Southern Company (The) ($SO) Stock Forecast: Up 2.8% Today

What is Southern Company (The)?

Southern Company (SO) is a leading energy provider in the United States, serving millions of customers across several states. The company is known for its consistent delivery of reliable energy services.

Why is Southern Company (The) going up?

SO stock is up 2.8% on Mar 12, 2026 14:42

• The bullish movement in Southern Company's stock (SO) is believed to stem from positive institutional investor sentiment and an increased stake from Mackenzie Financial Corp, reflecting confidence in the company's future performance.
• Southern Company's receipt of the largest loan from the U.S. Department of Energy may have also contributed to boosting investor confidence, signaling growth prospects and operational support.
• Despite a mixture of financial results, failing to meet EPS estimates but surpassing revenue expectations, the company's recent dividend announcement of $0.74 per share likely played a role in attracting income-focused investors.
• Overall favorable market sentiment towards Southern Company, alongside strategic investments and financial backing, is thought to have driven today's strong bullish movement in the stock.

SO Price Chart

SO Technical Analysis

SO News

Magnetar Financial Reduces Stake in Coca-Cola

Magnetar Financial LLC has reduced its stake in The Coca-Cola Company (NYSE:KO) by 23.0% in the third quarter of 2026, selling over 22,000 shares. The institutional investor now holds 75,990 shares valued at $5.04 million, a move that could signal shifts in market sentiment despite Coca-Cola's strong long-term fundamentals. This reduction occurs amidst increased volatility in Coca-Cola's stock price.

https://nationaltoday.com/us/ga/atlanta/news/2026/03/12/magnetar-financial-reduces-stake-in-coca-cola/

Mackenzie Financial Corp Boosts Stock Position in Southern Company (The) $SO

Mackenzie Financial Corp increased its stake in Southern Company (NYSE:SO) by 15.3% in the third quarter, now owning 907,116 shares valued at $85.97 million. Other institutional investors also adjusted their positions, with 64.10% of the stock held by institutions and hedge funds. Southern Company reported mixed financial results, missing EPS estimates but exceeding revenue expectations, and recently declared a quarterly dividend of $0.74 per share.

https://www.marketbeat.com/instant-alerts/filing-mackenzie-financial-corp-boosts-stock-position-in-southern-company-the-so-2026-03-12/

Magnetar Financial LLC Purchases Shares of 42,140 Public Service Enterprise Group Incorporated $PEG

Magnetar Financial LLC has acquired a new position in Public Service Enterprise Group (NYSE: PEG) during the third quarter, purchasing 42,140 shares valued at approximately $3.52 million. This move is part of a broader trend of institutional investors adjusting their stakes in the utilities provider, with several hedge funds increasing their holdings. Analysts have a "Moderate Buy" consensus rating for PEG, with a target price of $92.73, and the company recently increased its quarterly dividend.

https://www.marketbeat.com/instant-alerts/filing-magnetar-financial-llc-purchases-shares-of-42140-public-service-enterprise-group-incorporated-peg-2026-03-12/

Assessing Evergy (EVRG) Valuation After A Steady Multi‑Year Total Return Run

Evergy (EVRG) has shown a steady performance with a 26.81% one-year and 52.54% three-year total shareholder return. Despite its current price of $81.02 being below the average analyst target of $87.50, suggesting a 6.7% undervaluation with a fair value of $86.86, its P/E ratio of 21.8x is higher than peers and the US Electric Utilities average. Investors are advised to consider both the growth potential from grid modernization and clean energy initiatives, as well as the valuation risk indicated by its P/E ratio.

https://simplywall.st/stocks/us/utilities/nasdaq-evrg/evergy/news/assessing-evergy-evrg-valuation-after-a-steady-multiyear-tot

The Southern Company gets the largest ever loan from the US Department of Energy

This article reports that The Southern Company has received the largest loan ever from the U.S. Department of Energy. The specific amount or purpose of the loan is not detailed in the provided content.

https://www.msn.com/en-us/money/savingandinvesting/the-southern-company-gets-the-largest-ever-loan-from-the-us-department-of-energy/ar-AA1YqXy8?ocid=finance-verthp-feeds

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Southern Company (The) Price History

31.06.2025 - SO Stock was down 1.5%

• Southern Co. (SO) witnessed a decline in its stock price, potentially tied to the approaching Q2 earnings.
• Concerns among investors may stem from the company's performance relative to analyst projections, particularly in earnings and revenues.
• Increasing costs and regional market conditions could be impacting SO's bottom line, resulting in a pessimistic investor sentiment.
• Market fluctuations may be influenced by uncertainties about SO's financial stability and operational effectiveness, prompting a selloff of the stock.

30.09.2025 - SO Stock was up 0.2%

• Southern Company (SO) reported third-quarter earnings that beat forecasts, showcasing strong segment performance and operating revenue growth of 7.5% year over year.
• The company's Q3 earnings and revenues surpassed estimates, indicating a positive outlook for the stock.
• Investors seem optimistic about Southern Company's future performance, as evidenced by the stock's bullish movement despite a decline in the broader market.
• The market movement can be attributed to the company's impressive financial results, which exceeded expectations and instilled confidence in investors regarding its growth prospects.

03.08.2024 - SO Stock was up 1.4%

• Southern Company partnered with PGA TOUR to provide 100% renewable energy for TOUR Championship, demonstrating its dedication to sustainability and innovation.
• By receiving GEO Certification for the first time in tournament history, Southern Company affirms its position as an environmental steward among companies.
• The stock's upward trend is likely linked to positive sentiment about the company's renewable energy initiatives, reflecting a growing investor interest in firms with robust ESG practices.

06.01.2026 - SO Stock was down 0.9%

• The bearish movement in Southern Company's stock today can be attributed to a significant reduction in stock holdings by a notable institutional investor during Q3, reflecting decreased confidence in the company.
• Despite a new position taken by another financial institution in Southern Company, the overall sentiment seems to have been influenced by the aforementioned reduction in stock holdings.
• The market's emphasis on high dividend-yielding stocks may have redirected investor interest towards other high-yield stocks, resulting in a slight decline in Southern Company's shares.
• The overall market trends could be affected by various economic factors and investor attitudes towards utility stocks in the prevailing market conditions.

02.06.2025 - SO Stock was down 1.9%

• Southern Co. (SO), despite previously outperforming the stock market, saw a notable bearish movement.
• Concerns arose regarding SO's competitiveness compared to Vistra, particularly in clean energy generation expansion.
• Negative investor reactions to potential growth strategy challenges for SO likely influenced the bearish movement.
• The general positive market sentiment may have accentuated any perceived weaknesses in SO's performance, contributing to the downward trend.

30.07.2023 - SO Stock was up 1.2%

• Southern Company announced that it is delivering 100% renewable energy for the TOUR Championship for the second consecutive year. This partnership with the PGA TOUR showcases the company's commitment to sustainable energy solutions.
• The news of Southern Company's renewable energy initiative may have attracted investors looking for environmentally conscious investments, contributing to the bullish movement in the stock.
• The steady performance and reliability of utility stocks, combined with the allure of gradual appreciation and dividend cash flows, may have also contributed to the bullish market movement.
• The positive analyst upgrades and downgrades for Southern Company mentioned in the article could have further boosted investor confidence in the stock.

15.01.2024 - SO Stock was down 1.5%

• Today, Southern Company's stock (SO) experienced a bearish movement, which can be attributed to the following factors:
• 1. Revenue Setback: The company reported a decline in operating revenue for the fourth quarter of fiscal 2023, primarily due to lower fuel costs. This may have disappointed investors and contributed to a negative sentiment towards the stock.
• 2. Earnings Comparison: Despite reporting positive earnings of $855 million in Q4 2023, compared to a loss in the same period last year, the company's earnings per share (EPS) of $0.78 fell short of expectations. This could have influenced the bearish market movement.
• 3. Adjusted Earnings Drivers: Southern Company's fourth-quarter and full-year 2023 earnings were supported by higher utility revenues and lower costs. However, increased depreciation and interest expenses offset these positive factors. The market may have responded negatively to these drivers, leading to the bearish movement.
• Overall, the bearish market movement in Southern Company's stock today can be attributed to a revenue setback, earnings comparison, and adjusted earnings drivers.

12.05.2025 - SO Stock was up 0.2%

• Southern Company's stock experienced a robust bullish trend following EQT's securing of significant 10-year gas supply agreements with Duke and Southern, which could potentially benefit Southern's revenue and market standing in the Southeast.
• The optimistic view on Southern Company's stock may also be influenced by prominent Wall Street analysts turning positive on other firms like Glacier Bancorp and Dollar Tree, suggesting a wider market positivity that might have impacted Southern Company as well.

20.01.2025 - SO Stock was up 2.3%

• SO stock had a strong bullish movement today.
• Despite a slight miss in EPS estimates, SO reported a 4.9% year-over-year revenue growth in Q4, surpassing expectations.
• Kilowatt-hour sales showed a positive increase, attributed to growth in commercial, industrial, and residential sectors.
• The market appeared to react positively to the revenue growth and sales rise, overshadowing the EPS estimate miss. This reflects investor confidence in the company's revenue-driving capabilities despite increasing costs.

01.07.2024 - SO Stock was up 0.7%

• Southern Company (SO) reported a significant increase in operating revenue in the second quarter, surpassing market expectations. This positive financial performance likely contributed to the bullish movement in the stock.
• The company's ability to deliver earnings that beat Street estimates showcases its operational efficiency and resilience in a potentially challenging economic environment.
• The bullish sentiment towards Southern Company (SO) is further supported by its status as a utility stock, known for its defensive positioning and reliable dividends, making it an attractive choice for income-oriented investors.
• Peconic Partners' bullish stance on The Southern Company (SO) also adds to the positive market sentiment, indicating confidence in the company's long-term growth prospects and financial stability.

02.01.2026 - SO Stock was down 1.5%

• The bearish movement in SO's stock today could be attributed to a reduction in stake by an investment management company in the third quarter of 2025, selling 38,200 shares. This sell-off might have signaled a lack of confidence in SO's future performance, leading to a negative market sentiment.
• Additionally, concerns about increased energy demand and power grid strain due to extreme cold in the Carolinas may have negatively impacted SO's stock. This could have raised worries about utility companies facing operational challenges.
• While SO is known for its stability and consistent dividends, market uncertainties in the energy sector, particularly with extreme weather conditions affecting power consumption, could have contributed to the bearish movement in SO's stock today.

12.02.2026 - SO Stock was up 2.8%

• The bullish movement in Southern Company's stock (SO) is believed to stem from positive institutional investor sentiment and an increased stake from Mackenzie Financial Corp, reflecting confidence in the company's future performance.
• Southern Company's receipt of the largest loan from the U.S. Department of Energy may have also contributed to boosting investor confidence, signaling growth prospects and operational support.
• Despite a mixture of financial results, failing to meet EPS estimates but surpassing revenue expectations, the company's recent dividend announcement of $0.74 per share likely played a role in attracting income-focused investors.
• Overall favorable market sentiment towards Southern Company, alongside strategic investments and financial backing, is thought to have driven today's strong bullish movement in the stock.