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Williams-Sonoma Inc. (DE) ($WSM) Stock Forecast: Up 5.4% Today

Morpher AI identified a bullish signal. The stock price may continue to rise based on the momentum of the good news.

What is Williams-Sonoma Inc. (DE)?

Williams-Sonoma, Inc. (NYSE: WSM) is a well-known home retailer with a focus on high-quality products and a strong digital presence. The company has a history of consistent dividend payments and recently reported positive financial results.

Why is Williams-Sonoma Inc. (DE) going up?

WSM stock is up 5.4% on Dec 18, 2025 15:40

  • Today's bullish movement in WSM stock is due to the company's announcement of maintaining its quarterly dividend at $0.66 per share, reflecting a stable and sustainable payout ratio.
  • The positive sentiment is supported by analysts' "Moderate Buy" rating and an average price target of $199.00, following Williams-Sonoma's recent earnings beat, indicating confidence in the company's performance.
  • The company's strong 15.79% growth in the last twelve months and solid Q3 2025 financial results exceeding analyst expectations have likely contributed to investor optimism, despite concerns about future tariff impacts.
  • Overall, the combination of a consistent dividend history, positive financial outlook, and analyst recommendations is driving the bullish movement in Williams-Sonoma's stock today.

WSM Price Chart

WSM Technical Analysis

WSM News

Williams-Sonoma, Inc. (NYSE:WSM) Plans $0.66 Quarterly Dividend

Williams-Sonoma, Inc. (NYSE:WSM) has declared a quarterly dividend of $0.66 per share, payable on February 20th to shareholders of record on January 16th. This represents an annualized dividend of $2.64 and a yield of approximately 1.4%, supported by a consistent 20-year history of dividend increases and a sustainable payout ratio of about 29%. Analysts maintain a "Moderate Buy" rating with an average price target of $199.00 following the company's recent earnings beat.

https://www.marketbeat.com/instant-alerts/williams-sonoma-inc-nysewsm-plans-066-quarterly-dividend-2025-12-17/

0 News Article Image Williams-Sonoma, Inc. (NYSE:WSM) Plans $0.66 Quarterly Dividend

Williams-Sonoma Keeps Quarterly Dividend at $0.66 per Share; Payable Feb. 20, 2026, to Holders of Record as of Jan. 16, 2026

Williams-Sonoma (NYSE: WSM) announced it will maintain its quarterly dividend at $0.66 per share. The dividend is scheduled to be paid on February 20, 2026, to shareholders of record as of January 16, 2026. This news follows a series of recent analyst price target adjustments and insider trading activities for the company.

https://www.marketscreener.com/news/williams-sonoma-keeps-quarterly-dividend-at-0-66-per-share-payable-feb-20-2026-to-holders-of-re-ce7d50dfdc80f727

1 News Article Image Williams-Sonoma Keeps Quarterly Dividend at $0.66 per Share; Payable Feb. 20, 2026, to Holders of Record as of Jan. 16, 2026

Williams-Sonoma declares quarterly dividend of $0.66 per share

Williams-Sonoma, Inc. (NYSE:WSM) has announced a quarterly cash dividend of $0.66 per share payable on February 20, 2026, to stockholders of record by January 16, 2026. This continues the company's 20-year dividend payment track record, with a current annual yield of 1.42% and strong 15.79% growth over the last twelve months. The home retailer recently reported solid Q3 2025 financial results, exceeding analyst expectations for EPS and revenue, despite ongoing concerns about future tariff impacts.

https://za.investing.com/news/company-news/williamssonoma-declares-quarterly-dividend-of-066-per-share-93CH-4032645

2 Missing News Article Image Williams-Sonoma declares quarterly dividend of $0.66 per share

Williams-Sonoma (WSM) Declares $0.66 Quarterly Dividend; 1.4% Yield

Williams-Sonoma (WSM) has declared a quarterly dividend of $0.66 per share, totaling $2.64 annualized, resulting in a 1.4% annual yield. The dividend will be paid on February 20, 2026, to shareholders of record as of January 16, 2026, with an ex-dividend date of January 15, 2026.

https://www.streetinsider.com/Dividends/Williams-Sonoma+%28WSM%29+Declares+%240.66+Quarterly+Dividend%3B+1.4%25+Yield/25750742.html

3 Missing News Article Image Williams-Sonoma (WSM) Declares $0.66 Quarterly Dividend; 1.4% Yield

Shareholders on Jan. 16 will collect a cash payout from this home retailer

Williams-Sonoma, Inc. (NYSE: WSM) has declared a quarterly cash dividend of $0.66 per share of common stock. Stockholders of record as of January 16, 2026, will receive this dividend on February 20, 2026. Williams-Sonoma is described as the world's largest digital-first, design-led, and sustainable home retailer.

https://www.stocktitan.net/news/WSM/williams-sonoma-inc-declares-quarterly-cash-nevvtq7hmcev.html

4 News Article Image Shareholders on Jan. 16 will collect a cash payout from this home retailer

Williams-Sonoma Inc. (DE) Price History

28.09.2025 - WSM Stock was up 4.9%

  • Williams-Sonoma (WSM) closed at $192.86 with a +1.99% shift from the previous trading day.
  • The bullish movement could be attributed to positive earnings reports or potential growth prospects in the home goods industry.
  • Investors may have reacted favorably to any news of increased consumer spending on home improvement or renovation projects, boosting confidence in WSM's future performance.
  • The stock's upward momentum could also be a result of analysts' upgraded price targets or overall market optimism driving buying interest in WSM.

19.10.2025 - WSM Stock was up 5.3%

  • Williams-Sonoma (WSM) is likely experiencing a bullish movement today due to the anticipation of a potential earnings beat in its upcoming quarterly report.
  • The company's impressive earnings surprise history and positive analyst sentiment towards its performance could be driving investor optimism and pushing the stock price higher.
  • Despite the expected dip in quarterly earnings, the long-term outperformance of Williams-Sonoma in the market over the past 15 years may be instilling confidence in investors and contributing to the bullish trend.
  • Investors who have held onto Williams-Sonoma stock for the long term have seen significant returns, further highlighting the company's strong performance and market position.

10.09.2025 - WSM Stock was down 2.2%

  • Despite Williams-Sonoma exceeding market returns recently, the stock saw a strong bearish movement today.
  • The positive shift in the previous trading session did not sustain, leading to a notable decline in the stock price.
  • Possible profit-taking by investors after the recent gains could have contributed to the bearish movement.
  • Market sentiment or broader economic factors might have influenced the sudden downturn in Williams-Sonoma's stock price.

18.11.2025 - WSM Stock was up 5.4%

  • Today's bullish movement in WSM stock is due to the company's announcement of maintaining its quarterly dividend at $0.66 per share, reflecting a stable and sustainable payout ratio.
  • The positive sentiment is supported by analysts' "Moderate Buy" rating and an average price target of $199.00, following Williams-Sonoma's recent earnings beat, indicating confidence in the company's performance.
  • The company's strong 15.79% growth in the last twelve months and solid Q3 2025 financial results exceeding analyst expectations have likely contributed to investor optimism, despite concerns about future tariff impacts.
  • Overall, the combination of a consistent dividend history, positive financial outlook, and analyst recommendations is driving the bullish movement in Williams-Sonoma's stock today.

12.04.2025 - WSM Stock was down 7.9%

  • Williams-Sonoma's stock price closed at $160.31, reflecting a -0.36% change from the previous day.
  • Despite an impressive average annual return of 17.21% over the past 15 years, today's decline may be linked to profit-taking behaviors among investors.
  • The market's response might also be influenced by broader economic conditions or challenges specific to the retail sector.
  • Investors are advised to keep an eye on upcoming company updates and industry developments to assess the potential for a reversal in the current downward trend of the stock.

22.03.2025 - WSM Stock was up 5.2%

  • Williams-Sonoma (WSM) closed the trading day with a strong 1.16% increase, outperforming the general stock market gains.
  • The upward movement could be linked to robust consumer demand for home goods and a potential rise in online sales.
  • Investors seem optimistic about the company's future performance and growth prospects, driving the bullish momentum in the stock.
  • The company's resilience and its ability to adapt to evolving consumer preferences likely played a role in today's bullish market movement.

23.04.2025 - WSM Stock was up 5.3%

  • Williams-Sonoma (WSM) reported Q1 earnings that surpassed expectations, with revenues showing a year-over-year increase, indicating strong financial performance.
  • Despite missing EPS estimates, the company maintained its revenue outlook and reassured investors by absorbing tariff costs, showcasing resilience in the face of economic challenges.
  • The market responded positively to the news of Williams-Sonoma's strong e-commerce growth, strategic execution, and international expansion, driving the stock price higher.
  • Investors seem optimistic about the company's future prospects, as evidenced by the interest in earning monthly dividend income from holding Williams-Sonoma stock.

28.07.2025 - WSM Stock was down 5.1%

  • Despite reporting strong Q2 earnings and revenue surpassing expectations, Williams-Sonoma (WSM) faced a downward trend in the market activity today.
  • The market's unfavorable response is linked to the ongoing furniture tariffs inquiry initiated by the current administration, raising concerns about potential impacts on the company's supply chain and production expenses.
  • Although the company demonstrated robust financial performance and raised its guidance, apprehensions about the uncertain tariff situation appear to overshadow the favorable outcomes, influencing the decline in WSM stock.
  • Investors might be exercising caution due to the potential challenges posed by tariff-related pressures on Williams-Sonoma's future profitability, despite the encouraging forecasts and growth opportunities indicated in the earnings presentation.

22.04.2025 - WSM Stock was down 6.6%

  • Despite surpassing Q1 earnings and revenue estimates, Williams-Sonoma (WSM) experienced a decline in stock value today, seen as a divergence between performance and market response.
  • The stock's drop could be linked to the company falling short of EPS forecast and dealing with increased tariff expenses, causing concern among investors regarding profitability.
  • Despite confirming its 2025 projections and demonstrating strong growth in e-commerce, the market's attention on immediate factors like tariffs likely influenced the negative market sentiment.
  • Investors' unfavorable response to the disparity between impressive revenue performance and below-expectation earnings is believed to have driven the stock's downward trend.

22.04.2025 - WSM Stock was down 13.0%

  • Today, Williams-Sonoma (WSM) experienced a strong bearish movement in the market, possibly due to the following reasons:
  • Despite the positive expectations for Q1 earnings, the stock may have faced profit-taking by investors after recent price increases.
  • The initiation of coverage on a bearish note by an analyst could have influenced market sentiment and led to selling pressure on the stock.
  • The high valuation required to generate significant monthly dividend income from WSM shares might have raised concerns among investors about the stock's sustainability in the short term.

12.05.2025 - WSM Stock was down 5.0%

  • Despite Williams-Sonoma's impressive historical outperformance in the market, today's bearish movement could be attributed to profit-taking by investors after a prolonged period of growth.
  • The stock may have experienced a correction due to market sentiment shifting or macroeconomic factors impacting the retail sector.
  • It's possible that investors reacted to recent news or earnings reports that fell short of high expectations, leading to a temporary dip in the stock price.

10.03.2025 - WSM Stock was up 6.9%

  • Williams-Sonoma (WSM) saw a notable increase of 13.7% in its stock price today.
  • This surge in WSM's shares could be linked to positive investor sentiment and a bullish outlook on the company.
  • WSM's strategies to mitigate tariff risks through vendor negotiations, AI utilization, and cost-saving measures likely bolstered investor confidence, driving the stock's upward movement.
  • Despite the recent uptrend, it is crucial to keep an eye on how changes in earnings estimates and market dynamics could impact WSM's stock price in the near term.
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Disclaimer
Morpher is not liable for the content of the AI investment insights. Like most GPT-powered tools, these summaries may contain AI hallucinations and inaccurate information. Morpher is not presenting you with any investment advice. All investments involve risk, and the past performance of a security, industry, sector, market, or financial product does not guarantee future results or returns. Investors are fully responsible for any investment decisions they make. Such decisions should be based solely on an evaluation of their financial circumstances, investment objectives, risk tolerance, and liquidity needs. These summaries do not constitute investment advice.