Criteo S.A. (CRTO): A Bull Case Theory
This article summarizes a bullish thesis on Criteo S.A. (CRTO), highlighting the company's low valuation multiples despite its cash-generative advertising platform and aggressive capital return program. The thesis emphasizes CRTO's undervalued status due to market skepticism about its legacy Performance Media segment's reliance on third-party cookies, while its high-margin Retail Media business continues to grow and reduce dependency on such data.
https://finviz.com/news/296437/criteo-sa-crto-a-bull-case-theory