The Trade Desk Inc ($TTD) Stock Forecast: Down 5.3% Today

What is The Trade Desk Inc?

The Trade Desk Inc (TTD) is a digital advertising and programmatic marketing solutions company with a market capitalization of $18.42 billion. It operates in the technology sector and caters to global marketers and agencies.

Why is The Trade Desk Inc going down?

TTD stock is down 5.3% on Jan 7, 2026 15:26

• The bearish movement in TTD's stock today could be attributed to profit-taking by investors after a recent surge in share prices.
• The positive momentum in other technology companies like Varonis Systems, Elastic, and Commerce, driven by investor focus on artificial intelligence at the CES 2026 conference, might have diverted attention away from TTD.
• Concerns about potential Federal Reserve interest rate cuts, as indicated by the positive response of BILL's shares to cooler-than-expected inflation data, could have led investors to reevaluate their positions in TTD.
• Overall, the bearish movement in TTD's stock today may be a short-term correction amidst broader market optimism fueled by positive economic data and AI-related trends.

TTD Price Chart

TTD Technical Analysis

TTD News

SPY ETF Daily Update, 1/7/2026

The SPDR S&P 500 ETF Trust (SPY) gained 0.59% on Tuesday, reaching a new record high, influenced by AI stocks, positive economic data, and anticipated Fed interest rate cuts. Despite recent net outflows, retail sentiment for SPY is positive, and the ETF holds a Moderate Buy rating according to TipRanks' unique ETF analyst consensus, with an implied upside potential of 15.39%. SPY's Smart Score of eight suggests it is likely to outperform the broader market in the long term.

https://www.tipranks.com/news/spy-etf-daily-update-1-7-2026

What Omnicom Group (OMC)'s Downgrade and Dividend Hike Signal About Its Investment Strategy

BofA Securities recently downgraded Omnicom Group (OMC) to "Underperform" due to concerns about organic growth and the earnings impact of asset disposals. Despite this, Omnicom has increased its dividend by 14% and is focusing on integrating capabilities like TPN into Flywheel, indicating a commitment to retail and commerce growth alongside broader platform and acquisition strategies. The article explores how this downgrade interacts with Omnicom's merger-driven investment narrative and technology ambitions, highlighting the importance of evaluating integration synergies and technology deployment against potential growth and margin pressures.

https://simplywall.st/stocks/us/media/nyse-omc/omnicom-group/news/what-omnicom-group-omcs-downgrade-and-dividend-hike-signal-a

Varonis Systems, BILL, Elastic, Commerce, and The Trade Desk Shares Are Soaring, What You Need To Know

Shares of several technology companies including Varonis Systems, BILL, Elastic, Commerce, and The Trade Desk surged after investor attention shifted to the CES 2026 technology conference, where artificial intelligence was a central theme. The rally was fueled by continued AI momentum, benefiting companies in the semiconductor and technology sectors. BILL's shares, in particular, remain volatile but responded positively to news of cooler-than-expected inflation data, which reignited hopes for Federal Reserve interest rate cuts.

https://finviz.com/news/267483/varonis-systems-bill-elastic-commerce-and-the-trade-desk-shares-are-soaring-what-you-need-to-know

The Truth About Criteo SA (CRTO): Ad-Tech Underdog That Might Be Seriously Underpriced

Criteo SA (CRTO) is an ad-tech company that specializes in retargeting, commerce media, and retail media, operating on the open internet rather than walled gardens. The company is actively transitioning to first-party data solutions to survive the deprecation of third-party cookies, making CRTO stock a bet on the success of this pivot. Investors view CRTO as a potentially underestimated infrastructure play in the ad-tech space, presenting a risk-reward opportunity for long-term holders willing to navigate industry volatility.

https://www.ad-hoc-news.de/boerse/ueberblick/the-truth-about-criteo-sa-crto-ad-tech-underdog-that-might-be-seriously/68460786

Trade Desk Inc Stock Live Price, Chart, Analysis, News & Forecast – Buy, Sell & Trade US Equities Today

This article provides a comprehensive overview of Trade Desk Inc (TTD) stock, including its current price, key financial metrics, analyst ratings, and historical performance. As of January 5th, 2026, the stock price was $40.11, with a market capitalization of $18.42 billion. The company specializes in digital advertising and programmatic marketing solutions, serving global marketers and agencies.

https://www.livemint.com/market/market-stats/us-stocks-trade-desk-inc-class-a-share-price-ttd

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The Trade Desk Inc Price History

05.00.2026 - TTD Stock was up 5.1%

• TTD is considered a deeply undervalued recovery bet post a significant share price decline, attracting investors seeking potential mean reversion opportunities.
• SanDisk (SNDK) performing strongly as a momentum stock may have highlighted TTD's attractiveness as a turnaround play, boosting positive sentiment towards the stock.
• A shift in market sentiment towards valuation-driven opportunities with asymmetric upside may have played a role in TTD's bullish movement.
• The optimistic view on TTD as a rebound stock for 2026, alongside comparisons with other undervalued stocks with rebound potential, likely fueled investor confidence and the bullish movement in TTD's stock today.

07.00.2026 - TTD Stock was down 5.3%

• The bearish movement in TTD's stock today could be attributed to profit-taking by investors after a recent surge in share prices.
• The positive momentum in other technology companies like Varonis Systems, Elastic, and Commerce, driven by investor focus on artificial intelligence at the CES 2026 conference, might have diverted attention away from TTD.
• Concerns about potential Federal Reserve interest rate cuts, as indicated by the positive response of BILL's shares to cooler-than-expected inflation data, could have led investors to reevaluate their positions in TTD.
• Overall, the bearish movement in TTD's stock today may be a short-term correction amidst broader market optimism fueled by positive economic data and AI-related trends.

24.09.2025 - TTD Stock was down 4.7%

• The stock of The Trade Desk (TTD) experienced significant downward movement recently.
• Notable investors with substantial capital have taken bearish positions on TTD through options trading, signaling a pessimistic outlook on the stock.
• Despite a positive performance in the previous trading session with a +2.71% increase, the recent bearish options activity appears to have influenced TTD's decline.
• Competition from companies like PubMatic in the ad-tech industry may have intensified pressure on TTD, impacting investor confidence and contributing to the bearish market trend.

17.11.2025 - TTD Stock was up 5.0%

• Positive sentiment surrounding another player in the advertising technology sector, Magnite (MGNI), which reported strong Q3 earnings exceeding expectations, might have influenced TTD's bullish activity.
• Investor interest in TTD could have been sparked by an author labeling it as one of the worst-performing stocks of 2025, leading investors to reassess its potential and driving a bullish movement based on fundamentals and valuation.
• The addition of Western Digital Corp. (WDC) to the Nasdaq-100 Index, accompanied by a stock price increase, likely bolstered investor confidence in tech-related companies such as TTD, contributing to its bullish performance.
• Castleark Management LLC's significant investment in Magnite (MGNI) may have indicated growth prospects in the digital advertising industry, indirectly benefiting TTD and other stocks in the sector through favorable sentiment.

11.11.2025 - TTD Stock was down 5.4%

• The downward trend in The Trade Desk's stock price could be due to investors taking profits after a period of strong performance.
• Concerns arose in the market over the news of Intuit expanding SMB MediaLabs distribution on The Trade Desk, potentially signaling increased competition or market share impact.
• Investor unease prior to the Federal Reserve's policy decision may have also played a role in the overall market's negative sentiment, impacting stocks including TTD.
• Despite being identified as a potential performer expecting a rebound in 2026, external factors and current market conditions likely influenced the bearish movement in The Trade Desk's stock today.

11.11.2025 - TTD Stock was down 5.1%

• The bearish movement in TTD could be attributed to concerns about the overall market sentiment, as investors are showing anxiety ahead of the Federal Reserve's policy decision.
• The launch of the Intelligence insights platform by another company could have also impacted TTD, as it highlights advancements in data collaboration and analytics in digital advertising, potentially increasing competition in the sector.
• Additionally, the expansion of a company's SMB ad data distribution on The Trade Desk may have raised questions about TTD's market share in the data-driven advertising space, leading to some selling pressure on the stock.
• Overall, the combination of market uncertainty, increased competition in data analytics, and potential shifts in market dynamics could have contributed to the bearish movement in TTD today.

05.11.2025 - TTD Stock was up 5.4%

• A reduction in stake by an investment firm might have raised initial concerns among investors, but positive Q3 earnings results and insider buying by CEO Michael Lisman likely reassured the market.
• The positive sentiment towards TDG, despite the reduction in stake by the investment firm, could have contributed to the bullish movement in the stock today.
• Strong earnings, insider buying, and market optimism towards the aerospace industry may have propelled TDG to experience a bullish trend, showcasing resilience in the face of minor setbacks.

10.10.2025 - TTD Stock was down 5.1%

• The Trade Desk (TTD) surpassed earnings and revenue estimates in the third quarter. However, the bearish market movement suggests that investors may have expected even better performance.
• Analysts revising earnings forecasts before the earnings call could have set high expectations that were not met by the actual results, contributing to the bearish market trend.
• Initially, investors with significant capital in TTD options took a bullish stance, which boosted market sentiment. However, the earnings report may not have aligned with the optimistic outlook, leading to a sell-off and the observed bearish movement.

21.10.2025 - TTD Stock was down 5.1%

• The bearish movement in TTD could be attributed to investors potentially favoring AppLovin's strong margin growth and AI-driven ad engine.
• The comparison between TTD and GOOGL might have also influenced market sentiment, with investors possibly shifting their focus towards other ad tech stocks like GOOGL.
• The emphasis on emerging trends such as connected TV (CTV), retail media, and artificial intelligence (AI) in the ad tech industry could have led investors to reassess their positions in TTD, contributing to the bearish movement.

07.10.2025 - TTD Stock was down 6.5%

• A strong bearish movement in TTD stock today possibly resulted from profit-taking by investors following a recent bullish run.
• Despite surpassing earnings and revenue estimates in the third quarter, market sentiment may have turned negative due to concerns about future growth prospects.
• The optimistic outlook on TTD options by significant market players may not have outweighed broader market sentiment or company-specific factors leading to the bearish trend.
• Investors could be realigning their portfolios based on adjusted forecasts and expectations ahead of the earnings call, contributing to the downward pressure on TTD stock.

29.09.2025 - TTD Stock was down 6.1%

• TTD's stock price dropped by -3.64% amidst overall market gains, signaling a specific performance weakness.
• There is a notable increase in bearish options activity for TTD, with whales showcasing a negative stance that may have impacted the stock price.
• Bearish sentiment in the options market towards TTD could stem from concerns regarding future growth prospects or recent developments affecting its business.
• The downward movement in TTD's stock price may also be influenced by broader market trends or sector-specific challenges within the digital advertising industry.

02.00.2026 - TTD Stock was down 0.6%

• The decline in The Trade Desk's stock price today appears to reflect the prevailing negative sentiments in the ad-tech sector.
• Discussions about Magnite Inc's challenges and possible risks in recent analyses have likely influenced market perceptions.
• Comparisons made between Magnite Inc and The Trade Desk in recent discussions may have prompted investor apprehensions regarding the latter's competitive positioning and growth prospects.
• Suggestions of a potential resurgence in 2026 for underperforming stocks, including The Trade Desk, may have triggered profit-taking activities or instilled doubt among traders, contributing to the stock's downward movement today.