Metro by T-Mobile announces bold new direction as smartphone price anxiety takes hold
Facing "smartphone price anxiety," Metro by T-Mobile launched a new fragrance called "CALLoGNE" to evoke the smell of a new phone. While initially presented as a real product, it was revealed to be an April Fools' prank. Metro by T-Mobile pivoted to promoting deals on affordable handsets to give customers the "new-phone feeling" for real.
https://www.phonearena.com/news/metro-by-t-mobile-callogne_id179349