AI sell-off in this travel stock looks overdone, says Morgan Stanley
Morgan Stanley has upgraded Booking Holdings to overweight from equal weight, asserting that the recent sell-off in the travel stock due to AI concerns is overdone. Analyst Brian Nowak lowered the price target to $5,500 but still sees a significant upside of 42%, believing Booking Holdings will continue to be a key driver in travel by owning the customer, leveraging data, and providing essential inventory to new agentic travel products. The bank expects the online travel industry structure to remain similar, with OTAs like Booking Holdings integrating inventory into AI agents and bidding on advertising to maintain their critical role.
https://www.cnbc.com/2026/02/24/ai-sell-off-in-this-travel-stock-looks-overdone-says-morgan-stanley.html