Wix.com Ltd. ($WIX) Stock Forecast: Up 10.5% Today

What is Wix.com Ltd.?

A cloud-based web development platform, Wix.com Ltd. (WIX), offers users the ability to create professional websites. Recently, the company introduced Wix Harmony, an AI website builder, to enrich its services and promote the use of higher-value plans.

Why is Wix.com Ltd. going up?

WIX stock is up 10.5% on Jan 28, 2026 15:00

• Following the launch of Wix Harmony, the company's stock saw a notable 15% increase over the past three trading sessions, reflecting positive investor sentiment towards this new AI website builder.
• Despite recent divestments from institutional investors like Pier 88 Investment Partners LLC and Strs Ohio, the market's reaction to Wix's AI strategy remains encouraging. Analysts uphold a "Moderate Buy" consensus rating and forecast price targets suggesting substantial upside potential.
• Despite a recent decline in the stock's performance over the past year, some investors view it as an attractive investment opportunity, with analysts predicting a potential 41% upside. This underscores the market's confidence in Wix's future growth prospects.
• Wix's ongoing success in implementing its AI strategy through Wix Harmony will be critical for sustaining the current upward trend and reinforcing its position as a leading all-in-one business platform in the competitive web development sector.

WIX Price Chart

WIX Technical Analysis

WIX News

Can Wix (WIX) Turn Its New AI Website Builder Into a Durable Competitive Edge?

Wix.com recently launched Wix Harmony, an AI website builder featuring an AI agent named Aria, which aims to create production-ready sites with advanced capabilities. This move is intended to deepen Wix's role as an all-in-one business platform and accelerate user adoption of higher-value plans and monetization. While the market reacted positively to the launch, the company's high debt and negative equity mean that the long-term impact and successful execution of this AI strategy are crucial for Wix's future.

https://simplywall.st/stocks/us/software/nasdaq-wix/wixcom/news/can-wix-wix-turn-its-new-ai-website-builder-into-a-durable-c

Wix.com Ltd (WIX) Stock Price Down 3.62% on Jan 27

Wix.com Ltd (WIX) stock experienced a 3.62% decline in mid-day trading on January 27, reaching an intraday low of $86.08 before closing at $86.48. This places the stock significantly below its 52-week high, although still above its 52-week low. Analysts provide an average one-year price target of $161.52, indicating an 86.77% upside, with a consensus "Outperform" rating, while GuruFocus estimates a one-year fair value of $204.13, suggesting a 136.04% upside.

https://www.gurufocus.com/news/8555892/wixcom-ltd-wix-stock-price-down-362-on-jan-27

Wix.com Ltd. $WIX Shares Sold by Pier 88 Investment Partners LLC

Pier 88 Investment Partners LLC significantly reduced its stake in Wix.com Ltd. (NASDAQ:WIX) by selling 14,840,370 shares in Q3, now holding only 9,380 shares valued at $1.666 million. Despite this major sell-off, analysts maintain a "Moderate Buy" consensus rating for Wix, with a target price of $163.86. Other institutional investors showed mixed activity, with some increasing and others decreasing their positions in the company during recent quarters.

https://www.marketbeat.com/instant-alerts/filing-wixcom-ltd-wix-shares-sold-by-pier-88-investment-partners-llc-2026-01-27/

Wix.com's (WIX) Downslide Makes It An Attractive Buy

Wix.com (WIX) has experienced a significant downturn, dropping 62% over the past year, but recent analyst price targets suggest a potential upside of up to 41%. The company's recent launch of "Wix Harmony," an AI website builder with advanced visual editing and security features, has positively shifted investor sentiment, leading to a 15% stock gain in the last three trading sessions. Although WIX shows promise, the article also notes that other AI stocks might offer greater upside with less risk.

https://finviz.com/news/288029/wixcoms-wix-downslide-makes-it-an-attractive-buy

Strs Ohio Has $12.94 Million Stock Holdings in Wix.com Ltd. $WIX

Strs Ohio has reduced its stake in Wix.com Ltd. (NASDAQ:WIX) by 16.5% during the third quarter, now holding 72,835 shares valued at approximately $12.94 million. Despite the reduction by Strs Ohio, several other institutional investors recently acquired new positions or increased their holdings in Wix.com. The company's stock trades at $88.48, with analysts providing a "Moderate Buy" consensus rating and an average price target of $163.86.

https://www.marketbeat.com/instant-alerts/filing-strs-ohio-has-1294-million-stock-holdings-in-wixcom-ltd-wix-2026-01-26/

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Wix.com Ltd. Price History

22.00.2026 - WIX Stock was up 7.6%

• The launch of Wix Harmony, an AI-powered website builder, has generated significant excitement and investor interest, leading to a surge in the stock price.
• The introduction of Wix Harmony, with its innovative features like natural language commands and visual editing, showcases the company's commitment to enhancing user experience and accessibility in website creation.
• Positive sentiment and analyst ratings, along with institutional investments in Wix.com, have contributed to the bullish outlook for the stock.
• Price target adjustments by analysts, including Barclays, have been noted; however, the overall outlook for Wix remains optimistic, with potential for further upside as investors assess the adoption and impact of Wix Harmony on the company's growth trajectory.

09.11.2025 - WIX Stock was up 5.7%

• Wix's share price rise can be attributed to its optimistic future outlook, with expected earnings growth of 95% over the next few years, signaling further potential for growth.
• The company's impressive Q3 results, including a revenue increase of 13.6% to $505.2M and an enhanced revenue forecast for 2025, have boosted investor confidence and led to a recalibration of price targets by analysts.
• Capital Fund Management S.A.'s significant increase in its holding in Wix, along with positive sentiment around the company's share buyback program, has contributed to today's stock jump.
• Despite today's positive movement, Wix stock has experienced high volatility, being down 53.2% since the beginning of the year and trading below its 52-week high, indicating market challenges and fluctuations.

13.00.2026 - WIX Stock was down 5.1%

• Wix.com (WIX) recently saw a significant bearish movement, hitting a new 52-week low. The downturn may have been influenced by several factors:
• Price target downgrades and conflicting analyst signals from various firms, such as Needham and Barclays, could have shaken investor confidence in the stock's growth potential.
• A general tech sector shift in the market might have prompted a sell-off of Wix.com shares as investors redirected their attention elsewhere.
• While the company has shown continued revenue growth and platform reliability improvements, concerns about near-term earnings and increased R&D expenditure could have impacted the stock's performance.
• The decrease in ownership stakes by institutional investors like Robeco Institutional Asset Management B.V. and SG Americas Securities LLC may have indicated a lack of faith in Wix.com's future, contributing to the overall negative sentiment surrounding the stock.

17.11.2025 - WIX Stock was up 5.1%

• Wix Payments expanding its coverage in Europe through a partnership with Stripe, offering more local payment options, indicates a strategic move to enhance its services and attract more merchants, potentially leading to increased revenue streams.
• The significant increase in institutional investments from firms like Texas Permanent School Fund Corp, Liontrust Investment Partners LLP, and Lazard Asset Management LLC, despite recent analyst price target adjustments, reflects growing confidence in Wix's long-term growth prospects and financial performance.
• Lone Pine Capital LLC's substantial acquisition of over 2.1 million shares further reinforces positive sentiment towards Wix, positioning the company as a lucrative investment opportunity despite market fluctuations and analyst opinions.
• Overall, the bullish market movement of Wix today can be attributed to the company's strategic partnerships, continuous expansion efforts, and increasing institutional investments, signaling a positive outlook for its future growth potential.

08.00.2026 - WIX Stock was down 5.4%

• Wix's stock experienced a bearish movement due to a combination of factors:
• The mandate for employees to return to the office full-time might have raised concerns about potential disruptions in workflow and productivity, impacting investor sentiment negatively.
• The reduction in stake by RV Capital AG could have signaled a lack of confidence in Wix's future prospects, leading to selling pressure on the stock.
• The downgrade to a "Strong Sell" rating by Zacks Research likely added to the selling pressure, as investors may have reacted to the negative outlook on the company's performance.
• Overall, the market movement can be attributed to a mix of internal operational changes, investor actions, and analyst sentiments, contributing to the bearish sentiment surrounding Wix.com Ltd.

16.11.2025 - WIX Stock was up 5.1%

• Positive movement in Wix.com Ltd. ($WIX) stock today.
• Notable institutional investors such as Liontrust Investment Partners LLP, Lazard Asset Management LLC, and Lone Pine Capital LLC have been increasing their stakes in Wix.com, indicating optimism regarding the company's future.
• Although some brokerages have lowered their price targets for Wix.com, analysts collectively view the stock as a "Moderate Buy," with an average target price of $180.05.
• The collaboration between Wix and Stripe's Agentic Commerce Suite to enhance AI-driven shopping for merchants is seen as a potential driver for the positive stock movement. This integration positions Wix as a key player in AI-driven e-commerce, leading to improved customer engagement and conversion rates.

07.07.2024 - WIX Stock was up 5.8%

• Revenue reached $435.7 million and adjusted EPS was $1.67, both surpassing analyst estimates and fueling a bullish movement in the stock.
• Growth was particularly strong in the Partner and Subscription segments, with Partners revenue increasing by 29% year over year and Creative Subscription revenue up by 9% year over year.
• The company attributed its accelerated bookings growth to various factors like new product initiatives, the popularity of Wix Studio, enhanced AI capabilities, and positive responses to price adjustments made earlier in the year.
• Investors reacted positively to Wix's impressive financial results and growth potential, leading to a rise in the stock price as they embraced the company's performance and outlook.

28.00.2026 - WIX Stock was up 10.5%

• Following the launch of Wix Harmony, the company's stock saw a notable 15% increase over the past three trading sessions, reflecting positive investor sentiment towards this new AI website builder.
• Despite recent divestments from institutional investors like Pier 88 Investment Partners LLC and Strs Ohio, the market's reaction to Wix's AI strategy remains encouraging. Analysts uphold a "Moderate Buy" consensus rating and forecast price targets suggesting substantial upside potential.
• Despite a recent decline in the stock's performance over the past year, some investors view it as an attractive investment opportunity, with analysts predicting a potential 41% upside. This underscores the market's confidence in Wix's future growth prospects.
• Wix's ongoing success in implementing its AI strategy through Wix Harmony will be critical for sustaining the current upward trend and reinforcing its position as a leading all-in-one business platform in the competitive web development sector.

23.00.2026 - WIX Stock was up 5.9%

• The launch of Wix Harmony, an AI-powered website creation platform, has received positive attention, showcasing Wix's focus on innovation and user experience.
• Wix's integration of AI technology, particularly through the AI agent Aria, positions the company as a leader in blending human creativity with advanced automation, appealing to users in search of efficient web development solutions.
• The announcement of a TV commercial during the upcoming Super Bowl LX to promote Wix Harmony underlines the company's marketing strategy to broaden its audience reach and strengthen its position in the competitive web development sector.
• Wix's strong performance in the third quarter, marked by a notable revenue surge and better-than-expected earnings per share, underscores its ability to deliver financially amid market challenges, reinforcing investor trust in its growth path.

15.00.2026 - WIX Stock was down 5.3%

• Wix.com's stock decrease was influenced by worries about AI advancements impacting the website-building sector, despite its efforts in AI services such as Base 44.
• Factors like the mandated five-day office workweek and diminished earnings outlook are contributing to the negative market outlook for Wix.com.
• Analyst sentiment towards the stock is divided, with some reducing price targets and downgrading it, while others view it as undervalued and possessing growth potential in 2026.
• The company's strategic focus on AI tools and the expansion of Base44 are crucial for long-term investment prospects to counter competition and drive future growth, notwithstanding the current downward trend in the market.

01.07.2024 - WIX Stock was down 5.3%

• Analysts have a positive outlook on Wix.com, averaging a brokerage recommendation of 1.68, indicating a Strong Buy sentiment.
• Despite favorable analyst views, the stock exhibited a bearish trend, potentially influenced by general market conditions or company-specific updates not reflected in analyst assessments.
• Investors should factor in other variables beyond analyst ratings when evaluating investment choices, as market fluctuations can be shaped by numerous unforeseeable elements.

05.07.2024 - WIX Stock was up 6.8%

• Stock for Wix.com Ltd has shown a positive trend as investors anticipate the company's forthcoming Q2 earnings announcement.
• Anticipation of revenue growth in the range of 11-12% compared to the previous year, attributed to the growing popularity of AI products such as the AI Website Builder, has had a favorable impact on investor outlook.
• Market analysts hold an optimistic view on Wix.com, with an average brokerage recommendation of 1.68, indicating a Strong Buy sentiment. This positive analyst sentiment might have contributed to the stock's performance.
• The track record of surpassing earnings expectations in past quarters and a robust product lineup could be factors driving the current bullish movement in WIX stock.