Zebra Technologies Corporation ($ZBRA) Stock Forecast: Down 15.4% Today

What is Zebra Technologies Corporation?

Zebra Technologies (ZBRA) specializes in enterprise-level data capture and automatic identification solutions. The overall market sentiment towards ZBRA has been positive due to its strong performance and optimistic outlook.

Why is Zebra Technologies Corporation going down?

ZBRA stock is down 15.4% on Oct 28, 2025 18:40

• ZBRA exceeded Q3 earnings and revenue estimates with double-digit growth, yet the stock showed a bearish trend.
• The market's negative reaction could be attributed to increased costs and FX headwinds, possibly impacting investor confidence.
• Despite strong demand and a raised full-year outlook, concerns about rising expenses and external factors may have outweighed the positive news, contributing to the bearish movement.

ZBRA Price Chart

ZBRA Technical Analysis

ZBRA News

Zebra Technologies Q3 Earnings & Revenues Top Estimates, 25' View Up

ZBRA tops Q3 estimates with double-digit earnings growth and raises its full-year outlook on strong demand.

https://www.zacks.com/stock/news/2779378/zebra-technologies-q3-earnings-revenues-top-estimates-25-view-up

Zebra Technologies to Report Q3 Earnings: What's in the Offing?

ZBRA is set to post Q3 results, with gains in mobility and tracking offset by higher costs and FX headwinds.

https://www.zacks.com/stock/news/2777960/zebra-technologies-to-report-q3-earnings-whats-in-the-offing

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Zebra Technologies Corporation Price History

23.03.2025 - ZBRA Stock was up 6.4%

• Zebra Technologies appoints Ruder Finn as its PR Agency of Record for the Americas, highlighting a move to boost brand visibility and communication efforts.
• The collaboration with Ruder Finn may result in heightened positive media coverage and improved investor relations, impacting the bullish market movement of ZBRA.
• This step underscores Zebra's dedication to bolstering its footprint in key markets, communicating to investors and stakeholders its proactive stance towards propelling growth and innovation in the industry.

20.07.2025 - ZBRA Stock was down 5.4%

• Despite positive earnings estimate revisions, ZBRA experienced a bearish movement, indicating that other factors may have influenced the stock price.
• It's possible that macroeconomic factors or industry-specific news negatively impacted ZBRA's stock performance, overshadowing the positive earnings outlook.
• Investors may have reacted to broader market trends or specific company developments that raised concerns about ZBRA's future prospects, leading to the bearish movement.

04.02.2025 - ZBRA Stock was down 5.2%

• The acquisition of Photoneo by Zebra Technologies was seen as a positive move to enhance its product portfolio and market position in the 3D machine vision solutions industry.
• However, despite this strategic acquisition, the stock price of ZBRA experienced a bearish movement today, possibly due to profit-taking by investors after a recent uptrend.
• Investors might be cautious about the integration process of Photoneo into Zebra Technologies and the potential impact on the company's financials in the short term.
• It's essential for investors to closely monitor how ZBRA leverages this acquisition to drive growth and create value in the competitive tech market.

01.07.2025 - ZBRA Stock was down 3.4%

• Despite high expectations for ZBRA's Q2 earnings, the market reacted negatively to the results falling short of investors' projections.
• Revenue growth in key segments may have underwhelmed, leading to a sell-off of ZBRA shares.
• Investors seemed disappointed with the 5% revenue growth, hoping for stronger performance in areas like RFID technology and mobile computing, resulting in a decline in the stock price.

03.03.2025 - ZBRA Stock was down 15.4%

• The downward movement in ZBRA's stock price is linked to rising costs and elevated debt levels, causing concern among investors.
• Unfavorable foreign currency fluctuations could have further influenced the bearish direction, affecting the company's financial results.
• Investors are cautioned to steer clear of Zebra Technologies at present due to these issues, which are driving the stock price lower.

28.09.2025 - ZBRA Stock was down 15.4%

• ZBRA exceeded Q3 earnings and revenue estimates with double-digit growth, yet the stock showed a bearish trend.
• The market's negative reaction could be attributed to increased costs and FX headwinds, possibly impacting investor confidence.
• Despite strong demand and a raised full-year outlook, concerns about rising expenses and external factors may have outweighed the positive news, contributing to the bearish movement.

28.09.2025 - ZBRA Stock was down 11.0%

• The bearish movement in ZBRA could be attributed to investors' concerns about the higher costs, which might impact the company's profitability.
• The negative impact of foreign exchange headwinds on ZBRA's earnings could have also contributed to the downward movement in the stock price.
• Investors might be waiting for the Q3 earnings report to assess the actual financial performance of the company and make informed decisions about their investments in ZBRA.

10.06.2025 - ZBRA Stock was up 5.4%

• ZBRA shares have increased by 44.6% in the past three months, attributed to robust segment growth and acquisitions.
• Optimistic investor sentiment is supported by healthy cash flow and a favorable market outlook for ZBRA.
• Investors are showing interest in purchasing Zebra Technologies because of its recent impressive performance and growth potential.

29.03.2025 - ZBRA Stock was up 6.9%

• Strong Q1 earnings and sales exceeded estimates for Zebra Technologies, fueled by growth in its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments.
• Despite the solid performance, the company adjusted its full-year earnings forecast downwards due to tariff-related expenses, impacting the overall outlook.
• Investors responded positively to the earnings results, showcasing confidence in the company's ability to navigate challenges and sustain growth.
• Market volatility, along with opportunities in a dynamic market environment, contributed to the rise in ZBRA's stock price.

13.01.2025 - ZBRA Stock was down 8.8%

• Despite an impressive Q4 earnings report with a 32.2% surge in revenue and exceeding EPS estimates, the stock experienced a bearish movement.
• The cautious 2025 outlook issued by the company due to global uncertainties might have spooked investors and led to the bearish trend.
• The overall market sentiment towards ZBRA could have been influenced by profit-taking behavior or concerns about the company's future growth potential despite the strong performance in the retail sector.

13.01.2025 - ZBRA Stock was down 6.0%

• ZBRA potentially faced downward pressure as investors took profits following a recent surge in its stock price.
• Attention on oversold technology stocks like Impinj and Xerox Holdings could have diverted focus from ZBRA, resulting in a sell-off.
• Reference to the Relative Strength Index (RSI) as a momentum indicator implies that ZBRA's recent price drop could have triggered technical selling among traders.
• Investors may be reallocating their investments from ZBRA to other tech stocks mentioned, expecting a faster recovery in those companies.

05.07.2025 - ZBRA Stock was down 11.4%

• Despite ZBRA's strong Q2 earnings and revenue surpassing estimates, the stock experienced a bearish movement, indicating a possible case of profit-taking scenario where investors may have taken profits after the positive results.
• The market may have reacted negatively to any guidance or forward-looking statements provided by ZBRA during the earnings call, leading to the bearish movement.
• It's possible that profit-taking by short-term traders or a broader market correction influenced ZBRA's bearish movement, despite the positive financial performance in Q2.