Kohl's Corporation ($KSS) Stock Forecast: Up 6.0% Today

What is Kohl's Corporation?

Kohl's Corp (KSS) is a mid-tier department store retail company that has been facing challenges in the market.

Why is Kohl's Corporation going up?

KSS stock is up 6.0% on Feb 6, 2026 18:12

• KSS stock experienced a bullish movement today despite concerns about its turnaround story and performance.
• The market may have reacted positively to potential upside from Kohl's partnership with Sephora, despite skepticism.
• Investors might be optimistic about the company's ability to navigate through margin pressure and soft traffic, leading to the bullish movement.
• The stock's strong performance could also indicate that some investors see value in KSS despite the ongoing challenges in the retail sector.

KSS Price Chart

KSS Technical Analysis

KSS News

Kohl's Corp stock wobbles as Wall Street questions the turnaround story

Kohl's Corp stock has been underperforming, with investors debating whether it is a value opportunity or a value trap amidst soft traffic, margin pressure, and a cautious outlook. The company's turnaround story, particularly its partnership with Sephora, faces skepticism from analysts who are split on whether these efforts can offset broader structural challenges in mid-tier department store retail. The market is waiting for clear signs of inflection in sales and profit trends before fully re-rating the stock.

https://www.ad-hoc-news.de/boerse/news/ueberblick/kohl-s-corp-stock-wobbles-as-wall-street-questions-the-turnaround-story/68544494

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Kohl's Corporation Price History

26.10.2025 - KSS Stock was up 9.7%

• Kohl's stock (KSS) witnessed a remarkable increase of over 42% during the latest trading session.
• The surge in stock price was fueled by Kohl's unexpected third-quarter profit and an upward revision of its full-year guidance.
• Factors such as strong earnings performance, margin improvements, and a positive outlook for fiscal 2025 have bolstered investor confidence in the company.
• The installation of a new CEO amid a sales downturn signals a strategic shift that has resonated well with investors, leading to further growth in the stock price.

26.10.2025 - KSS Stock was up 14.7%

• Investors with significant capital showed confidence in KSS, reflecting optimism about the company's future.
• KSS surpassed Q3 earnings expectations, surpassing analyst predictions for adjusted earnings per share, which likely contributed to the stock's bullish movement.
• The stock price exceeded the 50-day moving average, an indicator that could suggest further upward momentum, enticing more investors.
• KSS's unexpected Q3 profit and increased full-year guidance spurred a notable stock surge, defying retail sector predictions and enhancing investor trust in the company's profitability and overall performance.

12.00.2026 - KSS Stock was up 5.3%

• Kohl's stock showed a strong upward trend despite industry challenges.
• A delay in a significant ruling had an initial negative impact on the stock, resulting in a 5% decrease.
• Despite receiving a sell rating due to weakened demand and declining fundamentals, there was a positive investor response possibly driven by long-term prospects.
• Comparisons with another company likely influenced investor interest in Kohl's, prompting a bullish movement as the potential for a company turnaround is considered.

17.11.2025 - KSS Stock was up 5.2%

• Kohl's bullish movement today can be attributed to the company's strategic initiatives to boost holiday sales, such as extending store hours, offering special deals, and increasing Kohl's Cash rewards for customers.
• The positive market sentiment towards Kohl's may also be influenced by the overall performance of the general merchandise retail segment, as highlighted in the Q3 earnings roundup. Comparisons to analyst expectations and revenue performance of other retail companies in the sector could have positively impacted investor confidence in Kohl's.
• The emphasis on convenient shopping options, such as online ordering for Christmas Eve delivery and in-store pickup, likely resonated well with consumers, driving increased foot traffic and sales for Kohl's.
• The broader market update on inflation, interest rates, and the economy may have provided additional support to Kohl's stock movement, as investors seek opportunities in sectors showing resilience amidst economic uncertainties.

06.01.2026 - KSS Stock was up 6.0%

• KSS stock experienced a bullish movement today despite concerns about its turnaround story and performance.
• The market may have reacted positively to potential upside from Kohl's partnership with Sephora, despite skepticism.
• Investors might be optimistic about the company's ability to navigate through margin pressure and soft traffic, leading to the bullish movement.
• The stock's strong performance could also indicate that some investors see value in KSS despite the ongoing challenges in the retail sector.

07.00.2026 - KSS Stock was down 5.2%

• The bearish movement in KSS stock today could be attributed to Browman Development's acquisition of the former Kohl's store at Point West Plaza. The expansion of Browman's holdings might signal a decrease in Kohl's physical retail presence, leading to investor concerns about the company's future growth prospects.
• The turbulent start to 2025 for Kohl's, including multiple CEO turnovers and store closures, could have further contributed to the negative sentiment surrounding the stock. Investors may be wary of the company's ability to navigate challenges and maintain profitability in the face of leadership instability and operational changes.
• Overall, the combination of reduced physical footprint due to property acquisitions and the lingering effects of past leadership turmoil likely weighed on investor confidence, leading to the bearish market movement for KSS today.

25.10.2025 - KSS Stock was up 31.8%

• Kohl's stock (KSS) experienced a notable bullish movement today despite the company's sales decline and recent CEO transitions.
• The appointment of Michael Bender as the permanent CEO appears to have inspired confidence among investors, suggesting a period of stability and a fresh course for the corporation.
• Investors seem optimistic about Kohl's imminent Q3 earnings announcement, with potential anticipation of surpassing earnings estimates based on industry analysts' forecasts.
• Despite encountering difficulties with customer footfall and pricing strategies, the market's response indicates a positive outlook toward Kohl's management's efforts for a potential turnaround.

25.10.2025 - KSS Stock was up 33.2%

• Kohl's reported better-than-expected Q3 earnings and raised its fiscal 2025 guidance, indicating improved performance and a positive outlook for the company.
• The stock's spike could also be attributed to a potential short squeeze as a result of high short interest, leading to increased buying pressure.
• The appointment of a new permanent CEO, Michael Bender, amidst sales declines and leadership changes, might have instilled confidence in investors regarding the company's future direction and turnaround efforts.
• Overall, the combination of positive earnings results, short squeeze dynamics, and a new CEO appointment likely contributed to Kohl's bullish market movement today.

21.10.2025 - KSS Stock was up 5.1%

• Kohl's (KSS) stock saw a rise in value today.
• Analysts are optimistic about Kohl's Q3 earnings, forecasting strong performance ahead.
• Despite facing obstacles like soft traffic and increasing costs, Kohl's is predicted to surpass earnings expectations, contributing to enhanced investor confidence.
• The favorable outlook on Kohl's might have been influenced by Walmart's successful holiday season, demonstrating resilience in the retail industry and fostering positive market sentiment.

09.00.2026 - KSS Stock was down 5.3%

• KSS stock saw significant bearish activity recently.
• A downgrade to a sell rating was influenced by weakening demand and deteriorating fundamentals, particularly the negative comparable sales of the Sephora brand.
• Browman Development's purchase of a former Kohl's store for $6 million raised sector performance worries, impacting KSS negatively.
• Despite operational challenges and a drop in the high-margin credit business, KSS's premium valuation compared to its historical average NTM PE ratio likely contributed to the bearish trend.

14.00.2026 - KSS Stock was down 5.1%

• Kohl's stock experienced a significant bearish movement due to multiple factors:
• The Supreme Court's delay in ruling on the legality of President Trump's tariffs had a negative impact on import-heavy retailers like Kohl's, leading to a 5% decline in the stock price.
• Analysts' conflicting opinions on the stock, with a potential 6.79% upside target price but a GF Value estimate indicating a 15.04% downside, added to the uncertainty surrounding the company's future performance.
• Comparison with other retailers like Target, which is seen as a better long-term investment due to strategic initiatives despite recent challenges, further dampened investor sentiment towards Kohl's.
• Deteriorating fundamentals, including weakening demand, negative comparable sales from key traffic drivers like Sephora, and a decline in the high-margin credit business, have raised concerns about Kohl's ability to drive growth and profitability in the near term.

26.10.2025 - KSS Stock was up 15.2%

• Kohl's stock rose significantly after price forecasts were raised by analysts following a strong earnings beat in the third quarter, where the company reported adjusted earnings per share of 10 cents, surpassing expectations.
• High-rolling investors showed bullish sentiment towards Kohl's, as seen in the options trading trends, indicating positive market sentiment towards the stock.
• The stock overtook both the 20-day and 50-day moving averages, suggesting a bullish technical signal and potentially attracting more investors to the stock.
• Overall, the positive earnings report and analyst upgrades seem to have fueled investor optimism and confidence in Kohl's, leading to the bullish market movement today.