Kohl's Corporation ($KSS) Stock Forecast: Down 6.9% Today

What is Kohl's Corporation?

Kohl's Corporation (KSS) is a retail company that operates department stores in the United States. Today, the stock experienced a strong bearish movement amidst a volatile market influenced by meme stock frenzy.

Why is Kohl's Corporation going down?

KSS stock is down 6.9% on Jul 30, 2025 13:51

• Kohl's, along with other companies like Krispy Kreme, got caught in the meme stock frenzy, leading to a surge in share prices driven by retail traders taking advantage of cheap stocks and heavy short positions.
• The market movement could be attributed to a reversal in the gamma squeezes that initially sent these meme stocks skyrocketing, highlighting the unpredictable and risky nature of retail-driven options mania.
• The "growing sense of FOMO" mentioned by analysts may have fueled the momentum of meme stock rallies, but the subsequent bearish movement indicates the speculative nature of these stocks.
• The high short interest in these meme stocks, including Kohl's, suggests that the market movement could also be influenced by short-sellers covering their positions amidst the heightened volatility.

KSS Price Chart

KSS Technical Analysis

KSS News

Here's how companies like Kohl's and Krispy Kreme got caught in the meme stock frenzy

Kohl's was amongst a new wave of meme stocks that surged from traders taking advantage of cheap share prices and heavy short positions.

https://www.cnbc.com/2025/07/30/heres-how-companies-like-kohls-become-a-meme-stock.html

Opendoor, Kohl's Stocks Recover As A 'Growing Sense Of FOMO' Could Fuel More Meme Stock Rallies - Opendoor Technologies ( NASDAQ:OPEN )

Opendoor stock led a recovery for some of the newest meme stocks on Thursday. Analyst Stephen Callahan says a "growing sense of FOMO is emerging" which could add to the momentum of the current retail trend. Up Next: Get 5 Dark Horse Stocks Wall Street Is Quietly Loading Up On

https://www.benzinga.com/trading-ideas/movers/25/07/46618162/opendoor-kohls-stocks-recover-growing-sense-fomo-could-fuel-more-meme-stock-rallies

Inside The DORKs Frenzy: What's Fueling The Meme Revival? - GoPro ( NASDAQ:GPRO ) , Krispy Kreme ( NASDAQ:DNUT ) , Rocket Lab USA ( NASDAQ:RKLB ) , Kohl's ( NYSE:KSS )

Gamma squeezes sent Opendoor, Kohl's, Krispy Kreme, GoPro skyrocketing-then reversed hard. Retail-driven options mania feels like casino bets: explosive, unpredictable, and risky. Up Next: Get 5 Dark Horse Stocks Wall Street Is Quietly Loading Up On

https://www.benzinga.com/markets/tech/25/07/46616728/dork-frenzy-whats-fueling-meme-stock-revival

Krispy Kreme Enters Meme Stock Frenzy With Hot Glazed Hype - Krispy Kreme ( NASDAQ:DNUT )

Krispy Kreme soars as much as 34.4% in premarket trading on Wednesday following a nearly 27% rally on Tuesday. All of the stocks involved in the most recent meme stock rally have significantly high short interest.

https://www.benzinga.com/trading-ideas/movers/25/07/46576039/krispy-kreme-enters-meme-stock-frenzy-with-hot-glazed-hype

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Kohl's Corporation Price History

30.06.2025 - KSS Stock was down 6.9%

• Kohl's, along with other companies like Krispy Kreme, got caught in the meme stock frenzy, leading to a surge in share prices driven by retail traders taking advantage of cheap stocks and heavy short positions.
• The market movement could be attributed to a reversal in the gamma squeezes that initially sent these meme stocks skyrocketing, highlighting the unpredictable and risky nature of retail-driven options mania.
• The "growing sense of FOMO" mentioned by analysts may have fueled the momentum of meme stock rallies, but the subsequent bearish movement indicates the speculative nature of these stocks.
• The high short interest in these meme stocks, including Kohl's, suggests that the market movement could also be influenced by short-sellers covering their positions amidst the heightened volatility.

13.04.2025 - KSS Stock was up 5.6%

• The sudden bullish movement in KSS stock could be attributed to the removal of the CEO due to undisclosed conflicts of interest. This news might have brought a sense of stability and optimism among investors, leading to increased buying activity.
• The appointment of an interim CEO, Michael Bender, shows that the company is taking swift action to address the situation and reassure shareholders. This proactive approach could have instilled confidence in the market, driving the stock price up.
• Investors may view this leadership change as a positive step towards restoring trust and transparency within the company, potentially attracting more interest from both institutional and retail investors. This renewed faith in Kohl's management could have contributed to the bullish trend observed in the stock today.

01.04.2025 - KSS Stock was up 10.1%

• The bullish movement in Kohl's stock today may be linked to the announcement of the termination of CEO Ashley Buchanan, sparking investor optimism for potential positive changes in the company's leadership and strategic direction.
• The preliminary Q1 outlook provided by Kohl's might have exceeded market expectations, further boosting investor confidence in the company's performance.
• Despite a bearish note from an analyst on Kohl's, the CEO shakeup news appeared to overshadow it, with investors showing more interest in the potential positive impact of the leadership change on the company's future prospects.
• Taken together, the CEO shakeup and the optimistic Q1 outlook likely contributed to the strong bullish movement in Kohl's stock today.

23.06.2025 - KSS Stock was down 6.0%

• Kohl's (KSS) stock surged by 37.6% in a single trading session, sparking increased trading activity.
• Despite the surge, sustainability concerns arise due to the latest trend in earnings estimate revisions.
• Short sellers are advised to cover and move on, hinting at a potential short squeeze scenario impacting Kohl's stock volatility.
• Speculative trading and market sentiment were key factors in the extreme movement of Kohl's stock, drawing comparisons to meme stocks.

23.06.2025 - KSS Stock was down 13.6%

• Kohl's (KSS) experienced a strong bearish movement despite the overall bullish sentiment in the market.
• The surge in Kohl's stock price was likely driven by the meme stock frenzy, similar to what Krispy Kreme (DNUT) experienced, with both companies seeing significant increases in their share prices.
• Suggestions for short sellers to cover and move on may have added to the volatility in Kohl's stock, as short covering could have intensified the downward pressure on the stock.
• The market movement in Kohl's stock could be a result of speculative trading behavior rather than fundamental factors, as indicated by the caution regarding further price increases in the near term due to earnings estimate revisions.

23.04.2025 - KSS Stock was down 5.3%

• Kohl's (KSS) witnessed a significant decline in stock price today.
• The anticipated Q1 earnings results are predicted to reveal reduced revenues and a financial loss for Kohl's, influenced by slow home sales and broader economic challenges.
• Analysts hold a pessimistic view on Kohl's likelihood of surpassing earnings expectations, heightening the prevailing negative outlook.
• An ongoing inquiry into Kohl's, conducted by Bragar Eagel & Squire, P.C., could have spurred the downward shift in stock value, leading to investor apprehension regarding the company's future performance.

25.06.2025 - KSS Stock was down 5.2%

• Kohl's stock showed a surge of 37.6% in the previous session but faced a bearish trend today, possibly signaling a corrective phase following the recent upswing.
• Concerns have been raised by analysts about the risks linked to retail-driven options speculation, drawing parallels to risky gambling practices, which might have impacted the reversal in Kohl's stock value.
• Despite caution from Jim Cramer against short positions on Kohl's stock, it is possible that today saw short sellers closing their positions, contributing to the stock's decline.
• The prevailing market sentiment around meme stocks hype and high short interest in various stocks like Krispy Kreme and Opendoor could have played a role in the downward movement seen in Kohl's stock today.

05.04.2025 - KSS Stock was down 5.0%

• The bearish movement in KSS stock today can be attributed to the analyst lowering the price target to $9 due to weak preliminary Q1 results and declining comparable sales.
• The termination of CEO Ashley Buchanan for cause might have initially caused a rise in the stock, but the overall market sentiment turned bearish as investors digested the implications of the leadership change.
• Despite the new leadership prioritizing stabilization, the challenges highlighted by the analyst, including market share losses to off-price and e-commerce competitors, are likely weighing on investor confidence in Kohl's future performance.
• The market volatility mentioned in recent insights could be a sign of uncertainty and caution among investors, leading to the bearish movement in KSS stock as they reassess the company's outlook in a competitive retail landscape.

29.04.2025 - KSS Stock was up 17.9%

• Kohl's (KSS) experienced a significant bullish trend today as it approaches its upcoming first-quarter earnings announcement.
• Analysts forecast Kohl's to disclose a quarterly loss of 22 cents per share, an improvement from the 24 cents per share loss reported in the corresponding period last year.
• Despite predictions of reduced Q1 revenues and a deficit impacted by slow home sales and broader economic challenges, investors are displaying confidence in the company's prospects.
• The favorable market activity is possibly linked to investors reassessing their outlook on Kohl's earnings and potential optimism for better-than-anticipated outcomes.

29.04.2025 - KSS Stock was down 13.8%

• Kohl's (KSS) reported a stronger-than-expected Q1 performance with a narrower loss per share and higher sales, beating analyst estimates.
• The increase in gross margin to 39.9% and the company's plans to invest in the Sephora rollout and omnichannel enhancements were positive factors.
• Despite the positive earnings report, the stock experienced a bearish movement possibly due to concerns over lower Q1 revenues and a loss attributed to sluggish home sales and macroeconomic headwinds.

22.06.2025 - KSS Stock was up 39.2%

• Kohl's stock surged 30% in wild trading, doubling after the market opened, resembling the behavior of a meme stock.
• The significant increase in Kohl's stock price could be attributed to increased retail investor interest, potentially driven by social media hype or online forums.
• This surge in Kohl's stock demonstrates the impact of retail investors on stock movements and the influence of social media on trading decisions.
• The wild trading activity in Kohl's stock highlights the unpredictability and volatility that can arise in the stock market, especially with the emergence of meme stock phenomena.

03.05.2025 - KSS Stock was up 6.4%

• Despite a decrease in net sales and comparable sales in Q1, Kohl's exceeded earnings forecasts and showcased strong margins, likely boosting investor confidence.
• The favorable market response to Kohl's earnings performance and its ongoing investments in the Sephora rollout and omnichannel enhancements may have contributed to the stock's positive movement.
• Analysts adjusting their projections before the earnings report could have influenced investor sentiment, fostering increased optimism and buying activity in Kohl's stock.
• Kohl's management reaffirming its fiscal 2025 guidance despite the sales decline may have bolstered investor confidence in the company's future prospects, reinforcing the positive momentum in KSS.