Hasbro Inc. ($HAS) Stock Forecast: Up 5.0% Today

What is Hasbro Inc.?

A company known for designing, producing, and marketing toys and games, Hasbro Inc. (HAS) notably generates a significant portion of its sales from the United States. Recently, the stock demonstrated a notable bullish trend.

Why is Hasbro Inc. going up?

HAS stock is up 5.0% on Feb 2, 2026 20:50

• Hasbro's stock achieved a 52-week peak at $90.85 USD, exhibiting an impressive 60.57% increase over the past year and a notable 21.85% rise in the last six months. This upward momentum in stock value appears to stem from optimistic analyst outlooks and anticipation of profitability.
• Analysts have revised higher price targets for Hasbro, with one firm adjusting its target to $103 from $94 and maintaining an Overweight rating on the stock. This adjustment signifies a high level of confidence in the company's prospective performance.
• The recent unveiling of a licensing deal with Legendary Entertainment to develop toys for the upcoming Street Fighter movie might have also added to the bullish upswing. This partnership has the potential to unlock fresh revenue streams and elevate Hasbro's brand visibility within the entertainment sector.
• In conclusion, Hasbro's robust financial position, favorable analyst evaluations, and strategic business decisions, including the collaboration with Legendary Entertainment, are likely driving forces behind the surge in the stock price and subsequent traction among investors in the current bullish market climate.

HAS Price Chart

HAS Technical Analysis

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Deep Dive Into Hasbro Stock: Analyst Perspectives (4 Ratings)

This article analyzes recent analyst ratings for Hasbro (NASDAQ: HAS), summarizing the perspectives of four analysts over the last three months. It details their 12-month average price target of $97.75, which represents an 8.21% increase from the prior average. The report also delves into Hasbro's financial health, highlighting its elevated market capitalization, strong revenue growth, high return on equity, and efficient return on assets, while noting its below-average net margin and high debt-to-equity ratio.

https://www.benzinga.com/insights/analyst-ratings/26/02/50313610/deep-dive-into-hasbro-stock-analyst-perspectives-4-ratings

Morgan Stanley Adjusts Price Target on Hasbro to $103 From $94, Maintains Overweight Rating

Morgan Stanley has increased its price target for Hasbro (HAS) shares to $103 from $94, while reiterating an Overweight rating on the stock. This adjustment comes amidst other analyst revisions for Hasbro, with the company also scheduled to announce its fourth-quarter and full-year 2025 earnings in February. Hasbro specializes in the design, production, and marketing of toys and games, with a significant portion of its net sales coming from the United States.

https://www.marketscreener.com/news/morgan-stanley-adjusts-price-target-on-hasbro-to-103-from-94-maintains-overweight-rating-ce7e5bd2d981f327

Hasbro stock hits 52-week high at 90.85 USD

Hasbro Inc. (HAS) stock has reached a 52-week high of $90.85 USD, reflecting significant recovery and growth with a 60.57% 1-year price return and 21.85% return over the past six months. Despite being potentially overvalued, analysts expect profitability this year, supported by an improved earnings outlook, increased price targets from Jefferies and Seaport Global, and strategic leadership appointments in its video game division. The company also offers a stable 3.14% dividend yield with 45 consecutive years of payments.

https://www.investing.com/news/company-news/hasbro-stock-hits-52week-high-at-9085-usd-93CH-4479356

Hasbro stock hits 52-week high at 90.85 USD By Investing.com

Hasbro Inc. (HAS) stock has reached a 52-week high of $90.85, showing a 60.57% return over the past year and 21.85% in the last six months. Despite being potentially overvalued, analysts expect profitability this year, and the company maintains a 3.14% dividend yield with 45 consecutive dividend payments. Recent developments include an improved earnings outlook from Fitch Ratings, raised price targets from Jefferies and Seaport Global Securities, and the appointment of a former Blizzard executive to lead its video game division.

https://ca.investing.com/news/company-news/hasbro-stock-hits-52week-high-at-9085-usd-93CH-4432326

Street Fighter movie toys: Hasbro joins Legendary’s 2026 film

Hasbro has announced a licensing partnership with Legendary Entertainment to create a line of action figures, toys, and collectibles for the upcoming live-action Street Fighter movie, set to release on October 16, 2026. This collaboration marks a return for Hasbro to the Street Fighter franchise, leveraging its past experience with Street Fighter II: The World Warrior. The new toy line aims to capture the spirit of the iconic video game characters for fans worldwide.

https://www.stocktitan.net/news/HAS/hasbro-and-legendary-entertainment-enter-the-ring-for-epic-street-tem01g9c2roa.html

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Hasbro Inc. Price History

10.09.2025 - HAS Stock was down 3.8%

• Hasbro's stock closed at $74.78 with a -1.46% shift.
• An investigation into Hasbro on behalf of long-term stockholders may have contributed to investors' concerns and a sell-off.
• The launch of the first-ever stand-alone mobile app for the iconic board game SORRY! in partnership with Gameberry Labs may not have counteracted the negative sentiment surrounding the stock.
• Hasbro's performance might be influenced by specific company-related issues, considering the stock's decline amidst a rising market.

24.03.2025 - HAS Stock was up 14.2%

• Hasbro's stock experienced a strong bullish movement today.
• The positive Q1 earnings and revenue beating estimates contributed to the stock's rise.
• Despite concerns over potential impacts of China tariffs, the company's cost savings and margin growth strategies seem to have reassured investors.
• The renewal of partnerships with Disney for franchises like Star Wars and Marvel also added to the positive sentiment surrounding Hasbro.

24.03.2025 - HAS Stock was up 10.8%

• Hasbro's stock saw a notable bullish movement today.
• Despite worries about China tariffs, Hasbro's Q1 earnings and revenues surpassed expectations, demonstrating the company's strength.
• Comments from the CFO regarding cost savings and margin growth measures seemed to reassure investors about Hasbro's ability to counter tariff effects.
• The strong performance in the first quarter, fueled by impressive results in the MAGIC ecosystem and licensing growth, likely contributed to the positive investor sentiment towards Hasbro's stock.

30.00.2026 - HAS Stock was down 2.4%

• Valley Wealth Managers Inc. and Great Lakes Advisors LLC cutting their stakes in Hasbro by significant percentages in Q3 may have signaled a lack of confidence in the company's future performance, contributing to the bearish trend.
• The shareholder lawsuit alleging that Hasbro intentionally overprinted Magic: The Gathering cards to boost revenue at the expense of card value and investor trust likely raised concerns among investors, leading to a negative market sentiment.
• Despite the positive coverage of Hasbro's classic game Twister as a party favorite, the overshadowing negative news of insider sales, reduced institutional holdings, and legal challenges could have outweighed any positive impact on the stock price.
• The combination of reduced institutional investments, insider selling, and legal troubles surrounding the Magic: The Gathering cards might have created a perfect storm of uncertainty and skepticism, driving the bearish movement in Hasbro's stock today.

23.09.2025 - HAS Stock was down 0.2%

• Hasbro reported an upbeat third quarter with strong Wizards-led growth and solid profits, but the stock still experienced a bearish movement.
• The positive earnings and revenue surprises in Q3 might not have been enough to offset broader market concerns or investor expectations.
• The partnership with Netflix for the animated film "KPop Demon Hunters" may have raised concerns about the company's diversification strategy or future growth prospects.
• Despite the positive news about Little Tikes and the PEPPA PIG collection, external factors or market sentiment could have influenced the stock's downward trend.

24.03.2025 - HAS Stock was up 8.3%

• Hasbro (HAS) reported Q1 earnings and revenues that surpassed estimates, indicating strong performance in the quarter.
• The company's success in the MAGIC ecosystem, along with growth in licensing and reduced promotional discounts, likely contributed to the positive results.
• Analysts' insights and expectations were optimistic about Hasbro's performance, further boosting investor confidence in the stock.
• Despite initial doubts about earnings growth, Hasbro's actual results seem to have reassured investors, leading to a bullish movement in the stock price.

23.06.2025 - HAS Stock was down 2.3%

• Despite outperforming expectations in the second quarter, Hasbro's stock faced a downward trend possibly linked to concerns about a substantial charge due to tariffs affecting toy sales.
• The success of the Wizards and Digital Gaming sectors was insufficient to counterbalance the decline in Consumer Products and Entertainment divisions, resulting in a mixed overall performance.
• Although Hasbro's Q2 earnings and revenues exceeded predictions, apprehensions arose regarding the potential rise in Q3 costs as retailers prepare for the holiday season.
• The market's response may also be shaped by uncertainties regarding how tariff expenses could impact Hasbro's profit margins in the upcoming quarters.

23.06.2025 - HAS Stock was down 2.9%

• Hasbro (HAS) reported impressive Q2 earnings and revenue, beating estimates by a significant margin.
• Despite the positive earnings surprise, concerns about a year-over-year revenue drop in Q2 due to factors like tariffs and soft consumer product demand weighed on investor sentiment.
• The stock price of Hasbro (HAS) closed higher than the market, indicating some initial positive reaction to the news, but the overall bearish market movement may have overshadowed these positive developments, leading to a strong bearish movement in the stock today.

02.01.2026 - HAS Stock was up 5.0%

• Hasbro's stock achieved a 52-week peak at $90.85 USD, exhibiting an impressive 60.57% increase over the past year and a notable 21.85% rise in the last six months. This upward momentum in stock value appears to stem from optimistic analyst outlooks and anticipation of profitability.
• Analysts have revised higher price targets for Hasbro, with one firm adjusting its target to $103 from $94 and maintaining an Overweight rating on the stock. This adjustment signifies a high level of confidence in the company's prospective performance.
• The recent unveiling of a licensing deal with Legendary Entertainment to develop toys for the upcoming Street Fighter movie might have also added to the bullish upswing. This partnership has the potential to unlock fresh revenue streams and elevate Hasbro's brand visibility within the entertainment sector.
• In conclusion, Hasbro's robust financial position, favorable analyst evaluations, and strategic business decisions, including the collaboration with Legendary Entertainment, are likely driving forces behind the surge in the stock price and subsequent traction among investors in the current bullish market climate.

06.00.2026 - HAS Stock was up 0.3%

• Hasbro's stock surged to a new 52-week high of $85.25, representing a significant 49.32% increase over the past year, attributed to strong investor confidence and positive market sentiment.
• The rise in Hasbro's stock price is linked to the company's successful transformation into an intellectual property powerhouse, emphasized during a CEO's discussion at an industry event.
• Investor confidence was reinforced by positive analyst revisions, with multiple firms raising price targets and endorsing a "Moderate Buy" consensus rating, reflecting optimism about Hasbro's future growth prospects.
• The overall positive momentum in Hasbro's stock is associated with the company's strategic endeavors, the strong performance of key franchises like Magic: The Gathering, and favorable developments such as analyst upgrades and an improved outlook by a credit rating agency.

11.11.2025 - HAS Stock was up 5.1%

• Mane Global Capital Management LP and Broad Bay Capital Management LP both made significant investments in Hasbro, acquiring millions of dollars worth of shares, indicating strong confidence in the company's future prospects.
• Analysis suggests Hasbro is well positioned in the Toys Games Hobbies industry, with strategic partnerships and STEM toy innovation expected to drive growth despite challenges.
• Hasbro's stock has performed well, surpassing quarterly EPS estimates and trading near its 12-month high, boosted by investments and industry outlook. The company has seen increased institutional ownership and positive analyst ratings, signaling a promising market outlook.

24.09.2025 - HAS Stock was up 6.8%

• The strong performance in the third quarter has led to an increase in Hasbro's stock value.
• Investors are optimistic about Hasbro's growth potential, especially with the exceptional sales in Magic: The Gathering and the improved EBITDA forecast for 2025.
• The collaboration with The Little Tikes Company for the PEPPA PIG product line has further boosted confidence in Hasbro's brand expansion and revenue opportunities.
• Hasbro's strategic initiatives and positive financial outcomes have reinforced market confidence and investor enthusiasm for the company's future prospects.