Nexxen bets on unified AI optimization to fix CTV's measurement gap
Nexxen has launched a comprehensive full-funnel AI performance suite within its DSP to address the measurement gap in Connected TV (CTV) advertising. The suite integrates AI-driven optimization tools, including in-flight optimization and ghost bidding incrementality, to link CTV exposure to conversions and measure the true causal impact of advertising. This initiative comes as Nexxen aims to rebuild its performance revenue, which saw a significant decline in 2025, by offering advertisers a unified platform for campaign management and causal measurement.
https://ppc.land/nexxen-bets-on-unified-ai-optimization-to-fix-ctvs-measurement-gap/