V.F. Corporation ($VFC) Stock Forecast: Down 5.1% Today

What is V.F. Corporation?

VF Corp (VFC) is a multinational apparel and footwear company known for brands like The North Face, Timberland, and Vans. Today, the stock experienced a significant bearish movement in the market.

Why is V.F. Corporation going down?

VFC stock is down 5.1% on Jun 17, 2026 19:43

• VF Corp's CEO, Bracken Darrell, received a substantial total compensation of $18.9 million, including a $7 million CEO Performance Award tied to challenging stock price goals. This could have created pressure on the company to meet these targets, potentially impacting investor sentiment negatively.
• Despite a board member's purchase of $515K in company stock, signaling confidence, analysts have flagged VF Corp as risky due to underperformance against the S&P 500, flat revenue growth, and declining return on invested capital. This negative sentiment could have contributed to the bearish movement.
• The company's recent SEC filing with low impact and neutral sentiment may not have provided any significant positive catalysts for the stock, leaving investors cautious.
• Overall, the combination of challenging performance targets for executive compensation, identified risks by analysts, and lack of positive news catalysts could have led to the bearish market movement for VF Corp today.

VFC Price Chart

VFC Technical Analysis

VFC News

1 Cash-Producing Stock with Exciting Potential and 2 Facing Headwinds

This article identifies one cash-producing stock, Magnite (MGNI), with exciting potential due to its strong revenue and earnings growth, and rising returns on capital. Conversely, it highlights two companies, VF Corp (VFC) and Viatris (VTRS), that are facing headwinds such as flat sales, low free cash flow margins, shrinking returns on capital, and declining sales and earnings.

https://stockstory.org/us/stocks/nyse/vfc/news/buy-or-sell/1-cash-producing-stock-with-exciting-potential-and-2-facing-headwinds

VF’s Bracken Darrell Pay Hits $18.9M With Special CEO Performance Award

VF Corp. CEO Bracken Darrell's total compensation for the last year reached $18.9 million, a significant increase from the previous fiscal year. A substantial portion of this pay, including a $7 million CEO Performance Award, is tied to challenging stock price and operating margin goals that require the company's shares to rise nearly 275 percent. The board justified this unique, performance-based award as essential for retaining and motivating Darrell during the company's transformation efforts, which have included portfolio trimming, management changes, and debt reduction.

https://wwd.com/business-news/financial/vf-corp-ceo-bracken-darrell-18m-performance-pay-1239011590/

[ARS] V F CORP SEC Filing

This article announces an ARS SEC filing by V F CORP (VFC) on June 15, 2026. The filing is categorized as having a low impact and neutral sentiment. It provides a link to view the PDF document on SEC EDGAR and includes recent news and other SEC filings related to VFC.

https://www.stocktitan.net/sec-filings/VFC/ars-v-f-corp-sec-filing-aeed39be1114.html

3 Reasons VFC is Risky and 1 Stock to Buy Instead

VF Corp's shares have underperformed the S&P 500 significantly over the last six months, prompting analysts to label the stock as risky. The company exhibits flat long-term revenue growth, mediocre free cash flow margins compared to peers, and declining return on invested capital, all contributing to a lack of confidence in its future performance. Despite a seemingly reasonable valuation, its shaky fundamentals suggest better investment opportunities exist elsewhere.

https://stockstory.org/us/stocks/nyse/vfc/news/buy-or-sell/3-reasons-vfc-is-risky-and-1-stock-to-buy-instead

VF Board Member Trades $515K In Company Stock

VF (NYSE: VFC) Board Member Richard Carucci recently purchased 30,000 shares of company stock for $515,010, as disclosed in an SEC filing on June 10. The insider buy signals confidence in the company, which is actively trading at $17.34 and experienced a 5.64% increase during Thursday's morning session. Despite some financial challenges like a high debt-to-equity ratio and lower gross margin, VF holds an attractive valuation with a lower-than-average P/E ratio and P/S ratio.

https://www.benzinga.com/insights/news/26/06/53144972/vf-board-member-trades-515k-in-company-stock

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V.F. Corporation Price History

17.05.2026 - VFC Stock was down 5.1%

• VF Corp's CEO, Bracken Darrell, received a substantial total compensation of $18.9 million, including a $7 million CEO Performance Award tied to challenging stock price goals. This could have created pressure on the company to meet these targets, potentially impacting investor sentiment negatively.
• Despite a board member's purchase of $515K in company stock, signaling confidence, analysts have flagged VF Corp as risky due to underperformance against the S&P 500, flat revenue growth, and declining return on invested capital. This negative sentiment could have contributed to the bearish movement.
• The company's recent SEC filing with low impact and neutral sentiment may not have provided any significant positive catalysts for the stock, leaving investors cautious.
• Overall, the combination of challenging performance targets for executive compensation, identified risks by analysts, and lack of positive news catalysts could have led to the bearish market movement for VF Corp today.

21.03.2026 - VFC Stock was up 5.6%

• The positive movement in VFC stock today is a result of successful strategic initiatives, particularly the revitalization of brands like The North Face and Vans.
• Collaboration with Nedap for the implementation of the Inventory Engine, starting with The North Face, has strengthened investor confidence in VFC's operational efficiency and inventory management.
• Despite challenges from changing consumer preferences and market demands, VFC's emphasis on direct-to-consumer sales, sustainability, and global expansion has been well-received by investors, contributing to the favorable market performance.
• Analysts' optimistic outlook on sustained direct-to-consumer growth and enhanced inventory management supports the positive sentiment surrounding VFC, signaling a promising future for the company's turnaround efforts.

27.04.2026 - VFC Stock was up 7.1%

• V.F. Corporation (VFC) experienced a strong bullish movement today, with shares increasing by 3.2% to $16.70.
• The mixed outlook from analysts, with one entity downgrading VFC to a "hold" rating while another maintained a "buy" rating and raised the target price to $20, contributed to the market movement.
• Despite the missed EPS in the recent earnings report, the slight revenue beat and positive target price adjustments by analyst firms may have instilled confidence in investors, leading to the bullish trend.
• The overvaluation concerns highlighted by a financial analysis's GF Value and the cautionary notes on the company's growth rank and insider trading activity suggest a nuanced market sentiment despite the positive stock performance.

27.04.2026 - VFC Stock was up 5.2%

• A Buy rating on VFC is maintained with the target price raised to $20 by Williams Trading, indicating a positive outlook on the company's future performance.
• Despite a 3.2% gain in VFC shares, caution is suggested by GuruFocus as the stock is considered overvalued compared to its GF Value of $15.80.
• Improved financial performance was reported by VF Corporation in fiscal 2026, with revenue increasing by 1% and an expanded gross margin, particularly driven by strong momentum in brands like The North Face and Timberland.
• Analyst ratings for VFC range from $15 to $24, with a consensus rating of "hold," reflecting mixed sentiments about the stock's future trajectory.

06.04.2026 - VFC Stock was up 5.7%

• The bullish movement in VFC stock today might be connected to the upcoming release of its fourth-quarter fiscal 2026 financial results, indicating investor confidence in the company's performance and future prospects.
• The downturn in VF Corp and Kontoor Brands stocks, likely influenced by U.S.-Iran tensions and escalating oil prices, could have indirectly favored VFC as investors turned to other reliable stocks like VFC.
• Geopolitical tensions resurfacing and concerns about consumer spending on non-essential items may have prompted investors to reassess their portfolios, shifting towards stable investments such as VFC.
• The announcement of a conference call to review the financial results may have generated interest and trust in VFC's ability to navigate challenges and maintain a strong market position, driving the positive movement in the stock.

23.03.2026 - VFC Stock was down 5.2%

• Partnership for end-to-end inventory visibility may have raised concerns about inventory management challenges in the market, leading to a bearish movement.
• Despite brokerages recommending a "Hold," better-than-expected earnings and revenue may have set high expectations, causing disappointment among investors and contributing to the bearish movement.
• UBS AG offering high-yield autocallable notes linked to VFC stock could have introduced market uncertainty or risk, impacting the stock's performance negatively.
• Despite positive feedback from analysts on brand revitalization and turnaround strategies, market confidence may not have immediately improved, resulting in the bearish movement.

24.03.2026 - VFC Stock was down 5.2%

• There was a downward trend in VFC's stock today, despite recent favorable developments in the company's operations and stock performance.
• The partnership with Nedap to implement the Inventory Engine for enhanced inventory visibility throughout stores and distribution channels could be viewed as a progressive move. However, the market showed a negative response likely due to profit-taking following the stock reaching a 52-week high of $21.94.
• The average "Hold" recommendation by brokerages and the offering of high-yield autocallable notes connected to VFC's stock might have impacted investor sentiment, contributing to the bearish movement.
• In sum, the market movement is likely due to a variety of factors, comprising profit-taking, differing analyst recommendations, and potential risks associated with autocallable note issuances, notwithstanding the company's robust earnings and positive stock performance.

11.05.2026 - VFC Stock was up 5.7%

• Positive movement in VFC stock today is linked to the expansion of its EMEA headquarters in Switzerland, signaling a commitment to bolstering its European operations.
• Director Richard Carucci's purchase of 30,000 shares suggests confidence in the company's future, potentially influencing the market's optimistic response.
• Administrative measures taken by VFC's executives, including COO Abhishek Dalmia and CAO Michael Edward Phillips, to address tax obligations associated with stock units are standard procedures and do not indicate any negative developments, reinforcing the overall positive trajectory of the stock.

17.03.2026 - VFC Stock was up 7.1%

• VF Corp's stock rose by 4.6% today, driven by favorable March retail sales data and steady consumer spending in the clothing and accessories segment.
• The company's successful turnaround strategies, exemplified by impressive performances from flagship brands such as North Face and Timberland, have led to a 32% stock price increase in the last six months.
• A stock rating upgrade from Seaport Global Securities, based on anticipated increased demand for Vans and strong brand performances, bolstered investor confidence.
• Despite challenges in the footwear sector, notably with the Vans Slip-On line, VF Corp's strategic positioning and brand diversity continue to provide resilience and growth prospects.

12.04.2026 - VFC Stock was down 5.2%

• Despite a positive upgrade and new price target from BTIG Research, V.F. Corp (VFC) faced strong bearish movement.
• The market's reaction may be influenced by various factors like overall sentiment, macroeconomic conditions, or internal company issues.
• Investors might have anticipated more positive news from V.F. Corp, resulting in a sell-off after the initial excitement of the upgrade.

20.04.2026 - VFC Stock was down 5.6%

• Despite the positive financial results and growth projections, the stock experienced a bearish movement today.
• The market may have reacted to profit-taking by investors following the recent stock price surge after exceeding revenue and earnings expectations.
• Investors might be concerned about the company's ability to sustain its growth trajectory and meet ambitious margin targets in the coming years.
• It's possible that external factors, such as broader market trends or sector-specific developments, influenced the bearish sentiment towards VFC stock despite the positive company-specific progress.

09.05.2026 - VFC Stock was up 5.6%

• Executives within VFC, including the COO, EVP, CAO, and CFO, had shares withheld to cover tax obligations related to the vesting of restricted stock units, signaling confidence in the company's future performance.
• VF Corporation reported a return to growth in Q4, showing improved revenue, margins, and lower debt, which boosted investor sentiment and influenced the stock's positive movement.
• The reinstatement of annual guidance for fiscal 2027 by VF Corp, with expectations of increased revenue growth and improved margins, likely reassured investors and contributed to the stock's positive market sentiment.
• The bullish movement in VFC's stock today can be attributed to executive actions covering tax obligations, strong financial performance, and an optimistic outlook for the company.