ServiceNow Inc. ($NOW) Stock Forecast: Down 4.1% Today

What is ServiceNow Inc.?

ServiceNow (NOW) provides cloud-based services to automate enterprise IT operations. The company recently reported strong Q3 earnings and revenue growth, along with approving a 5-for-1 stock split.

Why is ServiceNow Inc. going down?

NOW stock is down 4.1% on Oct 31, 2025 14:40

• Despite the positive financial results, the stock showed bearish movement, hinting at possible profit-taking by investors.
• Concerns arose among investors about the company's future competitiveness in the tech industry after the denial by ServiceNow's CEO of AI companies threatening enterprise software.
• The approval of a 5-for-1 stock split may have prompted some investors to take profits, viewing the stock as overvalued in the short term.
• The downward movement in NOW's stock price may be attributed to profit-taking following recent positive developments and a cautious view on the company's future growth potential.

NOW Price Chart

NOW Technical Analysis

NOW News

NOW Q3 Earnings Beat Estimates, Revenues Rise Y/Y, Shares Rise

ServiceNow posts strong Q3 results with 29.6% earnings growth, a 21.7% revenue jump, and a 5-for-1 stock split approval.

https://www.zacks.com/stock/news/2781891/now-q3-earnings-beat-estimates-revenues-rise-yy-shares-rise

ServiceNow CEO denies AI companies are threatening enterprise software: 'They don't do what we do'

ServiceNow CEO Bill McDermott pushed back against the idea that artificial intelligence technology will make enterprise software redundant.

https://www.cnbc.com/2025/10/29/servicenow-ceo-ai-companies-enterprise.html

ServiceNow ( NOW ) Q3 Earnings and Revenues Beat Estimates

ServiceNow (NOW) delivered earnings and revenue surprises of +14.49% and +1.66%, respectively, for the quarter ended September 2025. Do the numbers hold clues to what lies ahead for the stock?

https://www.zacks.com/stock/news/2780686/servicenow-now-q3-earnings-and-revenues-beat-estimates

ServiceNow Reports Strong Q3 Earnings, 5-For-1 Stock Split - ServiceNow ( NYSE:NOW )

ServiceNow Inc. ( NYSE:NOW ) released its third-quarter earnings report and announced a 5-for-1 stock split after Wednesday's closing bell. Here's a look at the details in the report. The Details: ServiceNow reported quarterly earnings of $4.82 per share, which beat the analyst estimate of ...

https://www.benzinga.com/markets/earnings/25/10/48513515/servicenow-reports-strong-q3-earnings-5-for-1-stock-split

ServiceNow tops estimates, approves 5-for-1 stock split

ServiceNow reported third-quarter results on Wednesday that blew past Wall Street's expectations and its board approved a five-for-one stock split.

https://www.cnbc.com/2025/10/29/servicenow-now-earnings-q3-2025.html

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ServiceNow Inc. Price History

24.03.2025 - NOW Stock was up 10.5%

• The stock had a strong bullish movement today.
• Surpassed Q1 earnings and revenue estimates, with a 6.60% earnings surprise and a 0.18% revenue surprise.
• The company's positioning as the 'Platinum Standard' for enterprise-grade AI and its strong financial performance in Q1 contributed to the surge in the stock price.
• Investors are optimistic about ServiceNow's future growth prospects following the impressive Q1 results and its strategic positioning in the market.

24.03.2025 - NOW Stock was up 14.9%

• ServiceNow (NOW) experienced a strong bullish movement today.
• ServiceNow reported impressive Q1 earnings, with total revenue of $3.09 billion, driven by higher-than-expected subscription revenues.
• Despite concerns about soft guidance and macro pressures, ServiceNow's resilient subscription base and AI push have positioned it as the 'Platinum Standard' for enterprise-grade AI, instilling investor confidence.
• Unusual bullish options activity suggests a positive sentiment among investors, further supporting the stock's surge.

23.03.2025 - NOW Stock was up 7.7%

• A significant uptrend in NOW stock was observed prior to its Q1 earnings announcement.
• Investor confidence remains high in NOW due to its robust portfolio and strong partner network, despite concerns about various economic factors and high valuation.
• Market expectancies for positive Q1 results aligning with Wall Street forecasts may be driving the recent surge in NOW stock.
• The optimistic outlook towards NOW could also be influenced by the tech sector's overall performance, particularly with major players such as Tesla and Alphabet posting their earnings.

31.09.2025 - NOW Stock was down 4.1%

• Despite the positive financial results, the stock showed bearish movement, hinting at possible profit-taking by investors.
• Concerns arose among investors about the company's future competitiveness in the tech industry after the denial by ServiceNow's CEO of AI companies threatening enterprise software.
• The approval of a 5-for-1 stock split may have prompted some investors to take profits, viewing the stock as overvalued in the short term.
• The downward movement in NOW's stock price may be attributed to profit-taking following recent positive developments and a cautious view on the company's future growth potential.

24.06.2025 - NOW Stock was up 7.7%

• A major platform expansions were announced by Voice2Me.ai, setting a new standard for AI voice automation.
• Q2 earnings and revenue estimates were exceeded by ServiceNow, indicating strong financial performance.
• The CEO of ServiceNow highlighted the company's growth in AI, leading to an increase in guidance.
• Financial giants showed bullish sentiment in ServiceNow options trading, reflecting positive market outlook for the stock.

30.09.2025 - NOW Stock was up 2.5%

• The CEO's denial of AI companies threatening enterprise software reassured investors about the company's unique offerings and competitive edge in the market.
• Strong Q3 earnings and revenue beats, alongside the announcement of a 5-for-1 stock split, fueled investor confidence and drove the stock price higher.
• Positive earnings surprises and the stock split approval demonstrated ServiceNow's robust financial performance and growth prospects, leading to increased investor interest and a bullish market movement for the stock.

07.07.2025 - NOW Stock was down 5.1%

• An integration announcement with Staffbase may have been perceived as underwhelming by investors, failing to generate excitement and positive sentiment in the market.
• Despite a bullish stance observed in options trading, the overall market sentiment may have shifted due to concerns about competition with CRM (Salesforce) and its potential impact on ServiceNow's market position.
• The long-term outperformance of ServiceNow could have led to profit-taking by investors, causing a temporary dip in the stock price as some locked in their gains.
• The lack of significant positive news or catalysts today may have contributed to a more cautious approach from traders, leading to the bearish movement in ServiceNow's stock price.

10.03.2025 - NOW Stock was down 6.2%

• ServiceNow's stock (NOW) saw a decline of -1.07% in the most recent trading session.
• The market sentiment towards ServiceNow has turned bearish, with significant bearish moves in options trading by financial institutions.
• The acquisition of Logik.ai by ServiceNow to bolster its CRM capabilities with AI-driven solutions has raised investor concerns amid currency headwinds and a challenging macroeconomic environment.
• Despite the recent bearish trend, the average brokerage recommendation still views ServiceNow (NOW) as a sound investment, highlighting a potential disparity between Wall Street analysts' positive outlook and current market sentiment.

25.06.2025 - NOW Stock was down 2.6%

• Strong Q2 results were reported by ServiceNow, with revenue exceeding expectations and a substantial year-over-year increase in subscription revenue.
• Despite the favorable earnings report, the stock saw a bearish movement, perhaps a result of profit-taking by investors following a growth period.
• Market sentiment may have been influenced by the introduction of Voice2Me.ai's AI voice agents on multiple platforms, raising competition concerns for ServiceNow.
• The stock's bearish movement after exceeding earnings and revenue expectations could be attributed to the classic "buy the rumor, sell the news" scenario.

28.07.2025 - NOW Stock was up 5.1%

• ServiceNow has demonstrated strong performance over the past ten years, delivering an average annual return of 28.78%.
• Despite a 12% decline post the latest earnings report, ServiceNow remains a competitive player in the market.
• Analysts show optimism towards ServiceNow, as the stock currently trades approximately 25% below its 52-week peak.
• The upbeat outlook for ServiceNow is possibly due to its innovative digital workflow solutions and strong market positioning, fueling the recent bullish movement in the stock.

08.03.2025 - NOW Stock was up 7.8%

• ServiceNow announced the acquisition of Logik.ai, enhancing its CRM capabilities with AI-driven solutions, which was well-received by investors.
• Despite concerns about forex headwinds and a challenging macroeconomic environment, the market sentiment towards ServiceNow remained positive.
• The bullish options trading sentiment, with 36% of traders being bullish, also contributed to the stock's upward movement.
• Overall, the strategic acquisition and positive market sentiment propelled ServiceNow's stock to a bullish trend despite external economic uncertainties.

09.03.2025 - NOW Stock was up 8.4%

• The stock of ServiceNow (NOW) experienced a bullish movement despite a -1.07% change on the recent trading day, indicating positive market sentiment.
• ServiceNow's acquisition of Logik.ai, enhancing its CRM capabilities with AI-driven solutions, likely contributed to the bullish trend.
• Despite bearish sentiment from financial giants in options trading, the overall market sentiment appears positive towards ServiceNow.
• The average brokerage recommendation (ABR) suggesting NOW as a good investment might have further fueled the bullish movement in the stock.