Williams-Sonoma Inc. (DE) ($WSM) Stock Forecast: Up 5.0% Today

What is Williams-Sonoma Inc. (DE)?

Williams-Sonoma (WSM) is a renowned specialty retailer offering high-quality home furnishings and kitchenware. The company focuses on differentiated brand strategies and collaborations to attract a diverse customer base.

Why is Williams-Sonoma Inc. (DE) going up?

WSM stock is up 5.0% on Jan 12, 2026 20:55

• The bullish movement in WSM stock can be attributed to the successful collaboration between Pottery Barn Kids/Teen and Stoney Clover Lane, showcasing the company's commitment to innovation and appealing to younger, design-conscious consumers.
• The launch of new kitchen products, including premium items like Le Creuset Heart Ovens and Breville Espresso Machines, indicates Williams-Sonoma's continuous efforts to offer unique and high-end products, resonating well with customers.
• Despite the positive momentum, investors should be cautious of potential risks such as tariff volatility and softer housing demand, which could impact margins and overall performance in the future.
• The reaffirmation of a Hold rating on Kroger Company (KR) by Barclays, while not directly related to WSM, highlights the importance of monitoring analyst recommendations and market sentiment for potential impact on stock movements.

WSM Price Chart

WSM Technical Analysis

WSM News

Does Williams-Sonoma's (WSM) Stoney Clover Lane Tie-Up Clarify Its Differentiated Brand Strategy?

Williams-Sonoma recently launched a collaboration between its Pottery Barn Kids and Teen brands and accessories label Stoney Clover Lane, aiming to attract younger, design-conscious customers through personalized home furnishings. This partnership aligns with Williams-Sonoma's strategy to differentiate its brands and drive digital-first growth, complementing investments in AI tools and B2B expansion. While collaborations refresh the brand, investors should also consider risks like potential tariff volatility, which could impact margins.

https://simplywall.st/stocks/us/retail/nyse-wsm/williams-sonoma/news/does-williams-sonomas-wsm-stoney-clover-lane-tie-up-clarify

Williams Sonoma’s New January Arrivals Include Le Creuset Heart Ovens and Breville Espresso Machines

Williams Sonoma has launched hundreds of new kitchen products for January 2026, ranging from affordable essentials to high-end upgrades. The article highlights 12 top picks, including a Le Creuset Enameled Cast Iron Shallow Heart Oven and a Breville Barista Touch Impress Espresso Machine, alongside other items like stylish salad plates, baking tools, and sophisticated kitchen gadgets. These new arrivals aim to help consumers upgrade their kitchens or find unique gifts.

https://www.foodandwine.com/williams-sonoma-new-arrivals-january-2026-11882837

Assessing Williams Sonoma (WSM) Valuation After New Pottery Barn And Stoney Clover Lane Collaboration

Williams-Sonoma (WSM) is gaining attention due to a new collaboration between Pottery Barn Kids/Teen and Stoney Clover Lane, which has contributed to a strong recent share price performance. Despite being up strongly, the stock is trading close to the average analyst target and intrinsic value estimates. While a narrative fair value suggests it's slightly undervalued, its current P/E ratio indicates a richer price compared to the specialty retail group, suggesting limited margin for error if earnings or sentiment soften.

https://simplywall.st/stocks/us/retail/nyse-wsm/williams-sonoma/news/assessing-williams-sonoma-wsm-valuation-after-new-pottery-ba/amp

Barclays Reaffirms Their Hold Rating on Kroger Company (KR)

Barclays analyst Seth Sigman has maintained a Hold rating on Kroger Company (KR) with a price target of $68.00. Sigman, who covers the Consumer Cyclical sector, has an average return of -6.0% and a 52.91% success rate on his stock recommendations. Kroger Company currently holds a Moderate Buy consensus from analysts, with an average price target of $75.00.

https://www.theglobeandmail.com/investing/markets/stocks/KR-N/pressreleases/36963449/barclays-reaffirms-their-hold-rating-on-kroger-company-kr/

Assessing Williams Sonoma (WSM) Valuation After New Pottery Barn And Stoney Clover Lane Collaboration

Williams-Sonoma (WSM) is gaining attention following a new collaboration between its Pottery Barn brands and Stoney Clover Lane, which has contributed to strong recent share price performance. The stock's narrative fair value suggests it is slightly undervalued, yet its current P/E ratio is higher than the specialty retail average, implying less room for error. Investors are encouraged to consider the full valuation breakdown, including potential risks like tariff volatility and softer housing demand.

https://simplywall.st/stocks/us/retail/nyse-wsm/williams-sonoma/news/assessing-williams-sonoma-wsm-valuation-after-new-pottery-ba

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Williams-Sonoma Inc. (DE) Price History

28.09.2025 - WSM Stock was up 4.9%

• Williams-Sonoma (WSM) closed at $192.86 with a +1.99% shift from the previous trading day.
• The bullish movement could be attributed to positive earnings reports or potential growth prospects in the home goods industry.
• Investors may have reacted favorably to any news of increased consumer spending on home improvement or renovation projects, boosting confidence in WSM's future performance.
• The stock's upward momentum could also be a result of analysts' upgraded price targets or overall market optimism driving buying interest in WSM.

19.10.2025 - WSM Stock was up 5.3%

• Williams-Sonoma (WSM) is likely experiencing a bullish movement today due to the anticipation of a potential earnings beat in its upcoming quarterly report.
• The company's impressive earnings surprise history and positive analyst sentiment towards its performance could be driving investor optimism and pushing the stock price higher.
• Despite the expected dip in quarterly earnings, the long-term outperformance of Williams-Sonoma in the market over the past 15 years may be instilling confidence in investors and contributing to the bullish trend.
• Investors who have held onto Williams-Sonoma stock for the long term have seen significant returns, further highlighting the company's strong performance and market position.

10.09.2025 - WSM Stock was down 2.2%

• Despite Williams-Sonoma exceeding market returns recently, the stock saw a strong bearish movement today.
• The positive shift in the previous trading session did not sustain, leading to a notable decline in the stock price.
• Possible profit-taking by investors after the recent gains could have contributed to the bearish movement.
• Market sentiment or broader economic factors might have influenced the sudden downturn in Williams-Sonoma's stock price.

12.00.2026 - WSM Stock was up 5.0%

• The bullish movement in WSM stock can be attributed to the successful collaboration between Pottery Barn Kids/Teen and Stoney Clover Lane, showcasing the company's commitment to innovation and appealing to younger, design-conscious consumers.
• The launch of new kitchen products, including premium items like Le Creuset Heart Ovens and Breville Espresso Machines, indicates Williams-Sonoma's continuous efforts to offer unique and high-end products, resonating well with customers.
• Despite the positive momentum, investors should be cautious of potential risks such as tariff volatility and softer housing demand, which could impact margins and overall performance in the future.
• The reaffirmation of a Hold rating on Kroger Company (KR) by Barclays, while not directly related to WSM, highlights the importance of monitoring analyst recommendations and market sentiment for potential impact on stock movements.

18.11.2025 - WSM Stock was up 5.4%

• Today's bullish movement in WSM stock is due to the company's announcement of maintaining its quarterly dividend at $0.66 per share, reflecting a stable and sustainable payout ratio.
• The positive sentiment is supported by analysts' "Moderate Buy" rating and an average price target of $199.00, following Williams-Sonoma's recent earnings beat, indicating confidence in the company's performance.
• The company's strong 15.79% growth in the last twelve months and solid Q3 2025 financial results exceeding analyst expectations have likely contributed to investor optimism, despite concerns about future tariff impacts.
• Overall, the combination of a consistent dividend history, positive financial outlook, and analyst recommendations is driving the bullish movement in Williams-Sonoma's stock today.

12.04.2025 - WSM Stock was down 7.9%

• Williams-Sonoma's stock price closed at $160.31, reflecting a -0.36% change from the previous day.
• Despite an impressive average annual return of 17.21% over the past 15 years, today's decline may be linked to profit-taking behaviors among investors.
• The market's response might also be influenced by broader economic conditions or challenges specific to the retail sector.
• Investors are advised to keep an eye on upcoming company updates and industry developments to assess the potential for a reversal in the current downward trend of the stock.

22.03.2025 - WSM Stock was up 5.2%

• Williams-Sonoma (WSM) closed the trading day with a strong 1.16% increase, outperforming the general stock market gains.
• The upward movement could be linked to robust consumer demand for home goods and a potential rise in online sales.
• Investors seem optimistic about the company's future performance and growth prospects, driving the bullish momentum in the stock.
• The company's resilience and its ability to adapt to evolving consumer preferences likely played a role in today's bullish market movement.

23.04.2025 - WSM Stock was up 5.3%

• Williams-Sonoma (WSM) reported Q1 earnings that surpassed expectations, with revenues showing a year-over-year increase, indicating strong financial performance.
• Despite missing EPS estimates, the company maintained its revenue outlook and reassured investors by absorbing tariff costs, showcasing resilience in the face of economic challenges.
• The market responded positively to the news of Williams-Sonoma's strong e-commerce growth, strategic execution, and international expansion, driving the stock price higher.
• Investors seem optimistic about the company's future prospects, as evidenced by the interest in earning monthly dividend income from holding Williams-Sonoma stock.

28.07.2025 - WSM Stock was down 5.1%

• Despite reporting strong Q2 earnings and revenue surpassing expectations, Williams-Sonoma (WSM) faced a downward trend in the market activity today.
• The market's unfavorable response is linked to the ongoing furniture tariffs inquiry initiated by the current administration, raising concerns about potential impacts on the company's supply chain and production expenses.
• Although the company demonstrated robust financial performance and raised its guidance, apprehensions about the uncertain tariff situation appear to overshadow the favorable outcomes, influencing the decline in WSM stock.
• Investors might be exercising caution due to the potential challenges posed by tariff-related pressures on Williams-Sonoma's future profitability, despite the encouraging forecasts and growth opportunities indicated in the earnings presentation.

22.04.2025 - WSM Stock was down 6.6%

• Despite surpassing Q1 earnings and revenue estimates, Williams-Sonoma (WSM) experienced a decline in stock value today, seen as a divergence between performance and market response.
• The stock's drop could be linked to the company falling short of EPS forecast and dealing with increased tariff expenses, causing concern among investors regarding profitability.
• Despite confirming its 2025 projections and demonstrating strong growth in e-commerce, the market's attention on immediate factors like tariffs likely influenced the negative market sentiment.
• Investors' unfavorable response to the disparity between impressive revenue performance and below-expectation earnings is believed to have driven the stock's downward trend.

22.04.2025 - WSM Stock was down 13.0%

• Today, Williams-Sonoma (WSM) experienced a strong bearish movement in the market, possibly due to the following reasons:
• Despite the positive expectations for Q1 earnings, the stock may have faced profit-taking by investors after recent price increases.
• The initiation of coverage on a bearish note by an analyst could have influenced market sentiment and led to selling pressure on the stock.
• The high valuation required to generate significant monthly dividend income from WSM shares might have raised concerns among investors about the stock's sustainability in the short term.

12.05.2025 - WSM Stock was down 5.0%

• Despite Williams-Sonoma's impressive historical outperformance in the market, today's bearish movement could be attributed to profit-taking by investors after a prolonged period of growth.
• The stock may have experienced a correction due to market sentiment shifting or macroeconomic factors impacting the retail sector.
• It's possible that investors reacted to recent news or earnings reports that fell short of high expectations, leading to a temporary dip in the stock price.