lululemon athletica inc. ($LULU) Stock Forecast: Down 5.0% Today

What is lululemon athletica inc.?

Lululemon (LULU) is a premium athletic apparel company known for its trendy and high-quality yoga wear. The overall market sentiment for LULU has been bearish today.

Why is lululemon athletica inc. going down?

LULU stock is down 5.0% on Jan 29, 2026 20:36

• Lululemon's stock experienced a bearish movement due to a crisis involving see-through leggings, reminiscent of a past incident, leading to customer dissatisfaction and criticism.
• The departure of the CEO, slowing sales growth, and pressure from activist investors for significant changes have contributed to the negative market sentiment surrounding LULU.
• Challenges faced by premium apparel brands like Lululemon, Ralph Lauren, and Under Armour in a weak U.S. traffic trend environment have added to the downward pressure on LULU's stock.
• Despite these challenges, Lululemon's strong international growth, particularly in China, is helping to offset the softness in the U.S. market and maintain its premium positioning.

LULU Price Chart

LULU Technical Analysis

LULU News

Lululemon Blames Customers Again After See-Through Tights Fiasco

Lululemon is again facing a crisis over see-through leggings, similar to an incident over a decade ago. The company's chief brand and product activation officer reportedly told staff that customers needed to size up and wear skin-toned underwear for their new "Get Low" tights, a response critics are calling a deflection from product defects. This comes as Lululemon's stock has dropped, sales growth is slowing, its CEO is departing, and activist investors are pushing for significant changes.

https://www.businessoffashion.com/articles/sports/lululemon-blames-customers-again-after-see-through-tights-fiasco/

Dollar General and Banco De Chile have been highlighted as Zacks Bull and Bear of the Day

Zacks Equity Research has named Dollar General (DG) as its "Bull of the Day" due to its strong performance in a value-seeking market, improved earnings estimates, and strategic investments. Conversely, Banco De Chile (BCH) has been identified as the "Bear of the Day" due to declining analyst estimates, slowing loan growth, and a challenging economic environment in Chile. The article also touches upon challenges faced by premium apparel brands like lululemon (LULU), Ralph Lauren (RL), and Under Armour (UAA) due to weak U.S. traffic trends.

https://www.tradingview.com/news/zacks:55f069714094b:0-dollar-general-and-banco-de-chile-have-been-highlighted-as-zacks-bull-and-bear-of-the-day/

Nike vs. Lululemon: Which Stock to Buy for 2026?

Both Nike (NKE) and Lululemon (LULU) stocks are significantly down from their highs, struggling in a challenging consumer environment. While Nike's larger size and diverse operations are slowing its recovery, Lululemon is positioned for a quicker turnaround due to faster revenue growth and a healthy inventory position. Lululemon also appears to be a better value, trading at a lower forward price-to-earnings multiple compared to Nike.

https://finviz.com/news/290909/nike-vs-lululemon-which-stock-to-buy-for-2026

Columbia Sportswear Targets Super Bowl Fans with Bear Poop Beer

Columbia Sportswear is launching a unique marketing campaign for the Super Bowl, featuring a bear poop-infused beer created with Breakside Brewery. This "Big Game’s Sh*ttiest Beer Ad" strategy, designed by adam&eve\TBWA, aims to highlight the brand's "Engineered for Whatever" platform by showcasing the raw realities of nature. The campaign is a departure from traditional aspirational advertising and seeks to engage consumers with humor and an unconventional product, despite recent modest sales growth for the company.

https://shop-eat-surf-outdoor.com/news/columbia-sportswear-targets-super-bowl-fans-with-bear-poop-beer/616038/

Can lululemon's Premium Apparel Survive Weak U.S. Traffic Trends?

Lululemon's premium apparel model is facing challenges due to weakening U.S. traffic, with Americas revenues declining in Q3 fiscal 2025. The company is implementing a three-pillar action plan to refresh products, enhance customer experience, and improve efficiency, anticipating benefits in fiscal 2026. Despite U.S. softness, strong international growth, especially in China, is helping to balance premium positioning while peers like Ralph Lauren and Under Armour also navigate similar headwinds with different strategies.

https://www.tradingview.com/news/zacks:39dd16bb3094b:0-can-lululemon-s-premium-apparel-survive-weak-u-s-traffic-trends/

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lululemon athletica inc. Price History

28.09.2025 - LULU Stock was down 5.1%

• Lululemon's stock experienced a bearish movement despite positive news of signing a major sports partnership, indicating potential profit-taking or market correction.
• The fierce competition from industry giants like Nike and Under Armour might have raised concerns among investors about Lululemon's market share and growth prospects.
• The challenges faced by Lululemon in the U.S. market, including margin pressures and slowing growth, could have contributed to investor skepticism and the bearish movement in the stock price.

05.11.2025 - LULU Stock was up 5.1%

• The selling of a significant portion of shares in Lululemon by the New York State Common Retirement Fund could have initially caused some uncertainty in the market.
• However, the acquisition of a new stake by River Wealth Advisors LLC, alongside a bullish thesis highlighting Lululemon's strong fundamentals and global expansion potential, likely reassured investors and contributed to the bullish movement.
• Lululemon's recent outperformance in the stock market, attracting investor attention and positive expectations for its financial reports, further fueled the bullish sentiment.
• Despite a revenue miss, the company's strong brand, financial health, and growth prospects seem to have overshadowed any short-term concerns, leading to the stock's upward trajectory.

21.00.2026 - LULU Stock was down 6.5%

• A decision to withdraw the "Get Low" workout wear line from its website following customer complaints regarding ill-fitting and sheer products has negatively affected Lululemon's stock.
• Ongoing challenges, such as the search for a new CEO, investor pressures, and founder Chip Wilson's proxy fight to remove board directors, have contributed to the pessimistic outlook on the company.
• This incident underscores the significance of product quality and customer feedback in the retail sector, as well as the consequences of internal conflicts on a company's stock performance.
• Investors are expected to closely observe how Lululemon addresses these challenges and whether it can rebuild market trust by implementing effective product management and strategic leadership decisions.

18.11.2025 - LULU Stock was up 8.8%

• An activist investor known as Elliott Management has acquired a significant stake exceeding $1 billion in Lululemon Athletica, showing confidence in the company's potential turnaround.
• The introduction of a new CEO candidate by Elliott Management is aimed at addressing Lululemon's current struggles and driving future growth.
• This strategic overhaul and collaboration with a retail executive come at a crucial time for Lululemon, as the stock has faced significant drops this year, making the investor's move timely and potentially impactful for the company's performance.

29.00.2026 - LULU Stock was down 5.0%

• Lululemon's stock experienced a bearish movement due to a crisis involving see-through leggings, reminiscent of a past incident, leading to customer dissatisfaction and criticism.
• The departure of the CEO, slowing sales growth, and pressure from activist investors for significant changes have contributed to the negative market sentiment surrounding LULU.
• Challenges faced by premium apparel brands like Lululemon, Ralph Lauren, and Under Armour in a weak U.S. traffic trend environment have added to the downward pressure on LULU's stock.
• Despite these challenges, Lululemon's strong international growth, particularly in China, is helping to offset the softness in the U.S. market and maintain its premium positioning.

12.11.2025 - LULU Stock was up 10.3%

• Lululemon's third-quarter sales recorded a 7% increase, propelled by robust international expansion that offset a slight decline in the Americas. This sales surge likely influenced the bullish trend in the stock.
• The recent leadership change with CEO Calvin McDonald resigning and the ensuing search for a successor initially raised some uncertainty in the market. However, the company surpassing earnings per share estimates might have restored investor confidence and contributed to the bullish trajectory.
• Despite a narrowing of margins due to tariffs, Lululemon's stock is deemed slightly undervalued by Morningstar, suggesting room for further growth and investor attention.
• The optimistic outlook towards Lululemon, alongside its adept handling of challenges and ability to outperform projections, probably fueled the positive momentum in the stock price today.

12.11.2025 - LULU Stock was up 11.7%

• Lululemon's stock increased by 9.1% today, following the announcement of CEO Calvin McDonald stepping down amidst challenges in the U.S. sales market.
• Investors showed optimism about the company's ability to navigate leadership changes and market challenges, driving the bullish movement.
• Analysts consider Lululemon's brand strength and international growth potential as factors boosting the stock price, despite internal struggles.
• The positive market sentiment towards Lululemon's business outlook and growth prospects may have outweighed the impact of the CEO change, leading to the stock price increase.

12.11.2025 - LULU Stock was up 12.2%

• Lululemon's stock experienced a strong bullish movement following the announcement of CEO Calvin McDonald stepping down amid mixed sales and margin performance.
• Despite a 2% decline in sales in the Americas, Lululemon saw a 7% increase in overall sales, driven by robust international growth of 33%.
• The stock's positive momentum could be attributed to the company's ability to beat earnings per share forecasts despite margin reductions due to tariffs, indicating investor confidence in Lululemon's resilience.
• The leadership change and search for a new CEO might have sparked optimism among investors, viewing it as an opportunity for fresh perspectives to address any operational challenges and drive future growth.

09.00.2026 - LULU Stock was down 4.2%

• Lululemon ($LULU) experienced a strong bearish movement likely due to a combination of factors:
• Significant reduction in stake by Ethic Inc. by 77.6% and insider Celeste Burgoyne selling a substantial number of shares, indicating a lack of confidence in the stock.
• Presence of negative news surrounding Lululemon, including leadership uncertainty and retail crime incidents, possibly contributing to investor concerns and increased stock volatility.
• Market competition in the athletic apparel sector, with companies like Urban Outfitters hitting new highs and Gap Inc. receiving a bullish upgrade, potentially diverting investor attention away from Lululemon.
• Resurgence in popularity of Lands' End Inc. for its comfort and practical style, contrasting with Lululemon's recent challenges, might have further impacted investor sentiment towards $LULU.

08.11.2025 - LULU Stock was down 3.4%

• Despite beating EPS expectations, Lululemon's revenue slightly missed estimates, leading to a bearish sentiment among investors.
• Institutional investors have been making significant moves with their stakes in Lululemon, with some reducing their positions and others acquiring new shares, contributing to the volatility in the stock price.
• Analyst sentiment for LULU remains neutral, with a consensus "Hold" rating and an average price target of $221.22, indicating a lack of strong positive catalysts to drive the stock price higher.
• The comparison between Lululemon and other companies like Sirius XM in terms of financial performance and growth prospects might have also influenced investor decisions, potentially leading to the bearish movement in LULU's stock today.

19.11.2025 - LULU Stock was down 5.4%

• Lululemon's share price saw a 30% boost recently, but it remains down 43% over the past year, indicating underlying market concerns.
• Analysts project a modest 3.6% annual EPS growth for Lululemon, significantly lower than the market average of 11%, potentially dampening investor enthusiasm.
• Acquisition of a stake in Lululemon by activist investor Elliott Management and potential leadership changes could have triggered uncertainty and led to the bearish market movement.
• The comparison with Guess Inc., highlighting Guess's more attractive valuation and steady growth, might have further shifted investor focus away from Lululemon, contributing to the downward trend.

09.00.2026 - LULU Stock was down 6.5%

• Lululemon's bearish movement today could be attributed to profit-taking by investors after a recent surge in the stock price.
• The positive news surrounding competitors like Urban Outfitters hitting new highs and Gap Inc. receiving a bullish upgrade may have shifted investor focus away from Lululemon temporarily.
• Additionally, the increased price targets for Seagate Technology and positive outlook on CBIZ's future earnings growth may have drawn investor attention away from Lululemon, impacting its stock performance.
• The resurgence in popularity of Lands' End Inc. and its focus on comfort and practical style, contrasting with Lululemon's more specialized market, could also have influenced market sentiment towards LULU today.