Intuit Inc. ($INTU) Stock Forecast: Down 6.7% Today

What is Intuit Inc.?

Intuit (NASDAQ: INTU) is a software company known for products like TurboTax and QuickBooks. Today, the stock experienced a significant bearish movement.

Why is Intuit Inc. going down?

INTU stock is down 6.7% on Jan 29, 2026 20:43

• Intuit's stock hit a new 52-week low, sparking concerns among investors despite strong Q1 earnings and positive analyst ratings.
• Insider selling activity worth $255 million in the last 90 days may have contributed to the bearish sentiment, despite the company's fundamental strength.
• The trimming of stock positions by the New York State Common Retirement Fund and increased institutional interest indicate mixed sentiments in the market.
• The overall undervaluation of Intuit, coupled with its expansion efforts integrating AI, could be overshadowed by the recent downward trend in the stock price.

INTU Price Chart

INTU Technical Analysis

INTU News

Intuit (NASDAQ:INTU) Sets New 12-Month Low - Time to Sell?

Intuit (NASDAQ:INTU) recently hit a new 52-week low, with shares trading as low as $520 and closing at $515.37. Despite this, analysts maintain a "Moderate Buy" consensus rating with a price target of $791.73, and the company reported strong Q1 earnings, beating estimates and providing solid Q2 guidance. However, insider selling activity, totaling approximately 388,464 shares worth around $255 million in the last 90 days, raises questions despite the company's fundamental strength.

https://www.marketbeat.com/instant-alerts/intuit-nasdaqintu-sets-new-12-month-low-time-to-sell-2026-01-29/

Intuit stock hits 52-week low at 510.0 USD

Intuit (INTU) stock has fallen to a 52-week low of $510.0, representing declines of 8.54% over the past year and 32.95% over the last six months. Despite this downturn, InvestingPro analysis suggests the company is undervalued, maintaining strong gross profit margins and revenue growth. Analysts have reiterated generally positive 'Outperform' ratings, with Intuit actively expanding its services by integrating AI with human expertise, exemplified by new TurboTax stores and Expert Office locations.

https://www.investing.com/news/company-news/intuit-stock-hits-52week-low-at-5100-usd-93CH-4473540

New York State Common Retirement Fund Trims Stock Position in Intuit Inc. $INTU

The New York State Common Retirement Fund reduced its stake in Intuit Inc. (NASDAQ:INTU) by 5.5% in the third quarter, selling 18,600 shares, but still owning 318,231 shares worth $217 million. Despite this trimming, numerous other institutional investors increased their positions in Intuit, indicating continued strong institutional interest. The company recently reported strong quarterly earnings, exceeding analyst expectations, and announced a quarterly dividend of $1.20, with several analysts maintaining "Buy" or "Overweight" ratings and forecasting growth.

https://www.marketbeat.com/instant-alerts/filing-new-york-state-common-retirement-fund-trims-stock-position-in-intuit-inc-intu-2026-01-29/

Mirae Asset Global Investments Co. Ltd. Buys 15,471 Shares of Intuit Inc. $INTU

Mirae Asset Global Investments Co. Ltd. increased its holdings in Intuit Inc. (NASDAQ:INTU) by 11.9% in the third quarter, purchasing an additional 15,471 shares and bringing its total ownership to 145,211 shares valued at $99.17 million. Other institutional investors like Brighton Jones LLC and Revolve Wealth Partners LLC also boosted their stakes in the software maker. The article also covers Intuit's recent earnings beat, dividend announcement, analyst ratings, and insider stock sales.

https://www.marketbeat.com/instant-alerts/filing-mirae-asset-global-investments-co-ltd-buys-15471-shares-of-intuit-inc-intu-2026-01-29/

New Buy Rating for Roper Technologies (ROP), the Technology Giant

Jefferies analyst Brent Thill has maintained a Buy rating for Roper Technologies (ROP) with a price target of $500.00. This positive outlook is supported by the company's strong third-quarter financial results, showing increased revenue and net profit compared to the previous year. While TD Cowen also issued a Buy rating, Barclays maintained a Sell rating, indicating mixed analyst sentiment.

https://www.theglobeandmail.com/investing/markets/stocks/ROP-Q/pressreleases/37291292/new-buy-rating-for-roper-technologies-rop-the-technology-giant/

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Intuit Inc. Price History

02.00.2026 - INTU Stock was down 3.0%

• Despite the positive Q3 earnings and revenue growth, Intuit's stock faced downward movement following conservative guidance for FY 2026, disappointing investors hoping for more optimistic revenue forecasts.
• The sale of shares by insiders, including co-founder Scott Cook who sold $50 million worth, likely influenced negative market sentiment towards the stock, leading to a devaluation.
• Analysts have given Intuit a "Moderate Buy" rating, highlighting its potential for long-term growth. However, investors should be mindful of regulatory and fee-related issues mentioned in recent discussions.
• The contrasting actions of institutional investors increasing their holdings in Intuit while insiders are offloading shares have added to uncertainty and contributed to the downward pressure on the stock.

22.07.2025 - INTU Stock was down 5.2%

• Strong fiscal Q4 results were reported by Intuit, showing substantial EPS and revenue growth, mainly fueled by gains in Global Business Solutions and Credit Karma.
• The stock experienced a decline in trading today, despite exceeding earnings and revenue expectations.
• Optimism from Wall Street analysts contrasts with the market's reaction to Intuit.
• The bearish movement in Intuit's stock today could be attributed to mixed market sentiment and profit-taking behavior.

22.07.2025 - INTU Stock was down 5.1%

• Despite surpassing Q4 earnings and revenue estimates, Intuit (INTU) experienced a bearish movement.
• Analysts' optimistic recommendations may have raised expectations too high, leading to a sell-off after the earnings report.
• Investors might have been disappointed by the details of Intuit's Q4 earnings, despite beating analyst estimates, causing the stock to slide.
• The market reaction to Intuit's earnings suggests that meeting or slightly exceeding expectations may not have been enough to satisfy investor demands, resulting in the bearish movement.

26.10.2025 - INTU Stock was down 3.2%

• The partnership with LA28 Olympic & Paralympic Games did not appear to have a positive impact on the stock price, with investors potentially considering other influencing factors.
• Despite increased options activity and a promising Q3 earnings report, market sentiment towards Intuit was predominantly bearish today.
• The market's reaction may have been pessimistic due to profit-taking following a recent price upturn subsequent to the earnings report.
• Investor wariness about the lasting effects of the company's global sports sponsorship expansion could have prompted a stock sell-off.

21.10.2025 - INTU Stock was up 5.0%

• Strong Q3 earnings were reported by Intuit, propelled by increased AI adoption, leading to reinvigorated growth that impressed investors.
• The extended partnership with Team USA and involvement with the LA28 Olympic and Paralympic Games have broadened Intuit's global sports sponsorship presence, enhancing investor confidence in the company's future outlook.
• Exceeding Q1 earnings expectations, a surge in Online Ecosystem revenues, and the confirmation of the FY26 outlook have showcased Intuit's momentum across primary segments, further enhancing the bullish sentiment.
• The concerns regarding leveraged buying and a market turnaround did not significantly impact Intuit, as the favorable metrics and strategic partnerships overshadowed any short-term market fluctuations.

29.00.2026 - INTU Stock was down 8.5%

• The trimming of its position in Intuit by the New York State Common Retirement Fund may have indicated profit-taking or a shift in investment strategy, potentially contributing to the bearish movement.
• Mirae Asset Global Investments and other institutions increasing their holdings could suggest confidence in Intuit's long-term prospects, contrasting the short-term market decline.
• Investor concerns about generative AI impacting TurboTax likely put pressure on the stock price, despite a positive outlook from RBC Capital Markets.
• Intuit's strategic partnerships and initiatives to enhance its small-business services and upskill accounting students showcase a focus on innovation and growth potential, which could positively influence future market sentiment.

29.00.2026 - INTU Stock was down 6.7%

• Intuit's stock hit a new 52-week low, sparking concerns among investors despite strong Q1 earnings and positive analyst ratings.
• Insider selling activity worth $255 million in the last 90 days may have contributed to the bearish sentiment, despite the company's fundamental strength.
• The trimming of stock positions by the New York State Common Retirement Fund and increased institutional interest indicate mixed sentiments in the market.
• The overall undervaluation of Intuit, coupled with its expansion efforts integrating AI, could be overshadowed by the recent downward trend in the stock price.

29.00.2026 - INTU Stock was down 8.7%

• The stock of Intuit (INTU) experienced a bearish movement despite the company reporting strong quarterly earnings and positive guidance for the future.
• Insider selling activity worth around $255 million in the last 90 days may have contributed to the downward pressure on the stock.
• The trimming of stock positions by the New York State Common Retirement Fund, despite other institutional investors increasing their stakes, could have added to the selling pressure.
• The overall market sentiment seems conflicted with analysts maintaining a positive outlook on the company's fundamentals while the stock price hits new lows, possibly indicating short-term concerns among investors.

14.00.2026 - INTU Stock was down 7.4%

• Analysts at Goldman Sachs initiated coverage of Intuit with a "Neutral" rating, while TD Cowen recommended a "Buy" rating. This varied analyst sentiment may have spurred uncertainty among investors, leading to a downward trend in the stock.
• Intuit showcased its AI-native ERP capabilities at a recent technology expo, yet its stock price saw a significant decline. This drop could be attributed to challenging comparisons from the prior tax season, as pointed out by Wells Fargo's downgrade.
• Despite experiencing a slump, Intuit's stock outperformed its competitors on a day marked by losses, indicating a relative market strength. However, the general bearish sentiment in the market likely influenced the downward movement in INTU's stock price.
• Being dubbed as a "quiet money machine" and a stable investment opportunity could have clashed with the prevailing short-term market sentiment. This might have led investors to reassess their positions, contributing to the bearish trajectory.

14.00.2026 - INTU Stock was down 7.4%

• Recently, Intuit presented its AI-native ERP capabilities at an expo, highlighting its flexibility and adaptability for mid-sized businesses. Although this was well-received, the company's stock faced a notable 4.75% decrease.
• Despite general market losses, Intuit's stock has dropped for the third consecutive day, indicating a pessimistic sentiment towards the company.
• The decrease in ownership by Nordea Investment Management AB and broader market movements likely influenced the stock's decline, despite Intuit's strong financial performance and growth strategies.
• Concerns regarding regulatory oversight and the company's high valuation may have also contributed to investors approaching Intuit with caution, resulting in the downward trend in stock value.

14.10.2025 - INTU Stock was up 0.2%

• The stock price of Intuit showed a bullish trend today.
• Over the past 20 years, Intuit has consistently outperformed the market with an average annual return of 17.28%.
• Optimistic views from Wall Street analysts regarding Intuit's future prospects may have influenced the positive movement in the stock price.
• The bullish movement in Intuit's stock today was likely driven by its strong historical performance and favorable analyst recommendations.

29.09.2025 - INTU Stock was down 5.0%

• The decrease in Intuit's stock today could be linked to investors engaging in profit-taking after a period of consistent growth.
• Despite a 1.04% rise in the latest trading session, the overly optimistic recommendations from Wall Street analysts may have sparked concerns about potential overvaluation of the stock.
• Investors may be reconsidering their positions in Intuit given its prolonged outperformance, resulting in a temporary decline in the stock price.
• It is crucial for investors to weigh market conditions and valuation considerations carefully when contemplating investment decisions in Intuit, especially in light of the recent downward movement.