Zebra Technologies Corporation ($ZBRA) Stock Forecast: Up 5.2% Today

What is Zebra Technologies Corporation?

Zebra Technologies (ZBRA): Zebra Technologies is a leading provider of tracking and visibility solutions using RFID technology. Today, the stock had a strong bullish movement in the market.

Why is Zebra Technologies Corporation going up?

ZBRA stock is up 5.2% on Feb 20, 2026 15:25

• The bullish movement in Zebra Technologies' stock could be attributed to the positive outlook for the RFID market, with projections indicating significant growth driven by increasing demand for real-time tracking and data accuracy across industries.
• The expanding hospital robotics market, particularly in logistics and pharmacy sectors, might have also positively impacted Zebra Technologies as a key player in the RFID industry, enhancing investor confidence in the company's future growth potential.
• Analysts maintaining a "Hold" rating on Zebra Technologies with a price target of $323.00 might have also contributed to the bullish sentiment, signaling stability and potential room for growth in the stock.

ZBRA Price Chart

ZBRA Technical Analysis

ZBRA News

We Like The Quality Of Cognex's (NASDAQ:CGNX) Earnings

Cognex Corporation's recent earnings report has been well-received by investors, primarily due to its strong free cash flow conversion. The company recorded a negative accrual ratio of -0.10, indicating that its free cash flow significantly exceeded its reported profit. This strong cash conversion and a 10.0% increase in earnings per share suggest that Cognex's statutory profit may even understate its true earnings potential.

https://simplywall.st/stocks/us/tech/nasdaq-cgnx/cognex/news/we-like-the-quality-of-cognexs-nasdaqcgnx-earnings

Hospital Robotics (Logistics and Pharmacy) Market to Reach USD 14.77 Billion by 2033 at 13.3% CAGR | North America Holds 40% Share | Key Players: Omnicell, Inc., Aethon Inc., Swisslog Healthcare

The hospital robotics market for logistics and pharmacy is projected to grow from USD 4.8 billion in 2024 to USD 14.77 billion by 2033, exhibiting a CAGR of 13.3%. This growth is primarily driven by increasing hospital workloads, the complexity of medication management, and shortages of skilled healthcare personnel, particularly in North America which holds a 40% market share. Key players in this market include Omnicell, Inc., Aethon Inc., and Swisslog Healthcare, who are expanding the deployment of autonomous mobile robots and advanced pharmacy dispensing systems to enhance efficiency and patient safety.

https://www.openpr.com/news/4393426/hospital-robotics-logistics-and-pharmacy-market-to-reach-usd

FactSet Research Systems Inc. (NYSE:FDS) Sees Large Growth in Short Interest

FactSet Research Systems Inc. (NYSE:FDS) experienced a significant 27.6% increase in short interest in January, reaching 2,299,198 shares, which represents about 6.3% of its total stock sold short. Separately, two directors, Malcolm Frank and Laurie Siegel, collectively reduced their holdings by over 70% in January through stock sales. Despite the rise in short interest and insider selling, FactSet reported an EPS beat, provided FY2026 guidance, and authorized a $600 million share buyback alongside a quarterly dividend.

https://www.marketbeat.com/instant-alerts/factset-research-systems-inc-nysefds-sees-large-growth-in-short-interest-2026-02-16/

RFID Market Analysis Report 2026 - Global Forecast to 2034 with Zebra Technologies, Honeywell International, Avery Dennison, HID Global, and Datalogic Dominating

The global RFID market is projected to grow from USD 14.58 billion in 2025 to USD 30.47 billion by 2034, driven by increasing demand for real-time tracking and data accuracy across various industries. Contactless payments are expected to be the fastest-growing segment, while RFID labels will hold the largest market share. The Asia Pacific region is anticipated to show the highest CAGR due to its strong manufacturing base and expanding logistics networks, with key players including Zebra Technologies, Honeywell International, and Avery Dennison.

https://finance.yahoo.com/news/rfid-market-analysis-report-2026-153900308.html

Analysts Offer Insights on Technology Companies: Check Point (CHKP), Bitdeer Technologies (BTDR) and Zebra Tech (ZBRA)

Analysts have provided new ratings for several technology companies. Check Point (CHKP) received a "Buy" rating from Robert W. Baird with a $220.00 price target, and Bitdeer Technologies (BTDR) was reiterated as a "Buy" by Roth MKM with a $30.00 price target. Zebra Technologies (ZBRA) maintained a "Hold" rating from Morgan Stanley with a price target of $323.00.

https://www.theglobeandmail.com/investing/markets/stocks/ZBRA/pressreleases/214918/analysts-offer-insights-on-technology-companies-check-point-chkp-bitdeer-technologies-btdr-and-zebra-tech-zbra/

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Zebra Technologies Corporation Price History

20.07.2025 - ZBRA Stock was down 5.4%

• Despite positive earnings estimate revisions, ZBRA experienced a bearish movement, indicating that other factors may have influenced the stock price.
• It's possible that macroeconomic factors or industry-specific news negatively impacted ZBRA's stock performance, overshadowing the positive earnings outlook.
• Investors may have reacted to broader market trends or specific company developments that raised concerns about ZBRA's future prospects, leading to the bearish movement.

13.01.2026 - ZBRA Stock was down 10.3%

• Zebra Technologies Corp. Cl A (ZBRA) stock performed better than its industry counterparts, climbing 8.58% to $274.15.
• This bullish movement ended a two-day decrease for the stock.
• Despite the positive showing, ZBRA's stock faced bearish pressure today, potentially driven by profit-taking following recent gains.
• Market sentiment may have been affected by leadership changes at Las Vegas Sands and Coherus Oncology's public offering pricing, which could have impacted ZBRA's movement.

04.01.2026 - ZBRA Stock was up 5.0%

• Institutional investors, including Bank of New York Mellon Corp, have been increasing their stake in ZBRA, with significant adjustments in their holdings during the third quarter.
• Analysts have maintained an average "Hold" rating on ZBRA with a target price of $350.00, indicating a positive outlook for the company.
• The increased institutional ownership and positive analyst sentiment could have contributed to the bullish movement in ZBRA's stock price today.
• This movement may also be a result of broader market trends and investor confidence in the company's growth prospects.

10.11.2025 - ZBRA Stock was up 2.4%

• Zebra Technologies' surge in the market today could be linked to a recent collaboration with Digimarc aimed at enhancing gift card security, highlighting the company's focus on innovation and growth prospects in the industry.
• The positive sentiment prevalent in the technology sector, exemplified by Nordson's forthcoming earnings release and strong performances by industry players like Kennametal and Fortive, likely played a role in ZBRA's upward momentum.
• Investors appear hopeful about the future trajectory of Zebra Technologies, particularly considering the potential for increased demand in the retail space following the introduction of a new digital security feature for gift cards through the partnership with Digimarc.

21.10.2025 - ZBRA Stock was up 5.1%

• Satish Dhanasekaran, a Board Member at Zebra Technologies, made a substantial insider buy of $233K in ZBRA stock. Insider buying is often seen as a positive signal by investors, indicating confidence in the company's future performance.
• Insider buying can suggest that those within the company are optimistic about future prospects, potentially hinting at strong upcoming financial results or strategic developments.
• This significant purchase by a board member could have instilled confidence in other investors, leading to increased buying activity and driving the bullish movement in ZBRA stock today.

28.09.2025 - ZBRA Stock was down 15.4%

• ZBRA exceeded Q3 earnings and revenue estimates with double-digit growth, yet the stock showed a bearish trend.
• The market's negative reaction could be attributed to increased costs and FX headwinds, possibly impacting investor confidence.
• Despite strong demand and a raised full-year outlook, concerns about rising expenses and external factors may have outweighed the positive news, contributing to the bearish movement.

28.09.2025 - ZBRA Stock was down 11.0%

• The bearish movement in ZBRA could be attributed to investors' concerns about the higher costs, which might impact the company's profitability.
• The negative impact of foreign exchange headwinds on ZBRA's earnings could have also contributed to the downward movement in the stock price.
• Investors might be waiting for the Q3 earnings report to assess the actual financial performance of the company and make informed decisions about their investments in ZBRA.

20.01.2026 - ZBRA Stock was up 5.1%

• ZBRA saw a notable upward trend, likely influenced by favorable market sentiment and potential growth prospects in the enterprise data capture and identification solutions industry.
• The recent acquisition and dividend announcement by Targa Resources might have contributed to the overall positive market outlook, indirectly impacting ZBRA as well.
• Investors may see ZBRA as well-positioned to benefit from increased economic activities and corporate expansions, driving the bullish movement in its stock price.
• The market's positive response to Targa Resources' strategic decisions could have led to a spillover effect, bolstering confidence in related sectors like technology and industrial solutions, consequently supporting ZBRA's stock performance.

12.01.2026 - ZBRA Stock was up 14.1%

• The positive momentum in ZBRA could be linked to the strong quarterly performance of machine vision provider Cognex (CGNX), suggesting growth and advancement in the industrial sector.
• The introduction of MAX, an AI-powered platform by SPS Commerce, designed to enhance supply chain operations, might have spurred investor confidence in tech companies like ZBRA, leading to increased buying activity.
• The recent appointment of a new legal chief at Milestone Pharmaceuticals (MIST) and the successful commercial launch of its FDA-approved nasal spray could indicate growth opportunities in the healthcare sector, potentially influencing positive market sentiment and contributing to ZBRA's upward movement today.

12.01.2026 - ZBRA Stock was up 11.3%

• Zebra Technologies' prominent role in industrial digital transformation and diverse portfolio likely influenced the bullish movement.
• The positive performance of machine vision provider Cognex (CGNX) and the overall manufacturing sector improvement could have boosted sentiments for industrial tech companies like ZBRA.
• The introduction of MAX by SPS Commerce, an AI-powered platform for supply chain operations, may have underscored the significance of technological advancements in the industry, benefiting companies like ZBRA.
• Despite Milestone Pharmaceuticals (MIST) making strides with the commercial launch of its nasal spray, the focus on healthcare developments may not have directly impacted ZBRA's bullish movement today.

02.01.2026 - ZBRA Stock was up 3.1%

• Bank of New York Mellon Corp significantly boosted its stake in Zebra Technologies Corporation, signaling growing confidence in the company's future.
• The high institutional ownership of 91.03% indicates robust institutional support for ZBRA, potentially contributing to the bullish market movement.
• Analysts have an average "Hold" rating with a target price of $350.00, which could have positively impacted investor sentiment and fueled the stock's upward trend.
• Overall, the increased institutional investment, positive analyst outlook, and strong market positioning of Zebra Technologies likely sparked the bullish movement in ZBRA's stock today.

20.01.2026 - ZBRA Stock was up 5.2%

• The bullish movement in Zebra Technologies' stock could be attributed to the positive outlook for the RFID market, with projections indicating significant growth driven by increasing demand for real-time tracking and data accuracy across industries.
• The expanding hospital robotics market, particularly in logistics and pharmacy sectors, might have also positively impacted Zebra Technologies as a key player in the RFID industry, enhancing investor confidence in the company's future growth potential.
• Analysts maintaining a "Hold" rating on Zebra Technologies with a price target of $323.00 might have also contributed to the bullish sentiment, signaling stability and potential room for growth in the stock.