Zebra Technologies Corporation ($ZBRA) Stock Forecast: Up 3.1% Today

What is Zebra Technologies Corporation?

Zebra Technologies Corporation (ZBRA): Zebra Technologies Corporation is a company specializing in enterprise-level data capture and automatic identification solutions. Today, ZBRA saw a strong bullish movement in the market.

Why is Zebra Technologies Corporation going up?

ZBRA stock is up 3.1% on Feb 2, 2026 15:50

• Bank of New York Mellon Corp significantly boosted its stake in Zebra Technologies Corporation, signaling growing confidence in the company's future.
• The high institutional ownership of 91.03% indicates robust institutional support for ZBRA, potentially contributing to the bullish market movement.
• Analysts have an average "Hold" rating with a target price of $350.00, which could have positively impacted investor sentiment and fueled the stock's upward trend.
• Overall, the increased institutional investment, positive analyst outlook, and strong market positioning of Zebra Technologies likely sparked the bullish movement in ZBRA's stock today.

ZBRA Price Chart

ZBRA Technical Analysis

ZBRA News

Bank of New York Mellon Corp Raises Stock Position in Zebra Technologies Corporation $ZBRA

Bank of New York Mellon Corp significantly increased its stake in Zebra Technologies Corporation by 19.6% during the third quarter, now owning 378,980 shares valued at approximately $112.6 million. Other institutional investors also adjusted their holdings in the company, which has a high institutional ownership of 91.03%. Zebra Technologies (NASDAQ:ZBRA) is trading near $234.98, with analysts maintaining an average "Hold" rating and a target price of $350.00.

https://www.marketbeat.com/instant-alerts/filing-bank-of-new-york-mellon-corp-raises-stock-position-in-zebra-technologies-corporation-zbra-2026-02-02/

Tandem Investment Advisors Inc. Invests $2.93 Million in Synopsys, Inc. $SNPS

Tandem Investment Advisors Inc. recently acquired a new stake of 5,943 shares in Synopsys, Inc. (NASDAQ:SNPS) valued at approximately $2.93 million during the third quarter. This investment is part of broader institutional interest in Synopsys, which has institutional ownership at 85.47%. Despite beating Q4 earnings estimates with revenue up 37.8% year-over-year and setting positive FY2026 guidance, the stock has seen a 6.1% downturn, trading at a P/E of around 60 and an average analyst price target of $553.57.

https://www.marketbeat.com/instant-alerts/filing-tandem-investment-advisors-inc-invests-293-million-in-synopsys-inc-snps-2026-01-30/

BDX Introduces BD Research Cloud 7.0 for Advanced Flow Cytometry

Becton, Dickinson and Company (BDX) has launched BD Research Cloud 7.0, integrating AI-driven advancements to enhance flow cytometry research. This update aims to improve research quality and productivity with tools like BD Horizon Panel Maker, an AI-powered panel design optimizer. The move is expected to strengthen BDX's market position, drive instrument utilization, and expand recurring software and consumables revenue within the growing global flow cytometry market.

https://www.theglobeandmail.com/investing/markets/stocks/STE/pressreleases/37255264/bdx-introduces-bd-research-cloud-70-for-advanced-flow-cytometry/

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Zebra Technologies Corporation Price History

23.03.2025 - ZBRA Stock was up 6.4%

• Zebra Technologies appoints Ruder Finn as its PR Agency of Record for the Americas, highlighting a move to boost brand visibility and communication efforts.
• The collaboration with Ruder Finn may result in heightened positive media coverage and improved investor relations, impacting the bullish market movement of ZBRA.
• This step underscores Zebra's dedication to bolstering its footprint in key markets, communicating to investors and stakeholders its proactive stance towards propelling growth and innovation in the industry.

20.07.2025 - ZBRA Stock was down 5.4%

• Despite positive earnings estimate revisions, ZBRA experienced a bearish movement, indicating that other factors may have influenced the stock price.
• It's possible that macroeconomic factors or industry-specific news negatively impacted ZBRA's stock performance, overshadowing the positive earnings outlook.
• Investors may have reacted to broader market trends or specific company developments that raised concerns about ZBRA's future prospects, leading to the bearish movement.

01.07.2025 - ZBRA Stock was down 3.4%

• Despite high expectations for ZBRA's Q2 earnings, the market reacted negatively to the results falling short of investors' projections.
• Revenue growth in key segments may have underwhelmed, leading to a sell-off of ZBRA shares.
• Investors seemed disappointed with the 5% revenue growth, hoping for stronger performance in areas like RFID technology and mobile computing, resulting in a decline in the stock price.

10.11.2025 - ZBRA Stock was up 2.4%

• Zebra Technologies' surge in the market today could be linked to a recent collaboration with Digimarc aimed at enhancing gift card security, highlighting the company's focus on innovation and growth prospects in the industry.
• The positive sentiment prevalent in the technology sector, exemplified by Nordson's forthcoming earnings release and strong performances by industry players like Kennametal and Fortive, likely played a role in ZBRA's upward momentum.
• Investors appear hopeful about the future trajectory of Zebra Technologies, particularly considering the potential for increased demand in the retail space following the introduction of a new digital security feature for gift cards through the partnership with Digimarc.

02.01.2026 - ZBRA Stock was up 3.1%

• Bank of New York Mellon Corp significantly boosted its stake in Zebra Technologies Corporation, signaling growing confidence in the company's future.
• The high institutional ownership of 91.03% indicates robust institutional support for ZBRA, potentially contributing to the bullish market movement.
• Analysts have an average "Hold" rating with a target price of $350.00, which could have positively impacted investor sentiment and fueled the stock's upward trend.
• Overall, the increased institutional investment, positive analyst outlook, and strong market positioning of Zebra Technologies likely sparked the bullish movement in ZBRA's stock today.

21.10.2025 - ZBRA Stock was up 5.1%

• Satish Dhanasekaran, a Board Member at Zebra Technologies, made a substantial insider buy of $233K in ZBRA stock. Insider buying is often seen as a positive signal by investors, indicating confidence in the company's future performance.
• Insider buying can suggest that those within the company are optimistic about future prospects, potentially hinting at strong upcoming financial results or strategic developments.
• This significant purchase by a board member could have instilled confidence in other investors, leading to increased buying activity and driving the bullish movement in ZBRA stock today.

03.03.2025 - ZBRA Stock was down 15.4%

• The downward movement in ZBRA's stock price is linked to rising costs and elevated debt levels, causing concern among investors.
• Unfavorable foreign currency fluctuations could have further influenced the bearish direction, affecting the company's financial results.
• Investors are cautioned to steer clear of Zebra Technologies at present due to these issues, which are driving the stock price lower.

28.09.2025 - ZBRA Stock was down 15.4%

• ZBRA exceeded Q3 earnings and revenue estimates with double-digit growth, yet the stock showed a bearish trend.
• The market's negative reaction could be attributed to increased costs and FX headwinds, possibly impacting investor confidence.
• Despite strong demand and a raised full-year outlook, concerns about rising expenses and external factors may have outweighed the positive news, contributing to the bearish movement.

28.09.2025 - ZBRA Stock was down 11.0%

• The bearish movement in ZBRA could be attributed to investors' concerns about the higher costs, which might impact the company's profitability.
• The negative impact of foreign exchange headwinds on ZBRA's earnings could have also contributed to the downward movement in the stock price.
• Investors might be waiting for the Q3 earnings report to assess the actual financial performance of the company and make informed decisions about their investments in ZBRA.

10.06.2025 - ZBRA Stock was up 5.4%

• ZBRA shares have increased by 44.6% in the past three months, attributed to robust segment growth and acquisitions.
• Optimistic investor sentiment is supported by healthy cash flow and a favorable market outlook for ZBRA.
• Investors are showing interest in purchasing Zebra Technologies because of its recent impressive performance and growth potential.

29.03.2025 - ZBRA Stock was up 6.9%

• Strong Q1 earnings and sales exceeded estimates for Zebra Technologies, fueled by growth in its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments.
• Despite the solid performance, the company adjusted its full-year earnings forecast downwards due to tariff-related expenses, impacting the overall outlook.
• Investors responded positively to the earnings results, showcasing confidence in the company's ability to navigate challenges and sustain growth.
• Market volatility, along with opportunities in a dynamic market environment, contributed to the rise in ZBRA's stock price.

05.07.2025 - ZBRA Stock was down 11.4%

• Despite ZBRA's strong Q2 earnings and revenue surpassing estimates, the stock experienced a bearish movement, indicating a possible case of profit-taking scenario where investors may have taken profits after the positive results.
• The market may have reacted negatively to any guidance or forward-looking statements provided by ZBRA during the earnings call, leading to the bearish movement.
• It's possible that profit-taking by short-term traders or a broader market correction influenced ZBRA's bearish movement, despite the positive financial performance in Q2.