Estee Lauder Companies Inc. (The) ($EL) Stock Forecast: Down 16.8% Today

What is Estee Lauder Companies Inc. (The)?

EL (e.l.f. Beauty)

Why is Estee Lauder Companies Inc. (The) going down?

EL stock is down 16.8% on Feb 5, 2026 14:56

• e.l.f. Beauty (ELF) is a cosmetics company highly regarded for its budget-friendly products and commitment to building a strong brand while also emphasizing affordability. Despite encountering challenges related to tariffs impacting profit margins, the company has sustained steady sales growth and possesses a compelling investment narrative.
• Today's decline in e.l.f. Beauty's stock possibly stems from investor apprehensions regarding the effects of tariffs and legal proceedings on the company's bottom line.
• The debut of a prominent "Big Game" campaign for its Glow Reviver Lip Oil starring Melissa McCarthy might have generated high expectations, prompting a sell-off when the outcomes did not align with forecasts.
• Although e.l.f. Beauty has exhibited notable sales expansion and a strategic focus on long-range growth, near-term obstacles like margin pressures and share price volatility could have influenced the downward trend in the market today.

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EL Technical Analysis

EL News

Must Read: Rare Beauty's Successful Ulta Launch, Blumarine Signs Licensing Agreement

Rare Beauty achieved a record-breaking launch at Ulta, becoming the retailer's top-selling brand in multiple categories. Blumarine signed a licensing agreement with Exelite for its operations, while Estée Lauder faced a fine for environmental violations. Additionally, Karl Lagerfeld-era Chanel designs are set for auction, Osmo secured significant funding, and some Scandinavian brands are reassessing their strategies in the U.S. market.

https://fashionista.com/2026/02/rare-beauty-ulta-launch-sales-goals

Is Cooper’s Debt Extension And Fresh Institutional Interest Reframing The Investment Case For COO?

The Cooper Companies recently extended US$950 million of its term loans to 2031 and increased its incremental borrowing cap, offering greater financial flexibility. This balance sheet restructuring, combined with a new institutional investment by Diamond Hill Capital, is reshaping the investment narrative for COO despite recent share price weakness. While operational catalysts like stabilizing earnings and improving returns on equity remain key, the extended debt maturity introduces a financial risk factor for investors to consider.

https://simplywall.st/stocks/us/healthcare/nasdaq-coo/cooper-companies/news/is-coopers-debt-extension-and-fresh-institutional-interest-r

How e.l.f.’s Big Game Glow Reviver Push At e.l.f. Beauty (ELF) Has Changed Its Investment Story

e.l.f. Beauty (ELF) is set to report its Q3 2026 results and launched a high-profile "Big Game" campaign for its Glow Reviver Lip Oil, featuring Melissa McCarthy. Despite share price volatility and margin pressures from tariffs, the company's resilient sales growth and focus on brand strength and affordability are key components of its investment narrative. Investors are evaluating how profitability will be affected by tariffs and legal outcomes, as well as whether the company can meet its optimistic growth expectations.

https://simplywall.st/stocks/us/household/nyse-elf/elf-beauty/news/how-elfs-big-game-glow-reviver-push-at-elf-beauty-elf-has-ch

Hershey (HSY) Reports Earnings Tomorrow: What To Expect

Hershey (HSY) is set to report its Q4 earnings this Thursday, with analysts expecting a 3.1% year-on-year revenue increase to $2.98 billion and adjusted earnings of $1.40 per share. The company beat revenue expectations by 2.2% last quarter, and shares have seen positive sentiment, rising 11% in the past month. Investors are looking to see how Hershey performs against a backdrop of mixed results from its shelf-stable food peers.

https://finviz.com/news/298593/hershey-hsy-reports-earnings-tomorrow-what-to-expect

Is e.l.f. Beauty Stock a Hidden Gem in the Cosmetics Aisle?​

E.l.f. Beauty, a cosmetics company operating at the lower end of the price spectrum, has demonstrated impressive sales growth for 27 consecutive quarters by offering affordable alternatives to high-end and mass-market brands. The company is currently focused on business expansion and growth, particularly in international markets, rather than immediate earnings, making it potentially suitable for long-term growth investors. While not a top pick by The Motley Fool Stock Advisor, its strategy of appealing to cost-conscious consumers and cultivating brand loyalty from teen users suggests a strong long-term opportunity as it continues to gain market share.

https://finviz.com/news/298378/is-elf-beauty-stock-a-hidden-gem-in-the-cosmetics-aisle

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Estee Lauder Companies Inc. (The) Price History

20.07.2024 - EL Stock was down 7.0%

• Estée Lauder's stock (EL) faced a notable decline after its Q4 results were below expectations, along with a diminished outlook for FY25 EPS.
• Observers point to upcoming challenges for the company due to weakened demand in key markets, decreasing sales in department stores, and a slowdown in China.
• The announcement of the President and CEO's retirement scheduled for June 2025 brought uncertainty about future company leadership.
• Market reaction was negative following the company's revised projections for FY25 adjusted EPS and organic revenue growth, resulting in a considerable stock price decrease.

20.07.2024 - EL Stock was down 5.1%

• The company reported upbeat fourth-quarter results but issued a worse-than-expected FY25 EPS outlook, leading to a negative sentiment among analysts and investors.
• The announcement of President and CEO Fabrizio Freda's retirement in 2025 might have added uncertainty and concerns about the company's future leadership.
• Analysts cutting price targets for Estee Lauder, such as Telsey Advisory Group reducing it from $115 to $105, could have contributed to the bearish trend as it signals reduced confidence in the stock's performance.
• The overall market reaction seems to be influenced by a combination of disappointing financial outlook, leadership transition news, and analyst downgrades, leading to a bearish sentiment towards Estee Lauder's stock.

02.11.2025 - EL Stock was up 5.0%

• The bullish movement in EL stock could be attributed to insider selling activities, as highlighted by significant amounts of shares being sold. Despite the insider selling, the market may view this as a positive sign of confidence in the company's performance.
• The announcement of P&G's official partnership with the Tour de France could have positively influenced market sentiment towards consumer goods companies like Estée Lauder, indicating potential growth opportunities and market expansion.
• The ongoing strategic shifts at Estée Lauder, including plans to sell over 11.3 million shares and investments in new markets like Latin America and Mexico, might have sparked investor interest and optimism in the company's future prospects.
• While insider selling activities can sometimes raise concerns, the overall market seems to have interpreted these transactions in the context of broader strategic changes and positive developments within Estée Lauder, contributing to the bullish movement in EL stock.

13.00.2026 - EL Stock was up 5.0%

• EL stock displayed a strong upward trend today.
• MDxHealth posted significant revenue growth in Q4 and provided optimistic guidance for 2026, signaling a bright future for the healthcare sector.
• Wells Fargo and Raymond James increased their price targets for EL, citing expectations for growth in sales and profits, contributing to enhanced investor confidence.
• Positive market sentiment in the cosmetics industry, illustrated by anticipated growth and prominent companies like L'Oréal S.A. and Unilever plc., may have influenced the favorable movement in EL stock.

07.00.2026 - EL Stock was down 5.4%

• Estee Lauder Companies (EL) is a multinational manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products. The company is well-established in the beauty industry and offers a diverse portfolio of brands for different consumer segments.
• Today, there was a bearish movement in Estee Lauder Companies' stock. This could be due to investors taking profits following a recent strong rally, despite receiving an upgraded "strong-buy" rating from Raymond James Financial.
• The market reaction to EL's performance may be influenced by broader trends in the consumer staples sector. Investors might be shifting their focus from stable companies like EL towards higher-risk areas, as seen with the decrease in P&G stock.
• Despite EL reporting robust Q4 earnings and providing optimistic guidance for FY2026, the stock could be under short-term pressure given the volatile market conditions at the beginning of the year and concerns about maintaining key support levels.
• In summary, the bearish movement in EL's stock today could stem from profit-taking, sector rotation patterns, and general market uncertainties affecting investor sentiment, despite the positive developments within the company.

24.08.2024 - EL Stock was up 8.2%

• EL's stock experienced a strong bullish movement today, potentially driven by positive market sentiment towards renewable energy companies.
• The WAT Coin Airdrop news might have created a buzz around the cryptocurrency market, indirectly impacting investor sentiment towards alternative energy sources like solar power, benefiting EL's stock price.
• Investors could be viewing EL as a promising investment opportunity in the renewable energy sector, especially with the growing focus on sustainability and clean energy solutions.

05.01.2026 - EL Stock was down 16.8%

• e.l.f. Beauty (ELF) is a cosmetics company highly regarded for its budget-friendly products and commitment to building a strong brand while also emphasizing affordability. Despite encountering challenges related to tariffs impacting profit margins, the company has sustained steady sales growth and possesses a compelling investment narrative.
• Today's decline in e.l.f. Beauty's stock possibly stems from investor apprehensions regarding the effects of tariffs and legal proceedings on the company's bottom line.
• The debut of a prominent "Big Game" campaign for its Glow Reviver Lip Oil starring Melissa McCarthy might have generated high expectations, prompting a sell-off when the outcomes did not align with forecasts.
• Although e.l.f. Beauty has exhibited notable sales expansion and a strategic focus on long-range growth, near-term obstacles like margin pressures and share price volatility could have influenced the downward trend in the market today.

08.00.2026 - EL Stock was up 5.1%

• The stock of Estee Lauder Companies (EL) experienced a strong bullish movement.
• The bullish trend can be attributed to an upgrade of EL to a "strong-buy" rating and a $130 price target, indicating a potential 20% upside.
• Additionally, EL reported strong Q4 2025 earnings, beating estimates and providing positive FY2026 guidance, which further boosted investor confidence.
• The global fragrance market trends and opportunities also play a role in EL's bullish movement, with projected significant growth driving optimism in the company's future prospects.

13.07.2024 - EL Stock was up 5.4%

• The stock of Estée Lauder (EL) experienced a strong bullish movement.
• The anticipation of the fiscal 2024 fourth quarter and full-year results, along with the appointment of Rashida La Lande as Executive Vice President and General Counsel, likely contributed to the positive market sentiment.
• The expectation of earnings growth and the potential positive impact of the upcoming earnings report on the stock price might have fueled investor optimism.
• Despite recent market challenges that led to a 52-week low, the strategic corporate developments and positive outlook seem to have instilled confidence in investors, driving the bullish movement in EL stock.

15.07.2024 - EL Stock was up 5.7%

• Despite the overall market correction in early August, Estée Lauder's stock had a strong bullish movement.
• The upcoming release of fiscal 2024 fourth quarter and full year results on August 19, 2024, could be driving positive sentiment and anticipation in the market.
• Expectations of earnings growth for Estée Lauder in the upcoming report, with a consensus estimate of $0.25 per share, may be contributing to the bullish movement.
• The stock hitting a 52-week low could have triggered a "buy the dip" mentality among investors, leading to increased buying activity and driving the stock price higher.

15.07.2024 - EL Stock was up 5.3%

• EL's stock saw a significant increase in value today.
• Early August witnessed considerable market downturns due to fears of a global economic decline, resulting in a temporary loss of trillions of dollars.
• Prominent individuals such as Elon Musk and Jeff Bezos experienced notable financial setbacks during market adjustments.
• Despite recently reaching a year-long low, EL's upcoming financial results are expected to display growth, with the possibility of a favorable EPS surprise boosting the stock's performance.

05.02.2025 - EL Stock was up 5.0%

• EL's upward movement today may be connected to recent positive developments in the cryptocurrency field, including the upgrade of Ethereum's Sepolia Testnet to Pectra.
• This upgrade might have fueled investor optimism about the future of blockchain technologies, thereby favoring companies like EL.
• Given EL's focus on blockchain solutions, any positive developments in the cryptocurrency industry are expected to directly influence its stock performance.