The Hartford’s Study: Amid Rising Cost Of Living, AI Emerging As Benefits Decision-Making Tool For Gen Z
A new study from The Hartford reveals that amidst rising living costs, AI search tools are becoming a significant resource for U.S. workers, especially Gen Z, in making employee benefits decisions. While 43% of workers are unsure about their benefits choices, 17% have utilized AI for guidance, with Gen Z workers comprising over half of these AI users and largely trusting the recommendations. The study also highlights significant financial pressures on workers, driving an increased interest in supplemental health benefits to manage everyday expenses and unexpected medical costs.
https://www.businesswire.com/news/home/20260507564327/en/The-Hartfords-Study-Amid-Rising-Cost-Of-Living-AI-Emerging-As-Benefits-Decision-Making-Tool-For-Gen-Z