Zebra Technologies Corporation ($ZBRA) Stock Forecast: Up 5.3% Today

What is Zebra Technologies Corporation?

Zebra Technologies Corp (ZBRA) is a company specializing in barcode scanning and mobile computing solutions, driving efficiency and agility for enterprises globally. Today, ZBRA experienced a strong bullish movement in the market.

Why is Zebra Technologies Corporation going up?

ZBRA stock is up 5.3% on Mar 31, 2026 19:37

• ZBRA received recognition for its strong performance, being awarded the 2025 Partner of the Year by Zebra Technologies, which likely boosted investor confidence in the company's growth prospects.
• An internal realignment by Vanguard Group resulted in a filing reporting 0 shares beneficially owned in ZBRA, which might have caused some uncertainty in the market initially but did not impact the overall bullish sentiment towards the stock.
• The emphasis on AI and automation by Zebra Technologies amid geopolitical uncertainties, aligning with Rockwell Automation's CEO statements, showcased the company's strategic focus on leveraging cutting-edge technologies to drive operational resilience and performance, further enhancing investor optimism in ZBRA's future prospects.

ZBRA Price Chart

ZBRA Technical Analysis

ZBRA News

The Bottom Line: Albany International, Connection and Unitil

This article provides updates on three public companies: Albany International, Connection, and Unitil. Albany International has been named an official partner for World Engineering Day 2026, highlighting its focus on innovation and sustainable engineering solutions. Connection received Zebra Technologies' 2025 Partner of the Year award for Top Revenue Growth, recognizing its strong performance in expanding customer adoption and strengthening Zebra's market presence. Unitil supported energy-efficiency upgrades in Seabrook, NH, leading to significant cost savings and reduced energy consumption through LED lighting conversions and boiler installations.

https://www.nhbr.com/the-bottom-line-albany-international-connection-and-unitil/

Vanguard (ZBRA) reports 0 shares of Zebra after internal realignment

The Vanguard Group has filed an amended Schedule 13G/A, reporting 0 shares beneficially owned in Zebra Technologies Corp (ZBRA), representing 0% of the class. This change is due to an internal realignment on January 12, 2026, where certain Vanguard subsidiaries will now report ownership separately in reliance on SEC Release No. 34-39538. The filing clarifies that this is a procedural reallocation of reporting responsibility, not an economic disposition, and investors should anticipate separate filings from affected Vanguard entities holding ZBRA stock.

https://www.stocktitan.net/sec-filings/ZBRA/schedule-13g-a-zebra-technologies-corp-amended-passive-investment-dis-8eec18815dc5.html

Rockwell Automation, Zebra tout AI upside amid geopolitical uncertainty

Rockwell Automation CEO Blake Moret emphasized that AI and other smart technologies are crucial for businesses to navigate current geopolitical and economic uncertainties, including supply chain disruptions and labor shortages. His statements were echoed by Zebra Technologies, a company specializing in barcode scanning and mobile computing, which also highlighted how AI and automation are driving efficiency and agility for enterprises globally. Both companies underscored the transformative potential of these technologies in improving operational resilience and performance across various industries.

https://www.msn.com/en-us/money/other/rockwell-automation-zebra-tout-ai-upside-amid-geopolitical-uncertainty/ar-AA1YFlOc

Manhattan Associates Announced ABA100 Winner for Supply Chain Innovation at Australian Business Awards

Manhattan Associates won the Supply Chain Innovation category at the ABA100 Business Awards for its Manhattan Active® Warehouse Management solution. The award recognizes the platform's advanced use of AI-driven capabilities, cloud-native architecture, and continuous delivery model to enhance speed, accuracy, and resilience in supply chains. This achievement validates Manhattan Associates' investment in intelligent, cloud-first supply chain technology designed to adapt to operational changes and evolving customer needs.

https://itwire.com/it-industry-news/manufacturing-technology/manhattan-associates-announced-aba100-winner-for-supply-chain-innovation-at-australian-business-awards.html

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Zebra Technologies Corporation Price History

23.01.2026 - ZBRA Stock was down 5.1%

• Zebra Technologies (ZBRA) stock, along with other well-known stocks such as ManpowerGroup, Magnite, Fair Isaac Corporation, and Hewlett Packard Enterprise, dropped after the announcement of new global tariffs, reintroducing trade policy uncertainty.
• The market reaction may be linked to concerns about the potential impact on companies with international supply chains, causing apprehension among investors about Zebra Technologies' future earnings and growth prospects.
• Despite ZBRA's innovative tracking solutions, uncertainty surrounding global trade policies and tariffs may have dimmed investors' perception of the company's technological advancements, contributing to today's bearish movement in the stock.

23.01.2026 - ZBRA Stock was down 5.3%

• Zebra's stock price plummeted following the Trump administration's unexpected announcement of new global tariffs under the Trade Act of 1974, causing uncertainty in international trade.
• The reintroduction of tariffs created concerns for companies with international supply chains, impacting Zebra and other stocks.
• Investors are now evaluating the potential effects on corporate earnings and overall economic activity, leading to the decline in Zebra's stock price.
• Despite the market volatility, these developments could present buying opportunities for high-quality stocks like Zebra in the long term.

20.01.2026 - ZBRA Stock was up 5.2%

• The bullish movement in Zebra Technologies' stock could be attributed to the positive outlook for the RFID market, with projections indicating significant growth driven by increasing demand for real-time tracking and data accuracy across industries.
• The expanding hospital robotics market, particularly in logistics and pharmacy sectors, might have also positively impacted Zebra Technologies as a key player in the RFID industry, enhancing investor confidence in the company's future growth potential.
• Analysts maintaining a "Hold" rating on Zebra Technologies with a price target of $323.00 might have also contributed to the bullish sentiment, signaling stability and potential room for growth in the stock.

20.01.2026 - ZBRA Stock was up 5.1%

• ZBRA saw a notable upward trend, likely influenced by favorable market sentiment and potential growth prospects in the enterprise data capture and identification solutions industry.
• The recent acquisition and dividend announcement by Targa Resources might have contributed to the overall positive market outlook, indirectly impacting ZBRA as well.
• Investors may see ZBRA as well-positioned to benefit from increased economic activities and corporate expansions, driving the bullish movement in its stock price.
• The market's positive response to Targa Resources' strategic decisions could have led to a spillover effect, bolstering confidence in related sectors like technology and industrial solutions, consequently supporting ZBRA's stock performance.

13.01.2026 - ZBRA Stock was down 10.3%

• Zebra Technologies Corp. Cl A (ZBRA) stock performed better than its industry counterparts, climbing 8.58% to $274.15.
• This bullish movement ended a two-day decrease for the stock.
• Despite the positive showing, ZBRA's stock faced bearish pressure today, potentially driven by profit-taking following recent gains.
• Market sentiment may have been affected by leadership changes at Las Vegas Sands and Coherus Oncology's public offering pricing, which could have impacted ZBRA's movement.

24.01.2026 - ZBRA Stock was down 5.2%

• ZBRA shares dropped by 9.43% on Monday, closing at $231.32, down by 34.41% from its 52-week high.
• The company underperformed against competitors as both the S&P 500 and Dow Jones Industrial Average also saw declines.
• The decline in ZBRA's stock price could be linked to the recent announcement of new global tariffs, leading to trade policy uncertainty and affecting firms with international supply chains.
• Additionally, the market sentiment may have been affected by the impending leadership change at Stoneridge Inc., where the CEO is retiring and a successor has been named.

06.02.2026 - ZBRA Stock was down 5.7%

• The bearish movement in ZBRA's stock may be linked to recent insider selling by the company's CMO, Robert John Armstrong Jr., possibly causing investor concerns about the future outlook.
• Armstrong selling shares, particularly after acquiring a substantial amount earlier and exercising stock appreciation rights, could indicate a lack of confidence in the company's performance or growth potential.
• Market sentiment towards ZBRA may have also been influenced by Chief Legal Officer Cristen L. Kogl's insider selling. Kogl sold shares for tax purposes amid a six-month downtrend in the stock price.
• Despite external factors like the opening of an RFID technology lab by Ryder System Inc., the focus on ZBRA's insider selling and stock price decline likely drove today's bearish movement.

27.01.2026 - ZBRA Stock was down 5.4%

• ZBRA's stock underperformed on Thursday, breaking a two-day winning streak and decreasing by 1.67% compared to its competitors.
• The decline in ZBRA's stock price could be related to the overall mixed stock market performance, with the Dow Jones Industrial Average increasing and the S&P 500 Index decreasing.
• Investors may have reacted negatively to ZBRA's lag behind its competitors, causing the bearish movement in the stock.
• This movement could also be influenced by general market sentiment and profit-taking after the recent winning streak, emphasizing the importance of monitoring both company-specific and broader market dynamics for trading decisions.

27.01.2026 - ZBRA Stock was down 5.1%

• ZBRA stock underperformed compared to its competitors, ending a two-day winning streak and falling by 1.67% to $235.03.
• The contrasting performance of ZBRA against the Dow Jones Industrial Average, which rose, and the S&P 500 Index, which declined, was highlighted.
• Despite recent endorsements from Zacks and reports of investment firms increasing their positions in ZBRA stock, the company faced a downward trend today, possibly influenced by profit-taking or market sentiment shifts.
• The bearish movement could also be attributed to broader market conditions or sector-specific factors impacting ZBRA's performance relative to its peers.

04.02.2026 - ZBRA Stock was up 6.6%

• The CEO of Zebra Technologies Corp, Bill Burns, disclosed a tax-related disposition of shares, which could have been interpreted positively by investors as it was not an open-market sale.
• Furthermore, a director of the company, Satish Dhanasekaran, bought ZBRA stock in an open-market transaction, demonstrating confidence in the company's future prospects.
• These insider activities, along with favorable market sentiment towards the company's products and services, likely played a role in the bullish movement in ZBRA stock today.

31.02.2026 - ZBRA Stock was up 5.3%

• ZBRA received recognition for its strong performance, being awarded the 2025 Partner of the Year by Zebra Technologies, which likely boosted investor confidence in the company's growth prospects.
• An internal realignment by Vanguard Group resulted in a filing reporting 0 shares beneficially owned in ZBRA, which might have caused some uncertainty in the market initially but did not impact the overall bullish sentiment towards the stock.
• The emphasis on AI and automation by Zebra Technologies amid geopolitical uncertainties, aligning with Rockwell Automation's CEO statements, showcased the company's strategic focus on leveraging cutting-edge technologies to drive operational resilience and performance, further enhancing investor optimism in ZBRA's future prospects.

12.01.2026 - ZBRA Stock was up 11.3%

• Zebra Technologies' prominent role in industrial digital transformation and diverse portfolio likely influenced the bullish movement.
• The positive performance of machine vision provider Cognex (CGNX) and the overall manufacturing sector improvement could have boosted sentiments for industrial tech companies like ZBRA.
• The introduction of MAX by SPS Commerce, an AI-powered platform for supply chain operations, may have underscored the significance of technological advancements in the industry, benefiting companies like ZBRA.
• Despite Milestone Pharmaceuticals (MIST) making strides with the commercial launch of its nasal spray, the focus on healthcare developments may not have directly impacted ZBRA's bullish movement today.