Zebra Technologies Corporation ($ZBRA) Stock Forecast: Up 6.9% Today

What is Zebra Technologies Corporation?

Zebra Technologies (NASDAQ: ZBRA) offers enterprise-level data capture and automatic identification solutions and recently experienced a significant bullish movement in the market.

Why is Zebra Technologies Corporation going up?

ZBRA stock is up 6.9% on Apr 29, 2025 16:35

• Strong Q1 earnings and sales exceeded estimates for Zebra Technologies, fueled by growth in its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments.
• Despite the solid performance, the company adjusted its full-year earnings forecast downwards due to tariff-related expenses, impacting the overall outlook.
• Investors responded positively to the earnings results, showcasing confidence in the company's ability to navigate challenges and sustain growth.
• Market volatility, along with opportunities in a dynamic market environment, contributed to the rise in ZBRA's stock price.

ZBRA Price Chart

ZBRA Technical Analysis

ZBRA News

Zebra Stock Rises As Strong Retail Demand, Sales Beat Drive Big Quarter, But Tariffs Cloud Full-Year Outlook - Zebra Technologies ( NASDAQ:ZBRA )

Zebra stock jumps over 6% after Q1 earnings and sales beat estimates, driven by strong segment growth. CEO sees continued demand into Q2, but trims full-year earnings outlook due to tariff-related costs. Today's manic market swings are creating the perfect setup for Matt's next volatility trade.

https://www.benzinga.com/news/earnings/25/04/45075303/zebra-stock-rises-as-strong-retail-demand-sales-beat-drive-big-quarter-but-tariffs-cloud-full-year-

Zebra Technologies Q1 Earnings & Revenues Top Estimates, Rise Y/Y

ZBRA's first-quarter 2025 revenues surge 11.3% year over year, driven by strength in the Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments.

https://www.zacks.com/stock/news/2458175/zebra-technologies-q1-earnings-revenues-top-estimates-rise-yy

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Zebra Technologies Corporation Price History

23.03.2025 - ZBRA Stock was up 6.4%

• Zebra Technologies appoints Ruder Finn as its PR Agency of Record for the Americas, highlighting a move to boost brand visibility and communication efforts.
• The collaboration with Ruder Finn may result in heightened positive media coverage and improved investor relations, impacting the bullish market movement of ZBRA.
• This step underscores Zebra's dedication to bolstering its footprint in key markets, communicating to investors and stakeholders its proactive stance towards propelling growth and innovation in the industry.

29.09.2024 - ZBRA Stock was up 6.1%

• ZBRA's bullish movement is likely driven by the strong demand for mobile computing products.
• Despite weakness in the printing end market, the company's overall performance appears to have surpassed any negative impact.
• Investors seem optimistic about ZBRA's Q3 results, with expectations of beating estimates due to solid demand for mobile computing products.

29.09.2024 - ZBRA Stock was up 5.5%

• Impressive Q3 earnings reported by Zebra Technologies showed higher sales than expected by analysts, reflecting strong financial performance.
• The surge in revenues, especially in the Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, played a role in the stock's positive movement.
• Strong demand for mobile computing products and possible weaknesses in the printing end market were influential factors contributing to Zebra Technologies' favorable performance in the market.

04.02.2025 - ZBRA Stock was down 5.2%

• The acquisition of Photoneo by Zebra Technologies was seen as a positive move to enhance its product portfolio and market position in the 3D machine vision solutions industry.
• However, despite this strategic acquisition, the stock price of ZBRA experienced a bearish movement today, possibly due to profit-taking by investors after a recent uptrend.
• Investors might be cautious about the integration process of Photoneo into Zebra Technologies and the potential impact on the company's financials in the short term.
• It's essential for investors to closely monitor how ZBRA leverages this acquisition to drive growth and create value in the competitive tech market.

03.03.2025 - ZBRA Stock was down 15.4%

• The downward movement in ZBRA's stock price is linked to rising costs and elevated debt levels, causing concern among investors.
• Unfavorable foreign currency fluctuations could have further influenced the bearish direction, affecting the company's financial results.
• Investors are cautioned to steer clear of Zebra Technologies at present due to these issues, which are driving the stock price lower.

30.06.2024 - ZBRA Stock was up 11.8%

• Zebra Technologies (ZBRA) saw a rise in stock value today due to:
• Surpassing second-quarter expectations and elevating the full-year forecast, demonstrating impressive performance and growth forecasts.
• Strong demand for services, software, and RFID products leading to favorable earnings.
• CEO Bill Burns' appointment to Oshkosh Corporation's Board of Directors, indicating strong leadership and potential collaborations.
• Despite challenges in the printing end market, positive overall prospects and strategic decisions fueled the optimistic market sentiment.

30.06.2024 - ZBRA Stock was up 6.2%

• Zebra Technologies reported robust Q2 2024 earnings, with EPS of $3.18 exceeding analyst predictions and revenue reaching $1.22 billion, beating expectations.
• The strong earnings report, along with an improved full-year forecast, likely drove the bullish movement in ZBRA stock.
• The company's better-than-expected financial performance and increased demand recovery demonstrated its resilience and growth potential, bolstering investor confidence.
• Zebra Technologies' emphasis on enterprise asset intelligence solutions and ability to outperform market expectations may have attracted more investors, fueling the bullish market trend.

08.07.2024 - ZBRA Stock was down 5.4%

• The release of a market report on the European retail store printer market for 2024 could suggest potential challenges or increased competition for Zebra Technologies.
• The report highlighted the presence of competitors like Bixolon, Brother, Epson, and others, possibly causing concerns among investors regarding Zebra's market share and future growth prospects.
• This development likely contributed to the heightened selling pressure on ZBRA stock as investors reconsidered the company's standing in the retail store printer market, leading to the bearish movement witnessed today.

29.03.2025 - ZBRA Stock was up 6.9%

• Strong Q1 earnings and sales exceeded estimates for Zebra Technologies, fueled by growth in its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments.
• Despite the solid performance, the company adjusted its full-year earnings forecast downwards due to tariff-related expenses, impacting the overall outlook.
• Investors responded positively to the earnings results, showcasing confidence in the company's ability to navigate challenges and sustain growth.
• Market volatility, along with opportunities in a dynamic market environment, contributed to the rise in ZBRA's stock price.

02.07.2024 - ZBRA Stock was down 5.2%

• The positive outlook expressed by Zebra Technologies CEO on consumer spending and future growth in the second quarter did not boost market confidence today.
• Despite exceeding analyst estimates and establishing bullish targets, the stock witnessed a bearish trend, potentially influenced by profit-taking or broader market conditions.
• An optimistic perspective by Truist regarding Zebra Technologies' margin performance did not shield the stock from downward pressure, suggesting that investors may have reacted to other market factors.
• Following mixed results in the earnings call, where Zebra Technologies upgraded its full-year outlook but mentioned softness in the manufacturing industry, the bearish movement might have been fueled by investor concerns regarding future earnings.

13.01.2025 - ZBRA Stock was down 8.8%

• Despite an impressive Q4 earnings report with a 32.2% surge in revenue and exceeding EPS estimates, the stock experienced a bearish movement.
• The cautious 2025 outlook issued by the company due to global uncertainties might have spooked investors and led to the bearish trend.
• The overall market sentiment towards ZBRA could have been influenced by profit-taking behavior or concerns about the company's future growth potential despite the strong performance in the retail sector.

13.01.2025 - ZBRA Stock was down 6.0%

• ZBRA potentially faced downward pressure as investors took profits following a recent surge in its stock price.
• Attention on oversold technology stocks like Impinj and Xerox Holdings could have diverted focus from ZBRA, resulting in a sell-off.
• Reference to the Relative Strength Index (RSI) as a momentum indicator implies that ZBRA's recent price drop could have triggered technical selling among traders.
• Investors may be reallocating their investments from ZBRA to other tech stocks mentioned, expecting a faster recovery in those companies.