Kohl's Corporation ($KSS) Stock Forecast: Down 5.7% Today

What is Kohl's Corporation?

Kohl's (KSS) is a Menomonee Falls-based retailer known for its long-standing commitment to supporting children's health, as evidenced by their recent $1 million donation to Children's Wisconsin, marking 25 years of partnership.

Why is Kohl's Corporation going down?

KSS stock is down 5.7% on May 4, 2026 17:00

• The decrease in Kohl's stock (KSS) today could be due to profit-taking by investors following a period of consistent gains.
• Despite Kohl's $1 million donation to Children's Wisconsin and their strong partnership, investors might have responded to a large stake in the company held by a prominent investment firm, sparking concerns about potential future actions.
• The market could be interpreting this investment as a sign of stability rather than growth, resulting in a sell-off of the stock.
• In general, while Kohl's philanthropic endeavors and partnerships remain strong, market sentiment today appears to have been more affected by institutional investment dynamics and profit-taking activities.

KSS Price Chart

KSS Technical Analysis

KSS News

Kohl's marks 25-year partnership with $1M donation to Children's Wisconsin

Kohl's has donated $1 million to Children's Wisconsin, marking 25 years of partnership. The Menomonee Falls-based retailer has contributed over $25 million to the organization since 2001. This latest donation further strengthens their long-standing commitment to supporting children's health.

https://www.bizjournals.com/milwaukee/news/2026/05/04/kohls-donates-1m-to-childrens-wisconsin.html

Kohl's Celebrates 25-Year Partnership with Children’s Wisconsin, Donates $1 Million

Kohl's has announced a $1 million donation to Children's Wisconsin, marking 25 years of partnership and bringing their total contributions since 2001 to over $25 million. This funding aims to support children's health and well-being, specifically expanding access to mental health services and critical care programs like Child Life. The partnership has significantly advanced mental health access for youth in Wisconsin, including opening clinics in key cities.

https://www.stocktitan.net/news/KSS/kohl-s-celebrates-25-year-partnership-with-children-s-wisconsin-amhp4z6pvfxa.html

Vanguard Portfolio Management reports 6.32% stake in Kohl's (KSS)

Vanguard Portfolio Management has reported a 6.32% beneficial ownership stake in Kohl's Corp (KSS) as of March 31, 2026. This translates to 7,096,338 shares with sole dispositive power, though sole voting power is limited to 46,198 shares, indicating a passive investment across various Vanguard funds and managed accounts. The filing, a Schedule 13G, emphasizes transparency regarding significant institutional ownership.

https://www.stocktitan.net/sec-filings/KSS/schedule-13g-kohls-corp-passive-investment-disclosure-5-0a27500b0012.html

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Kohl's Corporation Price History

12.02.2026 - KSS Stock was down 6.4%

• Having exceeded Q4 earnings predictions with an EPS of $1.07, Kohl's fell short on revenue forecasts, prompting a negative market response.
• Investors may not be fully embracing Kohl's strategy of offering products priced at $10 or lower, as some analysts believe this approach could be holding the company back.
• JP Morgan's reduction of KSS's price target to $15.00 indicates a cautious view on the stock, contributing to the downward movement.
• Despite initiatives to boost online sales and enhance the omnichannel experience, challenges such as macroeconomic pressures and previous inventory challenges persistently impact Kohl's stock performance.

18.02.2026 - KSS Stock was down 5.9%

• Kohl's (KSS) stock saw a bearish trend today.
• A routine equity compensation activity by the Senior EVP was noted, with potential impact on investor sentiment.
• The CEO's targeting of middle to low-income shoppers may pose challenges in attracting high-spending customers.
• An analyst mentioned concerns about Kohl's market positioning, potentially contributing to the bearish movement.

21.03.2026 - KSS Stock was up 9.3%

• Today's increase in Kohl's Corp stock (KSS) is linked to the recent positive impact of Google's 2026 Discover Core Update on investor access to tailored financial information via mobile devices. This update has the potential to improve decision-making within the retail sector.
• Kohl's adjustment of its digital retail approach following Google's AI-driven changes in product discovery has resonated well with investors, demonstrating the company's efforts to remain competitive in the retail industry.
• Despite reports that Kohl's and We Energies paid no federal taxes in 2025 despite profitable results, investor concerns may have been alleviated by the positive outcomes related to the company's digital strategy and enhanced accessibility to crucial information.

23.03.2026 - KSS Stock was down 5.1%

• The bearish movement in Kohl's Corp stock could be attributed to the pressure the company is facing to adapt its digital retail strategy amidst Google's AI-driven product discovery changes.
• Kohl's and We Energies paying zero federal taxes in 2025 despite profits might have raised concerns among investors about the company's financial health and potential regulatory implications.
• Google's 2026 Discover Core Update providing faster, proactive insights tailored to investor interests could have led to increased scrutiny and potentially negative sentiment towards Kohl's stock in today's trading.
• Investors may be reevaluating their positions in Kohl's Corp stock due to the company's need to optimize its product feeds, embrace personalized content, and enhance mobile-first strategies to stay competitive in the retail industry.

24.02.2026 - KSS Stock was down 5.3%

• The bearish movement in KSS stock today could be attributed to a series of insider transactions by senior executives, including stock awards, tax withholdings, and minor sales.
• The large grants of restricted stock units (RSUs) and common shares, coupled with the significant amounts withheld for taxes, may have signaled potential cash flow issues or internal uncertainties within Kohl's leadership team.
• Investors might have interpreted the insider activities as a lack of confidence in the company's growth prospects, leading to a sell-off of KSS shares and contributing to the bearish market movement observed today.
• The routine equity compensation actions by senior executives, while standard practice, could have inadvertently spooked the market participants, causing a negative sentiment towards KSS stock and driving down its value.

15.03.2026 - KSS Stock was up 5.4%

• The bullish movement in Kohl's Corp (KSS) stock today could be attributed to several factors:
• Strategic pivot towards value retail and partnerships with popular brands like Sephora and Ulta resonating positively with investors.
• Potential upside highlighted by GuruFocus's GF Value, indicating that the stock is modestly undervalued with significant upside.
• Disclosure of Dimensional Fund Advisors' significant stake in Kohl's (NYSE: KSS) instilling further confidence in the stock.
• Despite increased short interest and bearish sentiment, the bullish movement today may indicate a temporary shift in investor sentiment.

31.02.2026 - KSS Stock was up 5.4%

• The bullish movement in Kohl's stock today could be attributed to the positive news of a second tenant bringing 150 jobs to the former Kohl's distribution center in Menomonee Falls. This indicates potential revitalization and increased activity in the area, which could positively impact Kohl's business.
• The routine equity compensation activities reported by Kohl's executives, including dividend shares and tax withholding, may have also contributed to the bullish sentiment. These actions are part of the company's long-term incentive plans and show confidence from the management team in the company's future performance.
• Overall, the combination of job creation at the former distribution center and the continued commitment of Kohl's executives through equity transactions could have instilled confidence in investors, leading to the bullish movement in the stock price today.

08.03.2026 - KSS Stock was up 5.5%

• The rise in Kohl's (KSS) stock today could be attributed to the optimism surrounding the company's resilience in the retail sector.
• Executives' routine, pre-planned stock transactions may have bolstered investor confidence in the company's stability and leadership.
• Kohl's initiatives such as expanding Sephora shop-in-shops and prioritizing customer loyalty and personalization likely reinforced investors' confidence in its long-term growth prospects.
• Overall, positive information about Kohl's adaptability in the retail market and the transparency of executives' stock transactions may have contributed to the increase in KSS stock today.

26.02.2026 - KSS Stock was up 5.3%

• The bullish movement in KSS stock could be attributed to the recent insider activities within the company, including stock grants and acquisitions by top executives like EVP Fred Hand, CMO Nicholas D. G. Jones, CFO Jill Timm, and HR Chief Mari Steinmetz.
• These insider transactions indicate confidence in the company's performance and future prospects, likely resonating well with investors and contributing to the upward momentum of KSS stock.
• The executives consistently acquiring shares and showing a long-term commitment to the company's growth may have built trust among shareholders, leading to increased buying interest and driving the stock price higher.

19.02.2026 - KSS Stock was up 5.0%

• Kohl's positive performance today could be attributed to the CEO's announcement ruling out further store closures and highlighting the profitability of over 90% of their stores.
• The emphasis on optimizing existing locations and introducing new product categories may have boosted investor confidence, leading to the favorable market movement.
• The consistent equity compensation actions by Kohl's Sr. EVP, while not directly affecting the stock price, reflect stability and confidence within the company's leadership, potentially contributing to the overall optimistic outlook.

11.02.2026 - KSS Stock was down 8.9%

• The bearish movement in Kohl's stock today can be attributed to a combination of factors:
• Despite efforts towards digital transformation, the drop in revenue and cautious outlook from analysts may have weighed on investor confidence.
• The mixed results of increased profits but declining sales, along with a lower price target, could have created uncertainty among investors.
• The stock's rise despite missing revenue expectations suggests a level of volatility and conflicting sentiments among traders, possibly leading to the bearish movement observed today.

04.04.2026 - KSS Stock was down 5.7%

• The decrease in Kohl's stock (KSS) today could be due to profit-taking by investors following a period of consistent gains.
• Despite Kohl's $1 million donation to Children's Wisconsin and their strong partnership, investors might have responded to a large stake in the company held by a prominent investment firm, sparking concerns about potential future actions.
• The market could be interpreting this investment as a sign of stability rather than growth, resulting in a sell-off of the stock.
• In general, while Kohl's philanthropic endeavors and partnerships remain strong, market sentiment today appears to have been more affected by institutional investment dynamics and profit-taking activities.