Intuit Inc. ($INTU) Stock Forecast: Down 5.4% Today

What is Intuit Inc.?

Intuit Inc. (INTU) is experiencing a bearish market movement despite surpassing earnings and revenue expectations. The company's stock has dropped by 20% due to securities-fraud investigations concerning pricing disclosures, reaching nearly 52-week low levels.

Why is Intuit Inc. going down?

INTU stock is down 5.4% on Jun 10, 2026 13:46

• Intuit's stock is down 8.8% despite positive business trends and strong earnings, as the company takes on new debt amid AI transitions and cost-cutting initiatives.
• Institutional investors such as TIAA Trust National Association and Deutsche Bank AG have adjusted their holdings significantly, with some increasing stakes while others reducing them, indicating mixed sentiment around Intuit.
• The negative sentiment towards Intuit is mainly driven by legal investigations related to pricing disclosures and recent underperformance, emphasizing the need to address these issues to restore investor trust.
• Competitive pressures from AI advancements, concerns over TurboTax pricing, and workforce reductions for efficiency enhancements are critical factors influencing Intuit's investment prospects and stock performance.

INTU Price Chart

INTU Technical Analysis

INTU News

TIAA Trust National Association Has $23.82 Million Stock Holdings in Intuit Inc. $INTU

TIAA Trust National Association increased its stake in Intuit Inc. (NASDAQ:INTU) by 11.3% in the fourth quarter, reaching 35,956 shares valued at $23.8 million. This increase comes despite Intuit facing securities-fraud investigations regarding its pricing disclosures, which contributed to a 20% stock drop. Although the company reported better-than-expected earnings and revenue, its stock remains near its 52-week low, and analysts have adjusted price targets downwards while maintaining a "Moderate Buy" consensus.

https://www.marketbeat.com/instant-alerts/filing-tiaa-trust-national-association-has-2382-million-stock-holdings-in-intuit-inc-intu-2026-06-10/

Deutsche Bank AG Has $1.06 Billion Stock Holdings in Intuit Inc. $INTU

Deutsche Bank AG significantly increased its stake in Intuit Inc. (NASDAQ:INTU) by 19.2% during the fourth quarter, now owning 1.6 million shares valued at over $1.06 billion. Other institutions like Norges Bank, Alliancebernstein L.P., and Vanguard Group Inc. also made substantial changes to their holdings. Despite positive business trends and strong earnings, Intuit faces negative sentiment due to legal investigations concerning pricing and recent stock underperformance.

https://www.marketbeat.com/instant-alerts/filing-deutsche-bank-ag-has-106-billion-stock-holdings-in-intuit-inc-intu-2026-06-10/

Intuit (INTU) Is Down 8.8% After Leveraging New Debt Amid AI Shifts And Cost Cuts – Has The Bull Case Changed?

Intuit recently completed two unsecured note offerings totaling $1.75 billion, amidst ongoing AI product development and cost-cutting measures. These strategic moves come as the company faces competitive pressures from AI, scrutiny over TurboTax pricing, and a workforce reduction aimed at improving efficiency. The article examines how this new debt, coupled with AI disruption and pricing concerns, might influence Intuit's investment outlook, emphasizing the importance of AI-driven products and the ongoing risks related to TurboTax pricing.

https://finance.yahoo.com/markets/stocks/articles/intuit-intu-down-8-8-081011424.html

Intuit Inc. $INTU Shares Sold by Amova Asset Management Americas Inc.

Amova Asset Management Americas Inc. reduced its stake in Intuit Inc. (NASDAQ:INTU) by 13.4% in the fourth quarter, selling 6,802 shares and holding 44,136 shares valued at $29.23 million. Despite this, other institutional investors increased their holdings, and the company highlights strong business trends and positive sentiment regarding revenue growth and cash generation. Intuit is currently facing negative sentiment due to securities-fraud investigations related to TurboTax pricing issues, which is keeping the stock under pressure.

https://www.marketbeat.com/instant-alerts/filing-intuit-inc-intu-shares-sold-by-amova-asset-management-americas-inc-2026-06-10/

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Lululemon Athletica (LULU) stock is experiencing a multi-year valuation discount despite producing meaningful cash flow. This discount is attributed to slowing domestic growth, severe margin compression, and a resultant low Price-to-Earnings ratio. The article explores whether LULU presents a deep value opportunity or a value trap, emphasizing the importance of understanding its fundamentals and suggesting diversified portfolio strategies over single-stock trades.

https://www.trefis.com/stock/lulu/articles/601837/lululemon-athletica-stock-strong-cash-flow-poised-for-a-re-rating/2026-06-09

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Intuit Inc. Price History

10.05.2026 - INTU Stock was down 5.4%

• Intuit's stock is down 8.8% despite positive business trends and strong earnings, as the company takes on new debt amid AI transitions and cost-cutting initiatives.
• Institutional investors such as TIAA Trust National Association and Deutsche Bank AG have adjusted their holdings significantly, with some increasing stakes while others reducing them, indicating mixed sentiment around Intuit.
• The negative sentiment towards Intuit is mainly driven by legal investigations related to pricing disclosures and recent underperformance, emphasizing the need to address these issues to restore investor trust.
• Competitive pressures from AI advancements, concerns over TurboTax pricing, and workforce reductions for efficiency enhancements are critical factors influencing Intuit's investment prospects and stock performance.

02.05.2026 - INTU Stock was down 8.3%

• An analyst downgrading INTU to Sell led to a bearish sentiment in the market.
• Sustainable Growth Advisers LP reducing its holdings by 23.1% in the fourth quarter may have contributed to the selling pressure on the stock.
• An investigation into Intuit for potential securities fraud after a 20% stock drop due to pricing issues could have further dampened investor confidence.
• Despite the bearish movement, a financial institution adjusting the price target to $600 from $700 while maintaining a Buy rating indicates a mixed view among financial institutions, adding to the uncertainty surrounding the stock.

02.05.2026 - INTU Stock was down 11.7%

• A global investment strategy sold its position in Intuit due to concerns about AI substitution risks and the negative "AI loser" narrative, impacting the stock's performance.
• A Sell downgrade by an analyst further added bearish pressure on Intuit's stock.
• A decrease in holdings by Sustainable Growth Advisers LP also contributed to the bearish movement.
• The overall sentiment around Intuit was influenced by concerns about AI substitution, negative perceptions, and institutional adjustments, leading to a strong bearish movement in the market.

02.05.2026 - INTU Stock was down 9.1%

• Intuit Inc. (INTU) faced a bearish market movement following disappointing Q3 2026 financial results, where TurboTax underperformed expectations due to challenges from price-sensitive DIY tax filers. This led to a 20% drop in the stock price, causing concern among investors.
• Brown Advisory Global Leaders Strategy's decision to sell its position in Intuit (INTU) due to AI substitution concerns and the negative "AI loser" narrative impacting capital markets likely added selling pressure on the stock, contributing to the bearish trend.
• Despite the stock's decline, analysts have slightly reduced the 12-month price target for Intuit Inc., implying a 37% upside potential from the current price. This indicates a mixed sentiment among analysts regarding the future prospects of the company, possibly adding to the volatility in the stock price.

21.04.2026 - INTU Stock was down 20.3%

• The market reacted bearishly to Intuit's announcement of a 17% workforce reduction and office closures, despite the company's strong Q3 earnings beat and higher guidance.
• Investors may be concerned about Intuit's pivot towards integrating AI more deeply into its offerings, leading to uncertainty about the company's future growth potential.
• Analysts lowering price targets for Intuit, despite maintaining a "Buy" rating, could have contributed to the bearish sentiment as it signals a mixed outlook on the stock's performance.
• Intuit's decision to lean into stock buybacks and dividend increases might not have been enough to offset the negative impact of the workforce reduction and AI pivot on investor confidence, resulting in the bearish market movement.

21.04.2026 - INTU Stock was down 20.5%

• Intuit Inc. is a financial software company known for products like TurboTax and QuickBooks. The company has recently reported strong Q3 earnings and revenue, raised its full-year guidance, and announced a significant share repurchase plan.
• The bearish movement in Intuit Inc. stock today could be attributed to several factors:
• A reduction in stake by PNC Financial Services Group Inc. in Q4 may have signaled some lack of confidence in the stock, impacting investor sentiment.
• Concerns about a lower TurboTax revenue outlook and the impact of AI on Intuit's core tax business could have contributed to the bearish trend.
• Despite the positive financial performance and strategic initiatives like share repurchases, the market may be reacting to the announced 17% workforce reduction, which could raise questions about future growth prospects.
• Overall, the combination of institutional selling pressure, revenue outlook concerns, and workforce reduction news likely led to the bearish movement in Intuit's stock today.

21.04.2026 - INTU Stock was down 20.5%

• Intuit's shares plummeted by approximately 19% despite surpassing revenue and earnings expectations in the fiscal third quarter. The market reacted negatively to concerns over a weaker outlook for TurboTax and the company's plan to reduce its global workforce by 17%.
• Investor sentiment was further dampened by worries about the impact of AI on Intuit's core tax business and a projected slowdown in TurboTax growth.
• Despite the positive Q3 results and raised full-year guidance, the focus on job cuts and potential challenges in key product segments overshadowed the company's financial performance, leading to the bearish movement in INTU stock.
• The combination of workforce reduction, lower TurboTax revenue outlook, and broader market uncertainties contributed to the sharp decline in Intuit's stock price today.

21.04.2026 - INTU Stock was down 20.3%

• The CFO of Intuit discussed a major restructuring strategy involving workforce reductions and office closures to enhance operational efficiency.
• Intuit's price target was lowered to $530.00 by Deutsche Bank, noting a possible upside despite recent stock fluctuations and mixed analyst opinions.
• Despite an observed 39% potential upside according to the average 12-month price target, Intuit's stock experienced a sharp drop in pre-market trading due to restructuring plans and Q4 guidance.
• Investor worries about the impact of the restructuring efforts on Intuit's future growth potential likely contributed to the market movement, despite the company's robust financial performance and strategic initiatives like stock repurchases.

29.04.2026 - INTU Stock was up 5.0%

• The surge in Intuit's stock price by 5.26% was influenced by strong Q3 fiscal year 2026 financial results, enhanced full-year guidance, and advancements in strategic AI products like an AI-native ERP system and Mailchimp's "Analytics AI."
• Favorable market outlook, analyst recommendations to buy, and increased insider ownership of shares all contributed to the upward movement of the stock.
• J.P. Morgan's continued endorsement of a Buy rating and sustaining a target price of $605 signals a positive future outlook for Intuit's stock performance.
• Intuit's active measures in addressing concerns about AI disruption through significant investments in its AI agent platform and emphasis on proprietary data and security have been well-received by investors.

29.04.2026 - INTU Stock was up 5.1%

• The company is proactively addressing AI disruption concerns by investing significantly in its AI agent platform, demonstrating a dedication to innovation and maintaining a competitive edge.
• Despite encountering challenges such as reduced price targets and legal inquiries, Intuit's robust earnings update, insider purchasing activity, and improved fiscal guidance have enhanced investor confidence, contributing to the positive market performance.
• Intuit's strategic emphasis on proprietary data and security, combined with its earnings outperformance, is likely generating favorable views among analysts and investors, supporting today's upward trend in the stock.

01.05.2026 - INTU Stock was up 5.2%

• Intuit Inc. (INTU) is recognized as a strong "growth at a reasonable price" (GARP) candidate, meeting essential criteria like robust EPS growth and solid liquidity, which likely caught the attention of investors.
• Despite a few analysts revising down price targets following lowered guidance, the company posted earnings and revenue that exceeded expectations, continuing to progress its AI strategy, thereby boosting investor confidence.
• Peapack Gladstone Financial Corp's significant increase in stake indicates a favorable outlook on INTU after its robust quarterly performance, despite ongoing caution due to a securities-fraud investigation.
• The uptrend in INTU's stock might also be tied to the generally upbeat market sentiment towards technology stocks, exemplified by Oracle Corporation's impressive earnings results and increasing institutional interest.

05.05.2026 - INTU Stock was down 5.1%

• The stock performance of Intuit was weaker on Thursday, declining by 3.04% in a positive market environment, marking a third consecutive day of losses.
• This downward trend may be linked to concerns regarding the ongoing TurboTax pricing investigation and the decrease in Mailchimp revenue, potentially impacting investor confidence.
• Despite the recent dip, the stock is currently positioned in a support zone historically known for substantial recoveries, offering a promising entry point for investors attracted to the reduced valuation.
• Monitoring how Intuit addresses these challenges and the resilience of the support zone will be crucial for determining the company's future stock trajectory.