SAP SE ADS ($SAP) Stock Forecast: Down 15.2% Today

What is SAP SE ADS?

A prominent European software company, SAP SE (SAP), is recognized for its cloud services and AI initiatives, maintaining a strong position in the market.

Why is SAP SE ADS going down?

SAP stock is down 15.2% on Jan 29, 2026 14:36

• SAP stock saw a notable decline of 15% linked to cloud backlog growth concerns in the fourth quarter.
• Investor sentiment was influenced by worries about the impact of AI on software development and future cloud prospects.
• Despite the drop, analysts express positivity towards SAP stock, highlighting potential modest upside and the favorable effects of AI and cloud strategies, notably S/4HANA.
• Market movement reflects a focus on SAP's cloud momentum, AI integration, and its capability to address challenges in cloud backlog growth and software development.

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SAP Technical Analysis

SAP News

SAP SE (SAP) Stock Falls 15% as Cloud Outlook Raises Concerns

SAP SE (SAP) shares fell almost 15% following a weaker-than-expected cloud contract backlog growth in the fourth quarter. While the company reported steady revenue and operating profit, concerns about future cloud backlog growth and the impact of AI on software development weighed on investor sentiment. Despite the dip, analysts maintain a Strong Buy consensus for SAP stock, projecting a modest upside.

https://www.tipranks.com/news/sap-se-sap-stock-falls-15-as-cloud-outlook-raises-concerns

SAP.DE stock down €4.59 to €196.36 on 28 Jan 2026: SAP SE (XETRA) AI cloud test

SAP SE (SAP.DE) stock dropped by €4.59 to €196.36 on January 28, 2026, as investors reacted to upcoming earnings and AI cloud adoption prospects. Despite this dip, Meyka AI rates SAP.DE as a "BUY" with a score of 73.35/100, projecting significant upside potential based on its AI initiatives and solid fundamentals. The company's AI and cloud strategies, particularly S/4HANA, are seen as key growth drivers, though risks like slower license migration and IT spending cuts remain.

https://meyka.com/blog/sapde-stock-down-459-to-19636-on-28-jan-2026-sap-se-xetra-ai-cloud-test-2801/

Morgan Stanley Expects SAP's Current Cloud Backlog Growth to Define FY26 Outlook

Morgan Stanley anticipates that SAP's cloud backlog growth in the current fiscal year will be a key indicator for its financial outlook in fiscal year 2026. The article notes that Unity Software recently reported strong fourth-quarter revenue, exceeding consensus estimates, but also reported a quarterly loss per share.

https://news.futunn.com/en/post/67952095/morgan-stanley-expects-sap-s-current-cloud-backlog-growth-to

BPX Explains the Three Key Benefits of Moving to SAP S/4HANA

BPX details three key benefits of migrating to SAP S/4HANA: enhanced performance and streamlined processes, cost-effectiveness with advanced analytics, and a flexible, user-friendly experience. The article highlights how SAP S/4HANA enables real-time data processing, integration with AI, and a modern Fiori 2.0 interface, leading to increased operational efficiency and a competitive advantage. BPX positions itself as a partner for businesses undertaking this complex migration.

https://www.openpr.com/news/4364217/bpx-explains-the-three-key-benefits-of-moving-to-sap-s-4hana

SAP SE Stock: Can Europe’s Software Giant Still Surprise The Market?

SAP SE's stock has seen a significant rally, driven by its cloud momentum and AI narrative, transforming it into a closely watched tech name in Europe. While Wall Street is largely constructive, with analysts highlighting strong cloud growth and margin expansion, some caution exists regarding valuation and execution risks. The company's future hinges on its cloud strategy with RISE with SAP, AI integration, and ecosystem development.

https://www.ad-hoc-news.de/boerse/ueberblick/sap-se-stock-can-europe-s-software-giant-still-surprise-the-market/68523547

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SAP SE ADS Price History

09.03.2025 - SAP Stock was up 6.2%

• SAP's bullish movement today could be attributed to the announcement of a share buyback program, signaling confidence in the company's financial position and future prospects.
• Share buybacks often indicate that a company believes its stock is undervalued, which can attract investors looking for potential growth opportunities.
• This move by SAP may have instilled optimism among investors, leading to increased buying activity and driving the stock price higher.
• The market's positive reaction to the capital market information release suggests that investors view SAP's strategic decisions favorably, contributing to the bullish momentum in the stock.

29.00.2026 - SAP Stock was down 15.2%

• SAP stock saw a notable decline of 15% linked to cloud backlog growth concerns in the fourth quarter.
• Investor sentiment was influenced by worries about the impact of AI on software development and future cloud prospects.
• Despite the drop, analysts express positivity towards SAP stock, highlighting potential modest upside and the favorable effects of AI and cloud strategies, notably S/4HANA.
• Market movement reflects a focus on SAP's cloud momentum, AI integration, and its capability to address challenges in cloud backlog growth and software development.

10.09.2025 - SAP Stock was down 2.5%

• The bearish movement in SAP today may be linked to concerns about its competition in the CRM software market, particularly with Salesforce trading close to a 52-week low.
• Investors appear to be turning their attention to companies like Salesforce, perceiving them to hold a stronger market position and a more innovative approach, resulting in a sell-off of SAP shares.
• Discussions regarding Salesforce's dominance and focus on artificial intelligence may have prompted investors to reconsider their CRM-related stocks holdings, including SAP, influencing the observed bearish trend.

23.00.2026 - SAP Stock was up 5.0%

• The uptrend in SAP's stock is linked to the company's strategic partnerships in the healthcare and agriculture sectors, positioning SAP as a foundational infrastructure provider in data-intensive industries.
• The availability of LLumin's CMMS+ for predictive maintenance and asset management on the SAP® Store likely played a role in driving investor optimism about enhancing asset reliability and controlling maintenance costs.
• Despite recent market softness in software stocks, investors are keen on SAP's AI product roadmap and cloud backlog, expecting growth from AI-driven S/4HANA upgrades, supported by Meyka AI's "BUY" recommendation and positive outlook.
• The favorable market sentiment towards SAP may also reflect the anticipated rapid expansion of the Process Orchestration Market, where SAP holds a significant position, pointing to future growth opportunities for the company's solutions.

23.06.2024 - SAP Stock was up 5.5%

• SAP stock rose sharply in pre-market trading after reporting second-quarter financial results, despite missing the analyst consensus estimate for quarterly earnings.
• The positive market reaction could be attributed to highlights from SAP's earnings call, emphasizing strong cloud growth and operational efficiency.
• Investors may be focusing more on the long-term growth potential of SAP's cloud business, overlooking the slight miss in earnings for the quarter.
• The overall bullish sentiment towards SAP indicates that investors are optimistic about the company's strategic direction and growth prospects in the cloud services sector.

23.06.2024 - SAP Stock was up 6.6%

• SAP's Q2 earnings and revenues increased year over year, driven by the continued strength in its cloud business and strategic transformation initiatives, leading to a bullish market movement.
• Despite missing the analyst consensus estimate for quarterly earnings, SAP's strong cloud growth and operational efficiency highlighted in the earnings call contributed to the positive market sentiment.
• The overall positive sentiment in the market, with small-caps leading and tech stocks lagging, along with anticipation for upcoming earnings reports from major companies, also likely influenced SAP's bullish movement.
• Investors reacted positively to SAP's performance, causing a surge in the stock price during pre-market trading, showcasing confidence in the company's future growth prospects.

23.06.2025 - SAP Stock was down 5.4%

• Despite SAP reporting better-than-expected Q2 results with earnings and revenue surpassing estimates, the stock experienced a strong bearish movement.
• The release of a capital market information regarding a share buyback could have influenced market sentiment negatively.
• Investors might have been expecting even stronger performance from SAP in Q2, leading to a sell-off after the earnings release.
• The overall market sentiment towards technology stocks or specific industry trends could have also contributed to the bearish movement in SAP's stock price.

02.00.2026 - SAP Stock was down 1.7%

• Despite SAP's strong performance and positive analyst sentiment, the significant decrease in short interest did not translate into a bullish market movement, indicating a divergence between market sentiment and actual trading activity.
• The sell-off by some institutional investors might have contributed to the bearish movement, signaling profit-taking or a shift in investment strategies.
• The market's reaction could also be influenced by broader market conditions or sector-specific factors impacting technology stocks, overshadowing SAP's individual performance.
• The focus on AI-driven growth and strategic initiatives may have raised expectations, leading to profit booking by some investors, contributing to the downward pressure on SAP's stock price.

12.07.2025 - SAP Stock was down 5.6%

• SAP's bearish movement today could be attributed to concerns about slowing sales growth in the enterprise software sector.
• The significant decline in Salesforce stock, a key player in the industry, may have influenced market sentiment towards SAP.
• Cautious enterprise spending could be impacting SAP's revenue projections, leading to investor unease and the bearish market movement.

02.00.2026 - SAP Stock was down 1.9%

• Despite SAP beating Q3 earnings estimates with a 7.2% year-over-year increase in revenue, two significant investors reduced their stakes in the company, selling thousands of shares each.
• The decrease in short interest by 18.9% in December did not translate into a positive stock movement, indicating potential concerns among investors despite the company holding a consensus "Buy" rating with a target price of $284.33.
• The stock's bearish movement could be attributed to profit-taking activities by institutional investors, reflecting a lack of confidence in SAP's future growth prospects despite its recent positive earnings and market rerating.
• The market might be reacting to the news of reduced stakes by major investors, signaling a shift in sentiment towards SAP's stock and potentially raising questions about the company's ability to sustain its recent rally driven by cloud momentum and AI strategies.

23.03.2025 - SAP Stock was up 7.8%

• SAP surpassed expectations in Q1 earnings and revenues, fueled by growing demand for its cloud services.
• This impressive performance has instilled confidence among investors in SAP's growth prospects, reflected in the surge of its stock price.
• Amid broader market apprehensions about the Federal Reserve's autonomy and remarks by President Trump on interest rates, SAP's robust showing has distinguished itself, garnering increased investor interest.

23.03.2025 - SAP Stock was up 10.5%

• SAP's stock surged after reporting better-than-expected Q1 results, with revenue of 9.01 billion euros ($9.48 billion) and earnings of 1.44 euros ($1.54) per share, surpassing analyst estimates.
• The positive earnings report fueled investor confidence in SAP's performance and growth prospects, leading to a significant uptick in the stock price.
• The overall bullish sentiment in the market, despite initial concerns over President Trump's remarks on Fed Chair Jerome Powell and global trade tensions, contributed to the upward momentum in SAP's stock as investors sought opportunities in strong-performing companies like SAP.