Kohl's Corporation ($KSS) Stock Forecast: Up 5.4% Today

What is Kohl's Corporation?

Kohl's Corp (KSS) is a retail company focusing on value retail, partnerships with brands like Sephora and Ulta, and expanding its private label offerings to attract budget-conscious consumers. The company is prioritizing omnichannel growth and digital transformation to enhance customer traffic and profitability despite challenges in the apparel segment and macro pressures.

Why is Kohl's Corporation going up?

KSS stock is up 5.4% on Apr 15, 2026 17:26

• The bullish movement in Kohl's Corp (KSS) stock today could be attributed to several factors:
• Strategic pivot towards value retail and partnerships with popular brands like Sephora and Ulta resonating positively with investors.
• Potential upside highlighted by GuruFocus's GF Value, indicating that the stock is modestly undervalued with significant upside.
• Disclosure of Dimensional Fund Advisors' significant stake in Kohl's (NYSE: KSS) instilling further confidence in the stock.
• Despite increased short interest and bearish sentiment, the bullish movement today may indicate a temporary shift in investor sentiment.

KSS Price Chart

KSS Technical Analysis

KSS News

Kohl's Corp stock (US5006432000): Is its value retail pivot strong enough to unlock new upside?

Kohl's Corp is strategically pivoting towards value retail, emphasizing partnerships like Sephora and Ulta, and expanding its private label brands to attract budget-conscious consumers and navigate shifting preferences. The company's focus on omnichannel growth, store optimizations, and digital transformation aims to improve customer traffic and profitability. While analysts remain cautious due to apparel segment weaknesses and macro pressures, Kohl's dividend yield and buyback potential make it appealing to income-focused investors who prioritize execution over aggressive growth.

https://www.ad-hoc-news.de/boerse/news/ueberblick/kohl-s-corp-stock-us5006432000-is-its-value-retail-pivot-strong-enough/69150892

KSS SEC Filings - Kohls Corp 10-K, 10-Q, 8-K Forms

This page on Stock Titan provides a comprehensive resource for Kohl's (KSS) SEC filings, including 10-K annual reports, 10-Q quarterly reports, and 8-K material event filings. It highlights how investors can use these documents to track financial performance, dividend declarations, and executive changes. The page also features recent insider trading activities, primarily focusing on dividend-equivalent restricted stock units for directors and stock sales by the CFO under Rule 10b5-1 plans.

https://www.stocktitan.net/sec-filings/KSS/page-7.html

Is Kohl's Corp (KSS) a Bargain After 3.1% Drop? GF Value Says Un

Kohl's Corp (KSS) shares recently dropped 3.1%, contributing to a 34.3% year-to-date decline. Despite this, GuruFocus's GF Value suggests the stock is "Modestly Undervalued" with a GF Value of $17.79 against a current price of $13.28, implying a 25.4% upside. However, investors are advised caution due to the company's mixed financial strength and growth metrics, alongside a lack of recent insider buying activity.

https://www.gurufocus.com/news/8788176/is-kohls-corp-kss-a-bargain-after-31-drop-gf-value-says-undervalued

Dimensional Fund Advisors reports 6.34M-share stake in Kohl's (NYSE: KSS)

Dimensional Fund Advisors has reported a beneficial ownership of 6,342,340 shares, representing 5.7% of Kohl's (NYSE: KSS) common stock, as of March 31, 2026. The filing indicates that Dimensional has sole voting power over 6,231,767 shares and sole dispositive power over all 6,342,340 shares. It is clarified that these shares are owned by various managed Funds, and Dimensional disclaims beneficial ownership.

https://www.stocktitan.net/sec-filings/KSS/schedule-13g-kohls-corp-passive-investment-disclosure-5-83f147e91c4b.html

Kohl’s Stock Draws More Bears As Short Interest Climbs To 2-Month High: Retail Traders Stay Wary

Kohl's (NYSE:KSS) is seeing increased short interest, reaching a two-month high amidst a challenging retail environment and recent mixed financial results. This surge in bearish sentiment indicates that investors remain cautious about the company's future performance. The stock's recent performance also shows a decline, underperforming major indices.

http://www.msn.com/en-us/money/topstocks/kohl-s-stock-draws-more-bears-as-short-interest-climbs-to-2-month-high-retail-traders-stay-wary/ar-AA1PHdJq?apiversion=v2&domshim=1&noservercache=1&noservertelemetry=1&batchservertelemetry=1&renderwebcomponents=1&wcseo=1

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Kohl's Corporation Price History

12.02.2026 - KSS Stock was down 6.4%

• Having exceeded Q4 earnings predictions with an EPS of $1.07, Kohl's fell short on revenue forecasts, prompting a negative market response.
• Investors may not be fully embracing Kohl's strategy of offering products priced at $10 or lower, as some analysts believe this approach could be holding the company back.
• JP Morgan's reduction of KSS's price target to $15.00 indicates a cautious view on the stock, contributing to the downward movement.
• Despite initiatives to boost online sales and enhance the omnichannel experience, challenges such as macroeconomic pressures and previous inventory challenges persistently impact Kohl's stock performance.

18.02.2026 - KSS Stock was down 5.9%

• Kohl's (KSS) stock saw a bearish trend today.
• A routine equity compensation activity by the Senior EVP was noted, with potential impact on investor sentiment.
• The CEO's targeting of middle to low-income shoppers may pose challenges in attracting high-spending customers.
• An analyst mentioned concerns about Kohl's market positioning, potentially contributing to the bearish movement.

03.02.2026 - KSS Stock was down 6.4%

• Kohl's stock took a notable downturn today, declining by 6.1%.
• The drop is linked to an inflation report surpassing expectations, leading to concerns about the company's declining sales.
• Market sentiment shifting to a "risk-off" stance further impacted Kohl's stock.
• An ongoing legal dispute with the federal government over tariff refunds from the previous administration also contributes to the uncertainties surrounding the company, affecting the stock negatively.

10.02.2026 - KSS Stock was up 10.8%

• Despite the obstacles faced by Kohl's, the significant bullish movement in KSS stock today could be linked to a few factors:
• Optimism among investors regarding CEO Michael Bender's initial public report and the possible positive impact from the company's 2025 initiatives.
• The anticipated earnings report, which projects a 4% year-on-year revenue decline (an improvement from the previous year), potentially instilling confidence in the stock.
• The appointment of Mari Steinmetz to a key executive position in the company may indicate stability and strategic focus, possibly enhancing investor sentiment.
• Technical analysis suggesting a potential rally, driven by unwinding bearish positions and options hedging, might have attracted bullish traders to the stock.

24.02.2026 - KSS Stock was down 5.3%

• The bearish movement in KSS stock today could be attributed to a series of insider transactions by senior executives, including stock awards, tax withholdings, and minor sales.
• The large grants of restricted stock units (RSUs) and common shares, coupled with the significant amounts withheld for taxes, may have signaled potential cash flow issues or internal uncertainties within Kohl's leadership team.
• Investors might have interpreted the insider activities as a lack of confidence in the company's growth prospects, leading to a sell-off of KSS shares and contributing to the bearish market movement observed today.
• The routine equity compensation actions by senior executives, while standard practice, could have inadvertently spooked the market participants, causing a negative sentiment towards KSS stock and driving down its value.

04.02.2026 - KSS Stock was up 6.8%

• Kohl's stock experienced a surge today due to positive investor response to potential buyout discussions by activist investor Arkhouse Management. This interest in a premium buyout scenario likely boosted shareholder confidence.
• The stock's rise can also be linked to Kohl's announcement of a regular quarterly cash dividend of $0.125 per share, indicating the company's dedication to rewarding shareholders and maintaining their trust.
• Despite challenges like decreasing sales and market instability driven by higher-than-expected inflation, Kohl's stock defied the overall "risk-off" sentiment today, demonstrating resilience and investor enthusiasm for potential strategic advancements.

15.03.2026 - KSS Stock was up 5.4%

• The bullish movement in Kohl's Corp (KSS) stock today could be attributed to several factors:
• Strategic pivot towards value retail and partnerships with popular brands like Sephora and Ulta resonating positively with investors.
• Potential upside highlighted by GuruFocus's GF Value, indicating that the stock is modestly undervalued with significant upside.
• Disclosure of Dimensional Fund Advisors' significant stake in Kohl's (NYSE: KSS) instilling further confidence in the stock.
• Despite increased short interest and bearish sentiment, the bullish movement today may indicate a temporary shift in investor sentiment.

31.02.2026 - KSS Stock was up 5.4%

• The bullish movement in Kohl's stock today could be attributed to the positive news of a second tenant bringing 150 jobs to the former Kohl's distribution center in Menomonee Falls. This indicates potential revitalization and increased activity in the area, which could positively impact Kohl's business.
• The routine equity compensation activities reported by Kohl's executives, including dividend shares and tax withholding, may have also contributed to the bullish sentiment. These actions are part of the company's long-term incentive plans and show confidence from the management team in the company's future performance.
• Overall, the combination of job creation at the former distribution center and the continued commitment of Kohl's executives through equity transactions could have instilled confidence in investors, leading to the bullish movement in the stock price today.

08.03.2026 - KSS Stock was up 5.5%

• The rise in Kohl's (KSS) stock today could be attributed to the optimism surrounding the company's resilience in the retail sector.
• Executives' routine, pre-planned stock transactions may have bolstered investor confidence in the company's stability and leadership.
• Kohl's initiatives such as expanding Sephora shop-in-shops and prioritizing customer loyalty and personalization likely reinforced investors' confidence in its long-term growth prospects.
• Overall, positive information about Kohl's adaptability in the retail market and the transparency of executives' stock transactions may have contributed to the increase in KSS stock today.

26.02.2026 - KSS Stock was up 5.3%

• The bullish movement in KSS stock could be attributed to the recent insider activities within the company, including stock grants and acquisitions by top executives like EVP Fred Hand, CMO Nicholas D. G. Jones, CFO Jill Timm, and HR Chief Mari Steinmetz.
• These insider transactions indicate confidence in the company's performance and future prospects, likely resonating well with investors and contributing to the upward momentum of KSS stock.
• The executives consistently acquiring shares and showing a long-term commitment to the company's growth may have built trust among shareholders, leading to increased buying interest and driving the stock price higher.

19.02.2026 - KSS Stock was up 5.0%

• Kohl's positive performance today could be attributed to the CEO's announcement ruling out further store closures and highlighting the profitability of over 90% of their stores.
• The emphasis on optimizing existing locations and introducing new product categories may have boosted investor confidence, leading to the favorable market movement.
• The consistent equity compensation actions by Kohl's Sr. EVP, while not directly affecting the stock price, reflect stability and confidence within the company's leadership, potentially contributing to the overall optimistic outlook.

11.02.2026 - KSS Stock was down 8.9%

• The bearish movement in Kohl's stock today can be attributed to a combination of factors:
• Despite efforts towards digital transformation, the drop in revenue and cautious outlook from analysts may have weighed on investor confidence.
• The mixed results of increased profits but declining sales, along with a lower price target, could have created uncertainty among investors.
• The stock's rise despite missing revenue expectations suggests a level of volatility and conflicting sentiments among traders, possibly leading to the bearish movement observed today.