lululemon athletica inc. ($LULU) Stock Forecast: Down 5.2% Today

What is lululemon athletica inc.?

Lululemon Athletica Inc. (LULU) is a popular athletic apparel company known for its high-quality yoga pants and activewear. The stock had a bearish movement today amidst reports of changing consumer behavior and lower employee bonuses.

Why is lululemon athletica inc. going down?

LULU stock is down 5.2% on Feb 12, 2026 16:27

• Lululemon reported a shift in consumer purchasing behavior, with customers "trading down" due to economic pressures, leading to a bearish market movement.
• The company's decision to pay smaller bonuses to employees reflects financial challenges and efforts to conserve cash, further impacting investor sentiment negatively.
• Despite strong quarterly earnings previously, the news of lower bonuses and changing consumer trends overshadowed the positive results, causing a dip in the stock price.
• The market reacted strongly to these internal challenges faced by Lululemon, emphasizing the importance of consumer sentiment and employee morale in driving stock performance.

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LULU Technical Analysis

LULU News

Key facts: Lululemon reports shift in consumer behavior; bonuses to drop

Lululemon Athletica Inc. (LULU) has reported a change in consumer purchasing behavior, indicating that customers are "trading down" due to economic pressures. As a result of this shift, the company has informed employees that bonuses for the current period are expected to be below target levels.

https://www.tradingview.com/news/tradingview:716dc761041a0:0-key-facts-lululemon-reports-shift-in-consumer-behavior-bonuses-to-drop/

lululemon employees told to brace for smaller bonuses -- Bloomberg (LULU:NASDAQ)

Lululemon Athletica plans to pay smaller bonuses to employees this year, following what executives described as a "tough year." This decision signals the company's efforts to conserve cash amidst financial challenges. The move was reportedly communicated internally through a recording.

https://seekingalpha.com/news/4550547-lululemon-employees-told-to-brace-for-smaller-bonuses---bloomberg

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ProShare Advisors LLC Trims Holdings in lululemon athletica inc. $LULU

ProShare Advisors LLC reduced its stake in lululemon athletica by 18.5% in the third quarter of 2025, selling 32,548 shares and retaining 142,948 shares valued at approximately $25.4 million. Despite this trimming, other institutional investors like Geode Capital Management LLC and Invesco Ltd. increased their positions. The company recently reported strong quarterly earnings, beating estimates with $2.59 EPS and $2.57 billion in revenue, and analysts currently have a "Hold" rating on the stock with a consensus price target of $227.05.

https://www.marketbeat.com/instant-alerts/filing-proshare-advisors-llc-trims-holdings-in-lululemon-athletica-inc-lulu-2026-02-11/

MasterBrand Stock Pre-Market (-17%) : Q4 Earnings Miss & Weak 2026 Outlook

MasterBrand (MBC) stock plunged 17% in pre-market trading after reporting a disastrous Q4 earnings miss and issuing weak guidance for 2026, citing soft demand. The company's Q4 saw a net loss of $42 million and a significant collapse in Adjusted EBITDA margin to 5.4%, prompting $30 million in cost cuts. The article advises either fading the gap if MBC breaks below $11.00 or buying the open if it establishes a strong base above $11.00 for a short-term bounce.

https://www.trefis.com/stock/mbc/articles/590458/masterbrand-stock-pre-market-17-q4-earnings-miss-weak-2026-outlook/2026-02-11

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lululemon athletica inc. Price History

12.01.2026 - LULU Stock was down 5.2%

• Lululemon reported a shift in consumer purchasing behavior, with customers "trading down" due to economic pressures, leading to a bearish market movement.
• The company's decision to pay smaller bonuses to employees reflects financial challenges and efforts to conserve cash, further impacting investor sentiment negatively.
• Despite strong quarterly earnings previously, the news of lower bonuses and changing consumer trends overshadowed the positive results, causing a dip in the stock price.
• The market reacted strongly to these internal challenges faced by Lululemon, emphasizing the importance of consumer sentiment and employee morale in driving stock performance.

10.01.2026 - LULU Stock was up 5.2%

• Lululemon's bullish movement can be attributed to the launch of its new "Unrestricted Power" training line, catering to the needs of fitness enthusiasts with innovative features and input from renowned Ambassadors.
• Despite a reduction in stake by Prime Capital Investment Advisors LLC, other institutional investors like Candriam S.C.A. increased their positions significantly, indicating varying sentiments within the investor community.
• Insider selling by Celeste Burgoyne might have raised some eyebrows, but overall, the market seems optimistic about Lululemon's future, as reflected in the consensus "Hold" rating with a price target of $227.05.
• The positive market sentiment towards Lululemon could also be influenced by the contrasting scenario at Urban Outfitters, where insider selling has been notable, potentially driving investors towards Lululemon for stability and growth potential.

21.00.2026 - LULU Stock was down 6.5%

• A decision to withdraw the "Get Low" workout wear line from its website following customer complaints regarding ill-fitting and sheer products has negatively affected Lululemon's stock.
• Ongoing challenges, such as the search for a new CEO, investor pressures, and founder Chip Wilson's proxy fight to remove board directors, have contributed to the pessimistic outlook on the company.
• This incident underscores the significance of product quality and customer feedback in the retail sector, as well as the consequences of internal conflicts on a company's stock performance.
• Investors are expected to closely observe how Lululemon addresses these challenges and whether it can rebuild market trust by implementing effective product management and strategic leadership decisions.

18.11.2025 - LULU Stock was up 8.8%

• An activist investor known as Elliott Management has acquired a significant stake exceeding $1 billion in Lululemon Athletica, showing confidence in the company's potential turnaround.
• The introduction of a new CEO candidate by Elliott Management is aimed at addressing Lululemon's current struggles and driving future growth.
• This strategic overhaul and collaboration with a retail executive come at a crucial time for Lululemon, as the stock has faced significant drops this year, making the investor's move timely and potentially impactful for the company's performance.

29.00.2026 - LULU Stock was down 5.0%

• Lululemon's stock experienced a bearish movement due to a crisis involving see-through leggings, reminiscent of a past incident, leading to customer dissatisfaction and criticism.
• The departure of the CEO, slowing sales growth, and pressure from activist investors for significant changes have contributed to the negative market sentiment surrounding LULU.
• Challenges faced by premium apparel brands like Lululemon, Ralph Lauren, and Under Armour in a weak U.S. traffic trend environment have added to the downward pressure on LULU's stock.
• Despite these challenges, Lululemon's strong international growth, particularly in China, is helping to offset the softness in the U.S. market and maintain its premium positioning.

12.11.2025 - LULU Stock was up 10.3%

• Lululemon's third-quarter sales recorded a 7% increase, propelled by robust international expansion that offset a slight decline in the Americas. This sales surge likely influenced the bullish trend in the stock.
• The recent leadership change with CEO Calvin McDonald resigning and the ensuing search for a successor initially raised some uncertainty in the market. However, the company surpassing earnings per share estimates might have restored investor confidence and contributed to the bullish trajectory.
• Despite a narrowing of margins due to tariffs, Lululemon's stock is deemed slightly undervalued by Morningstar, suggesting room for further growth and investor attention.
• The optimistic outlook towards Lululemon, alongside its adept handling of challenges and ability to outperform projections, probably fueled the positive momentum in the stock price today.

12.11.2025 - LULU Stock was up 11.7%

• Lululemon's stock increased by 9.1% today, following the announcement of CEO Calvin McDonald stepping down amidst challenges in the U.S. sales market.
• Investors showed optimism about the company's ability to navigate leadership changes and market challenges, driving the bullish movement.
• Analysts consider Lululemon's brand strength and international growth potential as factors boosting the stock price, despite internal struggles.
• The positive market sentiment towards Lululemon's business outlook and growth prospects may have outweighed the impact of the CEO change, leading to the stock price increase.

12.11.2025 - LULU Stock was up 12.2%

• Lululemon's stock experienced a strong bullish movement following the announcement of CEO Calvin McDonald stepping down amid mixed sales and margin performance.
• Despite a 2% decline in sales in the Americas, Lululemon saw a 7% increase in overall sales, driven by robust international growth of 33%.
• The stock's positive momentum could be attributed to the company's ability to beat earnings per share forecasts despite margin reductions due to tariffs, indicating investor confidence in Lululemon's resilience.
• The leadership change and search for a new CEO might have sparked optimism among investors, viewing it as an opportunity for fresh perspectives to address any operational challenges and drive future growth.

09.00.2026 - LULU Stock was down 4.2%

• Lululemon ($LULU) experienced a strong bearish movement likely due to a combination of factors:
• Significant reduction in stake by Ethic Inc. by 77.6% and insider Celeste Burgoyne selling a substantial number of shares, indicating a lack of confidence in the stock.
• Presence of negative news surrounding Lululemon, including leadership uncertainty and retail crime incidents, possibly contributing to investor concerns and increased stock volatility.
• Market competition in the athletic apparel sector, with companies like Urban Outfitters hitting new highs and Gap Inc. receiving a bullish upgrade, potentially diverting investor attention away from Lululemon.
• Resurgence in popularity of Lands' End Inc. for its comfort and practical style, contrasting with Lululemon's recent challenges, might have further impacted investor sentiment towards $LULU.

08.11.2025 - LULU Stock was down 3.4%

• Despite beating EPS expectations, Lululemon's revenue slightly missed estimates, leading to a bearish sentiment among investors.
• Institutional investors have been making significant moves with their stakes in Lululemon, with some reducing their positions and others acquiring new shares, contributing to the volatility in the stock price.
• Analyst sentiment for LULU remains neutral, with a consensus "Hold" rating and an average price target of $221.22, indicating a lack of strong positive catalysts to drive the stock price higher.
• The comparison between Lululemon and other companies like Sirius XM in terms of financial performance and growth prospects might have also influenced investor decisions, potentially leading to the bearish movement in LULU's stock today.

19.11.2025 - LULU Stock was down 5.4%

• Lululemon's share price saw a 30% boost recently, but it remains down 43% over the past year, indicating underlying market concerns.
• Analysts project a modest 3.6% annual EPS growth for Lululemon, significantly lower than the market average of 11%, potentially dampening investor enthusiasm.
• Acquisition of a stake in Lululemon by activist investor Elliott Management and potential leadership changes could have triggered uncertainty and led to the bearish market movement.
• The comparison with Guess Inc., highlighting Guess's more attractive valuation and steady growth, might have further shifted investor focus away from Lululemon, contributing to the downward trend.

09.00.2026 - LULU Stock was down 6.5%

• Lululemon's bearish movement today could be attributed to profit-taking by investors after a recent surge in the stock price.
• The positive news surrounding competitors like Urban Outfitters hitting new highs and Gap Inc. receiving a bullish upgrade may have shifted investor focus away from Lululemon temporarily.
• Additionally, the increased price targets for Seagate Technology and positive outlook on CBIZ's future earnings growth may have drawn investor attention away from Lululemon, impacting its stock performance.
• The resurgence in popularity of Lands' End Inc. and its focus on comfort and practical style, contrasting with Lululemon's more specialized market, could also have influenced market sentiment towards LULU today.