Harley-Davidson Inc. ($HOG) Stock Forecast: Up 5.1% Today

What is Harley-Davidson Inc.?

Harley-Davidson (HOG) is a well-known American motorcycle manufacturer, with a strong brand presence in the market. The company has a loyal customer base and a rich history in the motorcycle industry.

Why is Harley-Davidson Inc. going up?

HOG stock is up 5.1% on May 19, 2025 14:26

• The bullish movement in Harley-Davidson's stock (HOG) today could be attributed to the overall positive sentiment surrounding the MAGA economy.
• The thriving MAGA economy may have boosted consumer confidence and purchasing power, leading to increased demand for luxury items like motorcycles, benefiting companies like Harley-Davidson.
• As the world's largest market becomes more divided into two, it could create opportunities for companies like Harley-Davidson to capitalize on specific market segments and cater to the evolving consumer preferences.
• The strong performance of Harley-Davidson's stock today may also indicate that investors are optimistic about the company's growth prospects and its ability to navigate the changing economic landscape successfully.

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Why the MAGA economy is thriving

The world's largest market is becoming two ...

https://www.economist.com/finance-and-economics/2025/05/13/why-the-maga-economy-is-thriving

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Harley-Davidson Inc. Price History

23.07.2024 - HOG Stock was up 2.6%

• A recent increase in the target price of Harley-Davidson shares is believed to have driven investor confidence, particularly due to share repurchases and a shift in production plans.
• A legal dispute involving an insurer denying coverage for costs related to a product-liability case initially caused some uncertainty, but market reactions suggest this concern has been overshadowed.
• A conflict between the European CEO and a US biker group may have caused internal disruptions; nevertheless, the company's decision to concentrate solely on motorcycles following the backlash is viewed positively for aligning with its fundamental principles and customer base.
• The reversal of a controversial policy, in response to mounting opposition, was perceived as a strategic decision by investors, highlighting a shift towards emphasizing essential business activities over contentious cultural positions.

23.07.2024 - HOG Stock was up 5.1%

• The stock of Harley-Davidson witnessed a bullish movement due to an increase in the company's shares target by UBS alongside a share repurchase and production shift, reflecting investor confidence in the company's strategic decisions.
• Despite encountering challenges like a significant jury verdict in a fatal-accident case and criticism from enthusiasts regarding a perceived shift in the "biker brotherhood" culture under CEO Jochen Zeitz's leadership, the market appears to be responding positively to the potential turnaround initiatives.
• The corporate choice to revert its focus solely on motorcycling post the criticism signifies a readiness to heed its primary audience and implement essential adaptations, a move that could be positively received by investors seeking a resurgence of Harley-Davidson's traditional principles.

01.04.2025 - HOG Stock was up 5.2%

• The company's stock is rising today following the Q1 revenue and EPS surpassing estimates, indicating a robust financial performance.
• Positive market sentiment towards Harley-Davidson is also influenced by overall market fluctuations, creating advantageous conditions for the stock.
• An analyst's suggestion to avoid OneMain Holdings as "too risky" and instead focus on other investment opportunities like Reddit may have attracted investor interest towards more stable and promising choices such as Harley-Davidson, contributing to the bullish movement in the stock.

24.09.2024 - HOG Stock was down 5.1%

• The bearish movement in Harley-Davidson's stock today is linked to the disappointing third-quarter financial results, marked by a significant 26% decline in consolidated revenue to $1.15 billion.
• Despite surpassing earnings and revenue expectations in the third quarter, concerns have arisen among investors due to the impact of high interest rates on motorcycle demand and margins, as well as the revised 2024 outlook.
• Sales decline and the downward adjustment of future forecasts by analysts are probable factors contributing to the prevailing negative sentiment around Harley-Davidson's stock, causing the bearish market activity observed today.

19.04.2025 - HOG Stock was up 5.1%

• The bullish movement in Harley-Davidson's stock (HOG) today could be attributed to the overall positive sentiment surrounding the MAGA economy.
• The thriving MAGA economy may have boosted consumer confidence and purchasing power, leading to increased demand for luxury items like motorcycles, benefiting companies like Harley-Davidson.
• As the world's largest market becomes more divided into two, it could create opportunities for companies like Harley-Davidson to capitalize on specific market segments and cater to the evolving consumer preferences.
• The strong performance of Harley-Davidson's stock today may also indicate that investors are optimistic about the company's growth prospects and its ability to navigate the changing economic landscape successfully.

05.01.2025 - HOG Stock was down 5.3%

• The stock of Harley-Davidson (HOG) experienced a bearish movement today, possibly due to:
• Missing revenue estimates and delivering a Q4 loss, indicating financial struggles.
• The negative earnings surprise of -36.76%, which may have shaken investor confidence.
• Despite a history of impressive earnings surprises, the recent poor performance could have led to a sell-off in the stock.
• Investors might be concerned about the company's future prospects and its ability to navigate challenges in the motorcycle industry.

06.01.2025 - HOG Stock was up 5.2%

• Despite a 34.7% decline in revenue and falling short of expectations in the fourth quarter, Harley-Davidson managed to increase its U.S. market share to 74.5% in 2024 with the introduction of new touring models.
• The market responded positively to the company's potential for surpassing expectations in the upcoming earnings release, given its history of remarkable earnings beat.
• Investors appear optimistic about Harley-Davidson's future prospects, looking past recent sales challenges and focusing on growth potential from new models and market share expansion.

10.02.2025 - HOG Stock was up 5.2%

• Despite the recent decline in stock price, investors seem to have regained confidence in Harley-Davidson (HOG) today, leading to a strong bullish movement.
• The positive market movement could be attributed to potential positive developments or announcements within the company, such as new product launches or strategic partnerships.
• Investors might also be reacting to broader market trends or positive economic indicators that could benefit Harley-Davidson (HOG) specifically.
• It's important to keep an eye on upcoming earnings reports and any further updates from the company to gauge the sustainability of this bullish momentum.

10.03.2025 - HOG Stock was down 10.7%

• Recent events, including the departure of a director representing a major shareholder and calls for CEO Jochen Zeitz to resign, have raised doubts and pessimism regarding the company's leadership.
• Allegations of 'cultural depletion' and brand deterioration hint at internal unrest and potential strategic errors within Harley-Davidson, resulting in a negative response from investors.
• Ongoing financial difficulties highlighted in recent discussions may have exacerbated concerns about the company's future prospects, influencing today's bearish stock performance.

25.06.2024 - HOG Stock was up 8.9%

• Harley-Davidson (HOG) experienced a strong bullish movement today following its Q2 2024 earnings update.
• The company reported a double-digit increase in sales and net profit, surpassing analyst estimates for both earnings per share and revenue.
• The strong demand for pricier Touring bikes contributed to the company's profitability, showcasing a positive trend in consumer preferences.
• Additionally, the exclusive apparel collaboration with Jelly Roll at the Harley-Davidson Homecoming Festival added to the brand's appeal and likely attracted more customers to the company's products.

05.07.2024 - HOG Stock was up 6.8%

• The bullish movement in HOG stock today can be attributed to the positive news of Harley-Davidson celebrating a milestone of training 1 million riders through its Riding Academy program. This achievement not only showcases the company's commitment to rider safety but also highlights its position as the largest motorcycle rider training network in the United States.
• Despite facing headwinds in the industry, such as changing consumer preferences and economic challenges, Harley-Davidson's recent Q2 results exceeding expectations have also contributed to the bullish sentiment surrounding the stock.
• The backlash from some bikers towards the CEO for promoting DEI programs, LGBT policies, and climate change issues may have initially caused some uncertainty in the market. However, the positive news of the milestone achievement seems to have overshadowed these concerns and driven the stock price higher.
• Overall, the combination of positive company milestones and financial performance likely boosted investor confidence in Harley-Davidson, leading to the bullish movement in the stock today.

30.03.2025 - HOG Stock was down 5.1%

• The bearish movement in Harley-Davidson's stock today could be attributed to negative sentiment from a well-known market commentator, labeling it as "too risky."
• A recommendation to buy another company might have shifted investor focus away from traditional companies like Harley-Davidson.
• This change in investor sentiment, influenced by remarks from the market commentator, could have led to a sell-off of Harley-Davidson's stock, resulting in the bearish movement observed today.