ServiceNow Inc. ($NOW) Stock Forecast: Down 5.1% Today

What is ServiceNow Inc.?

ServiceNow (NYSE: NOW) is a leading company in workflow automation, providing digital workflows for enterprises to enhance productivity and efficiency. The stock has shown a strong bearish movement today.

Why is ServiceNow Inc. going down?

NOW stock is down 5.1% on Aug 7, 2025 18:46

• An integration announcement with Staffbase may have been perceived as underwhelming by investors, failing to generate excitement and positive sentiment in the market.
• Despite a bullish stance observed in options trading, the overall market sentiment may have shifted due to concerns about competition with CRM (Salesforce) and its potential impact on ServiceNow's market position.
• The long-term outperformance of ServiceNow could have led to profit-taking by investors, causing a temporary dip in the stock price as some locked in their gains.
• The lack of significant positive news or catalysts today may have contributed to a more cautious approach from traders, leading to the bearish movement in ServiceNow's stock price.

NOW Price Chart

NOW Technical Analysis

NOW News

Built with Now: Staffbase announces integration with ServiceNow to deliver seamless digital employee experience

NEW YORK, Aug. 06, 2025 ( GLOBE NEWSWIRE ) -- Staffbase today announced a product integration with ServiceNow to unify digital workflows with internal communications, helping organizations extend the power of the ServiceNow AI Platform across the entire workforce.

https://www.benzinga.com/pressreleases/25/08/g46913393/built-with-now-staffbase-announces-integration-with-servicenow-to-deliver-seamless-digital-employe

Unpacking the Latest Options Trading Trends in ServiceNow - ServiceNow ( NYSE:NOW )

Investors with a lot of money to spend have taken a bullish stance on ServiceNow NOW. We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga. Whether these are institutions or just wealthy individuals, we don't know.

https://www.benzinga.com/insights/options/25/08/46834042/unpacking-the-latest-options-trading-trends-in-servicenow

CRM vs. NOW: Which Workflow Automation Stock Has More Upside?

ServiceNow and Salesforce tap rising demand for AI workflows, whose platform offers more upside for investors?

https://www.zacks.com/stock/news/2649905/crm-vs-now-which-workflow-automation-stock-has-more-upside

Here's How Much $1000 Invested In ServiceNow 10 Years Ago Would Be Worth Today - ServiceNow ( NYSE:NOW )

ServiceNow NOW has outperformed the market over the past 10 years by 16.59% on an annualized basis producing an average annual return of 28.24%. Currently, ServiceNow has a market capitalization of $195.69 billion.

https://www.benzinga.com/insights/news/25/07/46777938/heres-how-much-1000-invested-in-servicenow-10-years-ago-would-be-worth-today

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ServiceNow Inc. Price History

24.03.2025 - NOW Stock was up 10.5%

• The stock had a strong bullish movement today.
• Surpassed Q1 earnings and revenue estimates, with a 6.60% earnings surprise and a 0.18% revenue surprise.
• The company's positioning as the 'Platinum Standard' for enterprise-grade AI and its strong financial performance in Q1 contributed to the surge in the stock price.
• Investors are optimistic about ServiceNow's future growth prospects following the impressive Q1 results and its strategic positioning in the market.

24.03.2025 - NOW Stock was up 14.9%

• ServiceNow (NOW) experienced a strong bullish movement today.
• ServiceNow reported impressive Q1 earnings, with total revenue of $3.09 billion, driven by higher-than-expected subscription revenues.
• Despite concerns about soft guidance and macro pressures, ServiceNow's resilient subscription base and AI push have positioned it as the 'Platinum Standard' for enterprise-grade AI, instilling investor confidence.
• Unusual bullish options activity suggests a positive sentiment among investors, further supporting the stock's surge.

23.03.2025 - NOW Stock was up 7.7%

• A significant uptrend in NOW stock was observed prior to its Q1 earnings announcement.
• Investor confidence remains high in NOW due to its robust portfolio and strong partner network, despite concerns about various economic factors and high valuation.
• Market expectancies for positive Q1 results aligning with Wall Street forecasts may be driving the recent surge in NOW stock.
• The optimistic outlook towards NOW could also be influenced by the tech sector's overall performance, particularly with major players such as Tesla and Alphabet posting their earnings.

24.06.2025 - NOW Stock was up 7.7%

• A major platform expansions were announced by Voice2Me.ai, setting a new standard for AI voice automation.
• Q2 earnings and revenue estimates were exceeded by ServiceNow, indicating strong financial performance.
• The CEO of ServiceNow highlighted the company's growth in AI, leading to an increase in guidance.
• Financial giants showed bullish sentiment in ServiceNow options trading, reflecting positive market outlook for the stock.

07.07.2025 - NOW Stock was down 5.1%

• An integration announcement with Staffbase may have been perceived as underwhelming by investors, failing to generate excitement and positive sentiment in the market.
• Despite a bullish stance observed in options trading, the overall market sentiment may have shifted due to concerns about competition with CRM (Salesforce) and its potential impact on ServiceNow's market position.
• The long-term outperformance of ServiceNow could have led to profit-taking by investors, causing a temporary dip in the stock price as some locked in their gains.
• The lack of significant positive news or catalysts today may have contributed to a more cautious approach from traders, leading to the bearish movement in ServiceNow's stock price.

07.03.2025 - NOW Stock was up 5.4%

• The bullish movement in ServiceNow's stock today can be attributed to the company's recent acquisition of Logik.ai to enhance its AI-powered sales processes, strengthening its CRM and order management solutions.
• Despite the overall market uncertainties such as tariff tensions and geopolitical surprises, ServiceNow's strategic acquisition seems to have resonated positively with investors, leading to the stock's upward trajectory.
• The positive sentiment towards ServiceNow is further supported by the recent increase in share price and the bullish market sentiment observed among traders, with a notable percentage showing optimism towards the stock.
• The company's ability to navigate market challenges and focus on strategic acquisitions to bolster its offerings has likely contributed to the investor confidence and the bullish movement in the stock price today.

10.03.2025 - NOW Stock was down 6.2%

• ServiceNow's stock (NOW) saw a decline of -1.07% in the most recent trading session.
• The market sentiment towards ServiceNow has turned bearish, with significant bearish moves in options trading by financial institutions.
• The acquisition of Logik.ai by ServiceNow to bolster its CRM capabilities with AI-driven solutions has raised investor concerns amid currency headwinds and a challenging macroeconomic environment.
• Despite the recent bearish trend, the average brokerage recommendation still views ServiceNow (NOW) as a sound investment, highlighting a potential disparity between Wall Street analysts' positive outlook and current market sentiment.

07.03.2025 - NOW Stock was up 7.5%

• ServiceNow's acquisition of Logik.ai to enhance AI-powered sales processes has boosted investor confidence in the company's growth prospects, leading to a bullish movement in the stock.
• The positive earnings report, with a +1.54% change in stock price, indicates strong performance and market outperformance compared to the overall market.
• Analysts highlighting ServiceNow alongside other tech companies like PLTR and PANW suggest growing interest and potential upside in the IT sector, contributing to the bullish momentum in NOW stock.
• The comparison with Atlassian in the ITSM domain underscores ServiceNow's competitive position and potential for further market share gains, adding to the positive sentiment surrounding the stock.

25.06.2025 - NOW Stock was down 2.6%

• Strong Q2 results were reported by ServiceNow, with revenue exceeding expectations and a substantial year-over-year increase in subscription revenue.
• Despite the favorable earnings report, the stock saw a bearish movement, perhaps a result of profit-taking by investors following a growth period.
• Market sentiment may have been influenced by the introduction of Voice2Me.ai's AI voice agents on multiple platforms, raising competition concerns for ServiceNow.
• The stock's bearish movement after exceeding earnings and revenue expectations could be attributed to the classic "buy the rumor, sell the news" scenario.

03.03.2025 - NOW Stock was down 5.1%

• ServiceNow's acquisition of Logik.ai to improve AI-driven sales processes may have sparked investor concerns regarding the integration process and potential obstacles.
• While outperforming the market by 1.54%, ServiceNow's stock experienced a downward trend possibly due to an overall bearish market sentiment.
• Increased options activity, showcasing a bullish investor outlook, suggests conflicting market sentiments that might have contributed to the stock's decline.
• Comparisons with Atlassian and debates on which ITSM provider holds greater growth potential may have diverted investor attention from ServiceNow, impacting its stock performance negatively.

08.03.2025 - NOW Stock was up 7.8%

• ServiceNow announced the acquisition of Logik.ai, enhancing its CRM capabilities with AI-driven solutions, which was well-received by investors.
• Despite concerns about forex headwinds and a challenging macroeconomic environment, the market sentiment towards ServiceNow remained positive.
• The bullish options trading sentiment, with 36% of traders being bullish, also contributed to the stock's upward movement.
• Overall, the strategic acquisition and positive market sentiment propelled ServiceNow's stock to a bullish trend despite external economic uncertainties.

09.03.2025 - NOW Stock was up 8.4%

• The stock of ServiceNow (NOW) experienced a bullish movement despite a -1.07% change on the recent trading day, indicating positive market sentiment.
• ServiceNow's acquisition of Logik.ai, enhancing its CRM capabilities with AI-driven solutions, likely contributed to the bullish trend.
• Despite bearish sentiment from financial giants in options trading, the overall market sentiment appears positive towards ServiceNow.
• The average brokerage recommendation (ABR) suggesting NOW as a good investment might have further fueled the bullish movement in the stock.