Sonos Inc. ($SONO) Stock Forecast: Down 5.3% Today

What is Sonos Inc.?

Sonos is a consumer electronics company recognized for its innovative audio products and smart speakers. The company's recent robust earnings and product launches have fueled a positive market sentiment.

Why is Sonos Inc. going down?

SONO stock is down 5.3% on Feb 9, 2026 14:50

• Despite strong earnings and new products, Sonos experienced a decline in its stock price today.
• Concerns arose about potential dilution or future performance due to substantial share accumulation by a major shareholder, prompting selling pressure.
• Market sentiment towards Sonos turned negative possibly due to increased competition anxieties following a recent joint venture in consumer electronics by Sony Group.
• Investors may have engaged in profit-taking after the spike in shares post-earnings, leading to the bearish movement.

SONO Price Chart

SONO Technical Analysis

SONO News

Sonos (NASDAQ:SONO) Major Shareholder Acquires $442,327.76 in Stock

Coliseum Capital Management, L, a major shareholder in Sonos (NASDAQ:SONO), recently acquired an additional 26,824 shares valued at $442,327.76, increasing its total stake to over 15.6 million shares. This latest purchase follows other significant acquisitions earlier in the month, demonstrating aggressive accumulation. The news comes after Sonos reported stronger-than-expected Q1 earnings, beating analyst estimates, which led to a 3.1% rise in the stock price.

https://www.marketbeat.com/instant-alerts/sonos-nasdaqsono-major-shareholder-acquires-44232776-in-stock-2026-02-06/

Why Sonos (SONO) Is Up 6.8% After Margin-Driven Q1 Earnings Beat And New Amp Multi Launch

Sonos (SONO) saw its stock rise 6.8% after reporting strong fiscal Q1 2026 earnings, which included nearly doubled net income to US$93.8 million despite flat sales of US$545.66 million, driven by improved margins. The company also announced a new Amp Multi product and a shelf registration for employee stock offerings. This performance reinforces Sonos's strategy of focusing on a system-centric audio platform with disciplined cost control and product innovation.

https://finance.yahoo.com/news/why-sonos-sono-6-8-032139786.html

Sonos (NASDAQ:SONO) Shares Gap Up on Strong Earnings

Sonos (NASDAQ:SONO) gapped up after reporting stronger-than-expected earnings, with $0.93 EPS against an estimated $0.85, and revenue of $545.7 million exceeding the $536.9 million estimate. Despite the beat, the company remains unprofitable with negative net margin and ROE, and year-over-year revenue decreased by 0.9%. Analyst consensus is "Hold" with an average target price of $19.67, while insider activity showed mixed signals with the CEO buying shares and another insider selling.

https://www.marketbeat.com/instant-alerts/sonos-nasdaqsono-shares-gap-up-on-strong-earnings-2026-02-04/

Why Sonos (SONO) Stock Is Up Today

Sonos (NASDAQ:SONO) stock rose by 4.5% after reporting strong fourth-quarter 2025 earnings, significantly beating profitability expectations. While revenue remained flat year-on-year, adjusted earnings per share crushed estimates, and the company's operating margin nearly doubled, signaling improved cost efficiency. Despite the positive news, Sonos's shares remain volatile, having dropped recently due to increased competition fears following Sony Group's new joint venture in consumer electronics.

https://finviz.com/news/299822/why-sonos-sono-stock-is-up-today

Sonos Inc SEC 10-Q Report

Sonos Inc. has released its 10-Q report for Q3 fiscal year 2026, detailing financial performance including a slight revenue decrease but significantly improved gross and net income, alongside higher EPS. The report highlights operational efficiencies, new product launches like the Amp Multi, and strategic cost transformation initiatives. Despite softer demand in some areas, the company is focused on continued growth and platform enhancement under its new CEO, Tom Conrad.

https://www.tradingview.com/news/tradingview:1baec62478848:0-sonos-inc-sec-10-q-report/

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Sonos Inc. Price History

07.00.2026 - SONO Stock was down 6.8%

• Sonos (SONO) shares dropped by 5.5% following the company's failure to meet quarterly projections, with earnings per share and revenue falling below expectations. This unsatisfactory financial performance contributed to the negative market momentum.
• Despite a 12.7% increase in revenue compared to the previous year, Sonos faced challenges with negative net margins and return on equity, raising concerns among investors and analysts.
• The recent surpassing of the 200-day moving average indicated a technical breakout, but conflicting insider activity and analyst evaluations added to the uncertainty surrounding the stock.
• Market watchers are closely observing Sonos as stakeholders evaluate the company's potential for a revival through innovative products, expanded market reach, and software integration, underscoring the significance of future growth strategies in shaping the stock's trajectory.

04.01.2026 - SONO Stock was up 2.6%

• Strong first-quarter fiscal 2026 earnings were reported by Sonos, surpassing revenue expectations and demonstrating enhanced profitability through cost control and expense reduction.
• The announcement of upcoming product releases later in the fiscal year, accompanied by improved system performance, has boosted investor confidence, resulting in a positive uptrend in the stock.
• Analysts have upheld a 'Buy' rating and optimistic target prices for Sonos, indicating a promising future for the company and fueling the stock's upward movement.
• Investor interest in Sonos shares has been rekindled by the positive earnings outcomes and forthcoming product launches, despite past stock underperformance compared to the sector, leading to today's bullish trend.

06.00.2026 - SONO Stock was down 5.4%

• SONO stock crossed above its 200-day moving average, indicating a technical breakout, despite recent mixed analyst ratings and an EPS miss. This could have triggered profit-taking among investors.
• The company reported negative margins and return on equity, which might have raised concerns about its profitability and financial health, contributing to the bearish sentiment.
• Investors are debating whether Sonos is a value trap or a potential turnaround, with the stock experiencing a period of consolidation. The uncertainty surrounding the company's future growth prospects and market performance could have further fueled the bearish movement.

04.10.2025 - SONO Stock was down 5.2%

• Sonos was anticipated to show modest Q4 growth with the introduction of new AI-driven products and cost controls. However, factors such as tariffs and subdued spending are likely to have influenced investor sentiment.
• The market appeared to react negatively to Sonos' Q4 earnings performance, suggesting a possible shortfall compared to investor expectations.
• The downturn in market sentiment towards Sonos could be linked to concerns about the company's ability to tackle challenges like tariffs and weakened consumer expenditure, leading to a decline in investor confidence.

05.01.2026 - SONO Stock was up 5.3%

• Sonos (SONO) saw a significant uptrend in trading today, driven by the following factors:
• Strong performance in fiscal Q1 2026, with nearly doubled net income and improved margins surpassing market forecasts.
• Introduction of the new Amp Multi product and a shelf registration for employee stock offerings, illustrating Sonos's dedication to innovation and strategic expansion.
• Positive ratings and price targets reaffirmed by analysts and firms such as Rosenblatt Securities, acknowledging the company's impressive quarterly results and market undervaluation.
• Despite industry competition concerns, Sonos's operational efficiencies and new product launches have solidified investor faith in the company's future growth prospects.

23.00.2026 - SONO Stock was down 5.2%

• Today, Sonos witnessed a bearish trend driven by heightened competition within the consumer electronics sector.
• The market expressed concerns after Sony Group and TCL Electronics announced a collaboration to develop televisions and home audio devices, potentially impacting Sonos's market share and pricing, consequently leading to a drop in the stock value.
• Despite recent strategic actions like the inclusion of new board members and a forward-thinking approach by the new CEO, Sonos confronts challenges in sustaining its competitive position within the industry.
• Investors are closely observing Sonos's implementation of its growth plans and the repercussions of its new product introductions on financial performance to gauge the company's prospective path amid shifting market dynamics.

06.10.2025 - SONO Stock was down 5.1%

• Despite the positive Q4 results and optimistic forecasts, Sonos (SONO) faced a decline in its stock price today.
• Market concerns about Sonos' future growth potential may have contributed to this negative reaction.
• Investors could be capitalizing on recent gains, resulting in a temporary downturn in the stock's performance.
• Some shareholders may have anticipated stronger results or guidance, prompting a sell-off despite the positive earnings report.

11.11.2025 - SONO Stock was down 2.5%

• Institutional investors have increased their stakes in Sonos and the stock recently reached a 52-week high. However, the company's failure to meet quarterly earnings and revenue estimates has dampened investor sentiment.
• The Chief Legal & Business Development Officer sold Sonos shares for tax purposes, which could indicate a lack of confidence from within the company and contribute to the bearish movement.
• The negative market reaction to the missed financial targets is overshadowing the positive momentum generated by strong Q4 2025 earnings and analyst upgrades.
• The bearish movement observed in Sonos stock today may be a result of investors questioning the company's future growth prospects due to the combination of missed targets and insider selling.

14.00.2026 - SONO Stock was down 5.1%

• Today's downward movement in Sonos' stock may be linked to market concerns regarding the company's upcoming first-quarter fiscal 2026 financial results.
• The appointment of three new directors to Sonos' board, bringing expertise in hardware operations, financial leadership, and technology platform management, could have instilled uncertainty among investors about the company's strategic direction.
• Despite analysts predicting a return to profitability this year and company management actively engaging in share buybacks, the market response to the new board appointments and the forthcoming financial results might have contributed to the bearish trend in Sonos' stock today.

05.10.2025 - SONO Stock was down 0.7%

• Even though Sonos exceeded Q4 expectations and gave a positive forecast for Q1, its stock witnessed a downward trend.
• The market response might be linked to the higher-than-anticipated quarterly adjusted losses that were disclosed.
• Concerns among investors could be related to the potential effects of tariffs and subdued consumer spending on Sonos' future growth.
• Profit-taking activities following a period of stock price increase subsequent to the earnings release may also have impacted the market movement.

05.10.2025 - SONO Stock was up 6.6%

• Following the strong Q4 results and optimistic guidance for the first quarter, Sonos stock saw a rise, reflecting investor confidence in the company's performance.
• The company's shift towards a unified sound platform has likely contributed to the positive market sentiment, hinting at potential growth prospects for Sonos.
• Sonos' focus on new AI-driven products and efficient cost management aligns with market predictions, further bolstering investor confidence.
• Despite likely obstacles such as tariffs and subdued spending patterns, Sonos' proactive strategies and robust financial performance have positioned it well in the market, propelling the stock's upward trend.

09.01.2026 - SONO Stock was down 5.3%

• Despite strong earnings and new products, Sonos experienced a decline in its stock price today.
• Concerns arose about potential dilution or future performance due to substantial share accumulation by a major shareholder, prompting selling pressure.
• Market sentiment towards Sonos turned negative possibly due to increased competition anxieties following a recent joint venture in consumer electronics by Sony Group.
• Investors may have engaged in profit-taking after the spike in shares post-earnings, leading to the bearish movement.