Groupon Inc. ($GRPN) Stock Forecast: Down 5.2% Today

What is Groupon Inc.?

Groupon, Inc. (NASDAQ: GRPN) operates as an e-commerce platform connecting customers with local businesses for various offerings including activities, travel, and goods. The stock experienced a downturn in today's trading session.

Why is Groupon Inc. going down?

GRPN stock is down 5.2% on Jan 6, 2026 16:42

• Groupon's Q3 earnings fell short, posting an EPS of ($2.92) versus the expected $0.01, contributing to the negative market activity.
• The resolution of extended tax disputes in Italy, requiring a settlement payment of €29 million, might have influenced investor sentiment negatively.
• Pacer Advisors Inc. made a notable investment of $2.97 million in Groupon in the third quarter, yet the company's weak financial indicators such as negative return on equity and net margin could have added to the downbeat mood.
• The combination of financial uncertainties, the tax settlement, and disappointing earnings likely drove the bearish movement observed in the stock market today.

GRPN Price Chart

GRPN Technical Analysis

GRPN News

Groupon, Inc. (NASDAQ:GRPN) Given Consensus Rating of "Hold" by Analysts

Seven brokerages have issued a consensus "Hold" rating for Groupon, Inc. (NASDAQ:GRPN), with an average 12-month price target of $29.80. The company recently reported a significant Q3 earnings miss, with an EPS of ($2.92) against an expected $0.01, although revenue was in line with estimates. Groupon's financial metrics show negative return on equity and net margin, and the stock is trading around $17.61 with a market cap of approximately $718 million.

https://www.marketbeat.com/instant-alerts/groupon-inc-nasdaqgrpn-given-consensus-rating-of-hold-by-analysts-2026-01-02/

Groupon resolves longstanding Italian tax disputes with settlement

Groupon has reached a settlement with the Italian tax authorities to resolve tax disputes from 2010 through 2019. The company will pay €29 million in 2026 and related expenses, which it expects to cover with existing cash. This settlement finally closes a period of uncertainty regarding its tax obligations in Italy.

https://www.msn.com/en-us/money/news/groupon-resolves-longstanding-italian-tax-disputes-with-settlement/ar-AA1Tmb9E

Groupon finalizes Italian tax settlement and updates CEO share award agreement

Groupon Inc. (NASDAQ:GRPN) announced its Italian subsidiary has finalized a settlement for all outstanding tax disputes dating back to 2012 by paying approximately $25.2 million, with an additional minor payment due in Q1 2026. The company expects no further material obligations from the settlement but anticipates a $15 million reduction in free cash flow. Additionally, Groupon's Board approved an administrative amendment to CEO Dušan Šenkypl's performance share unit award agreement, which does not alter the number of shares, vesting conditions, or economic benefits.

https://www.investing.com/news/sec-filings/groupon-finalizes-italian-tax-settlement-and-updates-ceo-share-award-agreement-93CH-4426526

Groupon finalizes Italian tax settlement and updates CEO share award agreement

Groupon, Inc. (NASDAQ:GRPN) announced that its Italian subsidiary has finalized a settlement agreement with Italian tax authorities, resolving all tax disputes dating back to 2012 for a total payment of approximately $25.2 million. The company expects these tax matters to be formally closed in Q1 2026. Separately, an administrative amendment was made to CEO Dušan Šenkypl's performance share unit award agreement, without altering the number of shares or vesting conditions.

https://m.uk.investing.com/news/sec-filings/groupon-finalizes-italian-tax-settlement-and-updates-ceo-share-award-agreement-93CH-4434375?ampMode=1

Pacer Advisors Inc. Invests $2.97 Million in Groupon, Inc. $GRPN

Pacer Advisors Inc. initiated a position in Groupon, Inc. by purchasing 127,310 shares valued at approximately $2.97 million during the third quarter, representing about 0.31% of the company. Despite this investment, Groupon reported a significant quarterly loss and has a negative net margin and return on equity. The consensus analyst rating for Groupon is "Hold" with a target price of $29.80.

https://www.marketbeat.com/instant-alerts/filing-pacer-advisors-inc-invests-297-million-in-groupon-inc-grpn-2025-12-31/

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Groupon Inc. Price History

02.09.2025 - GRPN Stock was down 6.4%

• Despite Groupon (GRPN) closing with a positive move of +2.24% in the previous trading session, the stock experienced a strong bearish movement today.
• The bearish trend could be attributed to profit-taking by investors after the recent positive movement.
• It's possible that some negative news or market sentiment surrounding the e-commerce sector impacted Groupon's stock performance today.
• Investors might be reevaluating Groupon's growth prospects and competitive position in the market, leading to the bearish movement.

03.10.2025 - GRPN Stock was up 5.5%

• Despite a recent fall in Groupon's stock price, today's strong bullish movement indicates a potential shift in investor sentiment.
• The optimistic outlook from financial analysts, suggesting a "Buy" rating, could have contributed to the positive momentum in Groupon's stock.
• Investors may be reassessing Groupon's potential for growth and profitability, leading to increased buying interest and driving the stock price higher.
• The discrepancy between the recent price decline and today's bullish movement may indicate a short-term market correction or a response to new positive developments within the company.

09.11.2025 - GRPN Stock was down 5.8%

• An increased stake by Marshall Wace LLP and Continental General Insurance Co. potentially signals optimism towards Groupon, despite its financial struggles and negative profitability metrics.
• Divisadero Street Capital Management LP's reduction in its Groupon holdings may indicate doubts regarding the company's ability to overcome its financial difficulties.
• Groupon's unexpected quarterly loss and negative margins likely impacted the stock price negatively today.
• The varied analyst outlook, with an average "Hold" rating and recent downgrades, contributes to uncertainty around Groupon's future performance, potentially influencing the bearish market trend.

17.11.2025 - GRPN Stock was up 5.2%

• Despite a recent market cap loss and share price decrease, Groupon shareholders have experienced a notable 147% return over the past three years, indicating positive long-term performance.
• Updates on valuation and risk assumptions have shaped a new narrative around Groupon, resulting in a steady fair value estimate per share and reduced perceived risk, potentially bolstering investor confidence.
• The completion of a share repurchase program and the retirement of a significant portion of authorized shares could improve per-share metrics and contribute to the recent bullish movement in the stock.
• Investors appear to be more interested in the company's fundamental trends and future outlook rather than short-term market fluctuations, propelling the positive momentum in Groupon's stock price.

15.09.2025 - GRPN Stock was down 5.1%

• Despite the market decline, Groupon (GRPN) saw an increase of +1.1% in its stock price.
• This unexpected growth could be linked to positive internal developments, such as robust financial results or potential business partnerships.
• Investors may see Groupon as a stable investment choice or a possible recovery prospect in the midst of the broader market's negative performance.
• Groupon's uptick in a bearish market indicates that there could be specific internal factors or progress driving investor optimism and engagement.

08.11.2025 - GRPN Stock was down 5.2%

• A notable rise in stake from Continental General Insurance Co. and Geode Capital Management LLC may have indicated confidence in Groupon's potential revival initially. However, the current downward movement of the stock implies that investors remain wary of the company's financial performance.
• Groupon's unanticipated quarterly loss and failure to meet analyst expectations likely played a role in the pessimistic market sentiment, resulting in a 4.2% drop in the stock value.
• Despite entering a partnership with eDrugstore for exclusive holiday offers, investors seem more concerned about Groupon's ongoing financial difficulties. Consequently, the market sentiment indicates a "Hold" consensus rating and a target price of $29.80.
• The confluence of missed earnings, negative profitability indicators, and a surge in institutional ownership underscores the hurdles Groupon must overcome to rebuild investor trust and enhance its financial prospects.

07.10.2025 - GRPN Stock was down 7.3%

• Despite a rise in revenues annually, Groupon's stock encountered a downward trend following a notable earnings shortfall in the third quarter.
• The market's response to the earnings discrepancy signals apprehensions among investors regarding the company's financial performance and profitability.
• The contrast between revenue growth and the earnings shortfall hints at possible operational inefficiencies or challenges in cost management, contributing to the bearish market movement.

03.09.2025 - GRPN Stock was up 5.6%

• Groupon's stock (GRPN) experienced a significant uptrend today, closing at $23.25, marking a +2.24% increase compared to the previous trading session.
• The favorable market movement could be linked to Groupon surpassing market expectations, demonstrating its resilience and growth potential.
• Comparisons made within the retail-wholesale industry, particularly with Hennes & Mauritz AB (HNNMY), may have influenced investor sentiment towards Groupon, emphasizing its strong performance.
• In general, Groupon's positive trajectory today could be a result of investors acknowledging its competitive position and acknowledging the company's robust performance indicators.

24.11.2025 - GRPN Stock was up 5.0%

• An investment firm significantly increased its stake in Groupon, Inc. by 66.5% during the third quarter, demonstrating confidence in the company's future prospects.
• Despite Groupon reporting a substantial quarterly EPS miss and showing fundamental weaknesses, the increased institutional buying activity likely signaled a belief in a potential turnaround or strategic shift within the company.
• The cautious analyst sentiment with a consensus "Hold" rating and a target price of $29.80 indicates a mixed outlook for Groupon, suggesting that while there are concerns, the recent institutional investment may have sparked optimism among investors, contributing to today's bullish market movement.

06.00.2026 - GRPN Stock was down 5.2%

• Groupon's Q3 earnings fell short, posting an EPS of ($2.92) versus the expected $0.01, contributing to the negative market activity.
• The resolution of extended tax disputes in Italy, requiring a settlement payment of €29 million, might have influenced investor sentiment negatively.
• Pacer Advisors Inc. made a notable investment of $2.97 million in Groupon in the third quarter, yet the company's weak financial indicators such as negative return on equity and net margin could have added to the downbeat mood.
• The combination of financial uncertainties, the tax settlement, and disappointing earnings likely drove the bearish movement observed in the stock market today.

28.09.2025 - GRPN Stock was down 5.3%

• The bearish movement in Groupon's stock price today could be attributed to:
• The overall market sentiment being positive, leading investors to shift their focus towards other opportunities, causing a slight dip in GRPN's stock.
• Despite Wall Street analysts' optimistic outlook on Groupon, investors might be cautious due to uncertainties surrounding the effectiveness of their recommendations.
• The -1.04% change in Groupon's stock price could also be a result of profit-taking by investors who had previously seen gains in the stock.

20.09.2025 - GRPN Stock was up 5.1%

• Groupon (GRPN) has shown a strong bullish movement today, closing at $21.41 with a +1.1% increase from the previous day.
• Groupon's outperformance compared to other retail-wholesale stocks this year may have boosted investor confidence in the company's growth potential.
• Despite a slip in the overall market, Groupon managed to increase, indicating resilience and potential strength in its business model.
• The positive movement in Groupon's stock price could be attributed to investors recognizing the value proposition of the platform, especially during times of economic uncertainty where consumers are looking for deals and discounts.