Harley-Davidson Inc. ($HOG) Stock Forecast: Up 16.7% Today

What is Harley-Davidson Inc.?

Harley-Davidson (HOG) is a well-known American motorcycle manufacturer that has been facing challenges in recent times due to changing consumer preferences and market dynamics.

Why is Harley-Davidson Inc. going up?

HOG stock is up 16.7% on Jul 30, 2025 16:50

• Despite reporting lower than expected earnings and revenue in Q2, Harley-Davidson saw a significant bullish movement of 13.5%.
• The market reacted positively to the news of the HDFS deal expected to unlock $1.25B in cash, as well as the company's plans for a $500M buyback and $450M debt reduction.
• Investor sentiment was boosted by these strategic financial moves, outweighing the negative impact of the decline in motorcycle sales by 23% due to soft demand.
• The bullish movement indicates that investors are optimistic about Harley-Davidson's ability to navigate challenges and drive future growth through financial restructuring and cash infusion.

HOG Price Chart

HOG Technical Analysis

HOG News

Why Is Harley-Davidson Stock Trading Higher Today - Harley-Davidson ( NYSE:HOG )

Harley shares jump 13.5% despite Q2 sales and EPS miss; HDFS deal expected to unlock $1.25B in cash Motorcycle sales down 23% on soft demand, but $500M buyback, $450M debt cut plan boosts investor sentiment Get special access to three exclusive "Top 10 Stocks" power lists today, updated daily.

https://www.benzinga.com/markets/earnings/25/07/46722122/harley-davidson-stock-rallies-despite-slump-bike-sales

Harley-Davidson ( HOG ) Lags Q2 Earnings and Revenue Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of -11.11% and -7.04%, respectively, for the quarter ended June 2025. Do the numbers hold clues to what lies ahead for the stock?

https://www.zacks.com/stock/news/2638023/harley-davidson-hog-lags-q2-earnings-and-revenue-estimates

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Harley-Davidson Inc. Price History

23.07.2024 - HOG Stock was up 5.1%

• The stock of Harley-Davidson witnessed a bullish movement due to an increase in the company's shares target by UBS alongside a share repurchase and production shift, reflecting investor confidence in the company's strategic decisions.
• Despite encountering challenges like a significant jury verdict in a fatal-accident case and criticism from enthusiasts regarding a perceived shift in the "biker brotherhood" culture under CEO Jochen Zeitz's leadership, the market appears to be responding positively to the potential turnaround initiatives.
• The corporate choice to revert its focus solely on motorcycling post the criticism signifies a readiness to heed its primary audience and implement essential adaptations, a move that could be positively received by investors seeking a resurgence of Harley-Davidson's traditional principles.

01.04.2025 - HOG Stock was up 5.2%

• The company's stock is rising today following the Q1 revenue and EPS surpassing estimates, indicating a robust financial performance.
• Positive market sentiment towards Harley-Davidson is also influenced by overall market fluctuations, creating advantageous conditions for the stock.
• An analyst's suggestion to avoid OneMain Holdings as "too risky" and instead focus on other investment opportunities like Reddit may have attracted investor interest towards more stable and promising choices such as Harley-Davidson, contributing to the bullish movement in the stock.

24.09.2024 - HOG Stock was down 5.1%

• The bearish movement in Harley-Davidson's stock today is linked to the disappointing third-quarter financial results, marked by a significant 26% decline in consolidated revenue to $1.15 billion.
• Despite surpassing earnings and revenue expectations in the third quarter, concerns have arisen among investors due to the impact of high interest rates on motorcycle demand and margins, as well as the revised 2024 outlook.
• Sales decline and the downward adjustment of future forecasts by analysts are probable factors contributing to the prevailing negative sentiment around Harley-Davidson's stock, causing the bearish market activity observed today.

19.04.2025 - HOG Stock was up 5.1%

• The bullish movement in Harley-Davidson's stock (HOG) today could be attributed to the overall positive sentiment surrounding the MAGA economy.
• The thriving MAGA economy may have boosted consumer confidence and purchasing power, leading to increased demand for luxury items like motorcycles, benefiting companies like Harley-Davidson.
• As the world's largest market becomes more divided into two, it could create opportunities for companies like Harley-Davidson to capitalize on specific market segments and cater to the evolving consumer preferences.
• The strong performance of Harley-Davidson's stock today may also indicate that investors are optimistic about the company's growth prospects and its ability to navigate the changing economic landscape successfully.

05.01.2025 - HOG Stock was down 5.3%

• The stock of Harley-Davidson (HOG) experienced a bearish movement today, possibly due to:
• Missing revenue estimates and delivering a Q4 loss, indicating financial struggles.
• The negative earnings surprise of -36.76%, which may have shaken investor confidence.
• Despite a history of impressive earnings surprises, the recent poor performance could have led to a sell-off in the stock.
• Investors might be concerned about the company's future prospects and its ability to navigate challenges in the motorcycle industry.

30.06.2025 - HOG Stock was up 16.7%

• Despite reporting lower than expected earnings and revenue in Q2, Harley-Davidson saw a significant bullish movement of 13.5%.
• The market reacted positively to the news of the HDFS deal expected to unlock $1.25B in cash, as well as the company's plans for a $500M buyback and $450M debt reduction.
• Investor sentiment was boosted by these strategic financial moves, outweighing the negative impact of the decline in motorcycle sales by 23% due to soft demand.
• The bullish movement indicates that investors are optimistic about Harley-Davidson's ability to navigate challenges and drive future growth through financial restructuring and cash infusion.

06.01.2025 - HOG Stock was up 5.2%

• Despite a 34.7% decline in revenue and falling short of expectations in the fourth quarter, Harley-Davidson managed to increase its U.S. market share to 74.5% in 2024 with the introduction of new touring models.
• The market responded positively to the company's potential for surpassing expectations in the upcoming earnings release, given its history of remarkable earnings beat.
• Investors appear optimistic about Harley-Davidson's future prospects, looking past recent sales challenges and focusing on growth potential from new models and market share expansion.

10.02.2025 - HOG Stock was up 5.2%

• Despite the recent decline in stock price, investors seem to have regained confidence in Harley-Davidson (HOG) today, leading to a strong bullish movement.
• The positive market movement could be attributed to potential positive developments or announcements within the company, such as new product launches or strategic partnerships.
• Investors might also be reacting to broader market trends or positive economic indicators that could benefit Harley-Davidson (HOG) specifically.
• It's important to keep an eye on upcoming earnings reports and any further updates from the company to gauge the sustainability of this bullish momentum.

10.03.2025 - HOG Stock was down 10.7%

• Recent events, including the departure of a director representing a major shareholder and calls for CEO Jochen Zeitz to resign, have raised doubts and pessimism regarding the company's leadership.
• Allegations of 'cultural depletion' and brand deterioration hint at internal unrest and potential strategic errors within Harley-Davidson, resulting in a negative response from investors.
• Ongoing financial difficulties highlighted in recent discussions may have exacerbated concerns about the company's future prospects, influencing today's bearish stock performance.

23.06.2025 - HOG Stock was up 5.6%

• The upcoming 33rd Annual Biketoberfest® rally in Daytona Beach could be generating excitement and anticipation among motorcycle enthusiasts, potentially boosting interest in Harley-Davidson bikes.
• The rally's events, including biker gatherings, scenic rides, racing, and concerts, may be creating a positive sentiment around the motorcycle industry and specifically towards Harley-Davidson.
• The news of the rally could be driving up demand for Harley-Davidson motorcycles, leading to a bullish movement in the stock price as investors anticipate increased sales and revenue for the company.
• Overall, the positive buzz surrounding the upcoming Biketoberfest® rally could be contributing to the strong bullish movement in Harley-Davidson's stock today.

30.03.2025 - HOG Stock was down 5.1%

• The bearish movement in Harley-Davidson's stock today could be attributed to negative sentiment from a well-known market commentator, labeling it as "too risky."
• A recommendation to buy another company might have shifted investor focus away from traditional companies like Harley-Davidson.
• This change in investor sentiment, influenced by remarks from the market commentator, could have led to a sell-off of Harley-Davidson's stock, resulting in the bearish movement observed today.

30.06.2025 - HOG Stock was up 16.3%

• Despite falling short of Q2 earnings and revenue estimates, HOG saw a rise in its stock price, suggesting growing investor confidence.
• Market attention could be shifting towards upcoming growth opportunities, cost-saving strategies, and collaborations, fueling the upward momentum.
• Investor optimism about HOG's resilience and capacity to respond to market shifts may be bolstering the stock price performance, even post the earnings disappointment.