience reach and strengthen its position in the competitive web development sector.
• Wix's strong performance in the third quarter, marked by a notable revenue surge and better-than-expected earnings per share, underscores its ability to deliver financially amid market challenges, reinforcing investor trust in its growth path.

15.00.2026 - WIX Stock was down 5.3%

• Wix.com's stock decrease was influenced by worries about AI advancements impacting the website-building sector, despite its efforts in AI services such as Base 44.
• Factors like the mandated five-day office workweek and diminished earnings outlook are contributing to the negative market outlook for Wix.com.
• Analyst sentiment towards the stock is divided, with some reducing price targets and downgrading it, while others view it as undervalued and possessing growth potential in 2026.
• The company's strategic focus on AI tools and the expansion of Base44 are crucial for long-term investment prospects to counter competition and drive future growth, notwithstanding the current downward trend in the market.

29.00.2026 - WIX Stock was down 5.0%

• Wix recently announced a new $2 billion share repurchase program and introduced "Wix Harmony," an AI website builder, which initially had a positive impact on investor confidence. However, the stock is currently down 7% year-to-date.
• Analysts have commended Wix for its strategic direction and progress in AI initiatives, with one firm affirming an Outperform rating for the company.
• Despite a significant share price decline of 64.4% in the past year, a Discounted Cash Flow analysis indicates that Wix.com could be undervalued, prompting investors to consider its long-term potential.
• An upcoming Super Bowl ad by Base44, an AI app builder acquired by Wix.com, is expected to showcase the company's growth and attract new users, potentially leading to future revenue growth.