Harley-Davidson Inc. ($HOG) Stock Forecast: Up 5.1% Today

What is Harley-Davidson Inc.?

Harley-Davidson (HOG) is a renowned American motorcycle manufacturer known for its heavyweight motorcycles. The company has been facing challenges in recent times due to declining sales and financial setbacks.

Why is Harley-Davidson Inc. going up?

HOG stock is up 5.1% on Feb 10, 2026 19:11

• Despite reporting a revenue beat in Q4 CY2025, Harley-Davidson's stock experienced an 11.3% drop due to a significant miss in earnings per share and a sharp decline in operating margin.
• The intentional inventory reductions and financial services transaction impacted the company's financial performance, leading to a wider net loss and a 28% drop in consolidated revenue.
• The market's reaction suggests investors are concerned about the company's ability to address sluggish demand and improve profitability, as highlighted by the strategic reset for 2026 focusing on stabilizing the business and enhancing dealer profitability.
• The substantial miss in earnings and revenue, driven by weak motorcycle sales, has raised doubts about Harley-Davidson's immediate future, despite efforts to introduce a more accessible product portfolio and achieve global dealer inventory reduction targets.

HOG Price Chart

HOG Technical Analysis

HOG News

Harley-Davidson (HOG) Q4 2025 Earnings Transcript

Harley-Davidson reported a significant 28% drop in consolidated Q4 2025 revenue, alongside increased operating losses, largely due to intentional inventory reductions and the financial services transaction. Despite these challenges, North American retail motorcycle sales were up 5%, and the company successfully exceeded its global dealer inventory reduction target by achieving a 17% decrease. Management outlined a strategic reset for 2026, focusing on stabilizing the business, improving dealer profitability, and introducing a more accessible product portfolio, with a forecast of ongoing pressure on operating margins due to tariff costs and production adjustments.

https://www.theglobeandmail.com/investing/markets/markets-news/Motley%20Fool/133926/harley-davidson-hog-q4-2025-earnings-transcript/

Harley-Davidson's (NYSE:HOG) Q4 CY2025 Sales Top Estimates But Stock Drops 11.3%

Harley-Davidson (NYSE:HOG) reported Q4 CY2025 revenue of $496 million, exceeding analyst estimates but marking a 27.9% year-on-year decline. The company posted a GAAP loss of $2.44 per share, significantly missing consensus estimates, which led to an 11.3% drop in stock price after the announcement. Despite a beat on revenue, the substantial EPS miss and a -72.8% operating margin contributed to a "softer quarter" for the motorcycle manufacturer.

https://finviz.com/news/305508/harley-davidsons-nyse-hog-q4-cy2025-sales-top-estimates-but-stock-drops-113

Harley-Davidson skids further into the red as sales continue to slide (HOG:NYSE)

Harley-Davidson (HOG) is facing ongoing financial challenges, with shares expected to slide due to declining retail sales and decelerating revenue in its financial arm. The company's consolidated revenue dropped 28%, and losses per share were worse than anticipated. The outlook for next year projects similar sales, potential losses in its financial services segment, and substantially lower financing income, though a new strategic plan may change guidance.

https://seekingalpha.com/news/4549422-harley-davidson-skids-further-into-the-red-as-sales-continue-to-slide

Earnings Flash (HOG) Harley-Davidson, Inc. Reports Q4 Revenue $496.0M, vs. FactSet Est of $484.6M

Harley-Davidson, Inc. (HOG) reported Q4 revenue of $496.0 million, surpassing FactSet's estimate of $484.6 million. The article also mentions recent leadership changes, dividend approvals, and analyst ratings, indicating ongoing corporate activity and market attention around the company. The company's stock fell as sluggish demand contributed to a wider net loss in the fourth quarter.

https://www.marketscreener.com/news/earnings-flash-hog-harley-davidson-inc-reports-q4-revenue-496-0m-vs-factset-est-of-484-6m-ce7e5adcd88bff21

Harley-Davidson Inc. (NYSE:HOG) Stock Plummets 10% on Major Q4 Earnings and Revenue Miss

Harley-Davidson Inc. (NYSE:HOG) stock fell 10% in pre-market trading after reporting significantly worse-than-expected Q4 2025 earnings and revenue. The company posted a non-GAAP loss of $2.44 per share, more than double analyst estimates, and revenue of $390.6 million, missing expectations by nearly $100 million. This significant miss was driven by weak motorcycle sales, raising concerns about the company's immediate future despite providing a 2026 outlook.

https://www.chartmill.com/news/HOG/Chartmill-41585-Harley-Davidson-Inc-NYSEHOG-Stock-Plummets-10-on-Major-Q4-Earnings-and-Revenue-Miss

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Harley-Davidson Inc. Price History

01.04.2025 - HOG Stock was up 5.2%

• The company's stock is rising today following the Q1 revenue and EPS surpassing estimates, indicating a robust financial performance.
• Positive market sentiment towards Harley-Davidson is also influenced by overall market fluctuations, creating advantageous conditions for the stock.
• An analyst's suggestion to avoid OneMain Holdings as "too risky" and instead focus on other investment opportunities like Reddit may have attracted investor interest towards more stable and promising choices such as Harley-Davidson, contributing to the bullish movement in the stock.

19.04.2025 - HOG Stock was up 5.1%

• The bullish movement in Harley-Davidson's stock (HOG) today could be attributed to the overall positive sentiment surrounding the MAGA economy.
• The thriving MAGA economy may have boosted consumer confidence and purchasing power, leading to increased demand for luxury items like motorcycles, benefiting companies like Harley-Davidson.
• As the world's largest market becomes more divided into two, it could create opportunities for companies like Harley-Davidson to capitalize on specific market segments and cater to the evolving consumer preferences.
• The strong performance of Harley-Davidson's stock today may also indicate that investors are optimistic about the company's growth prospects and its ability to navigate the changing economic landscape successfully.

30.06.2025 - HOG Stock was up 16.7%

• Despite reporting lower than expected earnings and revenue in Q2, Harley-Davidson saw a significant bullish movement of 13.5%.
• The market reacted positively to the news of the HDFS deal expected to unlock $1.25B in cash, as well as the company's plans for a $500M buyback and $450M debt reduction.
• Investor sentiment was boosted by these strategic financial moves, outweighing the negative impact of the decline in motorcycle sales by 23% due to soft demand.
• The bullish movement indicates that investors are optimistic about Harley-Davidson's ability to navigate challenges and drive future growth through financial restructuring and cash infusion.

04.10.2025 - HOG Stock was down 8.3%

• Despite surpassing earnings and revenue estimates in Q3, Harley-Davidson (HOG) experienced a strong bearish movement in the stock market.
• The market may have reacted negatively due to concerns about future growth prospects or guidance provided by the company, despite the positive financial results.
• Investors might be focusing on other underlying factors such as rising competition, changing consumer preferences, or macroeconomic conditions impacting the company's stock price.
• While the earnings beat was impressive, it seems that investors are looking for more clarity and assurance regarding the company's long-term sustainability and growth trajectory, leading to the bearish market movement.

10.02.2025 - HOG Stock was up 5.2%

• Despite the recent decline in stock price, investors seem to have regained confidence in Harley-Davidson (HOG) today, leading to a strong bullish movement.
• The positive market movement could be attributed to potential positive developments or announcements within the company, such as new product launches or strategic partnerships.
• Investors might also be reacting to broader market trends or positive economic indicators that could benefit Harley-Davidson (HOG) specifically.
• It's important to keep an eye on upcoming earnings reports and any further updates from the company to gauge the sustainability of this bullish momentum.

10.03.2025 - HOG Stock was down 10.7%

• Recent events, including the departure of a director representing a major shareholder and calls for CEO Jochen Zeitz to resign, have raised doubts and pessimism regarding the company's leadership.
• Allegations of 'cultural depletion' and brand deterioration hint at internal unrest and potential strategic errors within Harley-Davidson, resulting in a negative response from investors.
• Ongoing financial difficulties highlighted in recent discussions may have exacerbated concerns about the company's future prospects, influencing today's bearish stock performance.

23.06.2025 - HOG Stock was up 5.6%

• The upcoming 33rd Annual Biketoberfest® rally in Daytona Beach could be generating excitement and anticipation among motorcycle enthusiasts, potentially boosting interest in Harley-Davidson bikes.
• The rally's events, including biker gatherings, scenic rides, racing, and concerts, may be creating a positive sentiment around the motorcycle industry and specifically towards Harley-Davidson.
• The news of the rally could be driving up demand for Harley-Davidson motorcycles, leading to a bullish movement in the stock price as investors anticipate increased sales and revenue for the company.
• Overall, the positive buzz surrounding the upcoming Biketoberfest® rally could be contributing to the strong bullish movement in Harley-Davidson's stock today.

10.01.2026 - HOG Stock was up 5.1%

• Despite reporting a revenue beat in Q4 CY2025, Harley-Davidson's stock experienced an 11.3% drop due to a significant miss in earnings per share and a sharp decline in operating margin.
• The intentional inventory reductions and financial services transaction impacted the company's financial performance, leading to a wider net loss and a 28% drop in consolidated revenue.
• The market's reaction suggests investors are concerned about the company's ability to address sluggish demand and improve profitability, as highlighted by the strategic reset for 2026 focusing on stabilizing the business and enhancing dealer profitability.
• The substantial miss in earnings and revenue, driven by weak motorcycle sales, has raised doubts about Harley-Davidson's immediate future, despite efforts to introduce a more accessible product portfolio and achieve global dealer inventory reduction targets.

10.01.2026 - HOG Stock was up 2.7%

• The strong bullish movement in Harley-Davidson's stock today can be attributed to the anticipation surrounding its Q4 earnings. Despite analysts predicting a revenue decline and an adjusted loss per share, the market may be optimistic about potential positive surprises.
• The interim trade agreement between India and the US, which grants tariff-free access to Harley-Davidson motorcycles, could have also positively influenced investor sentiment. This deal opens up new opportunities for Harley-Davidson to expand its market reach.
• The recent sale of a Harley-Davidson bike owned by Sonny Barger for a surprisingly low price may have sparked interest and nostalgia among enthusiasts, potentially boosting the brand's visibility and appeal.
• The renaming and change in ownership of Paradise Harley-Davidson to Steelhead Harley-Davidson, amidst a larger trend of dealership changes and closures, could signal strategic restructuring efforts by the company to enhance its market presence and operational efficiency.

12.07.2025 - HOG Stock was up 5.4%

• Despite these challenges, Harley-Davidson's stock saw a strong bullish movement today.
• Market concerns and negative sentiment did not have a noticeable impact on the stock price.
• Investors may be optimistic about potential turnaround strategies or upcoming product launches by the company.
• The bullish movement could also be influenced by general market trends or positive industry developments that overshadow the company-specific issues.

30.03.2025 - HOG Stock was down 5.1%

• The bearish movement in Harley-Davidson's stock today could be attributed to negative sentiment from a well-known market commentator, labeling it as "too risky."
• A recommendation to buy another company might have shifted investor focus away from traditional companies like Harley-Davidson.
• This change in investor sentiment, influenced by remarks from the market commentator, could have led to a sell-off of Harley-Davidson's stock, resulting in the bearish movement observed today.

30.06.2025 - HOG Stock was up 16.3%

• Despite falling short of Q2 earnings and revenue estimates, HOG saw a rise in its stock price, suggesting growing investor confidence.
• Market attention could be shifting towards upcoming growth opportunities, cost-saving strategies, and collaborations, fueling the upward momentum.
• Investor optimism about HOG's resilience and capacity to respond to market shifts may be bolstering the stock price performance, even post the earnings disappointment.