Advance Auto Parts introduces nostalgic ‘Good Parts’ brand campaign
Advance Auto Parts has launched a new "Good Parts" brand campaign to emotionally connect with motorists by celebrating the company's 94-year history through a nostalgic lens. The campaign includes a 60-second video featuring real motorists, a new jingle, and will be promoted across social media, TV, audio platforms, and in-store, aligning with summer travel and America's 250th birthday. It also includes NASCAR sponsorship with Team Penske.
https://www.aftermarketmatters.com/mechanical-repair/advance-auto-parts-introduces-nostalgic-good-parts-brand-campaign/