Apple Eyes $200B Eyewear Market In Tim Cook's Final Hardware Bet
Apple is preparing to enter the $200 billion eyewear market with a product codenamed N50, which CEO Tim Cook reportedly views as a top priority before his planned departure. The launch timeline has been pushed to late 2027 due to software development, not hardware issues, and Apple aims to target the mainstream $200-$500 segment rather than boutique smart glasses. This move poses a significant challenge to incumbents like EssilorLuxottica and Warby Parker, though these companies have already established partnerships within the smart glasses sector.
https://www.benzinga.com/Opinion/26/06/52939180/apple-eyes-200b-eyewear-market-in-tim-cooks-final-hardware-bet