Five Below Inc. ($FIVE) Stock Forecast: Up 6.2% Today

What is Five Below Inc.?

Five Below (FIVE) is an off-price retailer known for offering a variety of products priced between $1 to $5, appealing to children and millennial parents. The stock experienced a significant bullish movement today.

Why is Five Below Inc. going up?

FIVE stock is up 6.2% on Feb 6, 2026 15:46

• A double upgrade and a higher price target from Bank of America to $233 from $158 have sparked investor confidence in Five Below. The reasons cited include new leadership, changes in merchandise, and investments in marketing as drivers of growth.
• The company's goal to open 150 new stores by February 2026, with an initial 15 new locations, demonstrates a strong belief in market opportunities and potential growth.
• Despite being involved in a lawsuit regarding the alleged sale of counterfeit Sonny Angel dolls, the company's strategic changes and positive growth outlook appear to have overshadowed this legal issue in the eyes of the market.
• The market's positive response to improved execution under new management, with a focus on core products and enhancements in inventory flow, is raising expectations for a rebound in earnings and valuation.

FIVE Price Chart

FIVE Technical Analysis

FIVE News

Bank of America double upgrades Five Below, sees more upside under new leadership

Bank of America has upgraded Five Below shares to a buy, citing new leadership, merchandising changes, and marketing investments as catalysts for future growth. The analyst increased the price target to $233 from $158, suggesting an 18% upside. The new management team is expected to drive a higher P/E multiple and a return to focus on kids and millennial moms.

https://www.cnbc.com/2026/02/04/bank-of-america-double-upgrades-five-below-sees-more-upside-under-new-leadership.html

Off-price retailer praised as ‘Costco for kids’ to open 150 new stores in 2026 – and first 15 coming in hours

Five Below, an off-price retailer often called "Costco for kids," plans to open 150 new stores by the end of February 2026. The expansion includes 15 new locations opening this Friday, with additional waves of store openings scheduled throughout February and March, adding to their presence across multiple states. CEO Winifred Park expressed satisfaction with the growth, highlighting the company's belief in further market opportunities.

https://www.the-sun.com/money/15891799/five-below-new-stores-opening-list/

Five Below up after BofA upgrades stock citing improved execution

Bank of America upgraded Five Below Inc (NASDAQ: FIVE) to Buy from Underperform, citing improved execution under new management. The changes include a refocus on children and millennial parents, a heavier emphasis on core $1-$5 items, and improved inventory flow, leading to an anticipated recovery in earnings and valuation. BofA also lifted the price target to $233 from $158, seeing upside from 2026 as temporary cost pressures ease and pricing benefits continue.

https://www.streetinsider.com/Investing/Five+Below+up+after+BofA+upgrades+stock+citing+improved+execution/25943807.html

Five Below sued for selling knockoff Sonny Angel dolls

Dreams USA, the worldwide distributor of "Sonny Angel" dolls, has filed a federal copyright infringement lawsuit against retailer Five Below. Dreams USA alleges that Five Below sold knockoff versions of their popular dolls after Dreams USA rejected Five Below's proposals for a partnership, citing Five Below's reputation for selling "inferior and infringing goods." The lawsuit seeks an injunction to stop Five Below from selling the alleged infringing products and calls for their destruction.

https://www.nj.com/news/2026/02/five-below-sued-for-selling-knockoff-sonny-angel-dolls.html

Sonny Angel Distributor Sues Five Below Over Alleged Sale of Knockoff Dolls in NJ

Dreams USA, the exclusive U.S. distributor of Sonny Angel collectible dolls, has filed a federal lawsuit against discount retailer Five Below. The lawsuit alleges that Five Below sold unauthorized imitation dolls after Dreams USA repeatedly denied partnership requests due to concerns about their business models and past intellectual property practices. Dreams USA is seeking damages and injunctive relief to stop the sale of the alleged knockoff products.

https://www.rlsmedia.com/node/62361

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Five Below Inc. Price History

28.09.2025 - FIVE Stock was up 1.7%

• The bullish movement in Five Below's stock today is linked to positive analyst sentiment and upgrades from top Wall Street analysts, signaling a favorable outlook for the company's future performance.
• The investigation into securities fraud claims against Five Below by Grabar Law Office may have initially caused some uncertainty in the market, but the survival of the motion to dismiss these allegations likely reassured investors and contributed to the stock's upward momentum.
• In summary, improved analyst ratings and the resolution of legal uncertainties likely boosted investor confidence in Five Below, leading to the strong bullish movement in the stock today.

13.00.2026 - FIVE Stock was up 5.9%

• FIVE stock witnessed an upward movement due to the impressive holiday sales results released by Five Below, Inc.
• The holiday net sales surged by 23.2% to $1.47 billion, accompanied by a 14.5% increase in comparable sales, underscoring the company's strong performance.
• The optimistic forecast for the fourth quarter and full fiscal year 2025, coupled with analysts revising their price targets upward, signals investor confidence in Five Below's strategies and customer-centric approach.
• Factors such as offering current trend products at competitive prices and improving the overall customer experience played a pivotal role in Five Below's success, propelling the stock's positive trajectory.

12.00.2026 - FIVE Stock was up 5.4%

• Five Below announced robust holiday sales results, with net sales increasing by 23.2% and comparable sales up 14.5%, leading to a positive outlook for the fourth quarter and full fiscal year 2025.
• The upcoming opening of a new store in West Virginia indicates the company's expansion efforts and continued growth strategy.
• By offering trend-right products at competitive prices and focusing on improving the customer experience, Five Below has successfully attracted shoppers and analysts' attention, resulting in an upward adjustment of price targets.
• The overall positive sentiment towards retail stocks, including Five Below, reflects the market's confidence in the company's strategic initiatives and favorable earnings outlook, contributing to its bullish market movement.

05.10.2025 - FIVE Stock was up 2.6%

• FIVE saw a positive trend in its stock price today, potentially linked to optimistic expectations for its upcoming earnings report, as the company has a track record of surpassing estimates.
• The inquiry by Grabar Law Office into specific company executives may have caused some unease among investors, but overall market sentiment towards FIVE appears upbeat.
• A comparison of FIVE's performance with other retail-wholesale stocks this year suggests that it has outperformed its peers, boosting investor confidence.
• In spite of the legal scrutiny, FIVE's solid fundamentals and market positioning seem to have overshadowed any potential concerns, driving today's positive movement in the stock.

20.00.2026 - FIVE Stock was down 0.4%

• Today's downward movement in FIVE stock may be linked to a significant amount of shares sold by the Chief Administrative Officer, Eric Specter. This large insider selling could indicate a lack of confidence or a simple profit-taking move.
• Despite recent positive stock growth and strategic efforts from the new CEO, Winnie Park, market reaction to the insider selling seemed negative, resulting in a temporary dip in the stock price.
• Strong earnings and an improved outlook from the company were overshadowed by a mix of market sentiment due to insider selling. Analyst caution post a recent downgrade might have also played a role in today's bearish stock movement.

29.07.2025 - FIVE Stock was down 5.2%

• Despite outperforming Q2 earnings and revenue projections, Five Below (FIVE) encountered a significant downward trend.
• This decline could be linked to investors taking profits after recent positive updates and upgrades, resulting in a temporary decrease in the stock price.
• The market's negative response to the company's Q3 revenue forecast range of $950-$970M, potentially lower than some analysts' predictions, may have contributed to the bearish movement.
• Overall, the recent downturn might represent a short-term adjustment following positive developments, with the possibility of a rebound in the stock's value in the near term.

10.09.2025 - FIVE Stock was down 6.7%

• Today, the stock of FIVE displayed a bearish trend potentially linked to an ongoing investigation by Grabar Law Office on shareholder claims.
• Investors might be apprehensive about the uncertainties and legal ramifications, resulting in a sell-off of the stock.
• Concerns regarding the investigation into securities fraud could have repercussions on the company's image and financial health.
• The prevailing pessimism surrounding the legal probe overshadowed any positive operational or financial updates from the company, contributing to the bearish market movement.

06.05.2025 - FIVE Stock was down 7.5%

• Today, Five Below (FIVE) saw a significant bearish movement in the stock market, potentially because of the following reasons:
• Strong Q1 earnings were reported, including a 43% growth in adjusted EPS and a 7.1% rise in comparable sales, but the market's expectations might have been higher, leading to a sell-off.
• Investor attention may have shifted towards dollar stores like Dollar Tree (DLTR), benefiting from bargain-seeking shoppers, impacting Five Below's stock performance.
• Changes in analyst forecasts and ratings for companies such as Sprinklr (CXM) and BioNTech (BNTX) could have influenced market sentiment, contributing to the bearish trend for Five Below.
• Although Five Below exceeded earnings and revenue expectations, concerns about future growth or market competition could have prompted the bearish movement.

07.09.2025 - FIVE Stock was down 4.6%

• The appointment of a new Chief Financial Officer and Chief Merchandising Officer indicates a potential strategic shift or restructuring within Five Below's leadership team.
• The market may be reacting negatively to these changes, possibly due to concerns about how the new executives will navigate the company's future direction.
• Investors might be uncertain about the impact of these appointments on FIVE's financial performance and merchandising strategies, leading to a bearish movement in the stock price today.

06.01.2026 - FIVE Stock was up 6.2%

• A double upgrade and a higher price target from Bank of America to $233 from $158 have sparked investor confidence in Five Below. The reasons cited include new leadership, changes in merchandise, and investments in marketing as drivers of growth.
• The company's goal to open 150 new stores by February 2026, with an initial 15 new locations, demonstrates a strong belief in market opportunities and potential growth.
• Despite being involved in a lawsuit regarding the alleged sale of counterfeit Sonny Angel dolls, the company's strategic changes and positive growth outlook appear to have overshadowed this legal issue in the eyes of the market.
• The market's positive response to improved execution under new management, with a focus on core products and enhancements in inventory flow, is raising expectations for a rebound in earnings and valuation.

11.11.2025 - FIVE Stock was up 5.0%

• Concerns initially arose when the COO and CHRO of Five Below sold company stock, but the market has largely overlooked this, instead focusing on the positive developments around the company.
• Five Below's third-quarter sales surpassing $1 billion and the raised full-year outlook have boosted investor confidence, resulting in a rise in the stock price.
• Analysts from firms like Truist and Morgan Stanley have raised price targets and upgraded their outlook on the stock, contributing to the positive investor sentiment in the market.
• Despite challenges such as low gross margin and decreasing EPS, Five Below's effective merchandising and marketing strategies have propelled the stock to new highs, highlighting its resilience in face of obstacles.

28.07.2025 - FIVE Stock was up 5.5%

• Five Below (FIVE) exceeded expectations for Q2 earnings and revenue, demonstrating a robust performance in the quarter.
• The strong earnings results and increased full-year guidance have bolstered investor confidence, leading to a rise in Five Below's stock price.
• Analysts' favorable assessments and upgrades have contributed to the optimistic outlook on Five Below.
• The company's solid performance and positive future prospects have positioned the stock well in the market, drawing investor interest and driving the bullish trend.