Academy Sports and Outdoors, Inc. ($ASO) Stock Forecast: Up 5.2% Today

What is Academy Sports and Outdoors, Inc.?

Academy Sports And Outdoors Inc. (ASO) is a retail company specializing in athletic and outdoor equipment, with a recent bullish market movement. The company has been expanding its physical store presence and has seen its stock reach a 52-week high.

Why is Academy Sports and Outdoors, Inc. going up?

ASO stock is up 5.2% on Feb 24, 2026 15:21

• The bullish movement in ASO stock can be attributed to the company's strong financial performance and investor confidence, as evidenced by hitting a 52-week high.
• The opening of new retail locations, such as the store in the Peoria area, signals growth and expansion in Academy's physical presence, which likely contributed to positive market sentiment.
• The company's strategic initiatives, including plans for further store openings and exclusive product lines, have likely bolstered investor optimism and contributed to the stock's upward momentum.
• Despite mixed analyst sentiment, the overall market response to ASO's recent developments and performance has been overwhelmingly positive, driving the stock to new highs.

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Precision Trading with Academy Sports And Outdoors Inc. (ASO) Risk Zones

Academy Sports And Outdoors Inc. (ASO) is exhibiting a near-term neutral sentiment amidst mid and long-term strength, with a mid-channel oscillation pattern in play. Elite AI models have generated distinct trading strategies, including a position trading strategy, momentum breakout strategy, and a risk hedging strategy, each with defined entry, target, and stop-loss zones. The analysis reveals a significant 35.9:1 risk-reward short setup, targeting a 10.5% downside with only 0.3% risk.

https://news.stocktradersdaily.com/news_release/150/Precision_Trading_with_Academy_Sports_And_Outdoors_Inc._ASO_Risk_Zones_022326073202_1771849922.html

Academy opens first retail location in Peoria area, US

Academy Sports + Outdoors has opened its first store in the Peoria area, located at 7611 North Grand Prairie Dr. This 60,000 sq ft store offers a wide range of athletic, outdoor equipment, and apparel from various brands, including exclusive lines. This opening is part of Academy's plan to launch 13 to 15 new stores this year, with a long-term goal of 120 to 140 new stores by 2027.

https://www.retail-insight-network.com/news/academy-peoria-store-opening-2/

Chiefs fans, this is where you can find the hat and shirt the Super Bowl champions are wearing

The Kansas City Chiefs won Super Bowl 58, defeating the San Francisco 49ers. This article directs fans to where they can purchase the championship apparel worn by the players, including the hat and shirt, from various online retailers. It also mentions other commemorative items and notes that this is the Chiefs' fourth Super Bowl title.

https://www.kcci.com/article/kansas-city-chiefs-super-bowl-2024-champions-gear/46700925

Academy Sports Outdoors stock hits 52-week high at 60.65 USD

Academy Sports + Outdoors (ASO) stock recently hit a 52-week high of $60.65, with shares trading at $61.37, reflecting robust performance and investor confidence. The company's stock has increased by 16.03% over the past year, with year-to-date returns of 18.23%, and InvestingPro analysis suggests it remains undervalued with a fair value of $69.96. Recent analyst reports show mixed sentiment, with some raising price targets due to strategic initiatives and increased consumer demand, while others maintain a more cautious outlook.

https://www.investing.com/news/company-news/academy-sports-outdoors-stock-hits-52week-high-at-6065-usd-93CH-4516560

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Academy Sports and Outdoors, Inc. Price History

09.11.2025 - ASO Stock was up 5.1%

• Institutional investors Hood River Capital Management LLC and Norges Bank have significantly increased their stakes in ASO, reflecting strong confidence in the company's future.
• ASO's recent actions, such as declaring a quarterly dividend and expanding its Board of Directors with experts in finance, digital, and retail, hint at a strategic shift towards e-commerce and technology-driven efficiency, which has garnered positive investor sentiment.
• AI-generated trading strategies have pointed to a potential 16.3% gain, contributing to the overall upbeat sentiment surrounding ASO and potentially influencing the stock's bullish movement.
• Various institutional investors accumulating shares and the company's focus on long-term growth amidst potential margin pressures have led to a positive outlook for ASO, prompting an increase in the stock price.

20.01.2026 - ASO Stock was up 0.2%

• Heartland Advisors Inc. significantly increased its stake in ASO by 71.9% in Q3, reflecting strong institutional confidence in the company.
• Despite one director selling 3,500 shares, the overall sentiment remains positive with analysts maintaining a "Moderate Buy" rating and an average target price of $59.89.
• The bullish movement in ASO's stock price can be attributed to the robust Q3 earnings report, exceeding analyst estimates, and the continued institutional buying interest from investors like the Public Sector Pension Investment Board.

03.01.2026 - ASO Stock was up 5.3%

• Despite revenue falling below expectations, ASO reported quarterly EPS that surpassed estimates, indicating strong bottom-line performance.
• The consensus "Moderate Buy" rating from analysts and the positive one-year price target suggest a favorable outlook for the company.
• The bullish movement could be attributed to investors focusing on the company's impressive earnings performance rather than the revenue miss, showing confidence in its future growth potential.
• The cautionary view highlighting warning signs in small-cap stocks does not seem to have significantly impacted ASO's stock performance today, as investors may be more focused on the company-specific positive earnings results.

11.11.2025 - ASO Stock was up 5.7%

• ASO stock experienced a bullish movement today following positive developments:
• An increase in the price target to $58.00 by Bank of America, suggesting potential upside with a "neutral" rating.
• Better-than-expected quarterly earnings were reported by the company, with exceeding EPS estimates and highlighting strong performance in new store openings and e-commerce growth.
• UBS also raised its price target to $54.00, demonstrating confidence in ASO's strategic growth initiatives and financial performance.
• The market reacted positively to these developments, indicating investor optimism in ASO's potential to boost sales, expand its market presence, and capitalize on partnerships with renowned brands like Nike and Jordan.

25.10.2025 - ASO Stock was up 5.6%

• The bullish movement in ASO stock today could be attributed to the upcoming release of the third quarter fiscal 2025 financial results, generating positive investor sentiment.
• The market may be reacting favorably to the news of Academy Sports expanding into five new markets, indicating potential growth opportunities and increased revenue streams for the company.
• Despite the share price falling during the trading session, the overall market sentiment seems to be positive, possibly due to investors viewing the expansion news as a strategic long-term move by Academy Sports.

05.01.2026 - ASO Stock was down 5.1%

• Despite hitting a 52-week high recently, ASO experienced a bearish market movement, possibly due to:
• Concerns about declining revenues and weak cash flow margins, signaling potential financial challenges.
• The discrepancy between exceeding EPS estimates but falling short on revenue expectations, leading to uncertainty among investors.
• Cautionary advice given to investors regarding small-cap stocks like ASO, which may have influenced selling pressure on the stock.
• The bullish run leading to the 52-week high might have attracted profit-taking activities, contributing to the bearish movement today.

24.01.2026 - ASO Stock was up 5.2%

• The bullish movement in ASO stock can be attributed to the company's strong financial performance and investor confidence, as evidenced by hitting a 52-week high.
• The opening of new retail locations, such as the store in the Peoria area, signals growth and expansion in Academy's physical presence, which likely contributed to positive market sentiment.
• The company's strategic initiatives, including plans for further store openings and exclusive product lines, have likely bolstered investor optimism and contributed to the stock's upward momentum.
• Despite mixed analyst sentiment, the overall market response to ASO's recent developments and performance has been overwhelmingly positive, driving the stock to new highs.

21.10.2025 - ASO Stock was up 5.3%

• Although ASO revealed plans to open five new store locations, its shares decreased during the trading session.
• It is possible that the market had already anticipated the expansion, resulting in a scenario of acting on rumors before official news.
• Concerns may arise regarding ASO's capacity to efficiently oversee and generate profits from the new stores.
• Profit-taking actions could also play a role, as traders seize the opportunity to capitalize on the stock's recent gains post the expansion announcement.

10.11.2025 - ASO Stock was up 5.4%

• ASO stock experienced a strong bullish movement of 7.5% following the release of its Q3 10-Q report, which showcased a 3.0% increase in net sales and an 8.8% rise in net income.
• The company's better-than-expected quarterly earnings, beating EPS estimates and declaring a quarterly dividend, contributed to investor optimism and drove the stock price up.
• ASO's strategic moves, such as opening new stores, appointing new board members, and maintaining a strong financial position, have instilled confidence in investors and positioned the company for continued growth in a competitive market.
• The significant increase in stake by institutional investors like Hood River Capital Management LLC also signals positive sentiment and broad accumulation of ASO shares, further boosting the stock price.

06.00.2026 - ASO Stock was up 5.0%

• Insider selling of ASO stock worth $1.3 million may have initially signaled caution, but the subsequent price target raise to $65.00 suggests a positive outlook for the company.
• Anticipated sales growth for ASO due to the 2026 World Cup and increased youth soccer participation bode well for the company's future prospects.
• Positive analyst rating changes and a raised price target bolstered investor confidence, evident in the stock's bullish movement.
• The optimistic analyst projections, potential sales momentum from forthcoming events, and investor sentiment post-insider selling contributed to today's positive market performance for ASO.

02.00.2026 - ASO Stock was up 5.0%

• A price target increase to $65 for ASO by an analyst reinforced faith in the company's future prospects.
• This upbeat perspective from a respected analyst could have influenced the positive momentum in ASO's stock price.
• Investors might view this price target raise as an indication of ASO's promising growth opportunities and profitability, sparking increased interest in purchasing and driving up the stock price.

09.00.2026 - ASO Stock was down 5.0%

• The stock recently hit a 52-week high of $59.14, displaying positive momentum despite a modest one-year change.
• Analyst opinions on ASO vary, with some increasing price targets based on growth initiatives and potential future events like the 2026 World Cup.
• Insiders at ASO have sold a significant amount of stock, amounting to US$1.3 million, with the largest sale made by an Independent Director. This insider selling could have influenced the bearish movement in the stock today.
• The combination of insider selling and the stock hitting a 52-week high might have caused uncertainty among investors, contributing to the bearish market movement.