Southern Company (The) ($SO) Stock Forecast: Down 1.5% Today

What is Southern Company (The)?

Southern Co. (SO) is a leading energy company in the United States, supplying electricity to numerous customers in different states. The company has a strong presence in both traditional and renewable energy sectors.

Why is Southern Company (The) going down?

SO stock is down 1.5% on Jul 31, 2025 17:36

• Southern Co. (SO) witnessed a decline in its stock price, potentially tied to the approaching Q2 earnings.
• Concerns among investors may stem from the company's performance relative to analyst projections, particularly in earnings and revenues.
• Increasing costs and regional market conditions could be impacting SO's bottom line, resulting in a pessimistic investor sentiment.
• Market fluctuations may be influenced by uncertainties about SO's financial stability and operational effectiveness, prompting a selloff of the stock.

SO Price Chart

SO Technical Analysis

SO News

Compared to Estimates, Southern Co. ( SO ) Q2 Earnings: A Look at Key Metrics

While the top- and bottom-line numbers for Southern Co. (SO) give a sense of how the business performed in the quarter ended June 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

https://www.zacks.com/stock/news/2644234/compared-to-estimates-southern-co-so-q2-earnings-a-look-at-key-metrics

Southern Company Q2 Earnings: What's in Store for Investors?

SO's Q2 results are due tomorrow, with estimates at $0.93 per share for earnings and $6.7B for revenues amid rising expenses and regional growth trends.

https://www.zacks.com/stock/news/2638165/southern-company-q2-earnings-whats-in-store-for-investors

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Southern Company (The) Price History

31.06.2025 - SO Stock was down 1.5%

• Southern Co. (SO) witnessed a decline in its stock price, potentially tied to the approaching Q2 earnings.
• Concerns among investors may stem from the company's performance relative to analyst projections, particularly in earnings and revenues.
• Increasing costs and regional market conditions could be impacting SO's bottom line, resulting in a pessimistic investor sentiment.
• Market fluctuations may be influenced by uncertainties about SO's financial stability and operational effectiveness, prompting a selloff of the stock.

03.08.2024 - SO Stock was up 1.4%

• Southern Company partnered with PGA TOUR to provide 100% renewable energy for TOUR Championship, demonstrating its dedication to sustainability and innovation.
• By receiving GEO Certification for the first time in tournament history, Southern Company affirms its position as an environmental steward among companies.
• The stock's upward trend is likely linked to positive sentiment about the company's renewable energy initiatives, reflecting a growing investor interest in firms with robust ESG practices.

02.06.2025 - SO Stock was down 1.9%

• Southern Co. (SO), despite previously outperforming the stock market, saw a notable bearish movement.
• Concerns arose regarding SO's competitiveness compared to Vistra, particularly in clean energy generation expansion.
• Negative investor reactions to potential growth strategy challenges for SO likely influenced the bearish movement.
• The general positive market sentiment may have accentuated any perceived weaknesses in SO's performance, contributing to the downward trend.

30.07.2023 - SO Stock was up 1.2%

• Southern Company announced that it is delivering 100% renewable energy for the TOUR Championship for the second consecutive year. This partnership with the PGA TOUR showcases the company's commitment to sustainable energy solutions.
• The news of Southern Company's renewable energy initiative may have attracted investors looking for environmentally conscious investments, contributing to the bullish movement in the stock.
• The steady performance and reliability of utility stocks, combined with the allure of gradual appreciation and dividend cash flows, may have also contributed to the bullish market movement.
• The positive analyst upgrades and downgrades for Southern Company mentioned in the article could have further boosted investor confidence in the stock.

15.01.2024 - SO Stock was down 1.5%

• Today, Southern Company's stock (SO) experienced a bearish movement, which can be attributed to the following factors:
• 1. Revenue Setback: The company reported a decline in operating revenue for the fourth quarter of fiscal 2023, primarily due to lower fuel costs. This may have disappointed investors and contributed to a negative sentiment towards the stock.
• 2. Earnings Comparison: Despite reporting positive earnings of $855 million in Q4 2023, compared to a loss in the same period last year, the company's earnings per share (EPS) of $0.78 fell short of expectations. This could have influenced the bearish market movement.
• 3. Adjusted Earnings Drivers: Southern Company's fourth-quarter and full-year 2023 earnings were supported by higher utility revenues and lower costs. However, increased depreciation and interest expenses offset these positive factors. The market may have responded negatively to these drivers, leading to the bearish movement.
• Overall, the bearish market movement in Southern Company's stock today can be attributed to a revenue setback, earnings comparison, and adjusted earnings drivers.

12.05.2025 - SO Stock was up 0.2%

• Southern Company's stock experienced a robust bullish trend following EQT's securing of significant 10-year gas supply agreements with Duke and Southern, which could potentially benefit Southern's revenue and market standing in the Southeast.
• The optimistic view on Southern Company's stock may also be influenced by prominent Wall Street analysts turning positive on other firms like Glacier Bancorp and Dollar Tree, suggesting a wider market positivity that might have impacted Southern Company as well.

20.01.2025 - SO Stock was up 2.3%

• SO stock had a strong bullish movement today.
• Despite a slight miss in EPS estimates, SO reported a 4.9% year-over-year revenue growth in Q4, surpassing expectations.
• Kilowatt-hour sales showed a positive increase, attributed to growth in commercial, industrial, and residential sectors.
• The market appeared to react positively to the revenue growth and sales rise, overshadowing the EPS estimate miss. This reflects investor confidence in the company's revenue-driving capabilities despite increasing costs.

01.07.2024 - SO Stock was up 0.7%

• Southern Company (SO) reported a significant increase in operating revenue in the second quarter, surpassing market expectations. This positive financial performance likely contributed to the bullish movement in the stock.
• The company's ability to deliver earnings that beat Street estimates showcases its operational efficiency and resilience in a potentially challenging economic environment.
• The bullish sentiment towards Southern Company (SO) is further supported by its status as a utility stock, known for its defensive positioning and reliable dividends, making it an attractive choice for income-oriented investors.
• Peconic Partners' bullish stance on The Southern Company (SO) also adds to the positive market sentiment, indicating confidence in the company's long-term growth prospects and financial stability.