UK Manufacturer Basic Prints Commits to Digital-First Production Model with Dual Investment in Kornit Digital's Apollo
Basic Prints, a UK clothing manufacturer, has strategically shifted the majority of its production from traditional screen printing to fully automated digital mass production by investing in a second Kornit Apollo Direct-to-Garment (DTG) system. This move establishes a digital-first manufacturing model, allowing Basic Prints to cater to the agile and on-demand requirements of modern retail with increased speed, flexibility, and consistent industrial-level quality. The investment enables rapid replenishment, complex graphic handling, and instant design switching, positioning Basic Prints at the forefront of digital apparel manufacturing.
https://finviz.com/news/326744/uk-manufacturer-basic-prints-commits-to-digital-first-production-model-with-dual-investment-in-kornit-digitals-apollo