Harley-Davidson Inc. ($HOG) Stock Forecast: Up 5.4% Today

What is Harley-Davidson Inc.?

Harley-Davidson (NYSE: HOG) is a well-known American motorcycle manufacturer, facing recent challenges in its market performance.

Why is Harley-Davidson Inc. going up?

HOG stock is up 5.4% on Mar 3, 2026 19:45

• Despite encountering obstacles like a significant EPS miss and a year-over-year revenue decline, Harley-Davidson increased its quarterly dividend, potentially boosting investor confidence and leading to a positive market response.
• The closure of the historic Farrow Harley-Davidson dealership, operational for 114 years, might indicate a strategic shift towards consolidating operations in more profitable locations, which could be viewed favorably by investors.
• The stock of Harley-Davidson underperforming during broader market downturns suggests that the recent positive market response might be a short-term correction rather than a sustained trend.
• Analysts maintaining a "Hold" rating on the stock with a consensus target price of $23.50, despite recent challenges, reflects a cautious market sentiment, with investors likely awaiting further clarity on the company's future strategies before making significant investment decisions.

HOG Price Chart

HOG Technical Analysis

HOG News

Harley-Davidson (NYSE:HOG) Sets New 1-Year Low - Should You Sell?

Harley-Davidson (NYSE:HOG) recently hit a new 52-week low of $17.11 with shares trading around $17.47, significantly below its moving averages. The company reported a substantial EPS miss of ($2.44) against an expected ($0.92) and a 9.8% year-over-year revenue decrease. Despite these challenges, Harley-Davidson modestly increased its quarterly dividend to $0.1875, offering an approximate 4.3% yield, while analysts maintain an average "Hold" rating with a consensus target price of $23.50.

https://www.marketbeat.com/instant-alerts/harley-davidson-nysehog-sets-new-1-year-low-should-you-sell-2026-03-02/

Harley-Davidson confirms historic 'oldest dealership' to close after 114 years

Farrow Harley-Davidson, considered the oldest Harley dealership in the United States, is closing its Sunbury, Ohio, location after 114 years of operation. The closure follows the sale of Ricard Automotive's Farrow Harley-Davidson dealerships to the Schipper family, who are consolidating operations to their Columbus store. The new owners, who also operate several other Harley dealerships, have pledged to uphold the legacy and serve the riding community from their Columbus location.

https://www.the-sun.com/motors/16025332/harley-davidson-sunbury-ohio-farrow-oldest-dealership-close/

Harley-Davidson, Inc. (NYSE:HOG) Given Average Recommendation of "Hold" by Brokerages

Harley-Davidson, Inc. (NYSE:HOG) has received a consensus "Hold" recommendation from ten brokerages, with an average 12-month price target of $23.50. This follows a significant Q4 EPS miss and a 9.8% year-over-year revenue decline, which pushed the stock to a new 52-week low and led to analyst downgrades. Despite the company raising its quarterly dividend, concerns persist due to insider selling and sharp near-term EPS cuts from Zacks.

https://www.marketbeat.com/instant-alerts/harley-davidson-inc-nysehog-given-average-recommendation-of-hold-by-brokerages-2026-03-02/

Harley-Davidson Inc. stock falls Friday, underperforms market

Harley-Davidson Inc.'s stock (HOG) fell 2.12% to $18.00 on Friday, marking its third consecutive day of losses. This decline occurred during a challenging trading session where the S&P 500 Index and Dow Jones Industrial Average also experienced significant drops. The company's performance underperformed the broader market trends.

https://www.marketwatch.com/data-news/harley-davidson-inc-stock-falls-friday-underperforms-market-73abbeba-3cd35f54234e?mod=mw_quote_news&gaa_at=eafs&gaa_n=AWEtsqfX5dmZUXQbnY8Z5xzlbyBGFPznsbWx6F9NNPM4_IdkM5wvRu9DFQxi&gaa_ts=69a4aaa1&gaa_sig=s4MvGQyws2VxCkrzL8RpcASq08JXj6NKuLHAQLGwBM66oNfB2NLWDyCcImkj_gvoy4bDSbasVahk3fcbyCoFkA%3D%3D

Harley-Davidson, Inc. (NYSE:HOG) Declares Dividend Increase - $0.19 Per Share

Harley-Davidson, Inc. (NYSE:HOG) announced a quarterly dividend increase to $0.1875 per share, representing a 4.2% raise from its previous dividend. This dividend is well-covered by earnings, with a payout ratio of 22.5% that is expected to decrease further next year. Despite beating revenue estimates, the company reported an EPS loss of ($2.44) and its stock is currently trading near its 12-month low with a "Hold" consensus rating from analysts.

https://www.marketbeat.com/instant-alerts/harley-davidson-inc-nysehog-declares-dividend-increase-019-per-share-2026-02-28/

Trending Today

Excelerate Energy ($EE) Stock Forecast: Down 5.2% Today

Circle Internet Group ($CRCL) Stock Forecast: Up 7.4% Today

Newmont Mining Corporation ($NEM) Stock Forecast: Down 8.5% Today

Zillow Group Inc. ($Z) Stock Forecast: Up 5.1% Today

Harley-Davidson Inc. ($HOG) Stock Forecast: Up 5.4% Today

Aurora Cannabis Inc. ($ACB) Stock Forecast: Down 5.3% Today

DENTSPLY SIRONA Inc. ($XRAY) Stock Forecast: Down 5.9% Today

Monolithic Power Systems Inc. ($MPWR) Stock Forecast: Down 5.4% Today

Schlumberger N.V. ($SLB) Stock Forecast: Down 5.2% Today

KLA-Tencor Corporation ($KLAC) Stock Forecast: Down 5.0% Today

Harley-Davidson Inc. Price History

01.04.2025 - HOG Stock was up 5.2%

• The company's stock is rising today following the Q1 revenue and EPS surpassing estimates, indicating a robust financial performance.
• Positive market sentiment towards Harley-Davidson is also influenced by overall market fluctuations, creating advantageous conditions for the stock.
• An analyst's suggestion to avoid OneMain Holdings as "too risky" and instead focus on other investment opportunities like Reddit may have attracted investor interest towards more stable and promising choices such as Harley-Davidson, contributing to the bullish movement in the stock.

19.04.2025 - HOG Stock was up 5.1%

• The bullish movement in Harley-Davidson's stock (HOG) today could be attributed to the overall positive sentiment surrounding the MAGA economy.
• The thriving MAGA economy may have boosted consumer confidence and purchasing power, leading to increased demand for luxury items like motorcycles, benefiting companies like Harley-Davidson.
• As the world's largest market becomes more divided into two, it could create opportunities for companies like Harley-Davidson to capitalize on specific market segments and cater to the evolving consumer preferences.
• The strong performance of Harley-Davidson's stock today may also indicate that investors are optimistic about the company's growth prospects and its ability to navigate the changing economic landscape successfully.

30.06.2025 - HOG Stock was up 16.7%

• Despite reporting lower than expected earnings and revenue in Q2, Harley-Davidson saw a significant bullish movement of 13.5%.
• The market reacted positively to the news of the HDFS deal expected to unlock $1.25B in cash, as well as the company's plans for a $500M buyback and $450M debt reduction.
• Investor sentiment was boosted by these strategic financial moves, outweighing the negative impact of the decline in motorcycle sales by 23% due to soft demand.
• The bullish movement indicates that investors are optimistic about Harley-Davidson's ability to navigate challenges and drive future growth through financial restructuring and cash infusion.

04.10.2025 - HOG Stock was down 8.3%

• Despite surpassing earnings and revenue estimates in Q3, Harley-Davidson (HOG) experienced a strong bearish movement in the stock market.
• The market may have reacted negatively due to concerns about future growth prospects or guidance provided by the company, despite the positive financial results.
• Investors might be focusing on other underlying factors such as rising competition, changing consumer preferences, or macroeconomic conditions impacting the company's stock price.
• While the earnings beat was impressive, it seems that investors are looking for more clarity and assurance regarding the company's long-term sustainability and growth trajectory, leading to the bearish market movement.

03.02.2026 - HOG Stock was up 5.4%

• Despite encountering obstacles like a significant EPS miss and a year-over-year revenue decline, Harley-Davidson increased its quarterly dividend, potentially boosting investor confidence and leading to a positive market response.
• The closure of the historic Farrow Harley-Davidson dealership, operational for 114 years, might indicate a strategic shift towards consolidating operations in more profitable locations, which could be viewed favorably by investors.
• The stock of Harley-Davidson underperforming during broader market downturns suggests that the recent positive market response might be a short-term correction rather than a sustained trend.
• Analysts maintaining a "Hold" rating on the stock with a consensus target price of $23.50, despite recent challenges, reflects a cautious market sentiment, with investors likely awaiting further clarity on the company's future strategies before making significant investment decisions.

23.06.2025 - HOG Stock was up 5.6%

• The upcoming 33rd Annual Biketoberfest® rally in Daytona Beach could be generating excitement and anticipation among motorcycle enthusiasts, potentially boosting interest in Harley-Davidson bikes.
• The rally's events, including biker gatherings, scenic rides, racing, and concerts, may be creating a positive sentiment around the motorcycle industry and specifically towards Harley-Davidson.
• The news of the rally could be driving up demand for Harley-Davidson motorcycles, leading to a bullish movement in the stock price as investors anticipate increased sales and revenue for the company.
• Overall, the positive buzz surrounding the upcoming Biketoberfest® rally could be contributing to the strong bullish movement in Harley-Davidson's stock today.

10.01.2026 - HOG Stock was up 5.1%

• Despite reporting a revenue beat in Q4 CY2025, Harley-Davidson's stock experienced an 11.3% drop due to a significant miss in earnings per share and a sharp decline in operating margin.
• The intentional inventory reductions and financial services transaction impacted the company's financial performance, leading to a wider net loss and a 28% drop in consolidated revenue.
• The market's reaction suggests investors are concerned about the company's ability to address sluggish demand and improve profitability, as highlighted by the strategic reset for 2026 focusing on stabilizing the business and enhancing dealer profitability.
• The substantial miss in earnings and revenue, driven by weak motorcycle sales, has raised doubts about Harley-Davidson's immediate future, despite efforts to introduce a more accessible product portfolio and achieve global dealer inventory reduction targets.

10.01.2026 - HOG Stock was up 2.7%

• The strong bullish movement in Harley-Davidson's stock today can be attributed to the anticipation surrounding its Q4 earnings. Despite analysts predicting a revenue decline and an adjusted loss per share, the market may be optimistic about potential positive surprises.
• The interim trade agreement between India and the US, which grants tariff-free access to Harley-Davidson motorcycles, could have also positively influenced investor sentiment. This deal opens up new opportunities for Harley-Davidson to expand its market reach.
• The recent sale of a Harley-Davidson bike owned by Sonny Barger for a surprisingly low price may have sparked interest and nostalgia among enthusiasts, potentially boosting the brand's visibility and appeal.
• The renaming and change in ownership of Paradise Harley-Davidson to Steelhead Harley-Davidson, amidst a larger trend of dealership changes and closures, could signal strategic restructuring efforts by the company to enhance its market presence and operational efficiency.

12.07.2025 - HOG Stock was up 5.4%

• Despite these challenges, Harley-Davidson's stock saw a strong bullish movement today.
• Market concerns and negative sentiment did not have a noticeable impact on the stock price.
• Investors may be optimistic about potential turnaround strategies or upcoming product launches by the company.
• The bullish movement could also be influenced by general market trends or positive industry developments that overshadow the company-specific issues.

25.01.2026 - HOG Stock was down 5.2%

• The bearish movement in Harley-Davidson's stock today could be attributed to the following factors:
• The decision to end the annual Homecoming festival and shift focus towards other events like the July 4th fireworks might have disappointed investors, leading to a negative sentiment surrounding the stock.
• While the partnership with Summerfest and Milwaukee World Festival, Inc. aims to enhance community experiences and brand visibility, the cancellation of the Homecoming festival could have raised concerns about the company's strategic direction among investors.
• The shift in marketing strategy and event sponsorships, although aimed at promoting the brand, may have created uncertainty about the company's future growth prospects in the eyes of investors.
• The change in leadership with a new CEO taking over could also be a contributing factor as investors may be cautious about the impact of new management decisions on the company's performance and profitability.

30.03.2025 - HOG Stock was down 5.1%

• The bearish movement in Harley-Davidson's stock today could be attributed to negative sentiment from a well-known market commentator, labeling it as "too risky."
• A recommendation to buy another company might have shifted investor focus away from traditional companies like Harley-Davidson.
• This change in investor sentiment, influenced by remarks from the market commentator, could have led to a sell-off of Harley-Davidson's stock, resulting in the bearish movement observed today.

30.06.2025 - HOG Stock was up 16.3%

• Despite falling short of Q2 earnings and revenue estimates, HOG saw a rise in its stock price, suggesting growing investor confidence.
• Market attention could be shifting towards upcoming growth opportunities, cost-saving strategies, and collaborations, fueling the upward momentum.
• Investor optimism about HOG's resilience and capacity to respond to market shifts may be bolstering the stock price performance, even post the earnings disappointment.