Prudential Financial Inc. ($PRU) Stock Forecast: Down 5.0% Today

What is Prudential Financial Inc.?

Prudential Financial Inc. (PRU) is a leading financial services company providing insurance, investment management, and other financial products. The stock had a bearish movement today amidst recent earnings reports and buyback activities.

Why is Prudential Financial Inc. going down?

PRU stock is down 5.0% on Feb 4, 2026 18:16

• Prudential Financial Inc. reported a Q4 profit of $905 million, falling short of analyst estimates, which may have disappointed investors and led to the bearish movement.
• Despite revenue surpassing expectations, the adjusted earnings per share did not meet forecasts, indicating potential concerns about the company's profitability.
• The cancellation of shares after the buyback transaction, aimed at enhancing earnings per share, might have raised questions about future growth prospects and capital management strategies.
• Investors are closely monitoring the upcoming full-year results for insights into operating trends and capital return plans, suggesting uncertainty and caution in the market.

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PRU Technical Analysis

PRU News

Prudential Financial Q4 2025 Earnings Report: Profit $905M, Revenue $14.52B - News and Statistics

Prudential Financial Inc. (PRU) reported a fourth-quarter profit of $905 million, or $2.55 per share, in Q4 2025, with adjusted earnings of $3.30 per share. This fell short of analyst estimates of $3.37 per share. However, the company's revenue of $14.52 billion surpassed Street forecasts of $13.69 billion. For the full year, Prudential Financial achieved a profit of $3.58 billion on revenues of $57.68 billion.

https://www.indexbox.io/blog/prudential-financial-q4-2025-earnings-miss-estimates-revenue-beats/

Machina Capital S.A.S. Raises Holdings in General Dynamics Corporation $GD

Machina Capital S.A.S. significantly increased its stake in General Dynamics (NYSE:GD) by 62.3% in the third quarter of 2026, bringing its total holdings to 14,741 shares valued at over $5 million. This move positions General Dynamics as the fund's 22nd-largest holding. The aerospace company recently surpassed its Q4 earnings expectations and provided strong FY2026 guidance, reinforcing a "Moderate Buy" consensus rating from analysts, with substantial institutional ownership further indicating investor confidence.

https://www.marketbeat.com/instant-alerts/filing-machina-capital-sas-raises-holdings-in-general-dynamics-corporation-gd-2026-02-04/

Prudential plc share price ticks higher after new buyback filing; UBS lifts target

Prudential plc's share price increased after the company announced another share buyback and UBS raised its price target. The insurer filed details of recent share repurchases as part of its ongoing $1.2 billion buyback plan, which investors view as a sign of confidence despite the company's significant exposure to the Asian market. Investors are now focused on Prudential's upcoming 2025 full-year results for updates on operating trends and future capital return plans.

https://ts2.tech/en/prudential-plc-share-price-ticks-higher-after-new-buyback-filing-ubs-lifts-target/

Prudential Cancels 265,056 Shares After Latest Buyback Transaction

Prudential plc announced the cancellation of 265,056 ordinary shares repurchased from JP Morgan Securities plc on February 3, 2026, as part of its share buyback program. This transaction, executed at an average price of £12.1170, reduces the total number of shares in issue to 2,541,586,709. The buyback is a strategic move for capital management, aimed at marginally enhancing earnings per share (EPS).

https://www.tipranks.com/news/company-announcements/prudential-cancels-265056-shares-after-latest-buyback-transaction

Research Alert: Prudential Financial Inc. Q4 Results Lag Expectations

Unity Software reported its fourth-quarter financial results, with revenue increasing 35% year-over-year to $609 million, surpassing the consensus estimate. Despite the revenue growth, the company posted a quarterly loss of 66 cents per share. The article highlights these key financial figures following Prudential Financial Inc.'s Q4 results.

https://news.futunn.com/en/post/68375504/research-alert-prudential-financial-inc-q4-results-lag-expectations

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Prudential Financial Inc. Price History

02.09.2025 - PRU Stock was down 1.5%

• The bearish movement in PRU could be attributed to concerns about margin pressures from debt and low interest rates.
• Despite the company's reliance on global growth and strong insurance sales, the discount at which PRU is trading may not be enticing enough for investors to buy in at the moment.
• The market sentiment seems cautious as investors weigh the potential benefits of PRU's global presence and product offerings against the challenges posed by current economic conditions.

04.01.2026 - PRU Stock was down 5.0%

• Prudential Financial Inc. reported a Q4 profit of $905 million, falling short of analyst estimates, which may have disappointed investors and led to the bearish movement.
• Despite revenue surpassing expectations, the adjusted earnings per share did not meet forecasts, indicating potential concerns about the company's profitability.
• The cancellation of shares after the buyback transaction, aimed at enhancing earnings per share, might have raised questions about future growth prospects and capital management strategies.
• Investors are closely monitoring the upcoming full-year results for insights into operating trends and capital return plans, suggesting uncertainty and caution in the market.

04.01.2026 - PRU Stock was down 7.5%

• Prudential Financial reported Q4 earnings slightly below analyst estimates, with adjusted earnings per share coming in at $3.30, missing expectations of $3.37 per share, possibly contributing to the bearish movement in the stock.
• Despite the earnings miss, Prudential's revenue of $14.52 billion exceeded Street forecasts, indicating strong top-line growth for the company.
• The announcement of a share buyback program and a raised price target by UBS could have initially boosted investor confidence, but the earnings disappointment may have overshadowed these positive developments, leading to the bearish market movement.
• The cancellation of over 265,000 shares as part of the buyback program underscores Prudential's focus on capital management and enhancing earnings per share, potentially a long-term positive for the company despite the short-term market reaction.

30.09.2025 - PRU Stock was up 2.2%

• Positive investor sentiment surrounds PRU's forthcoming third-quarter earnings, driven by expectations of enhanced net investment spread, favorable underwriting outcomes, and encouraging net flows.
• This optimism about PRU potentially surpassing earnings projections is a key factor influencing the stock's upward trajectory.
• Investors express confidence in PRU's performance relative to other insurance counterparts like AXS and EG, both gearing up for imminent earnings announcements.
• The wider market is echoing this positivity toward PRU, reflecting faith in the company's financial well-being and future growth opportunities.

09.03.2025 - PRU Stock was down 5.2%

• Despite having strong fundamentals, PRU stock experienced a bearish movement.
• Observations about PRU trading at a discount compared to its industry peers may have influenced investors.
• Concerns over possible performance lag in the industry could have led to the stock's decline.
• Investor reactions to recent developments may have added to the downward pressure on PRU shares.

06.10.2024 - PRU Stock was up 5.8%

• PRU's strong bullish movement today is due to its Q3 earnings surpassing estimates and demonstrating a rise in revenues compared to the previous year.
• Increased asset management fees, favorable underwriting, and improved net investment spread results all played a role in the positive performance.
• Despite encountering higher expenses, the company's financial performance in Q3 appears to have pleased investors, leading to the bullish market movement.

04.03.2024 - PRU Stock was down 0.4%

• Introduction of new workplace insurance benefits by Prudential Financial to support mental health and growing families likely signaled potential uptick in operational costs, impacting short-term profitability.
• Launch of retirement spending funds by PGIM, a subsidiary of Prudential Financial, possibly raised investor concerns regarding the company's focus on managing long-term financial goals, leading to a sell-off.
• Approaching deadline for shareholders to participate in a class action settlement against Prudential Financial could have instigated uncertainty and negative sentiment around the stock, contributing to the bearish trend.
• Anticipation of Prudential Financial's first-quarter 2024 earnings announcement and conference call might have triggered profit-taking by investors, exerting downward pressure on stock value.

05.01.2025 - PRU Stock was down 5.0%

• The bearish movement in PRU's stock today could be attributed to investors' concerns about higher expenses impacting the company's Q4 results.
• Despite potential growth in indexed variable annuities and earnings from joint ventures, the negative sentiment surrounding increased expenses may have outweighed the positive factors.
• Investors might be cautious about PRU's ability to effectively manage costs and maintain profitability in the face of these challenges, leading to the downward pressure on the stock price.
• The market reaction suggests that investors are closely monitoring PRU's earnings performance and expense management strategies to gauge the company's financial health and future prospects.

16.00.2026 - PRU Stock was down 4.1%

• Prudential Life Insurance Co. faced a significant setback with a funds scandal involving fraudulent activities by approximately 100 employees, resulting in the misappropriation of funds from about 500 customers and the resignation of President and CEO Kan Mabara, shaking investor confidence in the company.
• Widespread staff misconduct and financial irregularities revealed within Prudential Financial's Japan life unit have magnified the bearish sentiment surrounding the stock, leading to a sharp decline in its market value.
• The decrease in short interest as a percent of float for Prudential Financial Inc. hints at a potential shift to a more bullish sentiment among investors. Yet, the impact of recent scandals and resignations on the company's reputation and financial standing may overshadow this positive trend in the short term.

23.06.2024 - PRU Stock was down 2.4%

• The bearish movement in PRU stock today could be attributed to profit-taking by investors after a strong bullish run in the past year.
• The announcement of PGIM segment's assets under management ahead of earnings may have failed to meet market expectations, leading to a negative sentiment among investors.
• Despite PGIM Private Capital providing significant capital globally, the market may be reacting to broader economic concerns or sector-specific challenges impacting Prudential Financial's stock performance.
• Investors might be cautious about the sustainability of PRU's recent rally, leading to a sell-off in the stock as they reassess the company's growth prospects and market conditions.

02.07.2024 - PRU Stock was down 11.2%

• Prudential Financial's Q2 earnings missed estimates despite an increase in profit, indicating potential concerns among investors about the company's performance.
• The rise in asset management fees, positive third-party net flows, and improved net investment spread results were overshadowed by higher expenses, leading to a negative market sentiment towards PRU.
• Investors may have reacted negatively to the mixed results, causing a bearish movement in Prudential Financial's stock as they reassess the company's growth prospects and financial health.
• The overall market sentiment towards PRU seems to be cautious as investors digest the company's quarterly performance and its implications for future earnings potential.

02.07.2024 - PRU Stock was down 11.0%

• An increase in earnings for the second quarter was reported by Prudential Financial, but it fell short of Street estimates, leading to a negative market reaction.
• The adjusted Q2 profit rose due to the strength of its U.S. unit, indicating positive performance in a key market segment.
• Despite the profit growth, missing estimates may have disappointed investors, causing a bearish trend in PRU stock.
• Concerns about the company's ability to meet market expectations in the future may have led to a sell-off of PRU shares.