Newell Brands Inc. ($NWL) Stock Forecast: Up 5.3% Today

What is Newell Brands Inc.?

Newell Brands Inc. (NWL) is a consumer goods company known for its diverse range of products including Yankee Candle, Rubbermaid, and Sharpie. Today, NWL experienced a strong bullish movement in the market.

Why is Newell Brands Inc. going up?

NWL stock is up 5.3% on Dec 10, 2025 20:25

• Institutional investors like RBF Capital LLC and Norges Bank have been increasing their stakes in NWL, signaling confidence in the company's future prospects despite challenges.
• The company's announcement of job cuts, store closures, and a focus on automation is seen as a strategic move to drive margin improvement and innovation, potentially boosting investor sentiment.
• Cooper Creek Partners Management LLC also significantly increased its stake in NWL, indicating growing interest from major players in the market.
• Despite recent analyst target cuts and a "Hold" consensus rating, the market responded positively to the company's cost-cutting measures and strategic realignment efforts, leading to the bullish movement in NWL's stock price today.

NWL Price Chart

NWL Technical Analysis

NWL News

RBF Capital LLC Increases Stake in Newell Brands Inc. $NWL

RBF Capital LLC significantly increased its stake in Newell Brands Inc. (NASDAQ:NWL) by 28.3% during Q2, now owning 1,776,922 shares valued at $9.595 million. Despite this increased institutional interest, Newell Brands is facing challenges with trimmed price targets from analysts, a negative P/E ratio, and recent earnings/revenue misses, reflecting a consensus "Hold" rating with an average target price of $5.69. The company also announced a quarterly dividend of $0.07, yielding 7.7%, despite a negative payout ratio.

https://www.marketbeat.com/instant-alerts/filing-rbf-capital-llc-increases-stake-in-newell-brands-inc-nwl-2025-12-10/

Should Newell’s Job Cuts and Automation Push Require Action From Newell Brands (NWL) Investors?

Newell Brands announced a global productivity plan involving significant job cuts and store closures, alongside a strong push towards automation and AI, to improve operations and reallocate resources. This initiative aims to drive margin improvement and innovation despite recent sales pressure and high leverage. Investors will be watching if these changes can offset near-term revenue softness with increased efficiency and stronger cash generation, while also considering the diverse fair value estimates for the company.

https://simplywall.st/stocks/us/consumer-durables/nasdaq-nwl/newell-brands/news/should-newells-job-cuts-and-automation-push-require-action-f

Norges Bank Buys Shares of 3,740,079 Newell Brands Inc. $NWL

Norges Bank recently acquired a significant new position in Newell Brands Inc., purchasing over 3.7 million shares valued at approximately $20.2 million. This move is part of a broader trend of increased institutional investment in Newell Brands, which now has about 92.5% institutional ownership despite recent analyst target cuts and a "Hold" consensus rating. The company is trading near $3.63 after missing EPS estimates and experiencing a revenue decline, yet it offers a quarterly dividend with a 7.7% yield.

https://www.marketbeat.com/instant-alerts/filing-norges-bank-buys-shares-of-3740079-newell-brands-inc-nwl-2025-12-09/

Newell Brands to cut 10% of workforce, close 20 Yankee Candle stores

Newell Brands announced plans to cut 10% of its office workforce and close approximately 20 Yankee Candle stores by the end of 2025. These actions are part of a broader realignment strategy aimed at reducing complexity and costs, with a focus on streamlining operations. The company expects to incur charges of $100 million to $130 million related to these initiatives.

https://www.msn.com/en-us/money/companies/newell-brands-to-cut-10-of-workforce-close-20-yankee-candle-stores/ar-AA1RzHch?apiversion=v2&domshim=1&noservercache=1&noservertelemetry=1&batchservertelemetry=1&renderwebcomponents=1&wcseo=1

Cooper Creek Partners Management LLC Buys 8,526,698 Shares of Newell Brands Inc. $NWL

Cooper Creek Partners Management LLC significantly increased its stake in Newell Brands Inc. (NASDAQ:NWL) by 48.8% in the second quarter, acquiring an additional 8,526,698 shares. This purchase brings their total holdings to approximately 6.20% of Newell Brands, valued at $140.3 million, making it their 5th largest position. Despite mixed analyst sentiment and a Hold consensus rating with a $5.69 price target, institutional ownership in Newell Brands remains high at 92.50%.

https://www.marketbeat.com/instant-alerts/filing-cooper-creek-partners-management-llc-buys-8526698-shares-of-newell-brands-inc-nwl-2025-12-07/

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Newell Brands Inc. Price History

03.05.2025 - NWL Stock was up 5.1%

• The strong bullish movement in NWL could be attributed to positive investor sentiment following a 5.4% increase since the last earnings report, indicating potential growth and profitability.
• Investors might be optimistic about NWL's future performance due to favorable earnings estimates, suggesting that the company's financial health and outlook are promising.
• The market movement could also be influenced by increased confidence in Newell Brands' ability to sustain its positive momentum and deliver value to shareholders, driving up demand for the stock.

31.09.2025 - NWL Stock was down 30.1%

• Third-quarter results from Newell Brands Inc. fell below analyst expectations due to lower retail inventory levels and weak international sales performance.
• The company failed to meet earnings and revenue estimates for Q3, raising concerns about potential obstacles in the future.
• NWL's Q3 earnings are expected to play a crucial role in evaluating the effectiveness of cost-cutting measures, pricing strategies, and innovation amidst challenging market conditions.
• The decline in NWL's stock is linked to disappointing financial results and uncertainties regarding the company's ability to navigate current market challenges.

04.10.2025 - NWL Stock was down 5.0%

• Newell Brands reported weaker-than-expected third-quarter results, with adjusted earnings falling short of analysts' forecasts.
• Lower retail inventory levels and international market weakness were cited as factors affecting sales negatively.
• The disappointing earnings and revenue figures led to a decrease in investor confidence, resulting in the bearish movement of NWL stock today.
• Moving forward, investors may closely monitor the company's strategies to address inventory challenges and international market performance to gauge the stock's future trajectory.

25.10.2025 - NWL Stock was up 7.4%

• Representative Pete Stauber's notable acquisition of NWL stock suggests faith in the company's outlook.
• This vote of confidence from a prominent figure may have boosted investor sentiment towards NWL.
• The upward trend in NWL's stock price might be linked to heightened investor confidence post this insider purchase.
• Shareholders might interpret this insider transaction as a sign of growth and profitability potential for Newell Brands, leading to an increase in the stock price.

30.03.2025 - NWL Stock was down 6.4%

• The drop in NWL could be linked to the unexpected Q1 loss.
• Despite surpassing revenue estimates, the substantial earnings loss may have worried investors.
• Investors may be wary of NWL's future performance due to the mixed earnings and revenue results.

16.05.2025 - NWL Stock was up 5.2%

• Analyst upgrades in related consumer goods companies like Darden Restaurants and Docusign may have positively influenced market sentiment towards consumer goods stocks, including Newell Brands.
• The overall positive outlook from top Wall Street analysts could have created a ripple effect in the market, leading to increased investor confidence in consumer goods companies like NWL.
• The upgrade of Myers Industries, Inc. by Keybanc analyst Steve Barger may have signaled a broader trend of optimism in the consumer goods sector, benefiting stocks like Newell Brands.
• The bullish movement in NWL could also be attributed to positive market conditions and increased consumer spending expectations, driving up demand for consumer goods products.

02.06.2025 - NWL Stock was up 5.7%

• The bullish movement in NWL stock today could be attributed to the options market predicting a spike in the company's stock.
• The increased attention from investors in the options market may indicate growing confidence in Newell Brands' future performance.
• This surge in bullish sentiment could be driven by expectations of strong financial results or potential strategic developments within the company.
• Investors are advised to closely monitor NWL stock to capitalize on potential opportunities indicated by the options market activity.

30.03.2025 - NWL Stock was down 7.6%

• The company reported a Q1 loss but exceeded revenue estimates, showing mixed performance.
• There was a strong bearish movement in the stock as the Q2 EPS forecast fell below analyst expectations.
• The stock tumbled due to the sensitivity analysis projecting a 125% China tariff impact.
• Negative investor reactions to market uncertainties and the company's outlook contributed to the bearish trend.

31.06.2025 - NWL Stock was down 5.0%

• Anticipation surrounding Newell's Q2 earnings was mixed, with factors such as inflation, weak demand, and currency headwinds possibly impacting performance.
• Despite challenges, restructuring efforts were seen as potentially offsetting some negative impacts.
• Optimism surrounding Newell Brands surpassing earnings estimates was present, however, the market's reaction to the actual results was negative, resulting in a bearish movement in the stock price.

01.07.2025 - NWL Stock was down 15.8%

• NWL reported a decline in Q2 sales, missing estimates, and experiencing softer demand across key segments, leading to a bearish market movement.
• Despite restructuring efforts softening the blow, factors like tariffs, soft demand, and currency headwinds contributed to the stock tumbling.
• Investors might be cautious due to the uncertainties surrounding inflation and weak demand impacting NWL's performance in the second quarter.

01.07.2025 - NWL Stock was down 15.0%

• The bearish movement in NWL's stock today could be attributed to the slightly lower-than-expected earnings and revenue figures for Q2.
• Investors might have reacted negatively to the challenges of inflation, weak demand, and currency headwinds, which likely impacted the company's performance.
• Despite the restructuring efforts, it seems that investors were still cautious about the overall outlook for Newell Brands, leading to the bearish market movement.

10.11.2025 - NWL Stock was up 5.3%

• Institutional investors like RBF Capital LLC and Norges Bank have been increasing their stakes in NWL, signaling confidence in the company's future prospects despite challenges.
• The company's announcement of job cuts, store closures, and a focus on automation is seen as a strategic move to drive margin improvement and innovation, potentially boosting investor sentiment.
• Cooper Creek Partners Management LLC also significantly increased its stake in NWL, indicating growing interest from major players in the market.
• Despite recent analyst target cuts and a "Hold" consensus rating, the market responded positively to the company's cost-cutting measures and strategic realignment efforts, leading to the bullish movement in NWL's stock price today.