Salesforce.com Inc ($CRM) Stock Forecast: Down 6.9% Today

What is Salesforce.com Inc?

Salesforce (CRM) is a leading cloud-based software company providing customer relationship management solutions to businesses worldwide. The stock is known for its innovative technology and strong market presence in the tech industry.

Why is Salesforce.com Inc going down?

CRM stock is down 6.9% on Jan 14, 2026 14:35

• Today, Salesforce (CRM) experienced a bearish movement, possibly influenced by the following factors:
• Cullinan Associates Inc. selling 3,100 shares of Salesforce, signaling reduced confidence in the stock and potentially leading to negative sentiment among investors.
• Despite exceeding Q3 earnings estimates, Salesforce's revenue slightly missed expectations, which could have contributed to the downward pressure on the stock price.
• The strategic hires of former Salesforce leaders by DeepL might have raised concerns about talent retention and competition in the AI enterprise solutions space, impacting CRM's perceived market position.
• The overall market sentiment towards tech stocks today might have also played a role in CRM's bearish movement, as investors may have been cautious amid broader market uncertainties.

CRM Price Chart

CRM Technical Analysis

CRM News

Seaport Global upgrades Global Payments stock rating to Buy on Worldpay integration

Seaport Global Securities has upgraded Global Payments (NYSE:GPN) from Neutral to Buy, setting a price target of $109.00, implying a 41% upside. This upgrade is driven by Global Payments moving past a "transition year" in 2025 and integrating Worldpay and Genius businesses in 2026, which is expected to bolster its relevance with small to medium-sized businesses and lead to mid-teens EPS growth and 5% revenue growth in 2026. The company's current valuation at a low P/E ratio relative to near-term earnings growth suggests potential for re-rating as full integration progresses.

https://www.investing.com/news/analyst-ratings/seaport-global-upgrades-global-payments-stock-rating-to-buy-on-worldpay-integration-93CH-4447181

MGO One Seven LLC Has $4.08 Million Holdings in Fidelity National Information Services, Inc. $FIS

MGO One Seven LLC significantly increased its stake in Fidelity National Information Services (FIS) by 911.6% in Q3, now holding 61,829 shares worth approximately $4.08 million. This move comes as FIS expands into agentic commerce through partnerships with Visa and Mastercard and completes strategic acquisitions, despite current investor concerns about integration risks and valuation. Analysts maintain a "Moderate Buy" consensus for FIS, with a target price around $84.44, while the stock currently trades near $64.

https://www.marketbeat.com/instant-alerts/filing-mgo-one-seven-llc-has-408-million-holdings-in-fidelity-national-information-services-inc-fis-2026-01-14/

ServiceNow stock rating reiterated at Outperform by Evercore ISI

Evercore ISI has reiterated an Outperform rating on ServiceNow (NYSE:NOW) with a $225.00 price target, citing strong demand for its Now Assist AI offering and robust growth. The stock, currently trading near its 52-week low, is considered undervalued by InvestingPro despite its high P/E ratio, with potential catalysts including easier Federal Reserve comparisons and the expansion of its Armis product. Other analysts have expressed a mix of confidence and caution, with acquisition news and varying price targets highlighting a dynamic outlook for the company.

https://www.investing.com/news/analyst-ratings/servicenow-stock-rating-reiterated-at-outperform-by-evercore-isi-93CH-4446668

DeepL Bolsters Executive Team with Former Salesforce and ServiceNow Leaders as New COO and CRO to Drive Global Growth

DeepL has appointed Gavin Mee as Chief Operating Officer (COO) and Detlef Krause as Chief Revenue Officer (CRO), bringing in experienced leaders from companies like Salesforce and ServiceNow. These strategic hires aim to accelerate DeepL's global growth, enhance its AI enterprise solutions, and solidify its position as a leader in AI products and research. The appointments follow a strong year for DeepL in 2025, marked by significant product expansions.

https://www.morningstar.com/news/pr-newswire/20260114ne60907/deepl-bolsters-executive-team-with-former-salesforce-and-servicenow-leaders-as-new-coo-and-cro-to-drive-global-growth

Cullinan Associates Inc. Sells 3,100 Shares of Salesforce Inc. $CRM

Cullinan Associates Inc. reduced its stake in Salesforce (NYSE:CRM) by 17.6%, selling 3,100 shares, now holding 14,500 shares valued at $3.44 million. Salesforce exceeded Q3 earnings estimates with an EPS of $3.25, though revenue slightly missed expectations at $10.26 billion. The company announced a Q4 2026 EPS guidance of $3.02 to $3.04. Director G. Mason Morfit purchased 96,000 shares for over $25 million, while CEO Marc Benioff sold a small holding. Goldman Sachs initiated coverage with a "Buy" rating and a $330 price target for CRM.

https://www.marketbeat.com/instant-alerts/filing-cullinan-associates-inc-sells-3100-shares-of-salesforce-inc-crm-2026-01-14/

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Salesforce.com Inc Price History

13.00.2026 - CRM Stock was down 6.6%

• An AI-powered Slackbot launch by Salesforce utilizing Anthropic's Claude model highlights the company's commitment to boosting productivity and efficiency. Market reaction to this innovation may not have been favorable.
• Salesforce's emphasis on the Data 360 platform for sales growth and revenue generation might not have resonated positively with investors, potentially influencing the bearish trend.
• Despite strong financial health, including robust revenue growth and favorable valuation metrics, market sentiment towards Salesforce could have been impacted by competition and stock price volatility.
• Today's bearish stock price movement for CRM could reflect investor caution or profit-taking amidst ongoing product launches and growth strategies.

13.00.2026 - CRM Stock was down 4.1%

• Despite Salesforce's recent innovations like the AI-powered Slackbot and Data 360 platform, the stock saw a decline in value today.
• Negative market reaction may stem from concerns about Salesforce's competitiveness against major tech players such as Microsoft and Snowflake in a crowded industry.
• Investors are showing caution towards Salesforce's revenue growth forecasts and the company's ability to meet lofty targets set for fiscal years 2026 and 2027.
• The decline in stock value could also be attributed to broader market trends or challenges specific to the cloud software sector.

07.02.2025 - CRM Stock was down 5.0%

• Amid the market's predominantly bearish movement, Salesforce Inc. (CRM) might have been specifically influenced by concerns regarding increasing tariffs on Chinese goods and the broader economic outlook.
• The uncertainty surrounding trade tensions and possible disruptions in the global supply chain may have prompted investors to approach CRM's future growth prospects with caution.
• Investors could be turning their attention to companies with lower exposure to trade risks and a stronger focus on innovation and customer demand, potentially contributing to the negative sentiment towards CRM on this day.

02.00.2026 - CRM Stock was down 2.8%

• Factors contributing to the decline in Salesforce's stock (CRM) include:
• Guggenheim's decision to upgrade ServiceNow (NOW) to Neutral, potentially causing investors to turn their attention to other AI stocks and triggering a sell-off in CRM.
• Questions surrounding ServiceNow's AI revenue and the broader growth prospects for the sector may have cast a shadow on CRM's performance.
• A pitch by Salesforce's CEO, Marc Benioff, to collaborate with YouTuber MrBeast on a future Super Bowl commercial could have failed to excite investors, leading them to overlook the company's core operations.
• In summary, today's bearish movement in CRM could reflect a shift in investor focus towards alternative AI stocks and concerns about revenue trends in the industry, diluting any positive developments within Salesforce.

23.03.2025 - CRM Stock was up 7.7%

• CRM stock showed a bullish movement, potentially due to positive market sentiment and investor confidence in the company's technology services.
• The concept of "buying the dip" and its associated challenges were discussed, emphasizing the significance of identifying opportune entry points in long-term investments.
• Unlike Nvidia Corp. (NVDA) which faced selloffs, CRM's upward trajectory might be attributed to its strong fundamentals and growth potential in cloud computing.
• Investor activity in CRM and other tech stocks, buoyed by positive market performance, likely contributed to increased buying interest and a rise in CRM's stock price.

05.11.2025 - CRM Stock was up 5.1%

• A 3.9% rise was observed in Salesforce Inc.'s stock price, demonstrating positive investor sentiment and faith in the company's performance.
• Even after Epoch Investment Partners Inc. reduced its stake, other entities such as Painted Porch Advisors LLC and CBIZ Investment Advisory Services LLC opted to increase their positions, indicating diverse investor approaches.
• The uptrend in CRM stock could be linked to the favorable outlook on cloud-based software companies and the company's strong market positioning, despite certain institutional investors adjusting their positions.

05.11.2025 - CRM Stock was up 6.7%

• Positive investor sentiment and increased institutional interest likely drove Salesforce Inc. ($CRM) to experience a strong bullish movement today.
• Amundi's notable increase in stake during the second quarter, along with other institutional investors ramping up their holdings, potentially contributed to this positive trend.
• Analyst recommendations, insider activity, and the optimistic company outlook may have boosted investor confidence in Salesforce's growth prospects.
• Favorable news about Hewlett Packard Enterprise’s successful Q4 performance and strategic focus on high-growth sectors like networking and AI infrastructure could have impacted market sentiment positively towards tech firms such as Salesforce, supporting its upward movement.

14.00.2026 - CRM Stock was down 6.9%

• Today, Salesforce (CRM) experienced a bearish movement, possibly influenced by the following factors:
• Cullinan Associates Inc. selling 3,100 shares of Salesforce, signaling reduced confidence in the stock and potentially leading to negative sentiment among investors.
• Despite exceeding Q3 earnings estimates, Salesforce's revenue slightly missed expectations, which could have contributed to the downward pressure on the stock price.
• The strategic hires of former Salesforce leaders by DeepL might have raised concerns about talent retention and competition in the AI enterprise solutions space, impacting CRM's perceived market position.
• The overall market sentiment towards tech stocks today might have also played a role in CRM's bearish movement, as investors may have been cautious amid broader market uncertainties.

06.05.2024 - CRM Stock was up 5.1%

• A Salesforce director purchased company shares worth $99.8 million, hinting at positive insider sentiment and potentially boosting investor confidence.
• The announcement of Salesforce establishing an AI center in London as part of a $4 billion investment in the UK over the next five years may have uplifted investor optimism regarding the company's future growth prospects.
• The upbeat developments related to Salesforce's foray into AI innovation and job creation in the UK likely played a role in the stock's bullish movement.

27.05.2024 - CRM Stock was up 5.2%

• Salesforce (CRM) stock experienced a bullish movement today.
• The positive news of Rimini Street India ranking in the Top 20th for India’s Great Mid-Size Workplaces 2024 could have boosted investor confidence in CRM.
• Despite the investigation for securities fraud, the announcement of Odaseva raising $54M to secure Salesforce users may have highlighted the company's commitment to enhancing security measures.
• The insider sale of shares by President and COO Brian Millham might have been overshadowed by the overall positive developments, contributing to the bullish trend in CRM stock.

25.06.2024 - CRM Stock was up 5.3%

• The bullish movement in Salesforce's stock could be attributed to the positive market reception of their new joint AI venture with Workday, as discussed by the CEOs in recent interviews.
• Despite the news of Salesforce CTO selling over $1m in company stock, investors seem to be focusing more on the potential growth opportunities presented by the AI partnership.
• The endorsement of data-driven AI solutions by Salesforce CEO Marc Benioff might have also contributed to investor optimism, as it signals the company's commitment to innovation and future growth.

02.07.2024 - CRM Stock was down 7.3%

• The stock of Salesforce, Inc. (CRM) experienced a bearish movement possibly due to an ongoing inquiry for securities fraud, creating uncertainty among investors.
• An expanded partnership between Box Inc. and Slack to introduce AI-powered integration might have contributed to the negative sentiment towards Salesforce as it could potentially enhance competition in the cloud-based services sector.
• The launch of automated schedulers for Salesforce by Dancing Numbers could have raised concerns about increased automation leading to potential job displacement or reduced customization needs, impacting CRM's stock performance.
• Overall market sentiment towards growth stocks like NVIDIA, Amazon, and Apple potentially overshadowed CRM's performance today, as investors may have shifted focus towards these more established and undervalued companies for better returns.