BMS, J&J factor in HCP education on clot-busting mechanism before milvexian data drop
Bristol Myers Squibb (BMS) and Johnson & Johnson (J&J) have launched an educational campaign for healthcare professionals about the factor XIa pathway, ahead of upcoming Phase 3 data for their investigational anticoagulant, milvexian. This initiative aims to inform clinicians about unmet needs in cardiovascular and thromboembolic conditions and how factor XIa inhibitors could address them, particularly concerning the mechanism's potential to prevent dangerous clots without increasing bleeding risk. The campaign sets the stage for a potential launch, despite a prior setback with one Phase 3 trial and competition from existing and emerging anticoagulants.
https://www.fiercepharma.com/marketing/bms-jj-factor-physician-education-clot-busting-mechanism-x-factor-readouts