Expedia Group hits record Q1 profitability amid AI overhaul
Expedia Group reported its highest Q1 profitability in company history, propelled by a significant focus on artificial intelligence (AI). The company's adjusted EBITDA surged by 83% year over year to $542 million, with gross bookings increasing by 13% to $35.5 billion. Expedia attributes this success to AI-driven improvements in personalization, operational efficiency, customer service, and an expanding B2B segment, which also saw substantial revenue growth.
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