Prudential Financial Inc. ($PRU) Stock Forecast: Down 4.1% Today

What is Prudential Financial Inc.?

Prudential Financial Inc. (PRU) is a leading global financial services company, offering a wide range of insurance, investment management, and other financial products. The company operates in multiple segments, including U.S. Individual Solutions, U.S. Workplace Solutions, and International Businesses.

Why is Prudential Financial Inc. going down?

PRU stock is down 4.1% on Jan 16, 2026 19:00

• Prudential Life Insurance Co. faced a significant setback with a funds scandal involving fraudulent activities by approximately 100 employees, resulting in the misappropriation of funds from about 500 customers and the resignation of President and CEO Kan Mabara, shaking investor confidence in the company.
• Widespread staff misconduct and financial irregularities revealed within Prudential Financial's Japan life unit have magnified the bearish sentiment surrounding the stock, leading to a sharp decline in its market value.
• The decrease in short interest as a percent of float for Prudential Financial Inc. hints at a potential shift to a more bullish sentiment among investors. Yet, the impact of recent scandals and resignations on the company's reputation and financial standing may overshadow this positive trend in the short term.

PRU Price Chart

PRU Technical Analysis

PRU News

Prudential Life reports 500 customers bilked in funds scandal

Prudential Life Insurance Co. has revealed that approximately 100 employees fraudulently obtained 3.14 billion yen ($20 million) from about 500 customers through fictitious investment schemes and unreturned loans. President and CEO Kan Mabara will resign to take responsibility, as the company publicly apologized for the scandal. This follows a previous resignation by the parent company's chairman in October 2025 related to similar issues, and an ongoing internal investigation initiated after an employee's arrest in June 2024.

https://www.asahi.com/ajw/articles/16289807

Prudential Financial's Japan life unit CEO to resign after widespread staff misconduct

The CEO of Prudential Financial's Japan life insurance unit, Kan Mabara, will resign effective February 1, 2026, following revelations of widespread misconduct by about 100 employees. The misconduct involved approximately 3.1 billion yen ($19.60 million) and affected 498 customers through activities like embezzlement, improper receipt of funds, and personal loans from customers. The unit commenced a review in August 2024 after discovering multiple similar cases among current and former employees.

https://www.reuters.com/sustainability/prudential-financials-japan-life-unit-ceo-resign-after-widespread-staff-2026-01-16/

CNO Financial Group Appoints Linda Gibson to its Board of Directors

CNO Financial Group has appointed Linda Gibson, former Chairperson and CEO of PGIM Quantitative Solutions, to its Board of Directors. She brings over 30 years of experience in global investment management, which is expected to provide valuable insight into investment strategy, asset management, and technology solutions. Her appointment increases the Board size to 10 directors.

https://www.prnewswire.com/news-releases/cno-financial-group-appoints-linda-gibson-to-its-board-of-directors-302662916.html

Insurance moves: Aon, Bupa Hong Kong, Prudential plc

Global insurance and financial services firms Aon plc, Bupa Hong Kong, and Prudential plc have announced significant senior leadership appointments in Asia. Aon appointed Kulshaan Singh as enterprise client leader for Asia-Pacific, Bupa Hong Kong named Antonio Cantó as managing director, and Prudential plc detailed its board chair succession plan with Sir Douglas Flint CBE set to become the new chair. These moves reflect the companies' focus on regional growth, client engagement, health services, and strategic leadership.

https://www.insurancebusinessmag.com/asia/news/breaking-news/insurance-moves-aon-bupa-hong-kong-prudential-plc-562096.aspx

How Do Investors Really Feel About Prudential Financial Inc?

Prudential Financial Inc (NYSE: PRU) has seen a 6.72% decrease in its short interest as a percent of float, with 7.69 million shares currently sold short. This figure represents 2.5% of its available shares, indicating a potentially more bullish sentiment among investors as it would take traders 5.2 days to cover their short positions. Compared to its peers, Prudential Financial Inc has lower short interest, averaging 4.17%.

https://www.sahmcapital.com/news/content/how-do-investors-really-feel-about-prudential-financial-inc-2026-01-14

Trending Today

Avalanche ($AVAX) Crypto Forecast: Down 5.0% Today

Jupiter ($JUP) Crypto Forecast: Down 6.1% Today

Dash ($DASH) Crypto Forecast: Down 8.1% Today

ZCash ($ZEC) Crypto Forecast: Down 6.5% Today

Worldcoin ($WLD) Crypto Forecast: Up 14.0% Today

Gold ($XAU) Commodity Forecast: Up 6.4% Today

Albemarle Corporation ($ALB) Stock Forecast: Down 5.1% Today

Microchip Technology Incorporated ($MCHP) Stock Forecast: Up 6.3% Today

Corning Incorporated ($GLW) Stock Forecast: Down 5.2% Today

Texas Instruments Incorporated ($TXN) Stock Forecast: Up 9.5% Today

Prudential Financial Inc. Price History

02.09.2025 - PRU Stock was down 1.5%

• The bearish movement in PRU could be attributed to concerns about margin pressures from debt and low interest rates.
• Despite the company's reliance on global growth and strong insurance sales, the discount at which PRU is trading may not be enticing enough for investors to buy in at the moment.
• The market sentiment seems cautious as investors weigh the potential benefits of PRU's global presence and product offerings against the challenges posed by current economic conditions.

30.09.2025 - PRU Stock was up 2.2%

• Positive investor sentiment surrounds PRU's forthcoming third-quarter earnings, driven by expectations of enhanced net investment spread, favorable underwriting outcomes, and encouraging net flows.
• This optimism about PRU potentially surpassing earnings projections is a key factor influencing the stock's upward trajectory.
• Investors express confidence in PRU's performance relative to other insurance counterparts like AXS and EG, both gearing up for imminent earnings announcements.
• The wider market is echoing this positivity toward PRU, reflecting faith in the company's financial well-being and future growth opportunities.

09.03.2025 - PRU Stock was down 5.2%

• Despite having strong fundamentals, PRU stock experienced a bearish movement.
• Observations about PRU trading at a discount compared to its industry peers may have influenced investors.
• Concerns over possible performance lag in the industry could have led to the stock's decline.
• Investor reactions to recent developments may have added to the downward pressure on PRU shares.

06.10.2024 - PRU Stock was up 5.8%

• PRU's strong bullish movement today is due to its Q3 earnings surpassing estimates and demonstrating a rise in revenues compared to the previous year.
• Increased asset management fees, favorable underwriting, and improved net investment spread results all played a role in the positive performance.
• Despite encountering higher expenses, the company's financial performance in Q3 appears to have pleased investors, leading to the bullish market movement.

08.01.2024 - PRU Stock was up 5.4%

• Prudential Financial reported a net income of $1.317 billion in Q4 2023, compared to a net loss in the prior year's quarter, indicating improved financial performance.
• The company sealed a $4.9 billion deal with Shell USA, covering pension obligations, which could have positively impacted investor sentiment.
• The promotion of Yanela Frias to the CFO role and the leadership transition in the Group Insurance business could be seen as positive developments for the company.
• The positive earnings call transcript for the period ending December 31, 2023, may have contributed to the bullish market movement.

04.03.2024 - PRU Stock was down 0.4%

• Introduction of new workplace insurance benefits by Prudential Financial to support mental health and growing families likely signaled potential uptick in operational costs, impacting short-term profitability.
• Launch of retirement spending funds by PGIM, a subsidiary of Prudential Financial, possibly raised investor concerns regarding the company's focus on managing long-term financial goals, leading to a sell-off.
• Approaching deadline for shareholders to participate in a class action settlement against Prudential Financial could have instigated uncertainty and negative sentiment around the stock, contributing to the bearish trend.
• Anticipation of Prudential Financial's first-quarter 2024 earnings announcement and conference call might have triggered profit-taking by investors, exerting downward pressure on stock value.

08.01.2024 - PRU Stock was up 5.4%

• Prudential Financial sealed a $4.9 billion deal with Shell USA, covering pension obligations. This positive news may have contributed to the bullish movement.
• Prudential Financial reported a return to profit in Q4 2023, with a net income of $1.317 billion compared to a net loss in the previous year. This positive financial performance likely boosted investor confidence and drove the bullish movement.
• The announcement of a leadership transition in Prudential's Group Insurance business may have also generated positive sentiment among investors, contributing to the bullish movement.
• The Q4 2023 earnings call transcript did not provide a summary, so it is unclear how it directly impacted the market movement.

05.01.2025 - PRU Stock was down 5.0%

• The bearish movement in PRU's stock today could be attributed to investors' concerns about higher expenses impacting the company's Q4 results.
• Despite potential growth in indexed variable annuities and earnings from joint ventures, the negative sentiment surrounding increased expenses may have outweighed the positive factors.
• Investors might be cautious about PRU's ability to effectively manage costs and maintain profitability in the face of these challenges, leading to the downward pressure on the stock price.
• The market reaction suggests that investors are closely monitoring PRU's earnings performance and expense management strategies to gauge the company's financial health and future prospects.

16.00.2026 - PRU Stock was down 4.1%

• Prudential Life Insurance Co. faced a significant setback with a funds scandal involving fraudulent activities by approximately 100 employees, resulting in the misappropriation of funds from about 500 customers and the resignation of President and CEO Kan Mabara, shaking investor confidence in the company.
• Widespread staff misconduct and financial irregularities revealed within Prudential Financial's Japan life unit have magnified the bearish sentiment surrounding the stock, leading to a sharp decline in its market value.
• The decrease in short interest as a percent of float for Prudential Financial Inc. hints at a potential shift to a more bullish sentiment among investors. Yet, the impact of recent scandals and resignations on the company's reputation and financial standing may overshadow this positive trend in the short term.

23.06.2024 - PRU Stock was down 2.4%

• The bearish movement in PRU stock today could be attributed to profit-taking by investors after a strong bullish run in the past year.
• The announcement of PGIM segment's assets under management ahead of earnings may have failed to meet market expectations, leading to a negative sentiment among investors.
• Despite PGIM Private Capital providing significant capital globally, the market may be reacting to broader economic concerns or sector-specific challenges impacting Prudential Financial's stock performance.
• Investors might be cautious about the sustainability of PRU's recent rally, leading to a sell-off in the stock as they reassess the company's growth prospects and market conditions.

02.07.2024 - PRU Stock was down 11.2%

• Prudential Financial's Q2 earnings missed estimates despite an increase in profit, indicating potential concerns among investors about the company's performance.
• The rise in asset management fees, positive third-party net flows, and improved net investment spread results were overshadowed by higher expenses, leading to a negative market sentiment towards PRU.
• Investors may have reacted negatively to the mixed results, causing a bearish movement in Prudential Financial's stock as they reassess the company's growth prospects and financial health.
• The overall market sentiment towards PRU seems to be cautious as investors digest the company's quarterly performance and its implications for future earnings potential.

02.07.2024 - PRU Stock was down 11.0%

• An increase in earnings for the second quarter was reported by Prudential Financial, but it fell short of Street estimates, leading to a negative market reaction.
• The adjusted Q2 profit rose due to the strength of its U.S. unit, indicating positive performance in a key market segment.
• Despite the profit growth, missing estimates may have disappointed investors, causing a bearish trend in PRU stock.
• Concerns about the company's ability to meet market expectations in the future may have led to a sell-off of PRU shares.