Rollins Inc. ($ROL) Stock Forecast: Down 2.5% Today

What is Rollins Inc.?

Rollins, Inc. (NYSE: ROL) is a pest control company that has been experiencing significant growth and investor interest, with a recent bearish movement in the market.

Why is Rollins Inc. going down?

ROL stock is down 2.5% on Dec 9, 2025 15:40

• Despite Rollins' subdued earnings growth, its high P/E ratio of 57.3x has led to an elevated share price, indicating that investors are more bullish than analysts.
• The AI analysis suggests a neutral near-term sentiment for ROL, with mid and long-term strength and a 17.6:1 risk-reward setup targeting a 5.0% gain, providing insights for informed trading decisions.
• A recent upgrade of Rollins stock to Overweight and the increased price target to $72.00 from $60.00 reflects confidence in the company's growth potential and revenue growth, contributing to the stock's outperformance compared to the broader market.
• The combination of investor optimism, AI signals, and analyst upgrades may have initially boosted Rollins' stock price, but profit-taking or market corrections could have led to the bearish movement observed today.

ROL Price Chart

ROL Technical Analysis

ROL News

Subdued Growth No Barrier To Rollins, Inc.'s (NYSE:ROL) Price

Rollins, Inc. (NYSE:ROL) trades at a high price-to-earnings (P/E) ratio of 57.3x, significantly above the market average of 18x, despite its subdued earnings growth. The company's recent EPS growth of 9.8% and anticipated 12% annual growth for the next three years are in line with the market. However, investors appear more bullish than analysts, leading to the elevated share price.

https://news.futunn.com/en/post/65917044/subdued-growth-no-barrier-to-rollins-inc-s-nyse-rol

(ROL) Movement as an Input in Quant Signal Sets

Rollins Inc. (NYSE: ROL) exhibits neutral near-term sentiment despite mid and long-term strength, with an identified mid-channel oscillation pattern. The AI analysis presents a 17.6:1 risk-reward setup targeting a 5.0% gain. Three distinct trading strategies are offered for varying risk profiles, alongside multi-timeframe signal analysis and real-time AI-generated signals for informed trading decisions.

https://news.stocktradersdaily.com/news_release/132/ROL_Movement_as_an_Input_in_Quant_Signal_Sets_120725092401_1765117441.html

Analyst recommendations: Humana, Newmont, Robert Half, Apple, Macy's…

This article provides a daily selection of analyst recommendations for North American companies, focusing on changes in opinion, price targets, or new coverage. It includes specific upgrades and downgrades for companies like Humana, Robert Half, and Newmont, and maintained recommendations with revised price targets for others such as Apple and Macy's. The recommendations offer insights into market sentiment and potential stock movements.

https://www.marketscreener.com/news/analyst-recommendations-humana-newmont-robert-half-apple-macy-sa--ce7d51dcdd8df027

Barclays upgrades Rollins stock to Overweight on growth potential By Investing.com

Barclays has upgraded Rollins (NYSE:ROL) from Equalweight to Overweight and increased its price target to $72.00 from $60.00, citing "incremental opportunities for enhancing/providing upside to the existing growth framework." The pest control company's stock has outperformed the broader market, gaining 31% year-to-date through December 3, 2025, compared to the S&P 500's 16% rise. This upgrade reflects confidence in Rollins' growth outlook, revenue growth of 11.17% over the last twelve months, and its ongoing modernization efforts under new leadership.

https://ng.investing.com/news/analyst-ratings/barclays-upgrades-rollins-stock-to-overweight-on-growth-potential-93CH-2240427

Barclays upgrades Rollins stock to Overweight on growth potential

Barclays has upgraded Rollins (NYSE:ROL) stock from Equalweight to Overweight and increased its price target to $72.00 from $60.00, citing incremental opportunities for growth and the company's strong year-to-date performance. The pest control company has seen significant revenue growth and is undergoing a transformation under new leadership, contributing to investor confidence. Bernstein also reiterated an Outperform rating with a $70.00 price target, highlighting the potential for cost-cutting initiatives.

https://www.investing.com/news/analyst-ratings/barclays-upgrades-rollins-stock-to-overweight-on-growth-potential-93CH-4392543

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Rollins Inc. Price History

28.09.2025 - ROL Stock was up 0.2%

• Rollins is expected to post strong Q3 results, with broad-based revenue gains and a favorable setup for an earnings beat. This positive outlook is likely driving investor confidence and contributing to the bullish movement in the stock.
• Anticipation of earnings growth and the potential for a beat in the upcoming report are key factors fueling the bullish sentiment towards Rollins today.
• The market seems to be reacting positively to the promising expectations for Rollins's Q3 earnings, indicating investor optimism and confidence in the company's performance.
• Overall, the upbeat outlook for Rollins in the upcoming earnings report is likely the primary driver behind the stock's strong bullish movement today.

09.11.2025 - ROL Stock was down 2.5%

• Despite Rollins' subdued earnings growth, its high P/E ratio of 57.3x has led to an elevated share price, indicating that investors are more bullish than analysts.
• The AI analysis suggests a neutral near-term sentiment for ROL, with mid and long-term strength and a 17.6:1 risk-reward setup targeting a 5.0% gain, providing insights for informed trading decisions.
• A recent upgrade of Rollins stock to Overweight and the increased price target to $72.00 from $60.00 reflects confidence in the company's growth potential and revenue growth, contributing to the stock's outperformance compared to the broader market.
• The combination of investor optimism, AI signals, and analyst upgrades may have initially boosted Rollins' stock price, but profit-taking or market corrections could have led to the bearish movement observed today.

24.06.2025 - ROL Stock was up 4.3%

• Rollins (ROL) witnessed a strong bullish movement recently.
• Investor optimism is fueled by the expectation of positive Q2 earnings and revenue growth from Rollins.
• Analysts predict substantial year-over-year growth in earnings and revenues, reflecting a favorable outlook for the company.
• The stock price of Rollins is responding positively to the company's potential growth and performance in the pest control services sector, driving the bullish movement in the market.

24.03.2025 - ROL Stock was up 0.1%

• Rollins (ROL) successfully met Q1 earnings estimates, highlighting a stable financial performance.
• Analysts are showing interest in aspects beyond revenue and EPS, reflecting a deeper focus on the company's general well-being and potential for growth.
• The improved performance of different segments during the first quarter likely played a role in the bullish movement of ROL's stock.
• The favorable earnings report and promising growth opportunities may have bolstered investor confidence, fueling the significant bullish movement in Rollins' stock.

24.09.2024 - ROL Stock was down 6.9%

• 1. Despite the potential revenue growth from improved segmental performance in Q3, the market may have had higher expectations for Rollins, leading to disappointment and a bearish movement in the stock price.
• 2. Investors might have been anticipating even stronger earnings or revenue figures, causing a sell-off when the actual results were released.
• 3. The bearish movement could also be a result of profit-taking by traders who had previously bought the stock in anticipation of positive earnings, leading to a temporary dip in the stock price.

13.01.2025 - ROL Stock was up 5.5%

• Q4 earnings for Rollins (ROL) were in line with estimates, reflecting stable financial performance.
• A 1.95% revenue surprise hints at potential outperformance compared to market expectations, indicating strong operational success.
• Enhanced segmental performance in the fourth quarter likely drove revenue growth, demonstrating adeptness in leveraging various business segments.
• The favorable earnings and revenue growth might have instilled investor confidence, leading to a rise in ROL's stock price today.

10.02.2025 - ROL Stock was up 2.9%

• Rollins stock has demonstrated a robust bullish trend, increasing by 14% over the past year, indicating the potential for long-term wealth growth.
• The company's dedication to delivering value to shareholders may have enhanced investor trust in its growth opportunities and financial footing.
• This optimistic outlook for Rollins probably played a role in the stock's bullish surge today, with investors showing confidence in the company's performance and future earnings prospects.

30.09.2025 - ROL Stock was up 5.2%

• Rollins (ROL) exceeded Q3 earnings and revenue expectations, signaling strong financial performance and potential growth prospects.
• Anticipation of robust Q3 results with broad-based revenue gains likely fueled investor optimism and contributed to the bullish movement.
• The positive earnings surprise and favorable setup for an earnings beat could have attracted more investors to the stock, driving up its price.
• The overall positive sentiment around Rollins (ROL) contrasts with the margin pressure on earnings expected for another company, potentially leading investors to favor ROL over it in today's trading session.

26.06.2024 - ROL Stock was down 5.0%

• In its Q2 earnings report, Rollins (ROL) met expectations for EPS but fell short of revenue estimates, prompting a downward trend in the market.
• Despite the growth prospects in Atlanta, Rollins' headquarters, the minor revenue shortfall could have impacted investor confidence.
• The market's reaction to the revenue miss may have overshadowed the positive outcome of meeting earnings projections.
• Investors could be exercising caution regarding Rollins' capacity to seize growth opportunities in Atlanta given the somewhat underwhelming financial performance in Q2.

25.06.2024 - ROL Stock was down 6.1%

• Rollins (ROL) saw a negative movement in its stock price in response to Q2 2024 financial results. While earnings per share met expectations, revenue fell short.
• Market reaction suggested concerns about Rollins' ability to take advantage of Atlanta's economic growth.
• Despite meeting profit estimates, investor focus on the revenue shortfall led to the stock's downturn.
• The disparity between meeting EPS expectations and missing revenue forecasts likely contributed to the stock's decline as investors rethink Rollins' growth prospects in Atlanta's expanding economy.

04.03.2025 - ROL Stock was down 5.5%

• Despite positive sentiment around retaining ROL stock in portfolios and the advantages from acquisitions, weaknesses in liquidity and increasing costs appear to have impacted the stock performance.
• While there is strong demand for all service offerings and favorable labor initiatives, concerns about liquidity and cost pressures may have overshadowed these positives, leading to a decline in ROL stock.
• Investor caution surrounding the company's liquidity management and cost control abilities may have contributed to the bearish movement in the stock price today.

24.06.2025 - ROL Stock was up 5.7%

• Rollins (ROL) experienced a strong bullish movement today following its Q2 earnings report.
• The company beat estimates with a 12.1% revenue growth, showcasing strong demand for its services.
• Despite a slightly narrowed EBITDA margin year over year, investors were impressed by the overall performance and growth prospects.
• The positive market sentiment can be attributed to the company's solid financial results and optimistic outlook for future performance.