V.F. Corporation ($VFC) Stock Forecast: Down 5.2% Today

What is V.F. Corporation?

VFC (VF Corp) is a global apparel and footwear company recognized for its brands like The North Face, Timberland, and Vans. The company boasts a diverse brand portfolio and has a presence in various markets worldwide.

Why is V.F. Corporation going down?

VFC stock is down 5.2% on Feb 5, 2026 19:22

• VFC underwent a bearish movement possibly due to concerns surrounding the challenges faced by the Vans brand and international issues. However, the company exceeded revenue expectations primarily fueled by The North Face and Timberland.
• Investors could be reassessing VFC's valuation following changes in the brand portfolio and shifts in management, leading to short-term dips in price.
• Varied opinions among analysts and investment firms about VFC's performance and potential upside-to-downside ratio may have influenced today's bearish market activity.
• The general market sentiment towards VFC appears cautious, with investors potentially waiting for more clarity on the company's strategies for future growth and operational efficiency before making significant investment decisions.

VFC Price Chart

VFC Technical Analysis

VFC News

Under Armour (UAA) Q4 Earnings: What To Expect

Under Armour (UAA) is set to announce its Q4 earnings before market hours on Friday. Analysts anticipate a 6.3% year-on-year revenue decline to $1.31 billion and an adjusted loss of -$0.01 per share, with estimates remaining largely consistent. The company has previously missed Wall Street's revenue forecasts twice in the last two years, but its stock has seen a significant 15.8% increase over the past month.

https://www.tradingview.com/news/stockstory:371b8cf6e094b:0-under-armour-uaa-q4-earnings-what-to-expect/

The Top 5 Analyst Questions From VF Corp’s Q4 Earnings Call

VF Corp's Q4 results showed revenue growth driven by The North Face and Timberland, and strong digital channels in the Americas, despite softness in Vans and international markets. Analysts focused on consumer demand erosion, the recovery pace of Vans, sustainability of North Face's growth, physical store traffic for Vans, and the return to longer-term guidance. The company's management addressed these concerns, highlighting ongoing challenges and strategies for future growth, while emphasizing operational discipline.

https://www.theglobeandmail.com/investing/markets/stocks/VFC/pressreleases/12667/the-top-5-analyst-questions-from-vf-corps-q4-earnings-call/

The Five Most Important Analyst Inquiries From VF Corp’s Fourth Quarter Earnings Conference

VF Corp's Q4 earnings call revealed market concerns despite surpassing revenue expectations, driven by strong performance from The North Face and Timberland, though Vans' struggles and international challenges persist. Analyst inquiries focused on consumer demand, Vans' recovery, growth in The North Face, foot traffic at Vans stores, and the return of long-term guidance. The company's stock rose slightly post-earnings, signaling a potential turning point to watch.

https://www.bitget.com/news/detail/12560605182473

Is It Time To Reassess VF Corp (VFC) After Brand Portfolio Shake Up And Price Slide

VF Corp (VFC) shares are down significantly over the long term, despite recent short-term gains, leading investors to re-evaluate the company's valuation after brand portfolio and management changes. While a Discounted Cash Flow (DCF) analysis suggests the stock is undervalued by 15.5%, its Price-to-Earnings (P/E) ratio of 35.8x indicates it is overvalued compared to industry and peer averages. The article encourages investors to use "Narratives" on Simply Wall St to align their personal investment views with financial models and current market data.

https://simplywall.st/stocks/us/consumer-durables/nyse-vfc/vf/news/is-it-time-to-reassess-vf-corp-vfc-after-brand-portfolio-sha

Is VF Corp (VFC) Trading at an Attractive Upside-to-Downside Ratio?

Curreen Capital, an investment management company, reported strong Q4 2025 and full-year 2025 results by investing in "ugly ducklings," companies that are well-managed and attractively priced. The firm highlighted V.F. Corporation (VFC) as one such holding, noting its fixed balance sheet, improved capital allocation, rebuilt management team, and attractive upside-to-downside ratio. While Curreen Capital views VFC positively, the article also mentions that other AI stocks might offer greater upside potential with less downside risk and that Jim Cramer is not optimistic about VFC's comeback.

https://finance.yahoo.com/news/vf-corp-vfc-trading-attractive-140857242.html

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V.F. Corporation Price History

14.00.2026 - VFC Stock was down 5.1%

• The market reacted bearishly to VFC's performance despite the outlined growth strategies for its core brands, The North Face, Vans, and Timberland, as they navigate evolving market demands in 2026.
• CEO Bracken Darrell's recovery strategies for Vans, The North Face, and Timberland, emphasizing leadership changes and a multi-brand organizational approach, did not seem to immediately reassure investors.
• The average "Hold" rating from brokerages and concerns regarding high leverage, narrow net margin, and dividend sustainability might have contributed to the bearish movement.
• Despite positive catalysts like Needham adding V.F. to its Conviction List and the company's plan to redeem senior notes, ongoing valuation and turnaround challenges could have weighed on investor sentiment, leading to the bearish market movement.

29.00.2026 - VFC Stock was up 5.3%

• Despite giving a weak fiscal Q1 guidance, VFC announced better-than-expected Q4 earnings, supported by The North Face and Timberland.
• The Vans brand's revenue dropped by 10%, continuing its underperformance, although the CEO remains hopeful about its improvement efforts.
• Concerns about potential tariff impacts and difficulties in the turnaround of Vans, especially in the U.S. market, led to a decline in VFC's stock.
• Analysts are evaluating VFC's valuation, offering conflicting views on whether the stock is overvalued or undervalued. They advise investors to consider metrics such as earnings multiples and cash flow generation.

05.01.2026 - VFC Stock was down 5.2%

• VFC underwent a bearish movement possibly due to concerns surrounding the challenges faced by the Vans brand and international issues. However, the company exceeded revenue expectations primarily fueled by The North Face and Timberland.
• Investors could be reassessing VFC's valuation following changes in the brand portfolio and shifts in management, leading to short-term dips in price.
• Varied opinions among analysts and investment firms about VFC's performance and potential upside-to-downside ratio may have influenced today's bearish market activity.
• The general market sentiment towards VFC appears cautious, with investors potentially waiting for more clarity on the company's strategies for future growth and operational efficiency before making significant investment decisions.

05.10.2025 - VFC Stock was up 5.4%

• A recent class action lawsuit against VF Corp may have caused some initial uncertainty and negative sentiment among investors.
• However, the strong bullish movement in VFC's stock price today suggests an optimistic outlook regarding the company's ability to navigate the legal challenges.
• The positive market response indicates that investors may not anticipate a significant long-term impact on VF Corp's financial performance as a result of the lawsuit.
• Overall, the market perceives the lawsuit as a temporary hurdle rather than a fundamental concern impacting the company's value.

28.09.2025 - VFC Stock was down 8.5%

• Despite VF Corporation reporting better-than-expected earnings in Q2, a class action lawsuit being filed against the company and certain officers seems to have spooked investors.
• The positive earnings report was overshadowed by the legal issues, leading to a lack of confidence in the company's future performance.
• Concerns about potential financial implications and reputational damage from the lawsuit caused a significant sell-off in VFC stock.

08.00.2026 - VFC Stock was up 5.2%

• The announcement of VF Corporation's upcoming third-quarter fiscal 2026 earnings release and conference call date likely sparked investor optimism and confidence in the company's performance.
• Despite V.F. Corporation delivering a weaker Return on Equity (ROE) compared to its industry average, investors may have focused on the potential growth opportunities and future profit projections discussed during the earnings call, leading to the bullish market movement.
• The market might be anticipating positive insights or strategic initiatives that could be unveiled during the conference call, driving up the stock price in anticipation of favorable outcomes.

10.11.2025 - VFC Stock was up 5.3%

• VF Corp's stock showed significant bullish movement recently, gaining momentum in anticipation of a key product launch and positive sector sentiment.
• The stock's surge can be attributed to the excitement surrounding the upcoming launch of "The North Face x SKIMS" collection and an increase in institutional investment.
• VF Corp's strategic decisions, such as selling the Dickies brand to lower debt and engaging in philanthropic activities through The VF Foundation, are strengthening its brand moat and social impact positioning.
• Despite the recent rise in stock prices, potential overvaluation concerns, Vans' performance, effective management of leverage, and challenges related to tariffs continue to be important factors for investors to consider.

22.00.2026 - VFC Stock was up 5.1%

• V.F. Corporation (VFC) saw a significant upward movement today in anticipation of its Q3 earnings release.
• Analysts are optimistic about VFC's earnings, with a strong chance of surpassing consensus estimates despite a year-over-year decline in earnings and lower revenues.
• Investors reacted positively to VFC's strategic steps, including the redemption of 2026 notes and outperforming Q3 2025 earnings forecasts, demonstrating confidence in the company's turnaround efforts.
• The forthcoming earnings report and guidance will play a critical role in showcasing continued progress and shaping VFC's future direction amidst market uncertainty.

28.00.2026 - VFC Stock was down 7.8%

• The stock of VF Corp (VFC) experienced a bearish movement today, possibly influenced by:
• Renewed scrutiny as earnings approach, with concerns about overvaluation and execution risks in certain brands like Vans.
• Mixed performance among VF Corp's brands, with strong trends for some but limited visibility for others, leading to uncertainty among investors.
• Unusually high options trading volume, indicating significant bearish sentiment or hedging strategies, coupled with concerns about dividend sustainability.
• Analyst ratings ranging from Hold to Buy with varying price targets suggest conflicting views on the company's future prospects, adding to the uncertainty surrounding the stock and potentially contributing to the bearish market movement.

17.08.2025 - VFC Stock was up 9.8%

• A recent class action lawsuit against VF Corp. may have initially caused some uncertainty and negative sentiment among investors.
• However, as the market digested the news, investors may have realized that the lawsuit could potentially lead to changes within the company that could benefit shareholders in the long run, hence the bullish movement.
• This movement could indicate that investors are confident in VFC's ability to navigate through legal challenges and come out stronger on the other side.

27.04.2025 - VFC Stock was up 5.2%

• Following a largely successful fourth quarter, VFC's stock experienced a surge despite a slight beat on adjusted earnings per share, signaling positive investor sentiment.
• The CEO's explanation of Vans' sales decline as a strategic part of the company's turnaround plan appeared to reassure investors about VFC's future outlook.
• Although an initially bleak Q1 forecast and the drop in Vans' sales led to a decline in VFC's stock, a shift in market sentiment towards positivity occurred, potentially driven by the promise of lucrative earnings in the future.
• In general, investor focus seems to be leaning towards VFC's strategic direction and potential growth prospects, rather than short-term obstacles.

21.00.2026 - VFC Stock was up 5.7%

• VFC's stock saw a bullish surge as investors were optimistic about the company's upcoming Q3 earnings.
• Analysts' expectations of in-line earnings and stable sales growth, along with a price target increase by UBS, contributed to the positive market sentiment.
• Despite concerns about sustainability due to a high payout ratio, VFC's strategic moves and brand performance improvements, especially in Vans, are instilling confidence in investors.
• The market's reaction indicates that VFC's turnaround efforts and focus on core brands are starting to resonate positively, with the potential for sustained improvement driving the stock's upward trajectory.