United Airlines says fares may need to rise up to 20% to offset fuel surge
United Airlines CEO Scott Kirby stated that ticket prices might need to increase by 15% to 20% to absorb rising jet fuel costs, despite robust demand for premium travel. The airline aims to fully recover these costs, targeting double-digit pre-tax margins next year, and has already begun implementing fare increases and higher baggage fees. While demand has not yet dropped, Kirby acknowledged that continued price hikes will eventually test consumer willingness to pay.
https://www.reuters.com/business/united-airlines-says-fares-may-need-rise-up-20-offset-fuel-surge-2026-04-22/