ServiceNow Inc. ($NOW) Stock Forecast: Down 5.0% Today

What is ServiceNow Inc.?

ServiceNow Inc. (NOW) is a software company known for its cloud-based services that help enterprises manage digital workflows. The company's strategic focus includes expanding its subscription business and enhancing AI capabilities to stay competitive in the industry.

Why is ServiceNow Inc. going down?

NOW stock is down 5.0% on Feb 17, 2026 15:15

• Today's decline in ServiceNow's stock price may be linked to profit-taking by investors who reacted to CEO Bill McDermott's recent $3 million stock purchase.
• Despite favorable executive decisions like halting share sales and optimistic analyst reviews, concerns related to AI disruptions and recent acquisitions may have influenced investor sentiment, contributing to the stock's downturn.
• The market's response to the CEO's stock purchase and other executive activities has been mixed, with some investors interpreting it as a positive sign of confidence in the company's future, while others remain cautious due to software industry challenges.
• In summary, the bearish movement in ServiceNow's stock underscores the importance of navigating positive developments alongside market uncertainties and investor attitudes to drive stock performance.

NOW Price Chart

NOW Technical Analysis

NOW News

ServiceNow CEO steps up with $3 million stock purchase announcement as executives cancel stock-selling plans

ServiceNow's CEO, Bill McDermott, announced a $3 million stock purchase, and several executives, including the CFO, canceled their 10b5-1 trading plans to restore confidence in the company's stock. Shares saw a brief jump in early trading. This move comes after the software company's stock struggled despite positive earnings, with investors concerned about AI's potential disruption and recent acquisitions.

https://sherwood.news/markets/servicenow-ceo-steps-up-with-usd3-million-stock-purchase-announcement-as/

ServiceNow stock rises after executives cancel share sales, CEO plans purchase By Investing.com

ServiceNow Inc. (NYSE:NOW) stock rose 4% after several top executives, including the CEO, cancelled their planned share sales under Rule 10b5-1 trading plans. Adding to investor confidence, CEO William R. McDermott announced plans to purchase $3 million worth of ServiceNow shares on February 27, 2026. This combined action of cancelled sales and a significant purchase by the CEO boosted investor sentiment.

https://in.investing.com/news/stock-market-news/servicenow-stock-rises-after-executives-cancel-share-sales-ceo-plans-purchase-93CH-5243046

ServiceNow executives cancel 10b5-1 plans; CEO to buy $3M of shares

ServiceNow executives have canceled their 10b5-1 trading plans, halting all future planned sales of company stock. CEO William R. McDermott plans to purchase $3 million worth of ServiceNow shares on February 27, 2026, at market prices. This move signals a strong belief in the company's future from its leadership.

https://www.tradingview.com/news/tradingview:06ce02e6e8dbe:0-servicenow-executives-cancel-10b5-1-plans-ceo-to-buy-3m-of-shares/

ServiceNow, Inc. (NOW): Needham Maintains a Buy Rating

Needham has maintained a "Buy" rating on ServiceNow, Inc. (NOW) with a price objective of $155.00, citing robust growth driven by healthy customer adoption of its Pro Plus modules, particularly Now Assist capabilities. The analyst highlighted the strong momentum in operating metrics and noted that the annual contract value for Now Assist exceeded $600 million. This positive outlook comes despite Truist recently reducing its price objective for ServiceNow, attributed to broader sectoral declines.

https://finviz.com/news/312472/servicenow-inc-now-needham-maintains-a-buy-rating

ServiceNow Inc (NOW) Sees Subscription Sales Accelerating in 2026

ServiceNow Inc (NOW) is projected to see an acceleration in its subscription sales in 2026, following strong Q4 2025 results where revenue and EPS surpassed expectations. The company's subscription business, which accounts for the majority of its revenue, grew 21% year-over-year, and this growth is expected to increase further due to strategic initiatives and the acquisition of Moveworks. Truist and Oppenheimer, while having different price targets, both acknowledge ServiceNow's potential, emphasizing the importance of AI adoption and a shift away from seat-based models in the software industry.

https://finviz.com/news/312271/servicenow-inc-now-sees-subscription-sales-accelerating-in-2026

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ServiceNow Inc. Price History

10.01.2026 - NOW Stock was up 5.2%

• ServiceNow's partnership with Cisco's Webex Contact Center, integrating voice and digital channels into the ServiceNow platform, has boosted investor confidence in the company's ability to enhance customer service operations.
• Analysts' views on the oversold valuations in the software sector, including ServiceNow, have led to opportunistic buying, driving the stock price higher.
• The shift in investor sentiment towards established providers like ServiceNow, amidst concerns of AI disruption, indicates a renewed interest in companies offering essential services for enterprise operations.

05.01.2026 - NOW Stock was down 5.6%

• NOW, Inc. faced a strong bearish movement today amidst a broader market downturn.
• The software sector, including companies like Intuit, saw declines driven by concerns over AI's impact, leading to a selloff in the industry.
• Rising short interest in software stocks and the sector's worst relative performance since the dot-com bust were noted by analysts, indicating a general lack of confidence in tech companies in the short term.
• The stabilization of Intuit's stock after a recent drop suggests that investors are cautiously monitoring the situation, waiting for clearer signals on AI-related revenue before committing to tech stocks like NOW, Inc.

13.01.2026 - NOW Stock was up 5.1%

• The rise in ServiceNow's stock is linked to its acquisition of Pyramid Analytics, a strategic move to strengthen its business intelligence capabilities and incorporate AI insights into its customer work systems.
• Investors appear to appreciate ServiceNow's proactive stance in adapting to the evolving tech landscape, particularly in embracing data analytics and AI for decision-making processes.
• The purchase of Armis and the recent acquisition indicate ServiceNow's dedication to innovation and expanding its services to meet the evolving needs of businesses in a digital-first environment.
• The market's optimistic response underscores confidence in ServiceNow's adept use of advanced technologies to drive growth and deliver value, reinforcing its standing as a prominent player in digital transformation.

11.01.2026 - NOW Stock was down 5.1%

• The decline in NOW's stock value today may be linked to the general market sentiment regarding software firms grappling with challenges connected to AI disruption.
• Suggestions from JP Morgan to investors about the exaggerated reactions in software stocks and the endorsement of exposure to robust, AI-resilient companies like Microsoft and CrowdStrike possibly influenced investor sentiment towards NOW.
• The rise in software stocks and the optimistic prospects for Axon Enterprise, a provider of software and hardware solutions, could have shifted investor focus away from NOW, consequently affecting its stock performance negatively.
• Microsoft's rollout of security patches addressing actively exploited zero-day vulnerabilities might have sparked concerns about cybersecurity risks within the software industry, thus contributing to the downward trajectory of NOW's stock value.

11.01.2026 - NOW Stock was down 6.1%

• ServiceNow's decline today may be due to profit-taking by investors following a period of strong growth.
• The recent appointment of Danielle Fontaine as Chief Accounting Officer might have sparked concerns about potential shifts in the company's financial approach, affecting investor confidence.
• Despite optimistic ratings from analysts and a positive outlook on the software sector by JP Morgan, market participants may have approached the situation cautiously given general market uncertainty, leading to ServiceNow's stock price decline.
• The recovery seen in other software stocks suggests that ServiceNow's downward movement could be a temporary adjustment rather than a lasting trend, presenting a potential buying opportunity for investors interested in the company's growth potential.

03.01.2026 - NOW Stock was down 9.6%

• ServiceNow (NOW) stock dropped 6% despite strong Q4 2025 results, reflecting market concerns about future growth momentum and the impact of accelerating AI adoption on business models.
• Analysts staying bullish on ServiceNow after the earnings report indicates confidence in the company's long-term potential and value proposition, despite the short-term market sell-off.
• The partnership between RightCrowd and ServiceNow to deliver integrated security solutions highlights ServiceNow's commitment to enhancing its platform's capabilities and expanding its market reach.
• The choice of Aria Systems by Blackfoot Communications to support its ServiceNow-based transformation underscores the growing adoption of ServiceNow's AI platform across various industries, signaling potential growth opportunities for ServiceNow in the future.

03.01.2026 - NOW Stock was down 7.4%

• The bearish movement in ServiceNow's stock today could be attributed to profit-taking by investors after a recent run-up in the stock price.
• Despite analysts maintaining a bullish outlook on ServiceNow post-earnings report, the market sentiment may have been influenced by broader market conditions or sector rotation.
• The mixed investor picture, with strong AI partnerships but weak momentum, might have contributed to uncertainty and profit concerns among investors.
• The company's focus on expanding AI capabilities and partnerships could be a long-term positive, but short-term market fluctuations may have overshadowed these strategic moves, leading to the bearish movement in the stock today.

03.01.2026 - NOW Stock was down 7.5%

• ServiceNow (NOW.US) witnessed a notable 6% decline in its stock price following the release of robust Q4 2025 results. The reasons behind this downturn include:
• Concerns within the market regarding future growth trajectory and the rapid acceptance of AI in business practices, prompting a reassessment of the company's long-term outlook by investors.
• General sectoral pressures impacting IT and software industries, as evidenced by a 0.5% dip in the Nasdaq 100 (US100), leading to investor skepticism towards companies like ServiceNow.
• Despite favorable earnings, the pessimistic market sentiment towards software firms like ServiceNow underlines the necessity for the company to address investor apprehensions and showcase sustainable growth strategies.
• Collaborative endeavors with Blackfoot Communications and RightCrowd, though positive, may not have been sufficient to counterbalance prevailing market sentiment and investor doubt regarding the company's future performance.

06.01.2026 - NOW Stock was down 5.5%

• The recent decline in NOW's stock price could be linked to overall negative sentiment in the energy sector, possibly influenced by concerns regarding global oil demand and pricing trends.
• Institutional investors have been selling shares in other energy-related companies like DTE Energy Company, Carlyle Group Inc., and Honeywell International Inc., leading to a broader sector sell-off that has had a negative impact on NOW's stock.
• Despite the current bearish trend, investors should monitor upcoming earnings reports and market developments that have the potential to reverse the current downward trend in NOW's stock price.

06.01.2026 - NOW Stock was down 5.2%

• The decline in NOW, Inc. could be linked to negative market sentiment in the energy industry, potentially tied to global oil demand and supply concerns.
• The increase in investment in Cisco Systems by Willis Investment Counsel and other institutional investors may have led to a shift of investments away from NOW, Inc., prompting a sell-off.
• Wells Trecaso Financial Group LLC reducing their stake in Procter & Gamble, despite positive market conditions, might have signaled a trend of profit-taking and portfolio adjustments among institutional investors, impacting NOW, Inc. as well.
• Analyst ratings and price target adjustments for Fastenal stock by Robert W. Baird could have had an indirect impact on NOW, Inc.'s performance, reflecting broader market trends affecting investor sentiment.

29.00.2026 - NOW Stock was down 12.7%

• ServiceNow's stock experienced a strong bearish movement, plunging over 11% amidst a broader downturn in the software sector.
• The negative market sentiment was fueled by fears of AI disruption impacting software firms, leading to concerns about the future growth and profitability of companies like ServiceNow.
• Despite reporting solid earnings and better-than-expected guidance, heightened investor skepticism towards incumbent application vendors in the face of AI competition contributed to the significant drop in ServiceNow's stock price.
• The overall risk-off sentiment in the software sector, driven by recent earnings reports from key players like Microsoft, SAP, and ServiceNow, has further exacerbated the bearish trend in ServiceNow's stock.

17.01.2026 - NOW Stock was down 5.0%

• Today's decline in ServiceNow's stock price may be linked to profit-taking by investors who reacted to CEO Bill McDermott's recent $3 million stock purchase.
• Despite favorable executive decisions like halting share sales and optimistic analyst reviews, concerns related to AI disruptions and recent acquisitions may have influenced investor sentiment, contributing to the stock's downturn.
• The market's response to the CEO's stock purchase and other executive activities has been mixed, with some investors interpreting it as a positive sign of confidence in the company's future, while others remain cautious due to software industry challenges.
• In summary, the bearish movement in ServiceNow's stock underscores the importance of navigating positive developments alongside market uncertainties and investor attitudes to drive stock performance.