Intuit Inc. ($INTU) Stock Forecast: Up 5.4% Today

What is Intuit Inc.?

Intuit (INTU) is a financial software company recognized for its popular products like TurboTax and QuickBooks, catering to small to mid-sized businesses and consumers.

Why is Intuit Inc. going up?

INTU stock is up 5.4% on Feb 25, 2026 20:02

• Intuit experienced a surge in its stock value today due to partnering with Anthropic to incorporate AI agents into its platform, enhancing financial tools and services for businesses.
• Through this collaboration, Intuit can provide tailored AI experiences, potentially attracting more users and boosting product engagement.
• Analysts see Intuit as a strong player in the AI field, amid a recent software market downturn, signaling investor trust in the company's strategic shift towards AI integration.
• The market's optimistic reaction to Intuit's AI advancements mirrors the increasing adoption of technology in financial services, positioning the company for sustained growth and market strength.

INTU Price Chart

INTU Technical Analysis

INTU News

Intuit Anthropic AI Agents Partnership And What It May Mean For Valuation

Intuit has partnered with Anthropic to develop customizable AI agents using Anthropic’s Claude Agent SDK, integrating Intuit’s financial data and tools for mid-market businesses. This collaboration aims to transform how businesses handle finance and back-office tasks, while also expanding Intuit's reach into third-party platforms. Investors should consider the potential for increased user base, data advantage, and product stickiness, alongside integration and security risks.

https://simplywall.st/stocks/us/software/nasdaq-intu/intuit/news/intuit-anthropic-ai-agents-partnership-and-what-it-may-mean

Intuit Partners with Anthropic to Bring AI to Small Business Management

Intuit and AI company Anthropic have announced a multi-year partnership to integrate custom AI agents and personalized experiences for small to mid-sized businesses and consumers. This collaboration will allow businesses to create secure and compliant AI agents on the Intuit platform, leveraging Anthropic’s Claude Agent SDK and Intuit’s financial expertise. Additionally, Intuit's financial tools will be accessible within Anthropic's products, offering robust financial intelligence within the AI ecosystem.

https://www.cpapracticeadvisor.com/2026/02/25/intuit-partners-with-anthropic-to-bring-ai-to-small-business-management/178837/

AI Panic Selloffs: Prime Time for Stock Pickers

Morgan Stanley strategists view AI-driven market selloffs as opportunistic buying points for discerning investors. They recommend focusing on AI incumbents, strong growth companies, and high-quality stocks with pricing power, particularly highlighting software firms like Microsoft and financial institutions such as Citigroup. This strategy allows investors to leverage nearer-term benefits from technology adoption to offset concerns about future disruptions.

https://wallstreetpit.com/128557-ai-panic-selloffs-prime-time-for-stock-pickers/

The Risk Factors to Watch Out For in Oracle Stock

Oracle (ORCL) has historically shown vulnerability to sharp stock declines, and recent analysis highlights three immediate risks: an unfunded AI capital expenditure explosion, a securities fraud lawsuit impacting management credibility, and decelerating revenue growth coupled with margin implosion. These factors, evidenced by massive CapEx increases without corresponding revenue guidance hikes, negative free cash flow, and a class-action lawsuit, suggest potential significant pressure on Oracle's financials and stock performance. Past market downturns have seen Oracle's stock plunge considerably, indicating its susceptibility to adverse conditions.

https://www.trefis.com/stock/orcl/articles2/591527/the-risk-factors-to-watch-out-for-in-oracle-stock/2026-02-25

Jefferies names AI winners as software sell-off takes a breather

Jefferies has identified Intuit (INTU) and Salesforce (CRM) as "AI-proof" winners amidst a recent software sell-off, viewing them as generational buying opportunities. Despite initial fears that AI would disrupt traditional software models, both companies are leveraging their vast data and platforms to integrate AI, enhancing their offerings and solidifying their market positions. Analysts argue their deep proprietary data and strategic pivot to AI agents make them resilient and poised for continued growth.

https://www.tradingview.com/news/invezz:adf9e6b7c094b:0-jefferies-names-ai-winners-as-software-sell-off-takes-a-breather/

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Intuit Inc. Price History

23.01.2026 - INTU Stock was down 5.4%

• The stock hit a 52-week low, reflecting broader market pressures on technology stocks and a year-to-date drop of 42%, leading to investor concerns and selling pressure.
• Analysts have mixed views on Intuit, with some lowering price targets due to AI concerns, while others remain optimistic about its potential and strategic expansions.
• The expanded partnership with Wix to offer integrated solutions for small businesses may not have been enough to offset the overall market sentiment and concerns about the company's future growth prospects.
• Despite positive developments like new product expansions and partnerships, the bearish movement suggests that investors are focusing more on the company's current challenges and market conditions.

23.01.2026 - INTU Stock was down 5.7%

• The stock saw a significant 5.5% decline to close at $360.35, attributed to an analyst downgrade by Barclays, reducing the price target from $785 to $540.
• Noteworthy insider selling activity involved the offloading of 388,464 shares valued at $255.5 million in the last quarter, influencing negative market sentiment.
• Some analysts maintain a positive outlook, with an "Outperform" rating, citing Intuit's potential and strategic initiatives like the collaboration with Wix to enhance financial management and online presence for small businesses.
• Various factors, including general market pressures on tech stocks, AI integration concerns, and divergent analyst opinions, contributed to today's bearish movement in Intuit's stock.

24.01.2026 - INTU Stock was up 5.1%

• The bullish movement in Intuit Inc. (INTU) today seems to be linked to:
• Positive market sentiment towards the company's AI strategy expansion with the Enterprise Suite push targeting mid-market organizations.
• Notable institutional investors like Vanguard Group Inc. and Norges Bank adjusting their positions, suggesting confidence in the company's future.
• Despite some price target adjustments by analysts, the overall consensus remains a "Moderate Buy" with an average target of $736.59, demonstrating sustained investor interest.
• The recent 5.5% decline in INTU shares could be a brief market correction, likely influenced by profit-taking or temporary market fluctuations, rather than an indication of the company's long-term potential.

11.01.2026 - INTU Stock was down 7.8%

• The launch of a new AI-powered Construction Edition for the Intuit Enterprise Suite, targeting the $2 trillion construction industry, showcases the company's strategic expansion efforts towards specific market segments.
• Concerns around AI technology and mixed analyst projections have contributed to the bearish movement in Intuit's stock, despite positive product developments.
• Actions by institutional investors, with Rhumbline Advisers increasing their stake and ING Groep NV reducing theirs, indicate varying market sentiments towards Intuit, further adding to the volatility and downward pressure on the stock price.
• Market uncertainties, AI-related worries, and differing analyst sentiments have likely fueled the downward trend in Intuit's stock today, despite the company's endeavors to improve its product offerings and market reach.

11.01.2026 - INTU Stock was down 7.1%

• The launch of Intuit's new AI-powered construction edition targeting the $2 trillion construction market could have raised concerns among investors about the company diversifying too broadly and potentially spreading resources thin.
• The increase in stake by Rhumbline Advisers might not have been enough to offset the negative impact of ING Groep NV significantly reducing its position in Intuit, leading to a bearish sentiment.
• Despite positive product innovations by Intuit Mailchimp aimed at boosting e-commerce marketing capabilities, the overall market sentiment towards Intuit seems to have been influenced more by institutional investors adjusting their holdings and potential concerns about the company's strategic direction.
• The combination of insider stock sales, varying sentiments from different institutional investors, and recent price target revisions could have contributed to the bearish movement in Intuit's stock today.

04.01.2026 - INTU Stock was down 7.9%

• The stock of Intuit experienced a notable decline, falling 10.9% on Tuesday and decreasing by an additional 0.7% during premarket trading on Wednesday.
• This downward movement was influenced by concerns regarding AI-driven disruption in the software industry, specifically with the emergence of AI plug-ins by Anthropic. This has raised worries about potential pricing challenges for established software firms like Intuit.
• Investors are eagerly anticipating Intuit's upcoming fiscal second-quarter earnings call scheduled for February 26th to gain insights into the performance of TurboTax season and the demand for QuickBooks, which could impact the stock.
• Despite recent insider selling and varied analyst opinions, institutional investors such as Hantz Financial Services Inc. and Jones Financial Companies Lllp have been adjusting their positions in Intuit, showcasing differing views on the company's future amidst the market volatility.

05.01.2026 - INTU Stock was up 8.4%

• Increased institutional investments, including notable firms like BI Asset Management Fondsmaeglerselskab A/S and Howe & Rusling Inc., have contributed to the bullish movement in Intuit's stock.
• Despite concerns such as AI-related legal issues and insider selling, analysts with a "Moderate Buy" rating and a consensus price target of $785.12 have likely bolstered investor confidence in the company.
• Endorsements from Jim Cramer labeling Intuit as a "very good company" and suggesting buying, combined with Morningstar analysts identifying it as an undervalued stock for long-term holdings, may have further enhanced positive market sentiment.
• While a broader sell-off in software stocks, exemplified by Oracle's decline, initially impacted Intuit's stock price adversely, the company's resilience and optimistic outlook have positioned it favorably in the market.

03.01.2026 - INTU Stock was down 12.5%

• Intuit (INTU) observed a notable decline of 7.3% due to an analyst downgrade from Oppenheimer, who revised the price target from $868 to $696.
• Despite this downgrade, the majority of analysts maintain a positive outlook on the stock, with an average "Moderate Buy" rating and a target price of $785.12.
• The stock's decline could be linked to the unfavorable market sentiment following the price target adjustment, although the company's strong quarterly results exceeded expectations.
• The broader bearish trend in the IT and software segments, exemplified by ServiceNow's 6% drop, might have further impacted Intuit's stock value.

18.01.2026 - INTU Stock was up 5.0%

• Intuit stock has been on a downward trend, falling 10% in the last 30 days, trading near its 52-week low.
• Despite the recent decline, there is optimism surrounding the company's future prospects, with a valuation model suggesting a significant upside potential of 55.7% to reach $622 by 2026.
• The upcoming earnings report on February 26 will be crucial for investors, as they await insights on the impact of AI on demand and pricing, as well as the performance of consumer tax filing and small-business products.
• The market movement could be attributed to investors reevaluating the company's long-term growth potential and the anticipation of positive developments in the upcoming earnings call.

18.01.2026 - INTU Stock was up 5.3%

• Intuit (INTU) experienced a strong bullish movement today, despite recent declines in its stock price.
• The bullish trend can be attributed to the expansion of its partnership with Wix.com, allowing for a more integrated experience for small businesses and enhancing its AI-powered financial tools.
• The collaboration with Fourlane to provide Intuit Enterprise Suite to mid-market firms also contributed to the positive market sentiment, showcasing Intuit's efforts to scale businesses through AI-driven insights and automation.
• The broader sell-off in the software sector due to investor fears of AI disrupting traditional SaaS business models and headwinds from a stronger-than-expected U.S. jobs report did not seem to significantly impact Intuit's bullish movement today.

25.01.2026 - INTU Stock was up 5.2%

• INTU stock showed a strong bullish movement, likely driven by an expanded partnership with Wix. The integration with Google Search and Google AI Mode for instant bookings has the potential to boost Intuit's business and revenue.
• The decrease in stake by Napean Trading & Investment Co Singapore PTE Ltd in Intuit may have initially caused some uncertainty in the market. However, the positive sentiment from the partnership news outweighed this.
• The bullish market movement could also be attributed to positive job growth data in the U.S., signifying a strengthening economy that could benefit companies like Intuit.
• Despite Oracle's risk factors impacting the tech sector sentiment, Intuit's positive developments contributed to the stock's bullish trend amid broader market conditions.

25.01.2026 - INTU Stock was up 5.4%

• Intuit experienced a surge in its stock value today due to partnering with Anthropic to incorporate AI agents into its platform, enhancing financial tools and services for businesses.
• Through this collaboration, Intuit can provide tailored AI experiences, potentially attracting more users and boosting product engagement.
• Analysts see Intuit as a strong player in the AI field, amid a recent software market downturn, signaling investor trust in the company's strategic shift towards AI integration.
• The market's optimistic reaction to Intuit's AI advancements mirrors the increasing adoption of technology in financial services, positioning the company for sustained growth and market strength.