Rollins Inc. ($ROL) Stock Forecast: Down 5.2% Today

What is Rollins Inc.?

Rollins Inc. (ROL) is a company that offers pest control services for residential and commercial clients. Recently, the stock has been on a downward trend despite a generally positive market environment.

Why is Rollins Inc. going down?

ROL stock is down 5.2% on May 29, 2026 14:06

• Rollins Inc. stock has been trailing behind its industry counterparts for several days, pointing to internal challenges.
• The decision of the Chief Financial Officer to step down may have added to investor uncertainty, impacting confidence in the company’s future.
• Despite the company's strong financial standing and growth prospects, concerns about potential disruptions or strategic shifts have emerged following the leadership change.
• The company's negative performance amidst an overall optimistic market suggests that internal issues are the driving force behind the recent downtrend rather than external market factors.

ROL Price Chart

ROL Technical Analysis

ROL News

Rollins Inc. stock underperforms Thursday when compared to competitors

Rollins Inc. (ROL) shares dropped 1.91% on Thursday, closing at $49.42, despite a generally favorable trading session for the broader market. This marks the third consecutive day of losses for the company's stock, even as the S&P 500 Index and Dow Jones Industrial Average saw gains.

https://www.marketwatch.com/data-news/rollins-inc-stock-underperforms-thursday-when-compared-to-competitors-bbf70af1-d9f4aa41acc8

Rollins Inc. stock underperforms Wednesday when compared to competitors

Rollins Inc. (ROL) stock underperformed on Wednesday compared to its competitors, despite the S&P 500's positive close. The stock fell 0.55% to $42.92, while its competitors saw gains. Rollins Inc. closed below its 52-week high, indicating a recent downward trend.

https://www.msn.com/en-us/money/topstocks/rollins-inc-stock-underperforms-wednesday-when-compared-to-competitors/ar-AA24dz73

Rollins Inc (ROL) Shares Fall 5.2% -- What GF Score of 96 Tells Investors

Rollins Inc (ROL) shares dropped 5.2% to $50.38, but GuruFocus assesses the stock as 15.4% undervalued with a strong GF Score of 96 out of 100. Despite recent market challenges, the company demonstrates robust financial health, profitability, and growth, making it a potentially attractive investment opportunity based on its intrinsic value.

https://www.gurufocus.com/news/8886529/rollins-inc-rol-shares-fall-52-what-gf-score-of-96-tells-investors

Rollins Inc. stock underperforms Wednesday when compared to competitors

Rollins Inc.'s stock (ROL) fell by 5.23% to $50.38 on Wednesday. This underperformance occurred despite a positive trading session for the broader market, with the S&P 500 and Dow Jones Industrial Average both seeing gains. This marks the second consecutive day of losses for Rollins Inc. stock.

https://www.marketwatch.com/data-news/rollins-inc-stock-underperforms-wednesday-when-compared-to-competitors-2d7268e7-8e9538ebdfc3

Rollins CFO Kenneth Krause to Step Down; William Harkins to Succeed Him

Rollins announced that Chief Financial Officer Kenneth Krause will be stepping down from his role. William Harkins has been named as his successor. This change in leadership comes amidst ongoing analyst coverage and company activities, including reaffirming financial outlooks and considering acquisitions.

https://www.marketscreener.com/news/rollins-cfo-kenneth-krause-to-step-down-william-harkins-to-succeed-him-ce7f5ad3d88bf422

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Rollins Inc. Price History

09.11.2025 - ROL Stock was down 2.5%

• Despite Rollins' subdued earnings growth, its high P/E ratio of 57.3x has led to an elevated share price, indicating that investors are more bullish than analysts.
• The AI analysis suggests a neutral near-term sentiment for ROL, with mid and long-term strength and a 17.6:1 risk-reward setup targeting a 5.0% gain, providing insights for informed trading decisions.
• A recent upgrade of Rollins stock to Overweight and the increased price target to $72.00 from $60.00 reflects confidence in the company's growth potential and revenue growth, contributing to the stock's outperformance compared to the broader market.
• The combination of investor optimism, AI signals, and analyst upgrades may have initially boosted Rollins' stock price, but profit-taking or market corrections could have led to the bearish movement observed today.

27.04.2026 - ROL Stock was down 3.9%

• The bearish movement in ROL stock today could be attributed to the announcement of the CFO transition. Changes in key leadership positions can sometimes create uncertainty among investors, leading to a negative sentiment towards the stock.
• Additionally, while the announcement of a regular quarterly cash dividend is usually seen as a positive sign, it seems that the CFO transition overshadowed this news, contributing to the bearish trend.
• The promotion of Paul Youngpeter to a new role within the company may have been perceived positively internally, but externally, investors might be cautious about potential disruptions or adjustments in the company's operations.
• The focus on North American growth and integration of the Terminix deal by a competitor in the pest control industry could also have indirectly impacted investor sentiment towards Rollins, Inc., especially if investors see the competitor's strategic moves as potentially outpacing Rollins in the market.

27.04.2026 - ROL Stock was down 5.1%

• The announcement of CFO Kenneth Krause stepping down and William Harkins succeeding him may have caused uncertainty and concerns among investors, leading to a bearish sentiment towards the stock.
• The CFO transition news, coupled with Krause's resignation to pursue opportunities in another industry, could have raised questions about the company's future financial stability and strategic direction, contributing to the negative market movement.
• Investors might be interpreting the CFO transition as a potential signal of underlying issues within the company, prompting them to sell off their positions in Rollins, Inc.
• The market's reaction to the CFO transition news highlights the importance of executive leadership stability in influencing investor confidence and stock performance.

29.04.2026 - ROL Stock was down 5.2%

• Rollins Inc. stock has been trailing behind its industry counterparts for several days, pointing to internal challenges.
• The decision of the Chief Financial Officer to step down may have added to investor uncertainty, impacting confidence in the company’s future.
• Despite the company's strong financial standing and growth prospects, concerns about potential disruptions or strategic shifts have emerged following the leadership change.
• The company's negative performance amidst an overall optimistic market suggests that internal issues are the driving force behind the recent downtrend rather than external market factors.

12.01.2026 - ROL Stock was down 11.2%

• Rollins Inc. reported Q4 earnings and revenues below expectations, leading to a significant drop in its stock price.
• Analyst downgrades also contributed to the bearish sentiment surrounding Rollins Inc.
• The overall market sentiment was negative, with other major companies experiencing stock price declines following their earnings reports.
• Despite the Q4 miss, Rollins recorded full-year revenue growth and projects continued organic growth in 2026, which could potentially help regain investor confidence in the future.

12.01.2026 - ROL Stock was down 12.2%

• Rollins Inc. (ROL) stock dropped nearly 15% in premarket trading after reporting weaker-than-expected Q4 earnings and revenue, missing both the consensus estimate for EPS and revenue.
• The company attributed part of the quarterly shortfall to volatile weather impacting seasonal work, despite maintaining strong recurring revenue streams.
• Investor disappointment with Rollins' recent financial performance, including narrower Q4 margins due to rising costs, contributed to the sharp decline in the stock price.
• The collective downturn in big stocks like Rollins, Paycom Software, Cisco, AppLovin, and Inspire Medical Systems suggests a challenging pre-market session for these companies, reflecting broader market concerns about corporate earnings and financial guidance.

12.01.2026 - ROL Stock was down 9.8%

• Rollins Inc. (ROL) reported Q4 earnings below analyst expectations, with earnings per share at $0.25 and revenue at $912.9 million, missing projections. This resulted in a significant stock drop of 16.87% in premarket trading.
• Despite the Q4 earnings miss, Rollins achieved an 11% revenue growth for the full year of 2025 and anticipates continued organic growth of 7-8% in 2026, driven by strategic initiatives and strong recurring services. However, the market reacted strongly to the recent earnings disappointment.
• Analyst downgrades from a major financial institution, along with the overall negative sentiment towards Rollins Inc. post-earnings, contributed to the stock's downward movement.
• Other notable companies like Paycom Software, Cisco, and Inspire Medical Systems also saw declines in their stock prices after reporting earnings. This trend hints at a challenging pre-market session for these firms, reflecting a cautious investor sentiment towards specific sectors.

23.03.2026 - ROL Stock was up 2.3%

• Rollins (ROL) experienced a strong bullish movement today attributed to its impressive Q1 2026 earnings report.
• The company surpassed revenue estimates, showcasing strong performance driven by seasonal demand and organic growth.
• Despite a slight miss in EPS compared to analyst expectations, the revenue beat and resilient business model boosted market sentiment.
• Margin compression due to increased costs was observed, but Rollins' active capital deployment strategies and solid balance sheet were highlighted as factors supporting the stock's positive movement.